Video: Page 8

  • Sydney Leroux, professional soccer forward for Angel City FC, for Team Whistle and Serta.
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    Courtesy of Team Whistle
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    Serta links with Olympic gold medalist to promote iComfort Pro mattress

    The bedding company has partnered with Team Whistle on an episode of its “No Days Off” YouTube series that features soccer star Sydney Leroux.

    By • Aug. 8, 2024
  • Three teens sit together while looking at a phone.
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    SolStock via Getty Images
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    NFL, GameSquare tap into football fandom for traveling creator series

    “NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.

    By Aaron Baar • Aug. 8, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
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    Courtesy of Urban Outfitters
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    Deep Dive

    Back-to-school 2024: How brands can win younger consumers as uncertainty endures

    The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

    By • Aug. 8, 2024
  • McDonald’s Reveals New Collector’s Meal Inspired by Fan-favorite Collectibles.
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    Courtesy of McDonald's USA
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    Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins

    The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2.

    By • Aug. 7, 2024
  • A white logo for Outbrain on a black background
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    Noam Galai via Getty Images
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    Outbrain acquires Teads for $1B to form new open-web advertising heavyweight

    The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.

    By • Aug. 5, 2024
  • Roku Trade Desk Unified ID 2.0 logos
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    Courtesy of Roku
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    Roku adopts Trade Desk’s UID2 to enhance audience targeting

    The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.

    By Aaron Baar • Aug. 5, 2024
  • Andy Jassy, Amazon President & CEO attends the Los Angeles Premiere of Amazon Prime Video's "The Lord Of The Rings: The Rings Of Power" at The Culver Studios on August 15, 2022 in Culver City, Califor
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    Kevin Winter / Staff via Getty Images
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    Amazon misses on ad sales while Prime Video push ramps up

    The company’s advertising growth rate decelerated in Q2 but Prime Video was in focus following the streamer’s debut upfronts pitch.

    By • Aug. 2, 2024
  • NBCUniversal Olympic broadcast with sponsor logos
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    Courtesy of NBCUniversal
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    NBCUniversal tops Olympics record as ad sales surpass $1.2B

    Over 70% of advertisers are new to the Olympics, with nearly $500 million in revenue coming from first-time sponsors, as brands engage global audiences. 

    By • July 31, 2024
  • Stouffer’s out-of-home ad featuring a razor
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    Courtesy of Stouffer’s
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    Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’

    Strategic billboard buys and print ads masking as placements for other products like jewelry seek to catch hungry consumers off guard.

    By • July 30, 2024
  • Walmart has agreed to acquire smart TV maker Vizio in a $2.3 billion cash deal.
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    Scott Olson via Getty Images
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    Deep Dive

    As retail media networks widen their scope, is a reckoning inbound?

    Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.

    By • July 30, 2024
  • Gabby Douglas and Patrick Warburton in an e.l.f. campaign
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    Courtesy of E.l.f. Beauty
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    E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics

    To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.

    By • July 29, 2024
  • Hyundai "It's OK" Advertisement During 2024 Summer Games
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    Courtesy of Hyundai Motor America
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    Why Hyundai shifted gears for more emotional Summer Olympics ads

    CMO Angela Zepeda explained the change in tone and why the brand’s vehicles are taking a back seat for the occasion.

    By • July 26, 2024
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    Mario Tama via Getty Images
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    Spotify revamps self-serve ad platform on heels of record Q2

    Brands including World Rugby, Ionos and Contiki have already leveraged the new Spotify Ads Manager, which boasts improved targeting functionality.

    By • July 25, 2024
  • A group of roller skaters in a Vitaminwater ad
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    Courtesy of Vitaminwater
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    Vitaminwater returns to its New York roots in Spike Lee-directed ads

    In an effort by WPP’s Open X, a local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on Lil Nas X.

    By • July 25, 2024
  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign

    CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z.

    By • July 25, 2024
  • A man in a navy blazer and gray tie walking out of a gray brick building
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    Drew Angerer via Getty Images
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    Google ad revenue resilient as company contends with cookie, AI transitions

    A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations.

    By • July 24, 2024
  • NBCUniversal Olympic broadcast with sponsor logos
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    Courtesy of NBCUniversal
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    How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal

    As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony.

    By • July 24, 2024
  • Best Buy's "spokeshologram," Gram, which debuted as part of a larger refresh and introduction of its "imagine that." tagline
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    Courtesy of Best Buy
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    Best Buy refreshes brand with new tagline and ‘spokeshologram’

    The retailer is leaning into discovery for an effort that includes a new color palette and series of back-to-school ads featuring brand character Gram.

    By • July 23, 2024
  • A Nike billboard for the Summer Olympics in Paris
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    Permission granted by Nike
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    Nike kicks off marketing comeback with gritty Olympics ads

    Wieden + Kennedy Portland created spots probing qualities that motivate sporting greats like an obsession with power and an inability to be satisfied.

    By • July 22, 2024
  • Netflix's Peter Naylor at Advertising Week New York
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    Courtesy of AWNewYork
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    Netflix’s ad-supported tier grows 34%, with critical scale in sight

    Peter Naylor, VP of ad sales, is leaving the offering he helped launch as it gears up an in-house ad-tech platform and bigger programmatic push.

    By • July 19, 2024
  • Actress Michelle Buteau stars in Amazon's 2024 back-to-school campaign.
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    Courtesy of Amazon
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    Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series

    The e-commerce giant tapped actress Michelle Buteau for a 30-second spot encouraging shoppers to “spend less on your little freeloaders.” 

    By • July 18, 2024
  • Bottles of ketchup and mustard dressed up like Wolverine and Deadpool.
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    Courtesy of Kraft Heinz
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    Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in

    The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles. 

    By • July 17, 2024
  • Three people sitting on a couch watching a soccer game on TV.
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    EvgeniyShkolenko via Getty Images
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    IAB: Digital video advertising KPIs shift, with business outcomes on top

    A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.

    By • July 16, 2024
  • Honda Twitch Rivals chat memory game
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    Courtesy of Honda
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    Honda drives deeper into gaming, esports with Twitch Rivals sponsorship

    Users will be able to digitally customize a 2025 Civic hybrid sedan through chat polls during an interactive segment called “Chat’s Civic Mods.”

    By • July 15, 2024
  • CeraVe soap opera
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    Retrieved from CeraVe on July 15, 2024
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    CeraVe takes on soap operas in new genre-spoofing campaign

    In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama.

    By Aaron Baar • July 15, 2024