Brand Strategy: Page 2


  • The Fresh Market shoppable videos
    Image attribution tooltip
    Retrieved from The Fresh Market.

    The Fresh Market sees shoppable video, livestreaming zing

    The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content.

    By Catherine Douglas Moran • Aug. 2, 2022
  • Actress-singer Coco Jones wears a headset behind a laptop in front of a neon sign that reads "Subtly Sweet Hotline"
    Image attribution tooltip
    Courtesy of Pure Lea Iced Tea

    Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

    “Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

    By Aug. 2, 2022
  • Three of French's yellow mustard-flavored donuts are stacked vertically on a stick, promoting the release of the themed donuts.
    Image attribution tooltip
    Courtesy of French's

    French’s slings mustard-flavored donuts in experiential push

    The well-known mustard brand brings a tangy twist to a beloved breakfast treat in honor of National Mustard Day.

    By Aug. 2, 2022
  • Technologist shows two customers how to use enterprise software at desktop computer
    Image attribution tooltip
    gilaxia via Getty Images

    Marketers gain ROI during recession by increasing media spend, study says

    Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.

    By Aug. 2, 2022
  • A person pours a cocktail from a glass into the new Tito's in a Can product
    Image attribution tooltip
    Courtesy of Tito's Handmade Vodka

    Tito’s vodka spoofs hard seltzer craze by selling empty can

    Rather than enter a crowded market, the Tito’s in a Can novelty product lets consumers make canned cocktails with the brand’s “vodka-flavored vodka.”

    By Aug. 2, 2022
  • Computer on a table with Walmart's website open.
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    Courtesy of Walmart

    Walmart boosts ad network with new partnerships

    As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

    By Aug. 1, 2022
  • Nike store at a shopping area in Beijing, China
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    Kevin Frayer via Getty Images

    Nike hands media duties to PMG, IPG’s Initiative amid digital shift

    A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.

    By Aug. 1, 2022
  • Jack in the Box mascot Jack Box is accompanied by actor Mark Hamill on the set of a commercial
    Image attribution tooltip
    Courtesy of Jack in the Box

    Jack in the Box welcomes back most famous employee Mark Hamill

    Created in collaboration with TBWA\Chiat\Day Los Angeles, the campaign revisits the playful antics that once got the Star Wars icon fired from the chain.

    By Aug. 1, 2022
  • Screenshot of a Frida Baby ad that features an upset baby with green mucus coming out of its nose
    Image attribution tooltip
    Retrieved from Frida Baby on July 28, 2022
    Column

    Campaign Trail: Frida Baby animates user reviews of messy parenthood realities

    For its first TV spots, the baby brand partnered with World Famous to create a campaign reflective of the same colorful, no-nonsense approach of its products.

    By July 29, 2022
  • The Coors Light "Thirst Trap," which is a red cone on top of a silver can.
    Image attribution tooltip
    Courtesy of Molson Coors

    Coors Light turns cans into ‘thirst traps’ for mosquitos

    The brewer wants to make outside relaxation a little more comfortable with a 3D-printed bug trap.

    By July 29, 2022
  • Four lip glosses that correspond to matching Applebee's chicken wing flavors
    Image attribution tooltip
    Courtesy of Applebee's

    Applebee’s spices up date night with lip gloss, ‘dateable’ music video

    To promote the collaboration with makeup brand Winky Lux, the restaurant chain released an original song and music video titled "Taste My Face."

    By July 29, 2022
  • Image attribution tooltip
    Leon Neal / Staff via Getty Images
    The dissolution of third-party cookies

    Google again delays third-party cookie deprecation. Now what?

    Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.

    By July 28, 2022
  • A child in a blue dress stands at the end of a driveway waiting for the bus to arrive while wearing a blue L.L.Bean backpack.
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    Courtesy of L.L.Bean

    L.L. Bean flexes durability in consumer-led campaign

    A 30-second national spot is inspired by a letter received in 2007 inquiring how to wear down the retailer’s treasured Book Pack bag.

    By July 28, 2022
  • A Roblox avatar bounces a basketball in a basketball court with the text "School of Sport" on the right.
    Image attribution tooltip
    Courtesy of Dick's Sporting Goods

    Dick’s Sporting Goods heads back to school on Roblox

    “School of Sport” takes users through a virtual high school where they can rack up currency to purchase back-to-school gear for their avatars. 

    By July 28, 2022
  • The musician Usher stands with his arms outstretched in front of a screen bearing the words, "A Taste of Passion."
    Image attribution tooltip
    Courtesy of Remy Martin

    Rémy Martin, Usher mark Vegas residency with immersive experience

    Accompanied by an NFT, a limited-edition bottle was created using technology meant to capture the smell of Rémy Martin 1738 Accord Royal.

    By July 27, 2022
  • Image promoting SoulCycle's latest program that reads, "F*** it, Let's Ride Together," with a backdrop of people working out.
    Image attribution tooltip
    Courtesy of SoulCycle

    SoulCycle exchanges used Peloton bikes for in-person classes

    A new campaign says “F*** It, Let’s Ride Together,” as the brand attempts to lure consumers away from at-home workouts and into its studios.

    By July 27, 2022
  • Row of coke bottles
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    Scott Olson via Getty Images

    Coca-Cola increased marketing spend to create brand value amid price hikes

    Despite pressures on consumer spending, the company saw net revenues grow in Q2 due in part to the recovery of away-from-home channels.

    By July 27, 2022
  • Three children pose together in GapKid's Fall 2022 back-to-school campaign.
    Image attribution tooltip
    Courtesy of Gap

    Gap reaffirms inclusivity theme in back-to-school campaign

    “Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.

    By July 27, 2022
  • Shot of a young couple using a smartphone and earphones in the city
    Image attribution tooltip
    Delmaine Donson via Getty Images

    Maybelline pairs with Time Out to encourage IRL dating

    The L'Oréal brand’s campaign includes digital and in-person elements as consumers continue to return to pre-pandemic activities like dating.

    By July 26, 2022
  • hard mountain dew, mtn dew, PepsiCo
    Image attribution tooltip
    Courtesy of PepsiCo

    Hard Mtn Dew, Twisted Tea hold promise for Boston Beer as hard seltzer dips

    Despite a slower-than-expected rollout this year, Hard Mtn Dew has proven so far to be successful for the company.

    By July 25, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
    Image attribution tooltip
    Retrieved from Hilton on July 25, 2022

    Hilton ribs romantic streak in travel ads with focus on perks

    A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches. 

    By July 25, 2022
  • A Chipotle Mexican Grill advertisement promoting its "Buy the Dip" web-based stock market simulator game.
    Image attribution tooltip
    Courtesy of Chipotle

    Chipotle's Buy the Dip game will give away $200K in crypto

    The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes.

    By July 25, 2022
  • Woman picks up mail from automated self-service post terminal machine
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    M-Production/stock.adobe.com

    Sponsored by Vericast

    5 ways brands can thrive despite the increasing cost of marketing

    Everything costs more these days. Get five recommendations to adapt to a world where it just costs more to do business.

    July 25, 2022
  • A group of people converse in barber chairs.
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    Courtesy of Grey Goose

    Grey Goose, Uninterrupted get chatty in "The Shop" spinoff

    The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.

    By July 21, 2022
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    Pascal Le Segretain via Getty Images

    What to expect from Netflix's ad-supported tier

    Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog. 

    By July 20, 2022