Data/Analytics


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    Coke, Lacoste see significant value for 'Stranger Things' product placements

    Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.

    By July 1, 2022
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    Tamir Kalifa/Getty Image via Getty Images

    Consumers to limit spending, celebrations for July Fourth, survey finds

    A generational divide is evident in the impact of inflation, with Gen Z favoring Costco.com and millennials preferring Target.com over Walmart.com.

    By June 28, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Courtesy of Walmart

    Omnicom banks on Walmart, Instacart in latest commerce expansion

    The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

    By June 27, 2022
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    PeopleImages via Getty Images

    Why NBCUniversal is adding emotion to its measurement framework

    Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.

    By June 23, 2022
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    Drew Angerer/Getty via Getty Images

    Kantar: Apple on track to hit $1T brand valuation while Amazon falls

    The firm’s latest BrandZ rankings emphasize strong brand affinity could be more important than ever amid inflationary woes.

    By June 16, 2022
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    Jacob Lund/Getty via Getty Images

    Consumers are looking for humor but brands aren't delivering, survey says

    Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.

    By June 15, 2022
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    Lintao Zhang via Getty Images

    Ad growth surprisingly resilient in face of macroeconomic uncertainty

    Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.

    By June 14, 2022
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    Courtesy of Roku

    Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement

    The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential.

    By June 13, 2022
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    Justin Sullivan via Getty Images

    Toyota cuts carbon footprint of digital ads via tech tie-up

    Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns. 

    By June 13, 2022
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    Permission granted by Dollar General

    Dollar General upgrades retail media network, emphasizing rural customers

    The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.

    By June 8, 2022
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    Patrick Lux via Getty Images

    SMI acquired by PE firm as advertisers demand data-driven insights

    SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.

    By June 6, 2022
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    Original image by Drobot Dean / Adobe Stock, edited by HootSuite

    Sponsored by Hootsuite

    Struggling to measure your social advertising ROI? Shut everything off

    Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy. 

    June 6, 2022
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    Courtesy of Marriott International, Inc.
    Deep Dive

    Why the media network craze is just getting started

    Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit. 

    By Updated May 31, 2022
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    da-kuk via Getty Images

    Cryptocurrency ad spend plummets as market crashes

    Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl.

    By May 26, 2022
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    Drew Angerer via Getty Images

    Google reimagines search beyond '10 blue links'

    At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

    By May 25, 2022
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    Courtesy of Albertsons
    Q&A

    Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising

    Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast.

    By Jeff Wells • May 25, 2022
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    John Hazard

    CMOs 'sanguine' in face of inflation, global turmoil as budgets recover

    Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets.

    By May 24, 2022
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    Permission granted by Maersk

    Omnicom's new supply chain tool adjusts media spend based on inventory

    The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

    By May 23, 2022
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    Courtesy of PayPal Inc.

    Ulta unveils media network powered by data from 37M rewards members

    The beauty brand is leaning into its scale as rivals like Sephora appear to be expanding their own ad monetization efforts.

    By May 19, 2022
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    Courtesy of Walmart

    Walmart's ad business grows 30% despite broader slowdown

    Walmart Luminate, a customer data-sharing platform the company set up with Dunnhumby in October, saw over 75% growth compared to the prior period.

    By May 18, 2022
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    Justin Sullivan via Getty Images

    Marriott launches hospitality industry's first media network

    Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.

    By May 16, 2022
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    Sponsored by LeadsRx

    Direct-response audio advertising agency uses marketing analytics to pump up client ad performance

    Agency uses broadcast and multi-touch attribution data to improve audio advertising performance.

    May 16, 2022
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    PeopleImages via Getty Images

    Female CMOs overtake male ones for the first time, report says

    Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.

    By May 10, 2022
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    Publicis acquires Profitero to add analytics layer to commerce bets

    The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews.

    By May 9, 2022
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    Courtesy of GroupM

    GroupM reorganizes agencies to create digital powerhouses

    Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope.

    By May 2, 2022