Video: Page 48
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Courtesy of Carter's
Carter's eyes millennial parents with Santagram video greetings on Cameo
As the pandemic prevents families from seeing the jolly old elf at malls, the children's clothier is teaming with a platform that delivers personalized videos from celebrities.
By Robert Williams • Oct. 19, 2020 -
Courtesy of Don Julio
Don Julio honors founder, bartenders in largest campaign to date
The Diageo liquor brand is among other companies donating to charities supporting workers and others upended by the COVID-19 pandemic.
By Tatiana Walk-Morris • Oct. 19, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Dell's Alienware mixes gaming with music in Steve Aoki series on Twitch
Peaking at more than 60,000 viewers, the series shows how Twitch's expansion into more general programming is attracting marketers.
By Robert Williams • Oct. 19, 2020 -
Patrón 'backs the bar' with benefit concert on Instagram Live
The tequila brand's virtual benefit concert is designed to support Black artists and raise money for small business owners hurt by the pandemic.
By Robert Williams • Oct. 19, 2020 -
Uber plans OOH ad network expansion to Chicago, LA in Q4
Ridership appears to be rebounding since the pandemic spurred declines last spring, giving Uber a chance to capitalize on people returning to regular activities with potentially fresh eyes.
By Natalie Black (Koltun) • Oct. 16, 2020 -
Google expands visual search in latest shopping push
Along with an upgraded tool that matches items to products sold online, AR Autos soon will let customers look for a vehicle in Google Search and see it in a 3D or AR rendering.
By Robert Williams • Oct. 16, 2020 -
Retrieved from YouTube on October 16, 2020
Nielsen adds ratings for YouTube CTV ads as digital viewing surges
The move can help Nielsen bring together viewer data that may be siloed across platforms, so advertisers can better measure campaign effectiveness.
By Aaron Baar • Oct. 16, 2020 -
Courtesy of Temptations
Mars' Temptations brand releases Halloween horror film for felines
The movie features sounds the brand says will captivate cats while entertaining their owners.
By Tatiana Walk-Morris • Oct. 16, 2020 -
Courtesy of TikTok
Deep DiveTikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?
Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.
By Peter Adams • Oct. 16, 2020 -
Courtesy of Budweiser
Budweiser duets with Halsey on documentary spot, poetry and merch
The partnership around themes of inspiration and ambition comes as people have tired of pandemic-centric ads and are seeking positive and entertaining content.
By Tatiana Walk-Morris • Oct. 15, 2020 -
57% of younger adults ramp up smartphone use to stream video, study says
The segment tends to be the most willing to pay for app subscriptions, which is a mixed blessing for the mobile industry.
By Robert Williams • Oct. 15, 2020 -
Courtesy of Mucinex
Mucinex to unveil 'Sickwear' clothing with influencer fashion show on YouTube
Teaming with a diverse group of creatives and using a DTC approach, the brand can directly reach younger consumers with apparel designed to comfort people recovering from a cold.
By Robert Williams • Oct. 15, 2020 -
Courtesy of Devour
Devour's 'Cheat Day' YouTube series digs into pro athletes' downtime fun
After previously provocative efforts, the Kraft Heinz brand seeks to reach young consumers without risking the backlash recently faced by its parent company.
By Tatiana Walk-Morris • Oct. 14, 2020 -
Retrieved from Perfect Corp. on October 14, 2020
Allure designs holiday shopping issue around virtual try-on experiences
Working with Perfect Corp., the publisher created an "Ultimate Guide to Shopping" that uses QR codes and AR to align with a season set to skew toward mobile.
By Robert Williams • Oct. 14, 2020 -
TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.
TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds
The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.
By Robert Williams • Oct. 14, 2020 -
Courtesy of Abercrombie & Fitch
Abercrombie & Fitch addresses LGBTQ mental health with IGTV miniseries
Featuring chats between soccer star Megan Rapinoe and a group of influencers and activists, the series airs as brands market around LGBTQ+ History Month.
By Robert Williams • Oct. 14, 2020 -
Courtesy of SheaMoisture
SheaMoisture showcases Black female artists in purpose-driven spot
Amid the global movement for racial and gender equality, the Unilever brand pledges proceeds from every product sold to invest in businesses owned by Black women.
By Aaron Baar • Oct. 14, 2020 -
Retrieved from Disney+ on June 15, 2020
Disney enshrines streaming as 'primary focus' amid broad media reorganization
A recent move to debut Pixar's upcoming "Soul" on Disney+ is indicative of the entertainment giant's strategy — and a grim portent for theater owners.
By Peter Adams • Oct. 13, 2020 -
Courtesy of Hilton
Despite pandemic, Hilton launches new global campaign with a toast to travel
Americans are itching to get back to leisure travel and creating new memories, per the chain's research, but it remains unclear how ready they really are.
By Aaron Baar • Oct. 13, 2020 -
Natalie Koltun/Marketing Dive
Amazon brings delivery boxes to life with AR Halloween activities
First appearing around Prime Day, scannable packages may compel shoppers to engage with festive experiences by the retailer beyond purchasing products.
By Robert Williams • Oct. 13, 2020 -
Courtesy of NowThis
P&G, Bank of America sponsor first virtual event by NowThis
The mobile news brand is betting on enduring interest in virtual events, with its first offering focused on women's equality and hosted by Seth Meyers and Netflix CMO Bozoma St. John.
By Robert Williams • Oct. 13, 2020 -
Retrieved from Infiniti on October 12, 2020
Infiniti puts 'Hamilton' star Daveed Diggs behind the wheel for live Instagram test drive
As consumers continue to turn to livestreaming during the pandemic, this activation shows the brand reaching for the immersion and intimacy of a showroom experience.
By Peter Adams • Oct. 12, 2020 -
YouTube expands shopping tools with video creators before holidays
A Shopify integration and more arrive as parent company Google gets into a growing advertising war with Amazon in areas like search and video content.
By Robert Williams • Oct. 12, 2020 -
Courtesy of Honda
Honda leans into 'rewilding' trend with John Cena as its voice
Amid increased interest in the outdoors during the pandemic, the carmaker taps a talent known for "toughness and strength" to demonstrate its ruggedness.
By Aaron Baar • Oct. 12, 2020 -
Courtesy of 1800 Tequila
1800 Tequila immerses Snapchat users in AR artwork
With the pandemic limiting sales at bars and restaurants, engaging people through digital channels is more important than ever for spirits brands.
By Robert Williams • Oct. 12, 2020
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