Brand Strategy: Page 2


  • Pepsi Zero Sugar
    Image attribution tooltip
    Courtesy of PepsiCo

    Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years

    The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor.

    By Jan. 13, 2023
  • Casey's
    Image attribution tooltip
    Permission granted by Casey's General Stores
    Deep Dive

    C-store chains are betting on retail media in 2023. But at what cost?

    On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores.

    By Brett Dworski • Jan. 13, 2023
  • Creator Karen X Cheng shows off 3D art in a McDonald's ad
    Image attribution tooltip
    Courtesy of McDonald's

    McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

    In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

    By Jan. 12, 2023
  • Instagram UI update
    Image attribution tooltip
    Courtesy of Instagram

    What Instagram’s Shop tab removal means for social media

    Ditching the shopping shortcut sees the platform pull back as rival TikTok doubles down on its end-to-end strategy.

    By Jan. 12, 2023
  • Actor Ryan Reynolds, wearing a gray button-up and glasses, is seated in front of wooden walls, with a Mint Mobile logo in the top left corner of the image.
    Image attribution tooltip
    Retrieved from Mint Mobile on January 11, 2023

    Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

    The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend.

    By Jan. 11, 2023
  • Burger King gets a fresh look
    Image attribution tooltip
    Courtesy of Burger King

    Burger King taps longtime PepsiCo veteran as CMO

    Most recently CMO of Mountain Dew, Pat O'Toole will help grow traffic, accelerate sales and support the chain's Reclaim the Flame plan.

    By Jan. 10, 2023
  • Sir Mix-A-Lot remixes "Baby Got Back" for Chex Mix
    Image attribution tooltip
    Courtesy of Chex Mix

    Chex Mix remixes ‘Baby Got Back’ for bagel chips revival

    The General Mills brand taps into 90s nostalgia, enlisting Sir Mix-A-Lot to rework his iconic track for the first time in the song's 30-year history.

    By Jan. 10, 2023
  • A picture of branding on a Dunkin' location
    Image attribution tooltip
    Courtesy of Dunkin'

    Dunkin’ reportedly picks new creative agency, clouding future with Anomaly

    Stagwell’s Anomaly recently announced plans to lay off 8% of U.S. staff, citing a “significant reduction” in Dunkin’ work as a leading factor.

    By Updated Jan. 9, 2023
  • A McDonald's store is shown in Houston, Texas.
    Image attribution tooltip
    Brandon Bell via Getty Images

    McDonald’s prepares for corporate restructuring, staff cuts

    Morgan Flatley, the chain’s global chief marketing officer, has been promoted to EVP, global chief marketing officer and new business ventures.

    By Emma Liem Beckett • Jan. 9, 2023
  • Former NFL star Rob Gronkowski holds a cellphone
    Image attribution tooltip
    Courtesy of FanDuel Group

    FanDuel bets big on Gronk in first Super Bowl spot

    If Rob Gronkowski is able to make a 25-yard field goal during a live Super Bowl ad, FanDuel users will share a $10 million prize.

    By Jan. 9, 2023
  • starry soda pepsico
    Image attribution tooltip
    Courtesy of PepsiCo

    PepsiCo sets its sights on Gen Z with Starry, a Sprite competitor

    After dwindling sales of Sierra Mist, the beverage giant is pitching its latest offering as a “fun escape” for young consumers.

    By Chris Casey • Jan. 9, 2023
  • A Chipotle restaurant branded with the name Freepotle
    Image attribution tooltip
    Courtesy of Chipotle Mexican Grill

    Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel

    The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell.

    By Jan. 9, 2023
  • Student Trading Lab participant with her professor
    Image attribution tooltip
    Permission granted by Grammarly
    Sponsored by Grammarly Business

    Predictions: How leaders will adapt to change to drive marketing performance in 2023

    Explore how organizations are leveraging technology and AI to bear the challenges of the moment.

    By Dorian Stone • Jan. 9, 2023
  • A trio of animated anthropomorphic characters -- from left to right, a bear, a dog and a rabbit -- pose in front of a Mercedes-Benz vehicle.
    Image attribution tooltip
    Permission granted by Mercedes-Benz

    Mercedes-Benz reimagines iconic nodding dog ornament as virtual character

    A partnership with Superplastic announced at CES centers on a digital creation called Superdackel, an attempt to crack into Web3 interests.

    By Jan. 6, 2023
  • An Albertsons sign with palm trees in the background.
    Image attribution tooltip
    Mario Tama via Getty Images

    Albertsons pilots Pinterest’s LiveRamp-supported clean room

    Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.

    By Jan. 6, 2023
  • A package of peanut butter M&M's features the brand's three female mascots flipped upside down.
    Image attribution tooltip
    Permission granted by Mars, Incorporated

    M&M’s unites female spokescandies to celebrate women bucking convention

    Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial.

    By Jan. 5, 2023
  • Three Bored Ape characters wear custom Timex watches
    Image attribution tooltip
    Courtesy of Timex Group

    Timex enters Web3 with Bored Ape NFT collaboration

    Looking to span digital and physical channels, the timepiece brand has teamed with a leading NFT community, despite waning interest in the technology.

    By Updated Jan. 5, 2023
  • H&M Loooptopia Experience on Roblox
    Image attribution tooltip
    Courtesy of H&M

    H&M centers on sustainability for Roblox activation

    The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.

    By Jan. 5, 2023
  • Martha Stewart holds a bottle of Tito's vodka with a special cleaning attachment
    Image attribution tooltip
    Courtesy of Tito's Handmade Vodka

    Martha Stewart uses Tito’s vodka around the house for ‘DIY January’

    In a nod to Dry January, the home chef icon showcases the breadth of possibilities for vodka beyond drinking it, like cleaning shoes or watering plants.

    By Jan. 4, 2023
  • A bottle of Nature Made vitamins with text reading "Cheers to happy, healthy starts" as part of Nature Made's "The Start of Something Great" campaign.
    Image attribution tooltip
    Courtesy of Nature Made

    Nature Made rejects age-old wellness ploys for New Year’s push

    The vitamin brand opts for positive messaging following research that indicates “scare-based” wellness advertising doesn’t connect with consumers. 

    By Jan. 4, 2023
  • SNL actor Kenan Thompson is flanked by elementary school students against a blue backdrop to promote Old Navy's news "Lil Interns" series.
    Image attribution tooltip
    Permission granted by Old Navy

    Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’

    The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding.

    By Jan. 3, 2023
  • Gordon Ramsay in chef's attire sitting behind a box of Triscuit crackers.
    Image attribution tooltip
    Permission granted by Triscuit

    Triscuit embraces its unapologetic side with Gordon Ramsay

    The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona.

    By Dec. 22, 2022
  • Pete Davidson for Taco Bell
    Image attribution tooltip
    Courtesy of Taco Bell

    8 times celebrities showed they still have marketing star power in 2022

    Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson.

    By Dec. 20, 2022
  • TxC at a DJ stand wearing red jackets.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev

    Budweiser helps Argentina celebrate win with World Cup packs

    The brewer promises limited-edition fan packs, merchandise giveaways, music concerts and more as it wraps up its largest campaign to date.

    By Dec. 20, 2022
  • A collection of makeup products displayed on Roblox.
    Image attribution tooltip
    Courtesy of NYX Professional Makeup

    NYX launches new makeup collection on Roblox

    The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

    By Dec. 19, 2022