Video: Page 5

  • McDonald's brand characters Grimace and Uncle O'Grimacey
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    Courtesy of McDonald's
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    McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake

    In social media videos, purple mascot Grimace visits Ancestry.com and discovers a connection to his Irish uncle.

    By • Feb. 4, 2025
  • Lady Gaga wearing a white gown appears in a promotional image for Mastercard to promote her album "Mayhem."
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    Permission granted by Mastercard
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    Mastercard helps Lady Gaga fans sow ‘Mayhem’ in music culture play

    A tie-up with Gaga around her eighth studio album saw the payments marketer unveil the singer’s latest single around the Grammy Awards.

    By • Feb. 3, 2025
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Mustard with Mustard
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    Courtesy of Kraft Heinz
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    Heinz teams with hip-hop hitmaker Mustard for new product, campaign

    The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards.

    By • Feb. 3, 2025
  • Top view of businesspeople discuss idea while team joining meeting
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    NanoStockk via Getty Images
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    Inside the marketing industry trends to follow in 2025

    During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.

    By Marketing Dive staff • Jan. 31, 2025
  • A woman bites a Clif Bar after a workout
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    Courtesy of Mondelēz International
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    Clif Bar celebrates athlete perseverance with new brand platform

    The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, events and challenges.

    By • Jan. 31, 2025
  • Digital screens inside a store.
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    Courtesy of Grocery TV
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    Deep Dive

    What marketers can expect as CTV and retail media converge in 2025

    Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.

    By • Jan. 31, 2025
  • Doechii sits for an MLS ad
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    Courtesy of MLS
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    Q&A

    Why MLS is kicking off a brand campaign around the Super Bowl

    CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game.

    By • Jan. 30, 2025
  • People sit in a coffee shop.
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    Adam Gray via Getty Images
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    Starbucks bets on marketing to broader audience to support turnaround

    CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have “room for improvement.”

    By • Jan. 29, 2025
  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    Giuliano Benzin via Getty Images
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    Nielsen’s latest MRC accreditation returns it to measurement pole position

    Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

    By • Jan. 23, 2025
  • Netflix logo
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    Mario Tama via Getty Images
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    Netflix’s next phase of advertising growth hinges on in-house ad tech

    The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments. 

    By • Jan. 22, 2025
  • A line of people outside Pacsun's SoHo flagship store.
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    Courtesy of Pacsun
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    Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

    At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

    By • Jan. 15, 2025
  • Disney Data & Tech Showcase
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    Courtesy of Disney
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    Disney ramps up advertiser offerings as streaming wars enter next phase

    The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.

    By • Jan. 9, 2025
  • A still image from "Bus Stop" a video spot under TIde and Marvel Studio's "Collateral Stains" campaign.
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    Courtesy of Procter & Gamble
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    Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience

    Consumers who enter an Instagram sweepstakes will have the chance to attend a stain-filled early screening of “Captain America: Brave New World.”

    By • Jan. 8, 2025
  • Businessman Carrying Heavy Burden of Blocks and Shapes
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    CreativaImages via Getty Images
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    Deep Dive

    10 marketing predictions for 2025 as new era of productivity dawns

    With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.

    By , , , • Jan. 7, 2025
  • Sabrina Carpenter shakes espresso in a Dunkin ad
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    Retrieved from Dunkin on January 02, 2025
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    Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign

    The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe” with Artists Equity.

    By • Jan. 2, 2025
  • Lucid Motors' 'Compromise Nothing' campaign imagery featuring Muhammad Ali.
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    Courtesy of Lucid Motors
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    EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign

    Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH.

    By • Dec. 19, 2024
  • Disney characters for Christmas NBA game on ESPN
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    Courtesy of Sony Corporation
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    Sony, Disney put Mickey on the court for Christmas Day NBA broadcast

    The first animated alternate presentation of an NBA game will feature a cadre of cartoon icons, potentially reaching a wider audience.

    By • Dec. 18, 2024
  • Toys R Us OpenAI
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    Courtesy of Toys R Us
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    Consumers call AI-generated video ads annoying, confusing, per NIQ

    Even AI-generated ads perceived as high quality and polished-looking did not leave as memorable an impression as conventional advertising. 

    By • Dec. 17, 2024
  • Wonderful Halos' "IRS" commercial still
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    Courtesy of Wonderful Halos
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    Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines

    “Hands Off My Halos” highlights the lengths children will go to keep mandarins from their parents and will span social media, streaming and more.

    By • Dec. 17, 2024
  • Santa drinks Pepsi
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    Courtesy of PepsiCo
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    Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke

    The Christmas icon, who has a long-standing association with Coca-Cola, proves a fickle soda fan in Pepsi’s holiday social content push.

    By • Dec. 16, 2024
  • Duolingo Squid Game TikTok filter still
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    Courtesy of Duolingo
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    Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up

    “Learn Korean or Else” unites the language-learning app with the streamer for out-of-home stunts and social content, including an interactive TikTok filter.

    By Aaron Baar • Dec. 12, 2024
  • Netflix House
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    Courtesy of Netflix
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    Netflix partners with Mastercard as streamer’s experiential ambitions ramp up

    Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap into growing fandoms.

    By • Dec. 11, 2024
  • A person watches a Roku TV
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    Courtesy of Roku
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    Roku will cover the cost to turn branded social content into CTV ads

    The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.

    By • Dec. 11, 2024
  • Dodge Charger
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    Courtesy of Stellantis
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    Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona

    “Save the Planet” flips the script on ads about protecting the Earth, arguing what Dodge is really protecting people from is “lame” rivals.

    By • Dec. 5, 2024
  • Two AI-generated people in a Zevia ad
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    Retrieved from Zevia on December 04, 2024
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    Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness

    The better-for-you brand’s new commercial, part of a more aggressive ad-spending strategy, shows uncanny AI images nodding to Coke iconography.

    By • Dec. 4, 2024