Brand Strategy: Page 2

  • A Chipotle quesadilla
    Image attribution tooltip
    Courtesy of Chipotle Mexican Grill
    Image attribution tooltip

    Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas

    As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

    By • Sept. 19, 2024
  • A man in a suit poses for a Bonobos campaign
    Image attribution tooltip
    Courtesy of Bonobos
    Image attribution tooltip

    Bonobos goes back to basics in first campaign since bankruptcy buyout

    “Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

    By • Sept. 18, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip
    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • A Pizza Hut box next to stacks of resumes
    Image attribution tooltip
    Courtesy of Pizza Hut
    Image attribution tooltip

    Pizza Hut puts resumes on boxes to help job seekers get noticed

    The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.

    By Aaron Baar • Sept. 17, 2024
  • Megan Stalter is the 'Sinfluencer' for E.l.f. Skin's latest campaign
    Image attribution tooltip
    Courtesy of E.l.f. Skin
    Image attribution tooltip

    E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet

    “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.

    By • Sept. 16, 2024
  • A boy playing the new Mikey for Life Cereal
    Image attribution tooltip
    Courtesy of Life Cereal
    Image attribution tooltip

    Life cereal brings back Mikey to ride wave of nostalgic marketing

    The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.

    By • Sept. 13, 2024
  • TV screen mounted at a checkout aisle of a grocery store advertising Quaker Oats products
    Image attribution tooltip
    Courtesy of Grocery TV
    Image attribution tooltip
    Deep Dive

    What will it take to unlock in-store retail media?

    The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.

    By Peyton Bigora • Sept. 13, 2024
  • Shopify President Harley Finkelstein appears as a digital avatar to promote the e-commerce company's partnership with Roblox.
    Image attribution tooltip
    Courtesy of Shopify
    Image attribution tooltip

    Roblox blurs lines between gaming, commerce with Shopify integration

    The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games.

    By • Sept. 12, 2024
  • People in a diner in a Wrangler ad
    Image attribution tooltip
    Courtesy of Wrangler
    Image attribution tooltip

    How Wrangler is riding its Western heritage to build brand momentum

    After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.

    By • Sept. 12, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
    Image attribution tooltip
    Courtesy of JCPenney
    Image attribution tooltip

    JCPenney’s Prime Video football blitz ties celebrities to weekly deals

    A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.

    By • Updated Sept. 11, 2024
  • A young woman holds a phone in front of a space launch for a TD Bank ad
    Image attribution tooltip
    Courtesy of TD Bank
    Image attribution tooltip

    How TD Bank makes banking accessible to younger, diverse consumers

    Global CMO Tyrrell Schmidt explains how a campaign crafted by Ogilvy Canada reaches Gen Z and millennial consumers who are new to investing.

    By • Sept. 11, 2024
  • Will Ferrell stars in PayPal's largest-ever advertising campaign and is seen using his phone for tap-to-pay at a store.
    Image attribution tooltip
    Courtesy of PayPal
    Image attribution tooltip

    PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign

    The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions. 

    By • Sept. 10, 2024
  • Five people in Old Navy clothing
    Image attribution tooltip
    Courtesy of Old Navy
    Image attribution tooltip
    Q&A

    Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

    CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.

    By • Sept. 10, 2024
  • Walmart uses Fubo's Triple Play ad unit
    Image attribution tooltip
    Retrieved from Fubo on September 06, 2024
    Image attribution tooltip

    Walmart leverages Fubo’s takeover ad format to connect content, commerce

    The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.

    By • Sept. 9, 2024
  • Target mascot Bullseye, the bull terrier, pushes a shopping car in one of the store's aisles.
    Image attribution tooltip
    Permission granted by Target
    Image attribution tooltip

    How Target is courting pet owners with a collection designed by ‘fur-fluencers’

    A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.

    By • Updated Sept. 9, 2024
  • Billboards in Times Square
    Image attribution tooltip

    Times Square by Elisaveta Ivanova from Getty Images Signature via Canva.com

    Image attribution tooltip
    Sponsored by Storyful

    Strengthening brand equity as a lever for business growth

    Consumer trust drives 90% of B2B choices—brand loyalty is key in 2024’s competitive landscape.

    Sept. 9, 2024
  • Megan Thee Stallion appears in a Pepsi ad
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    ‘Are you not entertained?’ How brands are kicking off the NFL season

    Nationwide, Applebee’s and a handful of PepsiCo brands have doubled down on famous faces and pop culture to engage with key audiences.

    By • Sept. 6, 2024
  • Megan Thee Stallion and NFL stars appear in a Pepsi ad inspired by "Gladiator II"
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’

    Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.

    By • Sept. 5, 2024
  • Former Patriots teammates Tom Brady (left) and Julian Edelman interrupt a funeral in a new ad campaign from Tostitos.
    Image attribution tooltip
    Permission granted by Tostitos
    Image attribution tooltip

    Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty

    A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio. 

    By • Sept. 5, 2024
  • Thatiana Díaz and Musiana at a Remezcla event
    Image attribution tooltip
    Permission granted by Remezcla
    Image attribution tooltip

    Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers

    The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing face backlash.

    By • Sept. 5, 2024
  • Peyton Manning painting in a Nationwide ad
    Image attribution tooltip
    Courtesy of Nationwide
    Image attribution tooltip
    Q&A

    Why Nationwide tapped Peyton Manning to sell more than insurance in new ads

    Ogilvy, which created the iconic “Nationwide is on your side” slogan and jingle in the ‘60s, is behind new work that leverages Nationwide’s NFL partnership.

    By • Sept. 5, 2024
  • Gatorade brand ambassadors
    Image attribution tooltip
    Courtesy of Gatorade
    Image attribution tooltip

    Gatorade scores a touchdown with inclusive football campaign

    The PepsiCo brand extends its “Is It In You?” platform with an effort that focuses on equity and inclusion in the changing sport.

    By • Sept. 4, 2024
  • Musician Charlotte Rose Benjamin applies makeup in an E.l.f. video
    Image attribution tooltip
    Courtesy of E.l.f. Cosmetics
    Image attribution tooltip

    E.l.f. Cosmetics bows entertainment brand with original album release

    The album is the first product to come from the cosmetic marketer’s new entertainment arm and was developed with agency Madwell.

    By • Sept. 4, 2024
  • An Olipop OOH ad
    Image attribution tooltip
    Courtesy of Olipop
    Image attribution tooltip

    Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads

    The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump.

    By Aaron Baar • Sept. 4, 2024
  • NFL player Saquon Barkley serves food at an Applebee's
    Image attribution tooltip
    Courtesy of Applebee's
    Image attribution tooltip
    Q&A

    Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign

    Grey developed ads and a content series that could help the casual dining chain leverage its role as the official grill and bar of the NFL.

    By • Sept. 3, 2024
  • A child and a Barbie astronaut are seen looking up at the sky together for Barbie's "Give Limitless Possibilities" campaign.
    Image attribution tooltip
    Courtesy of Mattel
    Image attribution tooltip

    How Barbie is giving fresh energy to its tagline and catching WNBA fever

    The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.

    By • Aug. 30, 2024