Data/Analytics: Page 15
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Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns
One-fifth of brands will lean into being AI-free as a point of differentiation, a trend that contrasts with CMOs’ growing investments in the tech field.
By Peter Adams • Dec. 18, 2023 -
Retrieved from Google on December 15, 2023Column
Sociable: Google reveals next step toward removal of tracking cookies
Starting today, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default.
By Andrew Hutchinson • Dec. 15, 2023 -
Explore the Trendline➔
Spencer Platt via Getty ImagesTrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Diageo outlines 5 key consumer trends for 2024, including neo-hedonism
The spirit brand’s new report was developed using a proprietary research tool and underscores the need for brands to remain nimble.
By Sara Karlovitch • Dec. 15, 2023 -
YouTube reinforces brand safety for growing Shorts format
New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content.
By Jessica Hammers • Dec. 14, 2023 -
Opinion
Why brands aren’t fully invested in retail media networks
To be truly successful, retail media networks must invest in products that help brands help themselves, according to Guideline’s Darrick Li.
By Darrick Li • Dec. 12, 2023 -
Dentsu: Ad market to grow 4.6% as brands priortize attention over reach
An increasingly fragmented media landscape and higher volume of ads have driven up the costs to reach individual consumers.
By Peter Adams • Dec. 11, 2023 -
Sponsored by MikMak
How multichannel brands can turn views into revenue on YouTube
Leverage YouTube’s 122M daily viewers to turn views into revenue for multichannel brands.
Dec. 11, 2023 -
Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say
Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found.
By Sara Karlovitch • Dec. 8, 2023 -
Advertisers will ramp up spend on creators in 2024, IAB forecasts
Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.
By Jessica Hammers • Dec. 7, 2023 -
ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’
Marketers could realize $22 billion in efficiency gains with better practices, a figure representing one-quarter of the open web market.
By Peter Adams • Dec. 6, 2023 -
Globant’s deal for Gut points to challenges facing independent agencies
While Gut has been a breakout creative success, its acquisition by the technology consultancy underscores how crucial deep digital know-how is.
By Aaron Baar • Dec. 4, 2023 -
Ad-spending market continues to recover, though 2024 presents mixed picture
GroupM expects that brands may invest more in shared experiences as day-to-day life becomes increasingly atomized and algorithmically dictated.
By Peter Adams • Dec. 4, 2023 -
Addressable TV stakeholders form trade organization as ad spend grows
Forty percent of TV advertisers expect to spend more on addressable advertising in 2024 compared to 2023, according to new research.
By Sara Karlovitch • Nov. 30, 2023 -
RTB House turns to generative AI to improve programmatic precision
A new ContentGPT tool built on first-party publisher data aims to provide deeper reader insights than conventional context-based targeting.
By Peter Adams • Nov. 27, 2023 -
Winners and losers of Black Friday 2023
Data shows consumers turned to mobile to shop, while some analysts lowered their forecast for the season.
By Nate Delesline III • Nov. 25, 2023 -
Retrieved from Ally Financial on November 17, 2023
Ally’s generative AI experiment reduces marketing busywork
Ally.ai is helping with early stage marketing processes including summarizing content, drafting ad copy and improving SEO.
By Peter Adams • Nov. 17, 2023 -
Teen TikTok usage plateaus — here’s what the numbers say
While usage has flattened, TikTok overtook YouTube for the first time as the top platform for teens, according to findings from Forrester.
By Sara Karlovitch • Nov. 17, 2023 -
GroupM, Google launch post-cookie readiness program as deprecation nears
The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future.
By Chris Kelly • Nov. 15, 2023 -
Stagwell enlists Google Marketing Cloud to accelerate generative AI bets
A new partnership supporting the Stagwell Marketing Cloud will touch on functions ranging from campaign planning to market research.
By Peter Adams • Nov. 13, 2023 -
How Pop-Tarts Bites hones its messaging with data-driven insights
A pilot with VidMob used AI and machine learning to reveal that functional messaging performed better across Meta than more emotionally led ads.
By Peter Adams • Nov. 13, 2023 -
Sponsored by Lumavate
Four reasons why your business needs a PIM
A product information management (PIM) solution is a must-have for CPG and manufacturing companies.
Nov. 13, 2023 -
Sponsored by Terminus
The actionable guide for aligning sales and marketing
How LexisNexis increased opportunity creation by 18% using account-based advertising.
Nov. 6, 2023 -
Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?
The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.
By Peter Adams • Nov. 3, 2023 -
MLB revitalized sponsorships and the sport — here’s what the numbers say
Despite new rules and shorter games, team sponsorship revenue grew 23%, even as beer’s share of deals dropped 10%.
By Sara Karlovitch • Nov. 3, 2023 -
Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers
Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.
By Peter Adams • Nov. 2, 2023