Spring some strong offers this Easter

Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach.    

By Jed Dreben • April 7, 2025

From discounts to devotion: how to build customer loyalty beyond price cuts

Break free from discount dependency and build real customer loyalty with these smart strategies.

April 7, 2025

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

How CMOs can stay reactive as Trump tariff chaos threatens budgets

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, analysts say.

By Peter Adams • April 4, 2025

Campaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by Wieden+Kennedy New York.

By Chris Kelly • April 4, 2025

Marketers are moving at the speed of culture — but can they define it?

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event on April 2.

By Peter Adams • April 3, 2025

How Kellanova’s clean room is improving targeting and lifting sales

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

By Chris Kelly • April 3, 2025

Harry’s resets brand with push beyond product-focused marketing

The DTC innovator worked with creative agency Zulu Alpha Kilo on a campaign while Mythology developed the brand refresh with support from Collins.

By Chris Kelly • April 2, 2025

Why Olaplex is leading with emotion for its latest refresh, campaign

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

By Jessica Deyo • April 2, 2025

Trader Joe’s roasts in-store retail media

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and screens.

By Peyton Bigora • April 1, 2025

Chili’s serves up ‘Office’ nostalgia at new Scranton location

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate strongly with consumers.

By Sara Karlovitch • March 31, 2025

PepsiCo names new US beverages CMO amid soda category disruption

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on better-for-you offerings.

By Peter Adams • March 31, 2025

Hellmann’s turns ketchup into currency to push mayo, fries combo

Consumers can use the cameras on their mobile devices to scan spare ketchup packets and generate a coupon for Hellmann’s Mayonnaise.

By Jessica Deyo • March 31, 2025

Danone’s CMO on adapting advertising as GLP-1 upends the food industry

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging channels like Pinterest.

By Chris Kelly • March 31, 2025

Amplify campaign reach and avoid the retail media tax with on-the-go video advertising

How to leverage a more efficient method for your ad spend and maximize your consumer reach.

March 31, 2025

How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’

Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform. 

By Chris Kelly • March 28, 2025

Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt

CMO Dawn Keller explains why a social-first approach is required for a brand that doesn’t have a massive advertising budget.

By Chris Kelly • March 27, 2025

Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’

The flagship brand has been working to insert itself back into the cultural conversation with dance-focused ads starring Troye Sivan and Parker Posey.

By Cara Salpini • March 26, 2025

Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

By Chris Kelly • March 26, 2025

Twix ditches left-right divide for new brand position around unity

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.

By Peter Adams • March 26, 2025

Walmart builds gaming experience, merch tied to ‘A Minecraft Movie’

The launch of a Minecraft Java server and accompanying Discord presence allows consumers to interact with the retailer in an immersive way.

By Sara Karlovitch • March 25, 2025

JCPenney embraces social-first marketing with VaynerMedia hire

The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.

By Peter Adams • March 25, 2025

Inside H&M’s digital relaunch and approach to multichannel experiences

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

By Chris Kelly • March 25, 2025

Estée Lauder dupes beauty sleep with Kristen Bell for global campaign

The effort promotes the brand’s Advanced Night Repair Serum as a solution for poor sleepers and will span digital, social media and retail platforms.

By Jessica Deyo • March 24, 2025

Corona embodies the spirit of the beach in new brand platform

Set to premiere on MLB’s opening day, “La Playa Awaits” features extensive sports integrations and embraces Mexican beach culture.

By Sara Karlovitch • March 24, 2025

McDonald’s mascots land in Minecraft to tap into video game fandom

New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie adaptation.

By Peter Adams • March 21, 2025