Amazon brings greater precision, interactivity to football streaming ads

“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.

By Peter Adams • May 2, 2023

Nielsen miscounted Super Bowl LVII viewership

On the heels of regaining MRC accreditation, the platform acknowledged measurement issues around the most-watched Super Bowl in history.

By Chris Kelly • May 2, 2023

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

IPG revenue slides on weakness in tech sector, digital specialists

Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated.

By Peter Adams • May 1, 2023

WPP CEO praises AI, GroupM success in positive Q1 results

The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

By Aaron Baar • May 1, 2023

Snap credits first quarterly revenue drop to shifting ad biz

Slowing ad demand stemming from platform changes was partially to blame for a 7% year-over-year drop, with a gloomy outlook extending to Q2.

By Jessica Hammers • May 1, 2023

Amazon advertising bucks Q1 digital slowdown with help from automation

CEO Andy Jassy said machine learning investments are helping deliver “unusually strong” results for brands as ad revenue jumped 23% in Q1.

By Peter Adams • April 28, 2023

Meta says AI is improving ad efficiency as revenue growth returns

AI helped better monetize Reels in Q1, though the company may not be out of the woods yet with continued challenges from TikTok, Apple and Amazon.

By Peter Adams • April 27, 2023

Google ad revenue slides again as platform’s dominance is challenged

Ongoing macro headwinds and Microsoft’s early lead with generative AI have put new pressure on the search category leader to keep up.

By Peter Adams • April 26, 2023

Publicis claims second-largest agency spot thanks to digital, data bets

Epsilon and Publicis Sapient, both acquisitions that were initially criticized, grew 10% and 11%, respectively, in the first quarter. 

By Peter Adams • April 24, 2023

What the numbers say about the potential impact of a TikTok ban

The platform's influence remains strong, but any shift in the ecosystem could spell trouble for marketers, a report from Measure Protocol suggests.

By Sara Karlovitch • April 21, 2023

Netflix pleased by ad-supported plan’s economics, but offers few details

Executives said the average revenue generated per member is higher than its standard plan but did not break out overall subscribers to the tier.

By Peter Adams • April 19, 2023

Gartner: Upping marketing spend during disruptive periods can drive profits

Nearly all surveyed marketers have adjusted their budgets to meet the current economic environment, but only 21% follow disruption contingency plans. 

By Sara Karlovitch • April 18, 2023

Google’s latest cookie alternative tests show promise — and loads of caveats

Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited.

By Peter Adams • April 18, 2023

Why health marketers need data correlations that go beyond the surface

For effective targeting, brands need health interest data that offers a whole-person understanding.

By Josh Moffett, Senior Director of Data, Healthline Media • April 17, 2023

General Mills ramps up misinformation fight as generative AI concerns rise

The marketer and agency partner Mindshare are broadening their implementation of Zefr’s Atrium solution after an earlier pilot with Yoplait.

By Peter Adams • April 13, 2023

IAB: Digital ad growth hits bottleneck as landscape diversifies

The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report.

By Peter Adams • April 13, 2023

Disney names first chief brand officer at transitional point

One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.”

By Peter Adams • April 7, 2023

TikTok remains top social app for teens despite drop in favorability, study finds

Piper Sandler’s latest Taking Stock With Teens report again found the ByteDance app most highly regarded, followed by Snap and Instagram.

By Jessica Hammers • April 6, 2023

Will metaverse marketing survive the current tech rout?

Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies.

By Peter Adams • April 5, 2023

The $1T question: Can brands navigate a state-led privacy landscape?

Panelists at the IAB Public Policy & Legal Summit discussed how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution.

By Chris Kelly • April 4, 2023

As generative AI hype hits full steam, consumers carry reservations

A Dentsu survey found just 34% would be willing to pay a premium for AI-powered products and services, while demands for transparency were high.

By Peter Adams • April 3, 2023

Is a recession coming? Ad spending trends indicate ‘yes,’ report says

S&P Global Ratings argues that a shorter buying window for ads could make media spend more of a leading indicator than laggard for the economy. 

By Peter Adams • March 31, 2023

Microsoft assures publishers as ads ramp up in AI-powered Bing

Executives said the platform is “exploring placing ads in the chat experience” as the overhaul powered by OpenAI draws more users.

By Peter Adams • March 30, 2023

Ad market avoids falling off a cliff thanks to media innovation, Magna says

The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery.

By Chris Kelly • March 27, 2023

Sam’s Club bridges online and in-store data gap

Through the retailer’s new feature, advertisers can now gather real-time, first-party insights on members’ in-store purchases. 

By Peyton Bigora • March 23, 2023