Data/Analytics: Page 17

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    Marketers’ brand safety tactics may not be enough: Here’s what the numbers say

    While marketers are often concerned about having ads appear next to harmful content, even content considered mild may turn consumers off a brand.

    By • Sept. 8, 2023
  • The logo of Google Cloud is seen at the 2023 Hannover Messe industrial trade fair on April 17, 2023 in Hanover, Germany.
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    Alexander Koerner / Stringer via Getty Images
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    Estée Lauder bets generative AI can keep pace with shifting consumer tastes

    The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D.

    By • Aug. 29, 2023
  • Explore the Trendline➔
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

    By Marketing Dive staff
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    Global ad spending on track to top $1T for first time, WARC says

    The continued growth of social, retail media and connected TV is forecast to boost spending by 4.4% in 2023 and another 8.2% in 2024.

    By Aaron Baar • Aug. 28, 2023
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    Gen Z is more likely to be OK with targeted ads — here’s what the numbers say

    As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey.

    By • Aug. 25, 2023
  • GroupM and Jounce Media logos side by side on a blue background
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    Courtesy of GroupM
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    GroupM cracks down on MFA sites amid push for programmatic cleanup

    A tie-up integrates Jounce Media’s advanced identification and domain-tracking technology into GroupM’s existing campaign-planning process. 

    By Aaron Baar • Aug. 24, 2023
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    Marketers ramp up social spending as ROI prospects improve, survey says

    Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April.

    By • Aug. 23, 2023
  • Behr Paint Company Announces 2024 Color of the Year “Cracked Pepper”
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    Courtesy of Behr Paint Company
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    How Behr, Home Depot are using data to market 2024’s Color of the Year

    The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

    By Aaron Baar • Aug. 22, 2023
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    jacoblund
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    Comscore, ANA’s SeeHer develop gender equality insights tool

    GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.

    By Aaron Baar • Aug. 21, 2023
  • Walmart storefront sign.
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    Kaarin Vembar/Marketing Dive
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    Walmart’s US ad biz has nearly doubled in 2 years amid retail media boom

    The unit grew ad sales 36% and its number of advertisers by 60% in Q2 amid new bets on channels like in-store.

    By • Aug. 18, 2023
  • Linda Yaccarino speaks onstage during Seat At The Table on March 23, 2022 in New York City.
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    Cindy Ord/Getty Images for The Female Quotient via Getty Images
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    X’s new CEO hire has done little to stem brand exodus, report says

    Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.

    By • Aug. 11, 2023
  • A billboard featuring former San Francisco 49ers quaterback Colin Kaepernick is displayed on the roof of the Nike Store on September 5, 2018 in San Francisco, California.
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    Justin Sullivan via Getty Images
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    DEI still a strong strategy despite backlash — here’s what the numbers say

    Recent controversies have marketers questioning diversity, equity and inclusion efforts, but a Kantar report suggests the benefits far outweigh the negatives.

    By • Aug. 11, 2023
  • Ad agency Pereira O’Dell executives Juliana Constantino and PJ Pereira stand side-by-side.
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    Permission granted by Pereira O’Dell
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    Pereira O’Dell hires Meta creative lead with eye on AI-powered future

    Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus.

    By • Aug. 7, 2023
  • AI Artificial Intelligence and conversational chatbots businesses digital technology interact with applications, including customer service, sales and marketing and big data virtual screen.
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    Most marketers are experimenting with AI but feelings are mixed, survey says

    Marketers expect AI to negatively impact jobs and team culture and have concerns about the tech’s issues with misinformation and inaccuracy.

    By • Aug. 7, 2023
  • Amazon website open on a laptop
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    Quinn Rooney via Getty Images
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    Amazon ad sales jump 22% as tech upgrades improve brand performance

    Investments in new machine-learning models are helping advertisers reach audiences they couldn’t previously, an appealing pitch amid cookie deprecation.

    By • Aug. 4, 2023
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    Jason Davis via Getty Images
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    WPP tunes into Spotify’s first-party data with new global partnership

    The pact includes an integration with WPP’s Choreograph unit, with the goal of helping clients develop more effective audio campaigns.

    By • Aug. 3, 2023
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    What marketers need to know about Gen Alpha

    The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study.

    By • Aug. 2, 2023
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    Amazon’s AWS helps marketers tackle data fragmentation with machine learning

    Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view.

    By Aaron Baar • July 31, 2023
  • A brown package on a bright blue background that says "Prime Day" and "July 11-12."
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    Courtesy of Business Wire
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    Advertisers spent more heavily for Amazon Prime Day — here’s what the numbers say

    The annual sales event for the e-commerce giant saw ad-attributed sales increase by 486%, with ad spending increasing by 409%.

    By • July 28, 2023
  • A man in shadow looks at his mobile device near a lit up Apple logo.
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    What Apple’s iOS 17 privacy shift means for marketers

    The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.

    By • July 27, 2023
  • The Google logo adorns the outside of their NYC office Google Building 8510 at 85 10th Ave on June 3, 2019 in New York City.
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    Drew Angerer / Staff via Getty Images
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    Opinion

    What Google and YouTube’s alleged ad scandal says about the industry

    If Google gamed the ad marketplace and burned advertisers so blatantly, it did so because it could, says VAB CEO Sean Cunningham.

    By Sean Cunningham • July 25, 2023
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    IPG Mediabrands bows retail media measurement platform

    The agency joins a growing push for standardization as spend on ads through Amazon, Walmart and other retail networks quickly ramps up. 

    By Aaron Baar • July 24, 2023
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    Courtesy of Lidl US
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    Lidl operator taps The Trade Desk to expand retail media

    The partnership aims to more accurately measure the impact of advertising campaigns and better target consumers. 

    By Peyton Bigora • July 21, 2023
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    Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings

    The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier.

    By • July 20, 2023
  • Digital analytics data visualization, financial schedule, monitor screen in perspective for presentations
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    Maxger
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    OMD tops media agency rankings

    Big Six-owned media agencies and major independent media agencies saw 8% overall growth over 2021, per a COMvergence report.

    By Aaron Baar • July 17, 2023
  • A TV remote points up at a blurred-out screen.
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    Ad-supported streaming brings new viewers to Netflix, Disney+

    New subscribers make up 85% of ad-supported streaming signups, underscoring the potential reach for advertisers, per new SambaTV and HarrisX research.

    By • July 13, 2023