Brand Strategy: Page 27

  • Individuals and robots working together on brainstorming ideas.
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    Nuttapreya Sirisommai via Getty Images
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    Marketing playbook: Breaking down industry trends to follow in 2024

    Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff • Jan. 26, 2024
  • A family of Vikings drives Hyundai's Santa Fe SUV in a new ad campaign.
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    Permission granted by Hyundai Motor America
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    Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads

    Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.” 

    By • Jan. 26, 2024
  • A data center server room. Explore the Trendline➔
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Ruffles
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    Courtesy of Ruffles
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    Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game

    Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.

    By Aaron Baar • Jan. 25, 2024
  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images
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    Deep Dive

    What Apple’s adoption of RCS for iPhones could mean for marketers

    Apple confirmed this week that RCS is coming, opening the door for marketers to include high-quality photos and videos in messages.

    By • Jan. 25, 2024
  • Bud Light
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    Courtesy of Anheuser-Busch
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    Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans

    Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy.

    By • Jan. 25, 2024
  • A person in a busy restaurant waits for Heinz
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    Courtesy of Heinz
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    Heinz celebrates diners who wait for its ketchup in global campaign

    Created with Chilean agency 1984, the marketer’s largest effort since unifying its global creative strategy shows that “true love waits” — for ketchup.

    By • Jan. 25, 2024
  • Three M&M diamond-encrusted rings against a white backdrop. One shows the full rings, one shows the inside and the last shows the ring containing a Peanut Butter M&M's.
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    Courtesy of Mars Wrigley
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    M&Ms celebrates (almost) Super Bowl champions with diamond-encrusted ring

    As part of its big game push, the candy brand is giving three NFL Hall of Famers rings fit with factory-made diamonds forged from peanut butter.

    By • Jan. 24, 2024
  • Paris Hilton recreated in Roblox for a Hilton campaign
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    Courtesy of 11:11 Media
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    Hilton checks in to Paris Hilton’s Roblox world for loyalty push

    The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.

    By • Jan. 23, 2024
  • Influencer Zachary Fowler pulls a pizza out of a Solo Stove
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    Courtesy of Solo Brands, Inc
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    Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble

    The smokeless fire pit marketer is looking to turn a new leaf with partners who better represent its outdoor lifestyle positioning.

    By • Updated Jan. 30, 2024
  • Coors Light's silver bullet train, pictured here, will return in the light beer brand's Super Bowl LVIII campaign
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    Permission granted by Coors Light
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    Coors Light’s silver bullet train returns for Super Bowl with seats for fans

    Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.

    By • Jan. 23, 2024
  • Detroit Lions players Calvin Johnson and Jahmyr Gibbs for Team Whistle and Finish detergent.
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    Permission granted by Team Whistle
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    Finish brings football rivalries to the kitchen with Team Whistle

    An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”

    By • Jan. 22, 2024
  • Technology background. Big data visualization concept. Information artificial neural network
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    natrot via Getty Images
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    Data-driven marketing investments to top $36B in 2024, report finds

    A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.

    By • Jan. 22, 2024
  • Abbi Jacobson and Ilana Glazer hold a bottle of MiraLax
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    Courtesy of MiraLAX
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    ‘Broad City’ duo reunite to help MiraLAX lighten load of ‘The Gut Gap’

    Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women.

    By • Jan. 22, 2024
  • Snoop Dogg for Solo Stove
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    Courtesy of Solo Stove
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    Solo Stove’s viral Snoop Dogg partnership fails to spark up sales

    Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.

    By • Updated Jan. 30, 2024
  • A man with a bar of Dr. Squatch soap in his swim suit
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    Retrieved from Dr. Squatch on January 18, 2024
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    Column

    Campaign Trail: Dr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’

    The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos.

    By • Jan. 19, 2024
  • NFL quarterback Kirk Cousins stands in a kitchen in a promotional shoot for brand partner Tostitos
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    Permission granted by Frito-Lay North America
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    Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins

    Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept. 

    By • Jan. 18, 2024
  • Snapchat x FAMSF
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    Courtesy of Snapchat
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    Snap brings AR try-on experience to San Francisco art exhibit

    Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.  

    By Aaron Baar • Jan. 18, 2024
  • A person wearing athletic clothing and running shoes runs throughs a phone screen as glass and emoji's burst out.
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    Courtesy of Saucony
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    Saucony outpaces doom scrolling with new running challenge

    The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement.

    By • Jan. 17, 2024
  • In this rear view, an unrecognizable woman stands with a shopping cart in front of a shelf full of food in the bread aisle of a grocery store.
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    SDI Productions via Getty Images
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    ‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier

    The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.

    By • Jan. 17, 2024
  • Comedian Desus Nice holds Tums and a smartphone with food on the table and football on the TV
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    Courtesy of Tums
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    DraftKings, Tums team for food-focused Super Bowl picks game

    Tums Prop Bites allows consumers to place free picks on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize. 

    By Aaron Baar • Jan. 17, 2024
  • A bottle of Michelob Ultra in front of a sports field.
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    Courtesy of Anheuser-Busch InBev
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    Michelob Ultra named sponsor of Team USA through 2028 Olympics

    The brand’s growing roster of sports partnerships shows it is reaching out to a wide audience of fans. 

    By • Jan. 16, 2024
  • Futuristic robot solves jigsaw puzzle together with a businessman
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    CreativaImages via Getty Images
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    Deep Dive

    How generative AI could solve the cookie deprecation puzzle in 2024

    Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.

    By • Jan. 16, 2024
  • Two people in a pool next to the Tito's "spokescart"
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    Courtesy of Tito's Handmade Vodka
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    Tito’s vodka rolls out autonomous Spokescart in first major brand platform

    The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals.

    By • Jan. 12, 2024
  • A picture of a person looking at a mobile phone
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    elmaine Donson via Getty Images
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    Global mobile ad spend to reach $402B in 2024 fueled by social, creators

    The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.

    By Aaron Baar • Jan. 11, 2024
  • Bubly's "press for bubly" button.
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    Courtesy of PepsiCo
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    Bubly hydrates Dry January participants with ‘press for bubly’ button

    Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep.

    By • Jan. 11, 2024