Fox taps Comscore as local TV currency

Comscore is also running currency trials with Discovery, Warner Media and NBCU as media companies look to evolve their measurement systems.

By Chris Kelly • Sept. 12, 2022

Dentsu adds Web3 features to advertising tool kit

Web3 club will help the holding company’s clients navigate the next stage of the internet. 

By Aaron Baar • Sept. 12, 2022

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Kroger expands retail media arm into video, CTV

The grocer adds new programmatic features to its Kroger Precision Marketing business in order to better compete in an increasingly saturated market.

By Sara Karlovitch • Sept. 12, 2022

Alcohol TV impressions slip amid return-to-normal push

The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit.

By Sara Karlovitch • Sept. 8, 2022

Amazon ads top engagement ranking, but TikTok holds innovation crown

Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

By Peter Adams • Sept. 7, 2022

It’s time for the next “real talk” within affiliate marketing

Taking the next step in changing the narrative around affiliate and partner marketing.

By Matt Gilbert, CEO, Partnerize • Sept. 6, 2022

Four Seasons brushes off old luxury tropes as part of brand relaunch

A new campaign represents the marketer’s largest paid media effort to date and was inspired by real guest stories showcasing personalized stays.

By Peter Adams • Sept. 2, 2022

Procter & Gamble throws support behind Trade Desk’s Unified ID

The CPG giant is the latest major ad world player to throw its weight behind the ad tech firm’s replacement for third-party cookies.

By Chris Kelly • Sept. 2, 2022

Back-to-school consumers are holding out for discounts

Shoppers have had different priorities this summer and remain focused on saving money as inflation squeezes their budgets.

By Daphne Howland • Sept. 1, 2022

Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership

Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology.

By Chris Kelly • Aug. 29, 2022

Walmart unveils rewards program for Walmart+ members

The program integrates with the Walmart Connect advertising business by allowing suppliers to promote product savings within sponsored ads.

By Catherine Douglas Moran • Aug. 24, 2022

Canvas Worldwide taps into offline data with TransUnion partnership

The partnership follows industry-wide efforts to find alternative data-gathering methods to cookies.

By Aaron Baar • Aug. 22, 2022

Pandemic friction between consumers and businesses is evident

CMOs hoping to transition their brands to post-pandemic normalcy must temper optimism and account for continuing unease among customers.

By Kate Muhl • Aug. 22, 2022

Unfazed by gaming’s slowdown, marketers await more robust tools

At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse.

By Peter Adams • Aug. 18, 2022

Retail CMO budgets increased in 2022: Gartner

Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.

By Dani James • Aug. 17, 2022

Walmart ad sales growth stays steady as broader business recovers

The segment grew 30% in the most recent quarter, while the number of active advertisers skyrocketed compared to the same period last year.

By Peter Adams • Aug. 17, 2022

Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

By Chris Kelly • Aug. 16, 2022

Comscore makes progress toward alternative currencies

Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

By Aaron Baar • Aug. 15, 2022

Walmart reportedly seeks streaming partner to bolster Walmart+

The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime.

By Peter Adams • Aug. 10, 2022

Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.

By Chris Kelly • Aug. 10, 2022

Back-to-school challenges marketers as shoppers focus on savings

Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.

By Jessica Hammers • Aug. 10, 2022

Pandemic boom industries slow ad spend amid recession concerns

The finance, alcohol and pet supplies industries cut ad spend amid recession concerns while entertainment, technology and travel firms are spending more, per a new report.

By Sara Karlovitch • Aug. 9, 2022

Experiments with Nielsen alternatives increase but questions remain, VAB finds

While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options.

By Chris Kelly • Aug. 9, 2022

As connected TV use continues to grow, here’s how brands can use the medium to reach the right audiences

With more budget pressure, how can marketers use CTV to reach fragmented audiences and increase returns?

Aug. 8, 2022

Pandemic shifts in alcohol consumption linger despite return-to-normal push

Driven by ready-to-drink cocktails, premium alcohol and “better-for-you” drinks, home drinking retains its appeal as on-premise recovery lags.

By Sara Karlovitch • Aug. 5, 2022