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Courtesy of Oreo
Oreo celebrates human connections made during lockdown in new ad
The cookie brand parodies telecoms that promise to "supercharge connectivity" while offering tips on how to enjoy time spent at home with loved ones.
By Robert Williams • Sept. 30, 2020 -
Courtesy of General Mills
Yoplait dips into Instagram Reels with Jennifer Lopez-led dance challenge
More large brands shifting focus to the TikTok lookalike could signal bad news for ByteDance's app as it wrestles with an uncertain U.S. future.
By Peter Adams • Sept. 29, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Cody Boteler/Marketing Dive
Disney sells TrueX to Gimbal, which wants bigger role in advanced TV
TrueX plans to form a network with addressable ad inventory on premium connected TV outlets and pair it with Gimbal's location data.
By Robert Williams • Sept. 29, 2020 -
Courtesy of Acura
Acura accelerates into AR, cinematic ads with multichannel push for TLX
With an ad shot in the style of 1920s silent films and mobile activations, merging old and new media could help the car brand reach a wide audience.
By Robert Williams • Sept. 29, 2020 -
Video ads drive a 48% higher sales rate than static ads, study says
VidMob reviewed 8,000 mobile video ads to see what drives sales best as smartphones are expected to play a large role in holiday shopping this year.
By Robert Williams • Sept. 29, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle duets with TikTok creators to celebrate return of carne asada
Compared to past videos that racked up billions of views, the chain's latest has been viewed 2 million times.
By Robert Williams • Sept. 28, 2020 -
Courtesy of Absolut
Absolut promotes voting with its first TV ad in 3 years
The non-partisan spot will air before the first presidential debate and follows other brands with campaigns centered around voting rights.
By Tatiana Walk-Morris • Sept. 28, 2020 -
Retrieved from TikTok on August 04, 2020
TikTok avoids US ban on new downloads in last-minute ruling
A federal judge temporarily blocked the Trump administration's order on new downloads, a reprieve that could help TikTok sustain growth at a key moment.
By Robert Williams • Sept. 28, 2020 -
Courtesy of TikTok
TikTok races into first NASCAR sponsorship with Hispanic newcomer
As the embattled app continues to push into sports marketing, TikTok will celebrate Latinx Heritage Month with the branded car and racing suit of "avid TikTokker" Ryan Vargas.
By Robert Williams • Sept. 25, 2020 -
Courtesy of Tecate
ColumnCampaign Trail: Tecate's visual refresh embodies its modern messaging
A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating longtime fans.
By Natalie Black (Koltun) • Sept. 25, 2020 -
Pritchard: P&G is taking control in the media supply chain — and so can other marketers
During a speech this week, the chief brand officer shared his clearest vision yet of what a new media supply chain should look like and what steps are needed to get there.
By Aaron Baar • Sept. 25, 2020 -
Environment — and brands' approach to it — matters more than ever to consumers, study finds
Barriers to environmentally friendly consumerism like cost are dropping, while the pandemic has not dampened urgency around the issue.
By Aaron Baar • Sept. 24, 2020 -
Consumers and marketers at odds over ad preferences, Kantar study finds
While consumers prefer offline channels overall and TikTok when it comes to digital, marketers remain committed to established digital platforms.
By Robert Williams • Sept. 23, 2020 -
Courtesy of 8th Wall
Wine brand trials new web-based AR tech designed for bottles and cans
With 8th Wall's "curved image targets" tech, CPG brands can transform their packaging into immersive experiences that entertain and inform customers.
By Robert Williams • Sept. 23, 2020 -
Courtesy of Ryder
Q&AHow Ryder's first ads about its supply chain business lifted lead volume 21%
CMO Karen Jones explained how a company best known for trucking tapped its in-house team for a campaign about a service that's become a household concern during the pandemic.
By Chris Kelly • Sept. 23, 2020 -
Courtesy of Callaway
Callaway taps Kevin Nealon to tee up new clubs as interest in golf surges
Google searches of "golf slice" are the highest they've been in seven years, inspiring the brand to launch a campaign as interest in the outdoor, socially distanced sport swells.
By Tatiana Walk-Morris • Sept. 23, 2020 -
Courtesy of RTO+P
Insomnia Cookies dresses up in 'mouth pajamas' on Instagram, TikTok
Instead of urging people into its stores while wearing pajamas to get free cookies, the bakery chain offered designer face masks with delivery orders.
By Robert Williams • Sept. 23, 2020 -
With real-world experiences scarce, consumers warm to immersive tech, Accenture study says
Technologies like augmented reality and virtual reality have come of age, ushering in a new wave of digital commerce.
By Aaron Baar • Sept. 23, 2020 -
Courtesy of EA Sports
Gillette, Campbell's, Oakley join 'Madden NFL' roster as esports sponsors
Nearly twice as many sponsors have lined up for the gaming tournament, including several official NFL marketing partners, in a year when the football season looks different.
By Robert Williams • Sept. 23, 2020 -
Courtesy of Rooster Teeth
WarnerMedia's Rooster Teeth offers AR experience for virtual fan event
The event features virtual fan art based on Rooster Teeth's anime series "RWBY," including a collaborative AR mural wall at the AT&T Discovery District.
By Robert Williams • Sept. 22, 2020 -
TikTok still faces uncertain future in US amid conflicting claims about deal
After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.
By Robert Williams • Sept. 22, 2020 -
Retrieved from General Mills on September 22, 2020
General Mills reboots '80s cereal flavors with livestreamed event
The "Ultimate Saturday Morning Drive-In" is designed to connect with people who feel nostalgic for childhood and comfort foods during a stressful year.
By Robert Williams • Sept. 22, 2020 -
Courtesy of Foot Locker
Foot Locker steps up outreach for sneakerheads via Google Slides hub
Touted as being created by sneakerheads for sneakerheads, the hub merges content with commerce via a digital tool that is "endemic to sneaker culture."
By Aaron Baar • Sept. 22, 2020 -
Courtesy of Harry's
Harry's honors men who buck the norm in biggest ad campaign yet
While its anti-Big Razor messaging aligns with the brand's rhetoric, the effort differs in creative approach from past ads challenging traditional notions of masculinity.
By Natalie Black (Koltun) • Sept. 21, 2020 -
Courtesy of Hormel
Hormel's record-setting virtual pizza party woos fans, benefits frontline workers
Along with entertaining fans at home with a giant Zoom chat and YouTube concert, the brand boosted charity efforts that benefit frontline workers and independent pizzerias.
By Tatiana Walk-Morris • Sept. 21, 2020
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