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Permission granted by Ferrero
Deep DivePandemic forces Halloween candy makers to get creative to protect $5B in sales
Mars Wrigley, Hershey and Ferrero, which prepare years in advance for the holiday, have quickly altered their strategies on packaging, selling and marketing their sweets.
By Christopher Doering • Oct. 12, 2020 -
TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.
TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video
Debuting as the Justice Department appeals an injunction against a ban on new downloads of the app, the effort could reassure brands and users.
By Peter Adams • Oct. 9, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Hulu on October 09, 2020
Mars partners with Disney for Halloween short film series amid altered holiday
After unveiling a virtual Halloween experience, the candy company continues to connect with homebound consumers through holiday-themed content.
By Tatiana Walk-Morris • Oct. 9, 2020 -
Retrieved from Snap on October 09, 2020
Snapchat turns London street into AR playground with Local Lenses
City Painter required significant preparation to let app users virtually paint Carnaby Street from any angle, suggesting where AR may be headed.
By Robert Williams • Oct. 9, 2020 -
Courtesy of Mondelez
Sour Patch Kids turns the tables on Halloween trick-or-treating
The Mondelez candy is the latest brand to find fresh ways to remain relevant as the pandemic continues to threaten holiday traditions around the country.
By Aaron Baar • Oct. 9, 2020 -
Courtesy of Dickies
ColumnCampaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic
A digital content effort highlights 10 artisans from around the globe and centers on championing the dignity of work during a tough year.
By Natalie Black (Koltun) • Oct. 9, 2020 -
Courtesy of PepsiCo
PepsiCo speeds up shift toward streaming, digital as holidays loom
With the pandemic putting localization and personalization in the spotlight, the marketer sees digital as better-suited to deliver the goods than traditional media, executives said at Advertising Week.
By Peter Adams • Oct. 9, 2020 -
Courtesy of MolsonCoors
MolsonCoors makes environmental case for Coors Seltzer launch
While the marketing for some hard seltzer brands takes a lighthearted approach, MolsonCoors is banking on younger consumers' affinity for activism.
By Aaron Baar • Oct. 8, 2020 -
Mondelez CFO redirecting travel, real estate funds to marketing
After cutting marketing funding at the onset of the pandemic, the snack food giant is bolstering its advertising budget, Luca Zaramella said.
By Jane Thier • Oct. 8, 2020 -
Retrieved from YinzCam on October 08, 2020
LA Chargers upgrade app with digital experiences as pandemic shifts fan expectations
Offerings like livestreamed games, AR and podcast content reflect how media consumption habits have adjusted to life without in-person attendance.
By Robert Williams • Oct. 8, 2020 -
Courtesy of Honda
How Honda and Nestlé make authentic connections through esports
Brands and their partners, including leading forces Team Liquid and Riot Games, detailed the evolving opportunities in the billion-dollar business at Advertising Week.
By Chris Kelly • Oct. 8, 2020 -
Retrieved from Ace Metrix on October 08, 2020
Wells Fargo cracked empowerment formula as advertising heated up in Q3, analysis finds
Typically a quiet period, Q3 was busier this year as many brands played catch-up after keeping their powder dry in the early days of the pandemic.
By Tatiana Walk-Morris • Oct. 8, 2020 -
Teens' evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike
Piper Sandler's latest barometer of teen consumer behavior reveals how a tumultuous 2020 has impacted shopping habits and brand preferences.
By Aaron Baar • Oct. 7, 2020 -
Permission granted by Ocean Spray
Ocean Spray goes viral with TikTok creator who put Fleetwood Mac's 'Dreams' back on the charts
The brand gifted Nathan Apodaca his own truck to re-create a viral video that featured its product, earning over 10 million views on the platform.
By Peter Adams • Oct. 7, 2020 -
Courtesy of RaceTrac
RaceTrac's gamified Instagram filter gets 103K impressions
An augmented reality experience challenged baseball fans to virtually outrun the convenience store's mascot in lieu of racing at live Atlanta Braves games.
By Robert Williams • Oct. 7, 2020 -
How Kraft Heinz, MolsonCoors and L'Oréal make the most of CTV's pandemic-related growth
As media consumption habits quickly change, executives from major brands detailed the opportunities that connected TV provides during an Advertising Week panel.
By Chris Kelly • Oct. 7, 2020 -
P&G's pledge for social change embraces 'progress, not perfection'
In the wake of the pandemic and protests sparked by racial injustice, the bar is higher for purpose-driven marketing to have the same impact as years past, panelists said during Advertising Week.
By Natalie Black (Koltun) • Oct. 7, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle continues tapping TikTok with trick shot challenge
Featuring NBA player Trae Young and a host of influencers, the 53 ft. Shot Challenge is the chain's latest effort on the embattled social video app.
By Robert Williams • Oct. 7, 2020 -
Courtesy of Procter & Gamble
Secret provides direct assistance to support women affected by COVID-19
As the pandemic sets back gender equality, the P&G brand teamed with WNBA players for a social media effort and TV spot during the league's finals.
By Tatiana Walk-Morris and Chris Kelly • Oct. 6, 2020 -
Retrieved from David's Bridal on October 06, 2020
David's Bridal responds to pandemic disruptions with AR, 3D dress visuals
A partnership with Vertebrae extends the retailer's efforts to improve its digital shopping experience for online consumers.
By Tatiana Walk-Morris • Oct. 6, 2020 -
Retrieved from The Kraft Heinz Company on October 06, 2020
Kraft pulls provocative 'send noods' ads after drawing ire online
While some backlash came from average moms concerned around sexual content appearing near children, QAnon conspiracy theorists also quickly latched onto the outcry.
By Peter Adams • Updated Oct. 14, 2020 -
Permission granted by Aspiration Bank
Financial apps see higher usage among customers in lockdown
As consumers grow more accustomed to using financial apps, this could drive expansion opportunities, like Venmo launching its first credit card.
By Robert Williams • Oct. 6, 2020 -
Snapchat expands 'first commercial' video ad takeovers nationwide
Advertisers that tested the first commercial saw a lift in brand awareness among users that was double that of a Snapchat Ad.
By Robert Williams • Oct. 6, 2020 -
Courtesy of Walt Disney Television
'The Bachelorette' returns with drive-in premiere hosted by PopSugar, ABC, YouTube TV
The partnership between a digital media brand, a TV network and a streaming channel reflects the scarcity of big-event original programming right now.
By Robert Williams • Oct. 5, 2020 -
Retrieved from Triller on October 05, 2020
Triller adds programmatic ads amid rival TikTok's continued uncertainty
Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.
By Robert Williams • Oct. 5, 2020
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