Data/Analytics: Page 3
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Sociable: Reddit partners with Google on data-sharing deal for search
The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews.
By Andrew Hutchinson • Feb. 23, 2024 -
‘Treat yourself’ culture: Here’s what the numbers say
Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group.
By Sara Karlovitch • Feb. 23, 2024 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Walmart buys Vizio for $2.3B as retail media race turns to streaming
The deal helps Walmart catch up with Amazon and comes as its U.S. advertising unit grew revenue by 30% in fiscal 2024.
By Peter Adams • Feb. 20, 2024 -
Google bats back at IAB Tech Lab’s Privacy Sandbox takedown
The search giant went into greater detail about the “many misunderstandings and inaccuracies” it sees in the consortium’s assessment.
By Peter Adams • Feb. 15, 2024 -
Opinion
How marketers can win the love of consumers on Valentine’s Day
Successful marketers will prioritize deeper connections, according to Rosie Gentile, executive vice president, practice lead North America, FCB/SIX.
By Rosie Gentile • Feb. 13, 2024 -
By the numbers: Super Bowl LVIII
Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.
By Sara Karlovitch • Feb. 12, 2024 -
IAB, MRC draft preliminary AR measurement guidelines for advertisers
The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024.
By Aaron Baar • Feb. 12, 2024 -
Google’s cookie deprecation plans draw fresh watchdog pushback
Google claimed a report from the IAB Tech Lab is riddled with “dozens of fundamental errors, inaccuracies and instances of incomplete information.”
By Peter Adams • Updated Feb. 6, 2024 -
J. Crew awards media AOR duties to PMG following Madewell success
The independent agency won the AOR appointment on the strengths of its data-driven Alli platform and an alignment around inclusivity.
By Peter Adams • Feb. 5, 2024 -
Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin
The company also rolled out a conversational shopping experience, part of generative AI initiatives that could drive "tens of billions of dollars" in revenue.
By Chris Kelly • Feb. 2, 2024 -
Column
Sociable: Meta posts solid increases in revenue and usage for Q4 2023
With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.
By Andrew Hutchinson • Feb. 2, 2024 -
Starbucks to capitalize on record loyalty membership with app improvements
Starbucks Reward members spent more than ever during Q1 2024, as the company looks to incentivize further patronage with greater personalization.
By Bryan Wassel • Feb. 1, 2024 -
NFL team sponsorship revenue hits $2.35B
The NFL saw growth in sponsorship revenue from several categories, including healthcare and gaming, according to a SponsorUnited report.
By Sara Karlovitch • Jan. 31, 2024 -
Opinion
How media partners can communicate brand momentum in 2024
Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno.
By Erin Firneno • Jan. 31, 2024 -
Dentsu adds new AI tools in expansion of AWS partnership
In a test, the agency improved productivity by combining technology with local teams’ knowledge to customize advertising use cases.
By Aaron Baar • Jan. 29, 2024 -
Marketing playbook: Breaking down industry trends to follow in 2024
Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff • Jan. 26, 2024 -
Gaming once again proves useful to advertisers: Here’s what the numbers say
Marketers can be selective about the gaming environments they appear in and tailor their creative appropriately, per Dentsu.
By Sara Karlovitch • Jan. 26, 2024 -
Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI
The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.
By Peter Adams • Jan. 25, 2024 -
What marketers can expect as Google rolls out conversational AI in search ads
The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL.
By Chris Kelly • Jan. 23, 2024 -
Data-driven marketing investments to top $36B in 2024, report finds
A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.
By Peter Adams • Jan. 22, 2024 -
‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier
The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.
By Peter Adams • Jan. 17, 2024 -
CMOs gain business savvy and confidence of CEOs, survey finds
Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021.
By Aaron Baar • Jan. 17, 2024 -
Deep Dive
How generative AI could solve the cookie deprecation puzzle in 2024
Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.
By Chris Kelly • Jan. 16, 2024 -
Can the presidential election save legacy media? Here’s what the numbers say
Between the Olympics and presidential election, legacy media is expected to get a boost in 2024, per a report from S&P Global.
By Sara Karlovitch • Jan. 12, 2024 -
Disney ties mood to messaging with contextual ads amid ad-tech roll-out
The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase.
By Chris Kelly • Jan. 11, 2024