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    Cryptocurrency ad spend plummets as market crashes

    Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl.

    By May 26, 2022
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    Drew Angerer via Getty Images

    Google reimagines search beyond '10 blue links'

    At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

    By May 25, 2022
  • Trendline

    What you need to know about data in marketing

    The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
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    Courtesy of Albertsons

    Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising

    Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast.

    By Jeff Wells • May 25, 2022
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    John Hazard

    CMOs 'sanguine' in face of inflation, global turmoil as budgets recover

    Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets.

    By May 24, 2022
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    Omnicom's new supply chain tool adjusts media spend based on inventory

    The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

    By May 23, 2022
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    Courtesy of PayPal Inc.

    Ulta unveils media network powered by data from 37M rewards members

    The beauty brand is leaning into its scale as rivals like Sephora appear to be expanding their own ad monetization efforts.

    By May 19, 2022
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    Courtesy of Walmart

    Walmart's ad business grows 30% despite broader slowdown

    Walmart Luminate, a customer data-sharing platform the company set up with Dunnhumby in October, saw over 75% growth compared to the prior period.

    By May 18, 2022
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    Justin Sullivan via Getty Images

    Marriott launches hospitality industry's first media network

    Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.

    By May 16, 2022
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    Sponsored by LeadsRx

    Direct-response audio advertising agency uses marketing analytics to pump up client ad performance

    Agency uses broadcast and multi-touch attribution data to improve audio advertising performance.

    May 16, 2022
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    PeopleImages via Getty Images

    Female CMOs overtake male ones for the first time, report says

    Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.

    By May 10, 2022
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    Publicis acquires Profitero to add analytics layer to commerce bets

    The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews.

    By May 9, 2022
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    Courtesy of GroupM

    GroupM reorganizes agencies to create digital powerhouses

    Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope.

    By May 2, 2022
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    Amazon misses ad sales forecast, capping off rough run of tech earnings

    Inflation and the Ukraine crisis were cited as factors, but the company is also contending with increased competition from traditional retailers on the ad front.

    By April 29, 2022
  • Deep Dive // The dissolution of third-party cookies

    How prepared is the ad industry for a cookieless future?

    Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

    By April 26, 2022
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    Sponsored by LeadsRx

    What is your better in the "people + data = better" marketing equation?

    These marketers combine human experience with impartial data to define their "better" marketing performance.

    April 25, 2022
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    Ore Huiying via Getty Images

    Netflix is finally open to ads. What's next?

    Ads could reportedly be coming to Netflix before the end of the year — sooner than the timeline that co-CEO Reed Hastings previously suggested.

    By Updated May 10, 2022
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    Pekic via Getty Images

    Horizon Media, Nielsen eye multicultural consumers with new planning platform

    Called eMbrace, the solution aims to identify opportunities that might be downplayed or "washed out" in a typical general-market analysis.

    By April 18, 2022
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    Courtesy of TikTok for Business

    TikTok set to surpass combined ad revenues of Twitter, Snapchat

    Despite the app's impressive growth, it's still relatively small in terms of global digital ad share, with Google boasting a nearly 30% share and Meta at 21%.

    By April 14, 2022
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    Dia Dipasupil / Staff via Getty Images

    IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges

    The category notched its largest gains since 2006 for a total of $189 billion even as issues related to the supply chain, measurement and identifiers persisted.

    By April 12, 2022
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    David Ramos via Getty Images

    Omnicom integrates LG's CTV inventory into Omni ecosystem

    A new pact provides OMG shops and their clients access to advanced targeting segments across more than 20 million households.

    By April 11, 2022
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    Sponsored by Acxiom

    New global research: People are increasingly comfortable sharing their data

    Despite cultural and economic differences, people increasingly see value in sharing their data – according to new research.

    By Jed Mole • April 11, 2022
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    Permission granted by Semrush
    Sponsored by Semrush

    State of search: Discover how the web changed in 2021

    Is your business thriving or just surviving in the "new normal?" Learn all the latest search habits, SEO trends and keyword data you need to build a winning growth strategy in 2022 and beyond.

    April 11, 2022
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    John Hazard

    Brands start to wean off cookies while performance concerns abate, study finds

    Still, 81% of advertisers remain worried about the impact of cookie deprecation, and some may change ad-tech partners if declines are severe enough.

    By April 8, 2022
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    Drew Angerer via Getty Images

    Google is ready to test Topics, but advertisers remain skeptical

    As small-scale trials begin, questions linger around efficacy and adoption.

    By April 7, 2022
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    Al Bello via Getty Images

    Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M

    A MediaRadar analysis found strong advertiser retention from the holidays into January, priming another big year for the retail media category.

    By April 7, 2022