Data/Analytics: Page 15


  • The welcome screen for OpenAI's ChatGPT app is displayed on a laptop screen
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    Leon Neal via Getty Images
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    Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns

    One-fifth of brands will lean into being AI-free as a point of differentiation, a trend that contrasts with CMOs’ growing investments in the tech field.  

    By Dec. 18, 2023
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    Retrieved from Google on December 15, 2023
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    Column

    Sociable: Google reveals next step toward removal of tracking cookies

    Starting today, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default.

    By Andrew Hutchinson • Dec. 15, 2023
  • Explore the Trendline
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

    By Marketing Dive staff
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    Courtesy of Diageo
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    Diageo outlines 5 key consumer trends for 2024, including neo-hedonism

    The spirit brand’s new report was developed using a proprietary research tool and underscores the need for brands to remain nimble. 

    By Dec. 15, 2023
  • A person with a smartphone walks past a billboard advertisement for YouTube.
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    Sean Gallup via Getty Images
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    YouTube reinforces brand safety for growing Shorts format

    New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content.

    By Dec. 14, 2023
  • Business people leaning over a table together analyzing charts and graphs.
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    Getty Images
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    Opinion

    Why brands aren’t fully invested in retail media networks

    To be truly successful, retail media networks must invest in products that help brands help themselves, according to Guideline’s Darrick Li.

    By Darrick Li • Dec. 12, 2023
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    Roni Bintang / Stringer via Getty Images
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    Dentsu: Ad market to grow 4.6% as brands priortize attention over reach

    An increasingly fragmented media landscape and higher volume of ads have driven up the costs to reach individual consumers. 

    By Dec. 11, 2023
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    Envato Elements / Aneleh Bakota

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    Sponsored by MikMak

    How multichannel brands can turn views into revenue on YouTube

    Leverage YouTube’s 122M daily viewers to turn views into revenue for multichannel brands.

    Dec. 11, 2023
  • Three people sitting on a couch watching a soccer game on TV.
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    Getty Images
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    Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say

    Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found.

    By Dec. 8, 2023
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    Getty Images
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    Advertisers will ramp up spend on creators in 2024, IAB forecasts

    Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.

    By Dec. 7, 2023
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    Getty Images
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    ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’

    Marketers could realize $22 billion in efficiency gains with better practices, a figure representing one-quarter of the open web market.

    By Dec. 6, 2023
  • Globant and Gut co-founders
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    Courtesy of Globant
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    Globant’s deal for Gut points to challenges facing independent agencies

    While Gut has been a breakout creative success, its acquisition by the technology consultancy underscores how crucial deep digital know-how is.

    By Aaron Baar • Dec. 4, 2023
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    Getty Images
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    Ad-spending market continues to recover, though 2024 presents mixed picture

    GroupM expects that brands may invest more in shared experiences as day-to-day life becomes increasingly atomized and algorithmically dictated.

    By Dec. 4, 2023
  • A TV remote points up at a blurred-out screen.
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    Getty Images
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    Addressable TV stakeholders form trade organization as ad spend grows

    Forty percent of TV advertisers expect to spend more on addressable advertising in 2024 compared to 2023, according to new research.

    By Nov. 30, 2023
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    Courtesy of RTB House
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    RTB House turns to generative AI to improve programmatic precision

    A new ContentGPT tool built on first-party publisher data aims to provide deeper reader insights than conventional context-based targeting.

    By Nov. 27, 2023
  • A person sits on a couch holding a mobile phone next to a Christmas tree.
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    Getty Images
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    Winners and losers of Black Friday 2023

    Data shows consumers turned to mobile to shop, while some analysts lowered their forecast for the season.

    By Nate Delesline III • Nov. 25, 2023
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    Retrieved from Ally Financial on November 17, 2023
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    Ally’s generative AI experiment reduces marketing busywork

    Ally.ai is helping with early stage marketing processes including summarizing content, drafting ad copy and improving SEO. 

    By Nov. 17, 2023
  • Diverse teenage students using digital smart phones mobile at college campus.
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    Getty Images
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    Teen TikTok usage plateaus — here’s what the numbers say

    While usage has flattened, TikTok overtook YouTube for the first time as the top platform for teens, according to findings from Forrester.

    By Nov. 17, 2023
  • GroupM Google
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    Courtesy of GroupM
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    GroupM, Google launch post-cookie readiness program as deprecation nears

    The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future.

    By Nov. 15, 2023
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    Getty Images
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    Stagwell enlists Google Marketing Cloud to accelerate generative AI bets

    A new partnership supporting the Stagwell Marketing Cloud will touch on functions ranging from campaign planning to market research. 

    By Nov. 13, 2023
  • Pop-Tarts Bites
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    Permission granted by Pop-Tarts
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    How Pop-Tarts Bites hones its messaging with data-driven insights

    A pilot with VidMob used AI and machine learning to reveal that functional messaging performed better across Meta than more emotionally led ads.

    By Nov. 13, 2023
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    Adobe Stock/Osabee

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    Sponsored by Lumavate

    Four reasons why your business needs a PIM

    A product information management (PIM) solution is a must-have for CPG and manufacturing companies.

    Nov. 13, 2023
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    Pexels/Sora Shimazaki

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    Sponsored by Terminus

    The actionable guide for aligning sales and marketing

    How LexisNexis increased opportunity creation by 18% using account-based advertising.

    Nov. 6, 2023
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    Alex Wong via Getty Images
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    Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

    The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.

    By Nov. 3, 2023
  • Header image for "Return of Office Happy Hours, MLB Swings Away, and Kautz Family Fintech: Trial Balance"
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    CFO Editorial Staff
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    MLB revitalized sponsorships and the sport — here’s what the numbers say

    Despite new rules and shorter games, team sponsorship revenue grew 23%, even as beer’s share of deals dropped 10%.

    By Nov. 3, 2023
  • A gamer holds up a Doritos chip in an ad promoting the brand's crunch-cancellation software
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    Permission granted by PRNewsfoto/Frito-Lay North America, PepsiCo
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    Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers

    Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.

    By Nov. 2, 2023