Brand Strategy: Page 55

  • TikTok beauty influencer Meredith Duxbury with E.L.F. Cosmetics to launch the new O Face Satin Lipstick
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. Cosmetics pens new song in big bet on O Face lipstick

    For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.

    By • March 6, 2023
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    Scott Olson via Getty Images
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    Hershey’s trans-inclusive IWD push sparks familiar backlash

    A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.

    By • March 3, 2023
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • The Home Depot storefront on Roblox.
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    Courtesy of The Home Depot
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    Home Depot takes Kids Workshops to the metaverse on Roblox

    Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.

    By • March 3, 2023
  • Levi's tells 'The Greatest Story Ever Worn' in cinematic fashion
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    Courtesy of Levi's
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    Column

    Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion

    To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.

    By • March 3, 2023
  • Yahoo and Toyota's augmented reality effort as part of Toyota’s “Says So Much” campaign.
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    Courtesy of Yahoo
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    Toyota, Yahoo partner for AR-powered car shopping experience

    The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

    By Aaron Baar • March 2, 2023
  • Snapchat's My AI announcement.
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    Retrieved from Snap on March 02, 2023
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    Do Meta, Snap’s new AI bets signal a social media shift?

    Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.

    By • March 2, 2023
  • A computer screen is seen with the text: "ChatGPT: Optimizing language models for dialogue"
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    Leon Neal via Getty Images
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    OpenAI makes ChatGPT easier to integrate, priming tech for scale

    Instacart, Snapchat and Shopify are among those taking advantage of a new API that supports features like chatbots and shopping assistants.

    By • March 2, 2023
  • A group of friends sit around drinking Guinness.
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    Courtesy of Diageo
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    Guinness rewards epic toasts this St. Patrick’s Day

    The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities

    By • March 2, 2023
  • Pinkpantheress for Bose
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    Retrieved from Bose on March 01, 2023
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    Bose works to boost gender parity in music production

    With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities.

    By • March 2, 2023
  • An older couple plays in clear blue water to promote Hard Mtn Dew's retirement community contest.
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    Retrieved from Hard Mtn Dew on March 01, 2023
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    Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community

    Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch.

    By • March 1, 2023
  • Molson Coors beer
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    Christopher Doering/Marketing Dive
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    Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role

    The exec will lead a new function that unites sales, marketing, innovation and digital capabilities in the Americas as the company looks to accelerate growth.

    By • March 1, 2023
  • Nutrl Vodka Seltzer's newest campaign.
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    Courtesy of Anheuser-Busch InBev
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    AB InBev seltzer brand’s first national campaign focuses on simplicity

    Nütrl Vodka Seltzer establishes itself as “The One with the Umlaut” through an effort featuring “SNL” star Chloe Fineman as a vodka seltzer sommelier.

    By • Feb. 28, 2023
  • Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
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    MF3d via Getty Images
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    FTC addresses ‘AI hype’ with warning about potential abuse in advertising

    Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which recently inked a deal with Snap.

    By • Feb. 28, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By • Feb. 28, 2023
  • image of human head side by side a computerized head
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    imaginima via Getty Images
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    AI workflow tool secures $65M from major venture capital firms

    Typeface helps marketers create image and copy assets for platforms like Instagram while aiming to preserve their personal style and brand safety.  

    By • Updated Feb. 28, 2023
  • Empty boardroom meeting space in office
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    jamenpercy via Getty Images
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    Agency in-housing debate resurfaces, with fresh shades of nuance

    Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation.

    By • Feb. 27, 2023
  • Chipotle fajita TikTok
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    Courtesy of Chipotle Mexican Grill
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    Chipotle embraces viral TikTok trend with new menu item

    The addition of the viral “hack” to its digital-only menu demonstrates the power of the brand-consumer dialogue on the platform.

    By • Feb. 27, 2023
  • Padma’s Kind Kitchen, a speakeasy-style pop-up restaurant in NYC created in partnership with "Top Chef" host Padma Lakshmi.
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    Courtesy of Kind Snacks
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    Why Kind keeps it simple in latest wellness-focused marketing play

    “I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon.

    By • Feb. 27, 2023
  • A storefront for lingerie brand Pink.
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    Daphne Howland/Marketing Dive
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    Victoria’s Secret pilots refreshed loyalty program

    “The VS & Pink Collective” covers both of the company’s brands and has three spending-based tiers that unlock additional benefits.

    By Cara Salpini • Feb. 24, 2023
  • Several cans of Cutwater canned cocktails sit on a counter.
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    Courtesy of Anheuser-Busch
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    Cutwater refreshes brand to accentuate accessibility of canned cocktails

    “Open the Bar” is meant to make premium cocktail culture feel more approachable through three new ad spots and a revamped brand design.

    By • Feb. 24, 2023
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
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    81% of consumers embraced influencer marketing in the past year, study finds

    Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications.

    By • Feb. 23, 2023
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    Justin Sullivan via Getty Images
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    Coke joins AI hype train in search for next-gen creative capabilities

    The marketer is the first to take advantage of a new alliance between Bain & Company and ChatGPT developer OpenAI.

    By • Feb. 23, 2023
  • Honey is drizzled over a pizza.
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    Courtesy of The Kraft Heinz Company
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    Kraft Heinz goes luxe with immersive hotel integrations

    To promote its premium Heinz 57 brand, the ketchup maker has partnered with upscale hospitality firm Ennismore for in-person and digital experiences. 

    By • Feb. 23, 2023
  • Four influencers wear milk mustaches as part of Silk's Nextmilk campaign
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    Courtesy of Danone North America
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    Silk gives nepo babies milk mustaches to boost plant-based alternative

    Children of David Beckham, John Travolta, Christie Brinkley and Shaquille O'Neal give "Got milk?" and its iconic mustaches a plant-based spin.

    By • Feb. 23, 2023
  • hostess, kazbars
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    Courtesy of Hostess Brands
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    Hostess launches new snack brand to invigorate category, shed staid reputation

    Kazbars, a candy-bar-inspired innovation, has chocolate cake, cream, crunch and a gooeyness from fudge and caramel. It is the latest in a string of major product launches in recent years for the sweets maker.

    By Christopher Doering • Feb. 22, 2023