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Courtesy of Walmart
Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream
A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform.
By Peter Adams • Dec. 17, 2020 -
Courtesy of PepsiCo
Pepsi teams with Fox on game show inspired by Wild Cherry flavor
With "Cherries Wild," the soft-drink maker is targeting younger consumers via a branded integration.
By Robert Williams • Dec. 17, 2020 -
Retrieved from Twitch on December 17, 2020
Pizza Hut's celeb-powered Twitch series scores 5.4M views
"Friday Night Bites" brought together celebrities, influencers and gamers for pizza-themed challenges.
By Chris Kelly • Dec. 17, 2020 -
Retrieved from Post Consumer Brands on December 16, 2020
Post's Pebbles brand rings in New Year with Fred Flintstone and TikTok
A golden anniversary effort for the cereal includes a role in ABC's New Year's countdown pre-show, a confetti effect on TikTok and birthday gifts for kids.
By Peter Adams • Dec. 16, 2020 -
Captain Morgan debuted a new holiday campaign featuring Josh Gad. The image was retrieved from the brand's video on Dec. 16, 2020.
Captain Morgan bids good riddance to 2020 in revised classic holiday poem
As part of a digital-focused holiday push highlighting good times to come, the Diageo-owned rum brand enlisted Josh Gad to read "'Twas the End of 2020."
By Robert Williams • Dec. 16, 2020 -
Courtesy of McDonald's Sweden
McDonald's celebrates 'Golden M' hairdo with virtual barbershop
In Sweden, the chain linked an iconic 1990s haircut with its Golden Arches logo and sold out of virtual hairdressing appointments in two hours.
By Chris Kelly • Dec. 15, 2020 -
Courtesy of Panera
Panera, Pepsi bite into virtual pizza party trend
Starring comedian King Bach, the push spoofs pandemic-spurred trends like virtual parties and cocktail hours on videoconferencing services such as Zoom.
By Robert Williams • Dec. 14, 2020 -
Permission granted by Pepsi
Pepsi taps Desus and Mero for holiday push supporting New York City bodegas
The Bodega Boys hosts bring levity to a regional marketing effort that still recognizes the personal and economic loss impacting the city at the end of a brutal year.
By Peter Adams • Updated Dec. 11, 2020 -
Retrieved from PepsiCo on December 11, 2020
Mtn Dew, Papa John's power up gaming fans with controller that can order pizza
The connected hardware was introduced during a livestream pitting the NBA's Jamal Murray against online celebrity Dr DisRespect.
By Robert Williams • Dec. 11, 2020 -
Retrieved from Tastemade on November 23, 2020
Tastemade feasts on shoppable video as mobile viewership grows
Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.
By Robert Williams • Dec. 10, 2020 -
Courtesy of Coors Light
Coors Light builds a 'Beerman' who's ready to chill during the holidays
The disheveled snowman, who performs a rendition of Boston's "More Than a Feeling" in an ad, is the "holiday hero we need in 2020," the brand claims.
By Robert Williams • Dec. 10, 2020 -
Courtesy of Haribo
Haribo makes adults sound like kids with Instagram AR lens
As consumers increase their candy purchases during the holiday season, the brand is giving Instagram users a chance to win a year's supply of free sweets.
By Robert Williams • Dec. 9, 2020 -
Unilever's The Ice Cream Shop launched the "Ice Cream Exchange" in partnership with "The Office" star Angela Kinsey. The image was retrieved from the company's video on Dec. 8, 2020.
Unilever scoops up 'Office' star Angela Kinsey to swap bad gifts for ice cream deliveries
An online "Ice Cream Exchange" doles out deals for brands including Talenti and Magnum through popular delivery apps and retailers.
By Chris Kelly • Dec. 9, 2020 -
Danielle Ternes/Marketing Dive
Dive Awards
The Marketing Dive Awards for 2020
From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year.
By Marketing Dive Team • Dec. 9, 2020 -
Retrieved from Procter & Gamble on November 18, 2020
Dive Awards
Campaign of the Year: Procter & Gamble's 'The Choice'
A sparse ad directly addressing systemic racism punctuated the CPG marketer's history of purpose-driven initiatives.
By Natalie Black (Koltun) • Dec. 9, 2020 -
Courtesy of E.l.f.
TikTok regular E.l.f. turns to Triller to debut branded holiday album
The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller.
By Peter Adams • Dec. 8, 2020 -
Courtesy of The Wendy's Company
Wendy's teams with Uber Eats on customized menus for Twitch gamers
The burger chain's "Never Stop Gaming Menu" includes combinations of items selected by five of the platform's most popular streamers.
By Robert Williams • Dec. 8, 2020 -
Courtesy of Planters
Planters mascot reaches middle age amid e-commerce push
The Kraft Heinz brand has almost come full circle with the evolution of its mascot, which was relaunched as Baby Nut in the lead-up to the Super Bowl.
By Robert Williams • Dec. 8, 2020 -
Courtesy of PepsiCo
Bubly uplifts LBGTQ+ elders with drag performances, original song
Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.
By Chris Kelly • Dec. 8, 2020 -
Retrieved from KFC on December 07, 2020
KFC gets steamy with Lifetime movie starring Mario Lopez as Col. Sanders
"A Recipe For Seduction" ties to a promotion with Uber Eats, as the marketer looks to link an ambitious original content play with commerce.
By Peter Adams • Dec. 7, 2020 -
Marketing Dive integrates Mobile Marketer into its expanding industry coverage
A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach.
By Chantal Tode • Dec. 7, 2020 -
Retrieved from Huggies on December 04, 2020
Huggies, Scary Mommy cater to night-owl new mothers with Hulu comedy series
"Up Early Tonight" emulates late-night shows and signals how marketers like Kimberly-Clark are adjusting content strategy for the streaming boom.
By Peter Adams • Dec. 4, 2020 -
Courtesy of Tastemade
Hyundai's Genesis, Tastemade and Amazon rev up shoppable cooking show
In the latest example of content and commerce merging, "Origins" viewers can easily order featured ingredients from grocery delivery service Amazon Fresh.
By Robert Williams • Dec. 4, 2020 -
Courtesy of Bagel Bites
Bagel Bites seeks 'bopper' to remix its jingle
Other brands have created unique gigs and sought new songs and slogans from consumers stuck at home and looking for ways to entertain themselves.
By Tatiana Walk-Morris • Dec. 4, 2020 -
CBS nearly sold out of Super Bowl ad inventory, per media report
The relatively well-selling spots suggest marketers aren't especially concerned about the pandemic forcing an outright cancellation of the big game.
By Chris Kelly • Dec. 3, 2020
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