Emotionally intelligent teams: 3 core practices you should know

When it comes to delivering an exceptional customer experience, companies with emotional intelligence — who really take the time to get in tune with what customers want — are winning.

By Kaj van de Loo, CTO at UserTesting • Oct. 4, 2021

The great customer experience reset

Thriving beyond The Great CX Reset means having the right data strategy and the right expertise to execute in place - the best personalized customer experiences count on it.

Oct. 4, 2021

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

US advertising rebound intensifies, on pace to grow 23%, Magna says

H1 ad revenues of traditional media owners grew 11% year-over-year but were outpaced by pure-play digital ad formats that jumped 49%.

By Chris Kelly • Sept. 27, 2021

AVOD opportunity awaits — with the right user experience

As viewers start to feel overwhelmed by paid streaming options, their appetite is growing for receiving free content in exchange for watching ads.

By Aaron Baar • Sept. 27, 2021

IPG adopts analytics tool to measure TV, streaming diversity benchmarks

Gracenote Inclusion Analytics, a division of Nielsen, can quantify the visibility of different identities among cast members, as well as the makeup of viewers.

By Peter Adams • Sept. 27, 2021

Analysts throw cold water on the great DTC pivot

A new report from BMO Capital Markets finds that direct sales by brands come with lower margins than through wholesale channels.

By Ben Unglesbee • Sept. 27, 2021

A company-wide customer-first obsession: a must-have, not an option

Today's companies need fast answers on whether their product or service is delivering what people want, in the ways they want.

By Janelle Estes • Sept. 27, 2021

Transform your digital strategy with first-party data on social media

Many marketers consider social media to be little more than an "awareness driver," but this misconception might be limiting your digital success.

By Brooke Pianalto • Sept. 27, 2021

Behr lets Spotify users visualize music with help from Katy Perry

Developed with agency TBWA\Chiat\Day LA, the effort features an ad where the musician performs various hits in color-coded outfits and backdrops.

By Peter Adams • Sept. 24, 2021

Apple's privacy changes drive up ad prices for e-commerce marketers

The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests.

By Robert Williams • Sept. 23, 2021

Roku unveils Shopify integration in quest to secure more SMB ad dollars

In early tests of the app-enabled TV streaming ads, the streaming company helped loungewear brand Jambys raise purchase consideration 63%.

By Peter Adams • Sept. 22, 2021

P&G's Pritchard calls out Sisyphean challenges around improving measurement

Amid a flurry of controversy surrounding firms like Nielsen, the CPG executive outlined his hopes for a cross-industry solution. 

By Peter Adams • Updated Sept. 23, 2021

Subway records strongest August sales in 8 years on tails of brand refresh

The overhaul, which includes a retooled menu and "never-ending" creative campaign, led to a 33% August sales lift at top-performing restaurants.

By Peter Adams • Sept. 21, 2021

How the Kansas City Chiefs flip fandom into social engagement

Data crowning the franchise as the NFL's top social presence makes it a model for marketers hoping to break through on social media this season.

By Asa Hiken • Sept. 20, 2021

Brand loyalty is eroding under supply chain and price pressures, survey finds

More than eight in 10 consumers bought a different brand from the one they normally purchase in the past three months.

By Jessi Devenyns • Sept. 14, 2021

'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches

Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging.

By Maria Monteros • Sept. 14, 2021

Shoppers returning to their earlier pandemic behaviors, research finds

The coronavirus's delta variant is undermining consumer sentiment heading into the holidays, according to several reports.

By Daphne Howland • Sept. 13, 2021

The impact of in-store signage on consumer purchase decisions

As in-store foot traffic increases, marketers need to reach audiences based on store behaviors. Here are three shopping behaviors to consider when creating your in-store marketing strategy.

Sept. 7, 2021

How Mars measures the emotional impact of video ads using AI tech

A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether a campaign is resonating or needs to be tweaked.

By Peter Adams • Sept. 1, 2021

WPP names Chief AI Officer as part of deal for Satalia

The enterprise solutions provider is folding into Wunderman Thompson Commerce and will serve as a broader "hub of AI expertise" at WPP.

By Peter Adams • Aug. 30, 2021

Liftoff, Vungle merge to form broad mobile app growth platform

By controlling both the demand and supply sides, the merged company may appeal to app developers who want to depend less on ad tech giants like Facebook and Google.

By Natalie Black (Koltun) • Aug. 26, 2021

Walmart unveils cross-channel ad exchange built on first-party shopper data

Rolling out ahead of the holidays and leveraging The Trade Desk's expertise, the DSP serves as a major test of whether the retailer can scale in ad tech.

By Peter Adams • Aug. 25, 2021

82% of advertisers apply brand values to media spending decisions, survey finds

More than half of advertisers will change how and where they spend media budgets to defund disinformation, and 59% will downgrade a media partner based on trust factors.

By Chris Kelly • Aug. 23, 2021

Why your customers' emotions, feelings and attitudes could be more valuable than your big data

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one's customers is essential to building this connection.

By Paige Musto • Aug. 23, 2021

45% of consumers say Subway should drop embattled Megan Rapinoe, survey finds

The U.S. soccer star, who appears in the chain's latest ad campaign, is facing backlash after kneeling at the Tokyo Olympics to protest racism.

By Chris Kelly • Aug. 18, 2021