Video: Page 6

  • Two food delivery cars and their drivers parked outside of a suburban home
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    Permission granted by PepsiCo Beverages North America
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    Pepsi chases pizza deliveries in a sports car to push pairing power

    A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.

    By • Sept. 12, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
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    Courtesy of JCPenney
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    JCPenney’s Prime Video football blitz ties celebrities to weekly deals

    A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.

    By • Updated Sept. 11, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Walmart uses Fubo's Triple Play ad unit
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    Retrieved from Fubo on September 06, 2024
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    Walmart leverages Fubo’s takeover ad format to connect content, commerce

    The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.

    By • Sept. 9, 2024
  • A person running in the rain for a Nike ad
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    Courtesy of Nike
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    Nike depicts drudgery of running in latest leg of comeback campaign

    Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

    By • Sept. 6, 2024
  • Megan Thee Stallion and NFL stars appear in a Pepsi ad inspired by "Gladiator II"
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    Courtesy of PepsiCo
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    Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’

    Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.

    By • Sept. 5, 2024
  • An Olipop OOH ad
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    Courtesy of Olipop
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    Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads

    The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump.

    By Aaron Baar • Sept. 4, 2024
  • A child and a Barbie astronaut are seen looking up at the sky together for Barbie's "Give Limitless Possibilities" campaign.
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    Courtesy of Mattel
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    How Barbie is giving fresh energy to its tagline and catching WNBA fever

    The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.

    By • Aug. 30, 2024
  • Comedians Andrew Santino and Stavros Halkias appear side-by-side in a humorous ad promoting Fireball Cinnamon Whisky.
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    Courtesy of Fireball Cinnamon Whisky
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    Fireball fuels football rivalries with first-ever paid TikTok campaign

    New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.

    By • Aug. 29, 2024
  • Jake from State Farm and Ted Lasso’s Cristo Fernández in an ad
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    Courtesy of State Farm
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    State Farm bundles football and fútbol for latest NFL-timed campaign

    The insurer is promoting its services with a series of ads that feature talent like “Ted Lasso” star Cristo Fernández and Kansas City Chiefs’ Patrick Mahomes.

    By Aaron Baar • Aug. 28, 2024
  • Jason Kelce in a Buffalo Wild Wings ad
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    Retrieved from Buffalo Wild Wings on August 27, 2024
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    Buffalo Wild Wings brings Jason Kelce back to football in new ads

    The former Eagles center pals around with the brand’s CGI buffalo mascot in an effort that leans into Kelce’s recent retirement and famous brother. 

    By • Aug. 27, 2024
  • Jason and Travis Kelce are seen together holding a variety of General Mills cereals, including the new Kelce Mix cereal, as part of a General Mills partnership.
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    Courtesy of General Mills
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    General Mills teams with Kelce brothers for Cereal Training Camp

    The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs.

    By • Aug. 26, 2024
  • CarMax's "BeetleMax" campaign imagery which showcases the fictitious "BeetleMax" location.
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    Courtesy of CarMax
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    CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads

    The used car retailer’s latest campaign guides consumers through a spooky BeetleMax dealership and spans TV, online video and social media.

    By • Aug. 26, 2024
  • A group of college football fans scream at a bard in an ad for Coke Zero Sugar.
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    Permission granted by Coca-Cola Zero Sugar
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    Coke Zero Sugar leans into gaming to reach Gen Z college football fans

    The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses.

    By • Aug. 23, 2024
  • Totino's campaign imagery for its "Start the Day the Totino's Way" effort promoting its new breakfast bites.
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    Courtesy of General Mills
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    Totino’s enters breakfast category with retro ads targeting Gen Z

    “Start the Day the Totino’s Way” taps into the younger generation’s appetite for nostalgia to introduce Breakfast Snack Bites.

    By • Aug. 22, 2024
  • Singer Troye Sivan, wearing a white tee and loose-cut jeans, stands in front of beige background in an ad for Gap
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    Permission granted by Gap
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    Gap gets loose with pop star Troye Sivan in latest dance-heavy ads

    Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.

    By • Aug. 21, 2024
  • Snoop Dogg and Warren G. sit around a Solo Stove at night.
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    Courtesy of Solo Stove
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    Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

    The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

    By • Aug. 20, 2024
  • Netflix upfront
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    Courtesy of Netflix
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    Netflix boosts advertiser dealmaking with fine-tuned strategy

    The streamer boasted a 150% increase in ad sales over 2023 and shared further detail on its programmatic advertising capabilities.

    By • Aug. 20, 2024
  • TV personality Simon Cowell, wearing a black T-shirt, sits behind a metal kitchen counter with Domino's branding
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    Permission granted by Domino's Pizza
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    Simon Cowell judges Domino’s Pizza alongside new quality captains

    The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.

    By • Aug. 19, 2024
  • A sign hangs near a Walmart store.
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    Joe Raedle / Staff via Getty Images
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    Walmart’s ad unit extends blockbuster growth streak, boosting profits

    Ad sales derived from marketplace sellers climbed nearly 50% in fiscal Q2 while Walmart has been focused on growing in-store and offsite offerings.

    By • Aug. 16, 2024
  • LeBron James playing cards in a Lobos 1707 Tequila & Mezcal ad
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    Courtesy of Lobos 1707 Tequila & Mezcal
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    James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads

    A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.

    By • Aug. 15, 2024
  • LG's Prime Video series "Estate of Survival"
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    Courtesy of LG Electronics USA
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    LG boosts home appliances with competition show on Prime Video

    “Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.

    By • Aug. 13, 2024
  • Imagery for Liquid I.V.'s "Indulge in Hydration" campaign
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    Courtesy of Liquid I.V.
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    Liquid I.V. helps consumers beat the summer heat with multichannel campaign

    “Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more. 

    By Aaron Baar • Updated Aug. 14, 2024
  • A bearded individual in a denim jacket gives testimony for Weight Watchers
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    Retrieved from Weight Watchers on August 12, 2024
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    WeightWatchers debuts new creative as it navigates weight-loss drug boom

    Ads featuring customer testimonials for WeightWatchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.

    By • Aug. 12, 2024
  • Sydney Leroux, professional soccer forward for Angel City FC, for Team Whistle and Serta.
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    Courtesy of Team Whistle
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    Serta links with Olympic gold medalist to promote iComfort Pro mattress

    The bedding company has partnered with Team Whistle on an episode of its “No Days Off” YouTube series that features soccer star Sydney Leroux.

    By • Aug. 8, 2024
  • Three teens sit together while looking at a phone.
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    SolStock via Getty Images
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    NFL, GameSquare tap into football fandom for traveling creator series

    “NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.

    By Aaron Baar • Aug. 8, 2024