Brand Strategy: Page 60

  • Four people sit on a blue couch sharing food.
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    Courtesy of Tyson
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    Tyson’s Twitch series pairs Friday night gaming with chicken

    “Chicken and a Video Game” features professional athletes eating chicken and playing video games.

    By Aaron Baar • Oct. 14, 2022
  • A woman stares off into the distance.
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    Courtesy of Toyota
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    Toyota shifts advertising into a new gear with expansive campaign

    “Never Settle” puts stories in the foreground, a change from the brand’s traditionally car-centered marketing.

    By • Oct. 14, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • The Netflix logo on a black background beside a similar logo for YouTube
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    Pascal Le Segretain via Getty Images
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    Netflix’s ad tier is barebones at launch, but cheaper than Disney’s for viewers

    Now confirmed to launch in early November, the service includes partnerships with DoubleVerify, Integral Ad Science and Nielsen and is “nearly sold out” of inventory.

    By • Oct. 13, 2022
  • Three people socializing over their phones.
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    Anchiy via Getty Images
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    Bumble recreates “Ted Lasso” fictitious dating app

    The tie-up focuses on personality-first matches and offers a free two-month trial to Apple TV+.

    By Aaron Baar • Oct. 13, 2022
  • A bottle of whiskey sits on a cask next to a plate of steak.
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    Courtesy of Diageo
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    Diageo’s Lagavulin sends Nick Offerman on a dangerous mission

    The “Parks and Recreation” star “almost died 50 times,” but it proved to be worth it when he got his hands on the new single malt scotch whisky.

    By • Oct. 13, 2022
  • Person laying in a bed scrolling on their phone.
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    martin-dm via Getty Images
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    Caught in the funnel: How to make social media Gen Z’s one-stop-shop

    Platforms are increasingly placing bets on social commerce, but marketers first need a trusted connection with Gen Z to earn their dollars.

    By • Oct. 13, 2022
  • An image showing a hang raising a cup of Starbucks iced coffee with a Delta aircraft in soft-focus in the background.
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    Courtesy of Starbucks
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    Starbucks, Delta link rewards programs

    Starbucks customers can now earn Delta Skymiles by buying coffee and double points on purchases made on days they travel with Delta. 

    By Aneurin Canham-Clyne • Oct. 13, 2022
  • TikTok app
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    Drew Angerer / Staff via Getty Images
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    TikTok hints at US product fulfillment centers — here’s what it means for marketers

    If the ByteDance-owned app can successfully restrict the entire customer journey to its platform, it may be time for marketers to embrace social commerce.

    By • Oct. 13, 2022
  • Burger King's new Ghost Pepper Whopper floating against a smoky black background and under large white-and-orange text that reads "Ghost Pepper Whopper."
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    Retrieved from Business Wire on October 11, 2022
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    Burger King caters to paranormal sleuths with in-app ghost detector

    A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper. 

    By • Oct. 12, 2022
  • Stranger Things merchandise sits in a glass case.
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    Courtesy of Netflix
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    Netflix mixes immersion with commerce in multi-title pop-up store

    Open for the holidays, the space features merchandise and immersive experiences based on popular series like “Squid Game” and “Stranger Things.”

    By • Oct. 12, 2022
  • A raccoon recycling Mentos gum as part of its Raccoon Recycling Task Force campaign.
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    Courtesy of Perfetti Van Melle
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    Mentos sustainability campaign ‘proves’ racoons are better at recycling

    Only 32% of Americans recycle compared to 75% of the Mentos Raccoon Recycling Force, the company found.

    By • Oct. 12, 2022
  • An esports stage light up with blue lighting is watched by a crowd.
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    Jens Schlueter/Getty Images) via Getty Images
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    Ready advertiser one: How to spawn Gen Z awareness through esports

    Watched by millions of Gen Zers around the world, esports presents marketers with a number of limitations and benefits they need to be aware of. 

    By • Oct. 11, 2022
  • Two men smile and talk in the bed of a grey truck parked in an outdoor space.
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    Courtesy of Nissan
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    Nissan shifts into career advice for college athletes in new series

    “New Frontiers” follows former Heisman Trophy winners as they discuss what it means to build a personal brand and stay true to one’s values. 

    By • Oct. 11, 2022
  • Chipotle Boorito promo art
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    Courtesy of Chipotle Mexican Grill
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    Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist

    The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.

    By • Oct. 11, 2022
  • Los Angeles's downtown skyline enveloped in smog.
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    David McNew via Getty Images
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    Group pressing for greener advertising appoints US lead amid expansion

    Agency vet John Osborn is tasked with spurring adoption of Ad Net Zero’s action plan while tailoring strategies to a region that makes up 40% of global spending.

    By • Oct. 10, 2022
  • WPP logo
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    Courtesy of WPP
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    WPP acquires Passport to boost integrated programs for brands

    The deal points to the need for connected experiences that present brands in compelling ways and with clearly defined characteristics.

    By Aaron Baar • Oct. 10, 2022
  • Four people play pickleball on a court with Vizzy's name featured prominently in the middle.
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    Courtesy of Molson Coors
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    Vizzy serves up pickleball sponsorship as niche sport grows

    The first-ever official hard seltzer sponsor of the Professional Pickleball Association will be joined at tournaments by other Molson Coors offerings.

    By • Oct. 10, 2022
  • DoorDash OOH activation for it's "Activate Super You" campaign
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    Courtesy of DoorDash
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    Marvel, DoorDash partner to highlight multi-skilled ‘Dashers’ in comic series

    “The Dashers” debuted at New York Comic Con and positions DoorDash drivers as everyday heroes.

    By Aaron Baar • Oct. 10, 2022
  • Holiday shopping bags
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    svetikd via Getty Images
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    Marketers ramp up promotions to curb expected holiday lows, survey says

    During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.

    By • Oct. 10, 2022
  • Four McDonald's figurines designed by Cactus Plant Flea Market encircle a Happy Meal placed on a red table against a sky-blue backdrop.
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    Permission granted by McDonald's USA
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    Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry

    Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a resale market underpins demand for the nostalgia-themed meals.

    By • Updated Oct. 10, 2022
  • Instagram feed
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    Courtesy of Instagram
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    Instagram follows TikTok with enhanced ad formats and tools

    New features include multi-advertisement tools, augmented reality feeds and Stories and a free music library. 

    By Aaron Baar • Oct. 7, 2022
  • Two people taking a selfie.
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    mixetto via Getty Images
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    Let’s get real: What TikTok’s BeReal lookalike means for marketers

    Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.

    By • Oct. 6, 2022
  • A product shot of a Reese's variant featuring football-shaped candies against a white background.
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    Retrieved from Reese’s University; The Hershey Company on October 06, 2022
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    Reese’s NIL blitz focuses on football players with last name Reese

     A dozen new collegiate partners promote a Reese’s University concept launched last year, as well as limited football-shaped candies. 

    By • Oct. 6, 2022
  • Lexus "Never Lose Your Edge" campaign hero image.
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    Courtesy of Lexus
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    Lexus highlights diverse personalities in latest campaign

    “Never Lose Your Edge” highlights Black, Hispanic, LGBT and other minority communities and marks the brand’s largest audio investment to date.

    By Aaron Baar • Oct. 6, 2022
  • Lucky Charms LED-lit park as part of its "Journey to the Magic Gems" AR game.
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    Courtesy of Lucky Charms
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    Lucky Charms joins mobile gaming craze with AR gem hunt

    Created with “Pokemon Go” developer Niantic, the experience ties into a limited-edition cereal that quickly sold out on store shelves earlier this year.

    By Aaron Baar • Oct. 6, 2022