Data/Analytics


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    Justin Sullivan via Getty Images

    Google joins tech peers in touting AI as balm to advertising woes

    After reporting a 3.6% revenue drop in Q4, including continued weakness in YouTube, the company highlighted AI and Shorts as promise areas.

    By Feb. 3, 2023
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    Adrian Vidal via Getty Images

    Mobile’s influence on digital commerce soars, study finds

    Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.

    By Aaron Baar • Feb. 2, 2023
  • Trendline

    What you need to know about data in marketing

    The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
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    Leon Neal via Getty Images

    Meta revenue slides for third straight quarter as Reels feels growing pains

    Executives don’t expect the TikTok clone to be in a revenue-neutral place until the end of this year or early next.

    By Feb. 2, 2023
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    chaofann via Getty Images

    ChatGPT might change advertising — but it won’t revolutionize it

    Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

    By Jan. 31, 2023
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    FG Trade via Getty Images

    Many brands are ‘reluctant buyers’ of ads on retail media networks

    While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

    By Jan. 31, 2023
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    gorodenkoff via Getty Images

    4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

    The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like Apple as “extremist.”

    By Updated Jan. 31, 2023
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    RainStar via Getty Images
    Deep Dive

    Has TV ad measurement’s day of reckoning finally arrived?

    Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly.

    By Jan. 30, 2023
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    SolStock via Getty Images

    Blockchain, metaverse continue to command CMO interest despite snags

    Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

    By Jan. 26, 2023
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    Courtesy of Disney

    Unilever first to test Disney’s identity integration with Trade Desk

    Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

    By Jan. 26, 2023
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    sdecoret via Getty Images

    Data clean room craze raises new questions about access, interoperability

    Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research. 

    By Jan. 24, 2023
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    courtneyk via Getty Images

    Ad spending forecast to grow 6% in 2023 as digital priorities shift

    Budget shifts within digital marketing could have a bigger impact than the ongoing move away from offline channels, per Winterberry Group research.

    By Jan. 23, 2023
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    Courtesy of NBA

    NBA, StellarAlgo team up to streamline fan data across channels

    The league has also taken an equity stake in the customer cloud platform in a bet on the growth potential for leveraging data to boost engagement. 

    By Jan. 20, 2023
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    Ore Huiying via Getty Images

    Netflix believes ads will eventually drive at least 10% of revenue

    The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets.

    By Jan. 20, 2023
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    Spencer Platt / Staff via Getty Images
    Deep Dive

    9 marketing trends to watch as 2023 tests transformation bets

    Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. 

    By , , Jan. 18, 2023
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    Brandon Bell via Getty Images

    How pandemic trends will continue to inform consumer behavior in 2023

    During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise. 

    By Jan. 18, 2023
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    Courtesy of Hollister

    How Hollister and Forever 21 manage long-term creator relationships

    Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.

    By Jan. 17, 2023
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Marketing Dive

    Lowe’s in-houses retail media operations in efficiency play

    The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

    By Jan. 12, 2023
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    Justin Sullivan / Staff via Getty Images

    Meta implements new system for addressing algorithmic ads bias

    VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.

    By Jan. 10, 2023
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    Retrieved from Unsplash on July 22, 2021

    NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement

    At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.

    By Jan. 9, 2023
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    Mario Tama via Getty Images

    Albertsons pilots Pinterest’s LiveRamp-supported clean room

    Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.

    By Jan. 6, 2023
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    Justin Sullivan via Getty Images

    Meta, IRI team up to integrate in-store data with social ads

    IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.

    By Jan. 5, 2023
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    simpson33 via Getty Images

    Nielsen’s cross-platform measurement product sets launch date

    Debuting Jan. 11, Nielsen One Ads promises a consistent view of ads across screens and, eventually, second-by-second analysis of linear TV audiences.

    By Jan. 4, 2023
  • An attendee holds a new Apple iPhone 14 Pro during an Apple special event on September 07, 2022 in Cupertino, California.
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    Justin Sullivan / Staff via Getty Images

    App installs continue to grow despite digital slowdown, report finds

    In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022.

    By Aaron Baar • Dec. 22, 2022
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    Viorika via Getty Images

    Social media top beneficiary as economy forces ad budgets to shift

    Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions. 

    By Aaron Baar • Dec. 22, 2022
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    AndreyPopov via Getty Images

    Digital ad spend in November declined for first time since 2020

    The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.

    By Dec. 21, 2022