Q-tips kickstarts bigger marketing push with nearly 6-foot cotton swabs

An unhinged infomercial and collaborations with Doritos and Goodyear support the launch of Quge-tips and a revamped marketing strategy.

By Peter Adams • Dec. 10, 2025

Gap’s CMO on leveraging the brand’s Katseye success for the holidays

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since its November launch. 

By Jessica Hammers • Dec. 9, 2025

How Netflix’s $72B Warner Bros. deal changes the streaming calculus

A combined entity could generate U.S. ad revenue of roughly $2.3 billion and command 10% of total TV viewing, per analyst estimates.

By Peter Adams • Dec. 5, 2025

Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’

The Clorox-owned brand partnered with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a social media giveaway.

By Jessica Hammers • Dec. 4, 2025

Columbia challenges flat-earthers as part of bolder marketing revamp

In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.

By Peter Adams • Dec. 2, 2025

The complete Super Bowl 60 ad tracker for 2026

The details on every Super Bowl spot, from Anthropic’s shot at OpenAI to Dunkin’s brand-focused rewrite of “Good Will Hunting.”

Updated Dec. 3, 2025

Maybelline taps into microdrama trend with holiday content series

The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant Eraser Concealer.

By Peter Adams • Nov. 26, 2025

Why American Eagle tapped Martha Stewart to extend beyond Gen Z

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push. 

By Jessica Hammers • Nov. 25, 2025

Carnival combats screen-induced ‘fun deficit’ with new brand platform

New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and bungee jumping.

By Peter Adams • Nov. 20, 2025

How Gen Z is reshaping holiday marketing — and what brands can do about it

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.

By Jessica Hammers • Nov. 19, 2025

Johnnie Walker updates ‘Keep Walking’ to focus on individual pursuits

The long-running brand platform, which in recent years has focused on post-pandemic social connection, is being retooled to emphasize self-expression.

By Peter Adams • Nov. 18, 2025

Chobani drives CTV ad outcomes via Albertsons, NBCU data collaboration

Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and retail performance.

By Chris Kelly • Nov. 18, 2025

PubMatic touts AI’s role in stronger-than-expected Q3 earnings

In general, ad-tech firms delivered revenue gains in Q3 and are benefiting from how AI can support more unified marketing campaigns.

By Aaron Baar • Nov. 17, 2025

Will Amazon’s AI-powered one-stop shop for advertising change the game?

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers.

By Chris Kelly • Nov. 17, 2025

How Walmart is deploying the Grinch to boost holiday marketing

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2. 

By Peter Adams • Nov. 17, 2025

Pizza Hut dishes out holiday value in multichannel campaign

The pizza chain supports its value-oriented holiday messaging with comedic ads, in-person events and digital games. 

By Sara Karlovitch • Nov. 13, 2025

Instacart’s animated holiday ads aim to ease pressure amid seasonal chaos

Spots that take a page from Rankin/Bass stop-motion classics were created with Starburns Industries, RadicalMedia and internal shop Local Produce.

By Peter Adams • Nov. 13, 2025

Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon

Bravo’s fan convention for its reality shows led to double-digit lifts in brand recall, purchase intent and emotional engagement for participants in 2023.

By Chris Kelly • Nov. 13, 2025

Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

“The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.

By Jessica Hammers • Nov. 10, 2025

Starbucks’ animated holiday ads aim to reclaim cozy coffeehouse image

“Drawn Together” tells the story of two animated figures as they journey across holiday cups to reunite and is set to the tune of “I’m Gonna Be (500 Miles).”  

By Peter Adams • Nov. 6, 2025

Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.

By Jessica Hammers • Nov. 4, 2025

Gatorade flips iconic ‘80s campaign upside down for ‘Stranger Things’

The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s themes and setting.

By Peter Adams • Nov. 3, 2025

IAB maps best practices for performance-driven CTV ads

Without a way to show measurable ROI, connected TV could face reduced demand as performance-driven channels like search and social capture spend. 

By Aaron Baar • Nov. 3, 2025

Best Buy bets on sports, creators to serve up holiday gifting inspiration

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season. 

By Jessica Hammers • Nov. 3, 2025

Google’s full-stack AI approach drives Q3 search, YouTube ad revenue gains

Parent company Alphabet delivered its first $100 billion quarter, with AI supporting ad relevancy, performance and automation.

By Chris Kelly • Oct. 30, 2025