Do CEOs understand modern marketing? 66% of CMOs say ‘no.’

As the role of the marketer continues to evolve, CEOs must work to clarify responsibilities and create a framework for measurement, per McKinsey.

By Chris Kelly • Oct. 30, 2023

Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning

The company has “barely scraped the surface” in its efforts to integrate advertising into video, audio and grocery, per CEO Andy Jassy. 

By Chris Kelly • Oct. 27, 2023

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Amazon upgrades ad suite with new data clean room, AI image generator

A new cross-channel planner and enhancements to Amazon Marketing Cloud were also announced at the company’s annual UnBoxed conference.

By Peter Adams • Oct. 26, 2023

Mekanism’s CEO on future proofing the agency with performance marketing

At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024.

By Peter Adams • Oct. 23, 2023

Brands lose by ignoring Gen X — here’s what the numbers say

Gen X is expected to be the wealthiest generation in history, however, they are largely ignored by brands. 

By Sara Karlovitch • Oct. 20, 2023

How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B

In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.

By Chris Kelly • Oct. 18, 2023

Marketers see promise in push to ‘decouple’ retail media data

At Advertising Week, Kroger’s retail media arm announced a new solution with The Trade Desk to address demands for flexibility around data use.

By Peter Adams • Oct. 17, 2023

Publicis extends winning streak as data-driven services provide windfall

Epsilon grew revenue by 10.5% in Q3, a sign marketers continue to prioritize data offerings ahead of cookie deprecation.

By Peter Adams • Oct. 16, 2023

How Target is expanding its retail media network as holiday marketing heats up

Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media.

By Peter Adams • Oct. 13, 2023

How Meta, TikTok ad-free tiers could impact advertiser budgets

Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

By Jessica Hammers • Oct. 12, 2023

Dentsu, VideoAmp guarantee audience across major publishers

In a major step for alternative currencies, advertisers' audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.

By Chris Kelly • Oct. 12, 2023

E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown

TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.

By Sara Karlovitch • Oct. 12, 2023

Why Momentum is betting machine learning can upgrade experiential

Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact.

By Peter Adams • Oct. 9, 2023

Marketing enters its Taylor Swift era: Here’s what the numbers say

Even brands indirectly associated with the pop star have benefited, including the NFL and Pfizer.

By Sara Karlovitch • Oct. 6, 2023

Kimberly-Clark hands US media duties to Publicis amid digital transformation

The ad-holding group will set up a new bespoke unit that draws on Publicis offerings including Epsilon, Spark Foundry and Profitero.

By Peter Adams • Oct. 2, 2023

Four reasons why your business needs a PIM

A product information management (PIM) solution is a must-have for CPG and manufacturing companies.

Oct. 2, 2023

Threads still poses a threat to X despite slowed growth, analysis finds

While the Meta offering has struggled to maintain its luster, slowing user growth for X could help Threads close the gap, Insider Intelligence found.

By Jessica Hammers • Sept. 28, 2023

57% of enterprise marketers use AI in email campaigns, survey says

The number is twice what it was a year ago, with content personalization and retargeting the most popular use cases.

By Aaron Baar • Sept. 27, 2023

ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation.

By Chris Kelly • Sept. 26, 2023

Brand interactions evolve on social media: Here’s what the numbers say

If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.

By Sara Karlovitch • Sept. 22, 2023

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

By Peter Adams • Sept. 19, 2023

Magna: Digital continues to lead ad spend growth

The latest ad spend forecast reinforces how digital media and traditional media are headed in two different directions.

By Aaron Baar • Sept. 18, 2023

Why creator influence is primed to grow on heels of Hollywood strikes

As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.

By Aaron Baar • Sept. 14, 2023

‘Consolidation or evaporation’: Marketers get decisive about retail media spending

At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.”

By Peter Adams • Sept. 14, 2023

Digital media forecast to lead US ad industry growth in 2023

The ad industry is expected to grow 5% this year to $360 billion led by a 64% lift within advertising on digital platforms, according to Madison and Wall.

By Aaron Baar • Sept. 11, 2023