Banana Republic ends 15-year TV hiatus with new holiday spot

Given the COVID-19 pandemic's impact on consumer habits, the brand is focusing on comfortable clothing and charitable giving this season.

By Tatiana Walk-Morris • Oct. 21, 2020

Amazon, Spotify, Netflix see big gains in brand value during pandemic, study finds

A quickly changing landscape has created opportunities for some brands — especially those with a digital focus — to gain value.

By Robert Williams • Oct. 21, 2020

Morton Salt pours out AR experience with major rebranding

The storied food brand created the experience for consumers who are spending more time making home-cooked meals.

By Robert Williams • Oct. 21, 2020

Gap wraps up 2020 with hopeful holiday campaign

The seasonal effort debuts earlier than ever and delivers an upbeat tone as a gift for consumers during a difficult year, CMO Mary Alderete said. 

By Natalie Black (Koltun) • Oct. 20, 2020

Ocean Spray builds on viral attention with first national Hispanic marketing campaign

Last month's viral TikTok video continues to sway marketers as the brand leans into the buzz and finds that many Hispanics aren't familiar with cranberries.

By Aaron Baar • Oct. 20, 2020

Mattel brings iconic toy characters to life with AR-activated books

Readers can see animated versions of Barbie and Thomas the Tank Engine by scanning books with a phone as the immersive tech's reach continues to grow.

By Robert Williams • Oct. 20, 2020

Bruce Willis reprises 'Die Hard' role in Advance Auto Parts ads pushing DieHard batteries

Faithfully recreating a famous movie for advertising purposes recently paid out for Jeep, which was broadly viewed to have one of the best Super Bowl spots.

By Peter Adams • Oct. 19, 2020

Carter's eyes millennial parents with Santagram video greetings on Cameo

As the pandemic prevents families from seeing the jolly old elf at malls, the children's clothier is teaming with a platform that delivers personalized videos from celebrities.

By Robert Williams • Oct. 19, 2020

Don Julio honors founder, bartenders in largest campaign to date

The Diageo liquor brand is among other companies donating to charities supporting workers and others upended by the COVID-19 pandemic.

By Tatiana Walk-Morris • Oct. 19, 2020

Dell's Alienware mixes gaming with music in Steve Aoki series on Twitch

Peaking at more than 60,000 viewers, the series shows how Twitch's expansion into more general programming is attracting marketers.

By Robert Williams • Oct. 19, 2020

Patrón 'backs the bar' with benefit concert on Instagram Live

The tequila brand's virtual benefit concert is designed to support Black artists and raise money for small business owners hurt by the pandemic.

By Robert Williams • Oct. 19, 2020

Uber plans OOH ad network expansion to Chicago, LA in Q4

Ridership appears to be rebounding since the pandemic spurred declines last spring, giving Uber a chance to capitalize on people returning to regular activities with potentially fresh eyes.

By Natalie Black (Koltun) • Oct. 16, 2020

Google expands visual search in latest shopping push

Along with an upgraded tool that matches items to products sold online, AR Autos soon will let customers look for a vehicle in Google Search and see it in a 3D or AR rendering.

By Robert Williams • Oct. 16, 2020

Nielsen adds ratings for YouTube CTV ads as digital viewing surges

The move can help Nielsen bring together viewer data that may be siloed across platforms, so advertisers can better measure campaign effectiveness.

By Aaron Baar • Oct. 16, 2020

Mars' Temptations brand releases Halloween horror film for felines

The movie features sounds the brand says will captivate cats while entertaining their owners.

By Tatiana Walk-Morris • Oct. 16, 2020

TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?

Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.

By Peter Adams • Oct. 16, 2020

Budweiser duets with Halsey on documentary spot, poetry and merch

The partnership around themes of inspiration and ambition comes as people have tired of pandemic-centric ads and are seeking positive and entertaining content.

By Tatiana Walk-Morris • Oct. 15, 2020

57% of younger adults ramp up smartphone use to stream video, study says

The segment tends to be the most willing to pay for app subscriptions, which is a mixed blessing for the mobile industry.

By Robert Williams • Oct. 15, 2020

Mucinex to unveil 'Sickwear' clothing with influencer fashion show on YouTube

Teaming with a diverse group of creatives and using a DTC approach, the brand can directly reach younger consumers with apparel designed to comfort people recovering from a cold.

By Robert Williams • Oct. 15, 2020

Devour's 'Cheat Day' YouTube series digs into pro athletes' downtime fun

After previously provocative efforts, the Kraft Heinz brand seeks to reach young consumers without risking the backlash recently faced by its parent company.

By Tatiana Walk-Morris • Oct. 14, 2020

Allure designs holiday shopping issue around virtual try-on experiences

Working with Perfect Corp., the publisher created an "Ultimate Guide to Shopping" that uses QR codes and AR to align with a season set to skew toward mobile.

By Robert Williams • Oct. 14, 2020

TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds

The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.

By Robert Williams • Oct. 14, 2020

Abercrombie & Fitch addresses LGBTQ mental health with IGTV miniseries

Featuring chats between soccer star Megan Rapinoe and a group of influencers and activists, the series airs as brands market around LGBTQ+ History Month.

By Robert Williams • Oct. 14, 2020

SheaMoisture showcases Black female artists in purpose-driven spot

Amid the global movement for racial and gender equality, the Unilever brand pledges proceeds from every product sold to invest in businesses owned by Black women.

By Aaron Baar • Oct. 14, 2020

Disney enshrines streaming as 'primary focus' amid broad media reorganization

A recent move to debut Pixar's upcoming "Soul" on Disney+ is indicative of the entertainment giant's strategy — and a grim portent for theater owners.

By Peter Adams • Oct. 13, 2020