Patrón ties spirits to filmmaking craft in ads led by Guillermo del Toro

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.

By Peter Adams • March 18, 2026

Zevia doubles down on AI satire in ads starring creepy robot coworker

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing. 

By Peter Adams • March 12, 2026

TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.

By Jessica Hammers • March 12, 2026

Old Spice reworks Boyz II Men song for sequel to clingy moms campaign

Created with agency Wieden+Kennedy, “The End of Adolescents” is already running across major TV networks and digital platforms.

By Peter Adams • March 10, 2026

Why Tecovas made a short film about Texas instead of a traditional ad

The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features actor Michael Shannon.

By Chris Kelly • March 10, 2026

Anheuser-Busch boosts marketing efforts through extended MLB tie-up

The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.

By Sara Karlovitch • March 9, 2026

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season. 

By Peter Adams • March 6, 2026

How Ford is accelerating its global campaign amid return to Formula 1

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative “micro-docuseries” focused on its engineering prowess.

By Chris Kelly • March 5, 2026

Graza olive oil enters new category with largest paid campaign to date

“Seriously Serious” uses absurdist humor to highlight the marketer’s quality-first approach and was created with agency Nice&frank.

By Jessica Hammers • March 4, 2026

Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.

By Jessica Hammers • March 2, 2026

Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA

CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

By Chris Kelly • March 2, 2026

Olaplex links with ‘SNL’ star to blend science, style and humor in new ads

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign created with agency Mother.

By Jessica Hammers • Feb. 24, 2026

Axe addresses fragrance overuse with new campaign, spray tech

“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance. 

By Peter Adams • Feb. 23, 2026

Depop touts ability to support consumer incomes with ‘Depoponomics’

A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is accompanied by a Depop shop curated by the R&B icon.

By Jessica Hammers • Feb. 18, 2026

Roku says it’s growing video advertising faster than broader OTT market

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”

By Peter Adams • Feb. 13, 2026

Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.”

By Chris Kelly • Feb. 11, 2026

CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign

The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.

By Peter Adams • Updated Feb. 10, 2026

Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy

The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.

By Peter Adams • Feb. 6, 2026

Chipotle pokes fun at AI Super Bowl ads to spotlight real ingredients

After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes. 

By Jessica Hammers • Feb. 5, 2026

YouTube annual revenue tops $60B as Google’s focus expands beyond ads

Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business, executives said.

By Peter Adams • Feb. 5, 2026

Ritz doubles down on salty positioning in second Super Bowl campaign

The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm and Scarlett Johansson.

By Peter Adams • Feb. 3, 2026

Grubhub — and George Clooney — make Super Bowl debuts to ‘eat the fees’

The delivery platform promotes a new offer to remove delivery and service fees on restaurant orders over $50 in an oddball ad directed by Yorgos Lanthimos.

By Chris Kelly • Feb. 2, 2026

State Farm slams rivals as ‘Livin’ on a Prayer’ in Super Bowl return

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover of a Bon Jovi classic.

By Peter Adams • Feb. 2, 2026

Fanatics Sportsbook bets on Kendall Jenner for Super Bowl debut

The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on top at the big game.

By Aaron Baar • Jan. 29, 2026

Unpacking the marketing industry trends forecast for 2026

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

By Marketing Dive staff • Jan. 29, 2026