Amazon embraces the joy of friendship for global holiday campaign

“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”

By Jessica Deyo • Nov. 7, 2023

Home Depot, Vizio create shoppable content for the holidays

“Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

By Aaron Baar • Nov. 2, 2023

Explore the Trendline➔

Connected TV

Surging consumer adoption of CTV and has made it a key channel for marketers seeking to engage viewers who continue to move away from linear TV and towards streaming platforms.

By Marketing Dive staff

How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.

By Chris Kelly • Nov. 2, 2023

Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers

Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.

By Peter Adams • Nov. 2, 2023

Walmart reunites ‘Mean Girls’ to boost Black Friday push

Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.

By Chris Kelly • Nov. 1, 2023

AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.

By Chris Kelly • Nov. 1, 2023

Target lights up digital in holiday push that balances sentiment, value

The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.

By Peter Adams • Nov. 1, 2023

Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line

Skims will handle creative for any marketing around the partnership, but the brand is also holding discussions with third-party agencies.

By Chris Kelly • Oct. 31, 2023

Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

By Peter Adams • Oct. 31, 2023

Disney+ beefs up ad tier with more targeting, measurement features

The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification.

By Aaron Baar • Oct. 30, 2023

Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning

The company has “barely scraped the surface” in its efforts to integrate advertising into video, audio and grocery, per CEO Andy Jassy. 

By Chris Kelly • Oct. 27, 2023

Meta revenue surges 23% but volatility could soften advertiser demand

Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected.

By Chris Kelly • Oct. 26, 2023

Airheads conjures scares with AI-powered film festival

A.I.rheads Scarefest encourages consumers to create short horror films featuring the candy brand’s balloon mascot.

By Sara Karlovitch • Oct. 25, 2023

Google brushes off ad controversies as search, YouTube regain momentum

More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers.

By Peter Adams • Oct. 25, 2023

Inside J.C. Penney’s holiday marketing strategy

On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

By Jessica Deyo • Oct. 25, 2023

Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms

Keyed in on kids’ and families’ co-viewing and co-listening habits, the campaign is the Kraft Heinz brand’s first major effort since unveiling a new formula.

By Chris Kelly • Oct. 24, 2023

Gap looks to its heritage for ‘Gifted’ holiday marketing campaign

A diverse cast spanning multiple generations features in a 60-second spot promoting self-expression and individuality.

By Jessica Deyo • Oct. 23, 2023

How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B

In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.

By Chris Kelly • Oct. 18, 2023

Netflix expands advertising opportunities, adds live sports sponsorships

T-Mobile, Nespresso and Frito-Lay’s Smartfood were revealed as new sponsors for the streamer at Advertising Week New York.

By Chris Kelly • Oct. 17, 2023

TikTok unveils Out of Phone OOH ad solution for brands

L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

By Aaron Baar • Oct. 17, 2023

Jack in the Box cooks up horror short for Halloween

“Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.

By Chris Kelly • Oct. 13, 2023

How Target is expanding its retail media network as holiday marketing heats up

Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media.

By Peter Adams • Oct. 13, 2023

Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers

In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers.

By Chris Kelly • Oct. 13, 2023

How Crate & Barrel offshoot CB2 repurposes social content for CTV ads

With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.

By Aaron Baar • Oct. 12, 2023

The future of shoppable TV ads? It isn’t QR codes

Roku's Senior Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.

By Peter Hamilton • Oct. 11, 2023