• Group of business executives at a table
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    Ad market avoids falling off a cliff thanks to media innovation, Magna says

    The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery.

    By March 27, 2023
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    Courtesy of Sam's Club

    Sam’s Club bridges online and in-store data gap

    Through the retailer’s new feature, advertisers can now gather real-time, first-party insights on members’ in-store purchases. 

    By Peyton Bigora • March 23, 2023
  • Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
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    Mobile leads e-commerce activity among fashion consumers, report finds

    Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.

    By Lara Ewen • March 23, 2023
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    Chris J Ratcliffe / Stringer via Getty Images

    Gap pumps brakes on retail media unit

    The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.

    By March 23, 2023
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    Jacob Lund via Getty Images

    CMOs struggle to balance first-party data needs with value creation

    New Gartner research challenges some conventional wisdom, including the belief that managing fewer channels leads to more effective data acquisition.

    By March 22, 2023
  • Warning sign with the word "inflation" appears against a background with stacks of coins.
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    Maria Vonotna via Getty Images

    Brand trust erodes as inflation continues, report finds

    The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago, according to Horizon Media’s Catalyst.

    By March 21, 2023
  • Customers enter a Walmart store in San Leandro, California.
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    Justin Sullivan via Getty Images

    Walmart ramps up CTV ambitions with Innovid

    Innvoid solutions, including a creative optimization tool, are integrating with Walmart DSP as premium video becomes a retail media battleground.

    By March 21, 2023
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    Pascal Le Segretain via Getty Images

    Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

    The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack.

    By March 20, 2023
  • Analyst working with Business Analytics and Data Management System on computer to make report with KPI and metrics connected to database.
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    NicoElNino via Getty Images

    Third-party data remains key even as cookieless world approaches

    A new report reveals widespread concern around disruptions to data strategies from unexpected privacy, technological or legal challenges.

    By Aaron Baar • March 20, 2023
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    Sponsored by Stirista

    As budgets shift to CTV ads, brands navigate a new era of streaming service options

    The glut of streaming services has pushed CTV into the top-tier of solutions in the digital media market.

    March 20, 2023
  • Meta logo sign outside California headquarters
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    Kelly Sullivan via Getty Images

    Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

    The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

    By March 16, 2023
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    Gonzalo Marroquin via Getty Images

    Asos enlists Criteo to scale retail media network, support ad sales

    A three-year agreement introduces new ad formats to Asos properties and will help the struggling e-tailer crack into off-site channels like CTV.

    By March 15, 2023
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    chaofann via Getty Images

    100 days of frenzied hype around generative AI

    Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear.

    By March 13, 2023
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    Scott Olson via Getty Images

    Roku, Best Buy promise greater CTV precision through retail media pact

    A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer.

    By March 10, 2023
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    Xavier Arnau via Getty Images

    Advertising returns to depicting women more frequently in domestic roles, study finds

    The number of women in professional settings in ads declined 21% year over year, CreativeX research indicates.

    By March 10, 2023
  • Street shot of Microsoft logo outside of a building at 2015 Microsoft Build Conference on April 29, 2015 at Moscone Center in San Francisco, California.
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    Stephen Lam via Getty Images

    Microsoft brings generative AI to CRM product suite

    A new solution called Copilot draws on OpenAI tech to help marketers generate fresh email content and more quickly build customer service tools.  

    By March 8, 2023
  • Amazon's logo on a smartphone.
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    Edward Smith via Getty Images

    As retail media networks multiply, Amazon stands alone

    A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year. 

    By March 6, 2023
  • Double exposure of coin stack and notebook laptop computer with financial graph on white paper business planning vision and finance analysis concept
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    pookpiik via Getty Images

    Digital growth plateaus amid continued ad spending declines

    National ad spending dropped 6% in January, according to Standard Media Index, with tech and entertainment seeing some of the sharpest drops. 

    By Aaron Baar • March 6, 2023
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    courtneyk via Getty Images

    Media agencies sign on as JIC sets cross-platform baseline

    Buyers and sellers now have equal voice in creating new measurement standards ahead of the 2024 upfronts.

    By March 6, 2023
  • A computer screen is seen with the text: "ChatGPT: Optimizing language models for dialogue"
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    Leon Neal via Getty Images

    OpenAI makes ChatGPT easier to integrate, priming tech for scale

    Instacart, Snapchat and Shopify are among those taking advantage of a new API that supports features like chatbots and shopping assistants.

    By March 2, 2023
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    Courtesy of Sam's Club

    Sam’s Club adds retargeted ads to retail media network

    The Walmart subsidiary teamed with The Trade Desk and LiveRamp to leverage first-party data, advertiser data and AI-powered behavioral insights.

    By March 1, 2023
  • Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
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    MF3d via Getty Images

    FTC addresses ‘AI hype’ with warning about potential abuse in advertising

    Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which recently inked a deal with Snap.

    By Feb. 28, 2023
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    imaginima via Getty Images

    AI workflow tool secures $65M from major venture capital firms

    Typeface helps marketers create image and copy assets for platforms like Instagram while aiming to preserve their personal style and brand safety.  

    By Updated Feb. 28, 2023
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    jamenpercy via Getty Images

    Agency in-housing debate resurfaces, with fresh shades of nuance

    Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation.

    By Feb. 27, 2023
  • Diverse teenage students using digital smart phones mobile at college campus.
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    Kar Tr via Getty Images

    TikTok’s engagement rate soars above the competition

    Though the ByteDance platform drew the highest engagement rate per post, the app had the lowest weekly post frequency, according to Rival IQ. 

    By Aaron Baar • Feb. 23, 2023