Publicis claims second-largest agency spot thanks to digital, data bets

Epsilon and Publicis Sapient, both acquisitions that were initially criticized, grew 10% and 11%, respectively, in the first quarter. 

By Peter Adams • April 24, 2023

What the numbers say about the potential impact of a TikTok ban

The platform's influence remains strong, but any shift in the ecosystem could spell trouble for marketers, a report from Measure Protocol suggests.

By Sara Karlovitch • April 21, 2023

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Netflix pleased by ad-supported plan’s economics, but offers few details

Executives said the average revenue generated per member is higher than its standard plan but did not break out overall subscribers to the tier.

By Peter Adams • April 19, 2023

Gartner: Upping marketing spend during disruptive periods can drive profits

Nearly all surveyed marketers have adjusted their budgets to meet the current economic environment, but only 21% follow disruption contingency plans. 

By Sara Karlovitch • April 18, 2023

Google’s latest cookie alternative tests show promise — and loads of caveats

Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited.

By Peter Adams • April 18, 2023

Why health marketers need data correlations that go beyond the surface

For effective targeting, brands need health interest data that offers a whole-person understanding.

By Josh Moffett, Senior Director of Data, Healthline Media • April 17, 2023

General Mills ramps up misinformation fight as generative AI concerns rise

The marketer and agency partner Mindshare are broadening their implementation of Zefr’s Atrium solution after an earlier pilot with Yoplait.

By Peter Adams • April 13, 2023

IAB: Digital ad growth hits bottleneck as landscape diversifies

The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report.

By Peter Adams • April 13, 2023

Disney names first chief brand officer at transitional point

One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.”

By Peter Adams • April 7, 2023

TikTok remains top social app for teens despite drop in favorability, study finds

Piper Sandler’s latest Taking Stock With Teens report again found the ByteDance app most highly regarded, followed by Snap and Instagram.

By Jessica Deyo • April 6, 2023

Will metaverse marketing survive the current tech rout?

Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies.

By Peter Adams • April 5, 2023

The $1T question: Can brands navigate a state-led privacy landscape?

Panelists at the IAB Public Policy & Legal Summit discussed how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution.

By Chris Kelly • April 4, 2023

As generative AI hype hits full steam, consumers carry reservations

A Dentsu survey found just 34% would be willing to pay a premium for AI-powered products and services, while demands for transparency were high.

By Peter Adams • April 3, 2023

Is a recession coming? Ad spending trends indicate ‘yes,’ report says

S&P Global Ratings argues that a shorter buying window for ads could make media spend more of a leading indicator than laggard for the economy. 

By Peter Adams • March 31, 2023

Microsoft assures publishers as ads ramp up in AI-powered Bing

Executives said the platform is “exploring placing ads in the chat experience” as the overhaul powered by OpenAI draws more users.

By Peter Adams • March 30, 2023

Ad market avoids falling off a cliff thanks to media innovation, Magna says

The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery.

By Chris Kelly • March 27, 2023

Sam’s Club bridges online and in-store data gap

Through the retailer’s new feature, advertisers can now gather real-time, first-party insights on members’ in-store purchases. 

By Peyton Bigora • March 23, 2023

Mobile leads e-commerce activity among fashion consumers, report finds

Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.

By Lara Ewen • March 23, 2023

Gap pumps brakes on retail media unit

The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.

By Peter Adams • March 23, 2023

CMOs struggle to balance first-party data needs with value creation

New Gartner research challenges some conventional wisdom, including the belief that managing fewer channels leads to more effective data acquisition.

By Peter Adams • March 22, 2023

Walmart ramps up CTV ambitions with Innovid

Innvoid solutions, including a creative optimization tool, are integrating with Walmart DSP as premium video becomes a retail media battleground.

By Peter Adams • March 21, 2023

Brand trust erodes as inflation continues, report finds

The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago, according to Horizon Media’s Catalyst.

By Sara Karlovitch • March 21, 2023

Third-party data remains key even as cookieless world approaches

A new report reveals widespread concern around disruptions to data strategies from unexpected privacy, technological or legal challenges.

By Aaron Baar • March 20, 2023

Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack.

By Chris Kelly • March 20, 2023

As budgets shift to CTV ads, brands navigate a new era of streaming service options

The glut of streaming services has pushed CTV into the top-tier of solutions in the digital media market.

March 20, 2023