How brands can turn corporate social action into real action

Marketers face heavy pressure for their brands to be engaged in social justice issues but must be cautious in how they approach their strategy.

By Augie Ray and Chris Ross • Nov. 10, 2022

Amazon expands wellness biz with Planet Fitness tie-up

The Gen Z-heavy promotion includes a TikTok challenge and offers new Black Card members a free Amazon Halo View fitness tracker.

By Jessica Deyo • Nov. 9, 2022

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Anheuser-Busch buys Major League Pickleball team as sport booms

The brewer becomes a founding partner of the league, granting it control over one of the league’s expansion teams.

By Sara Karlovitch • Nov. 9, 2022

Southern Comfort creates shot glass pants for Thanksgiving

The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey.

By Sara Karlovitch • Nov. 8, 2022

Peloton goes beyond the workout for holiday push

New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.

By Jessica Deyo • Nov. 8, 2022

As retailers sell more ads, marketers’ frustrations and fears grow

Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

By Peter Adams • Nov. 8, 2022

As nearly half of US marketers cut spending, how is the rest of the world faring?

A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.

By Peter Adams • Nov. 7, 2022

Miller Lite taps into the holidays with Tree Keg Stand

The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products.

By Sara Karlovitch • Nov. 7, 2022

Asics latest Web3 play features tie-up with Solana Pay

The Web3 commerce push includes a partnership with the app Stepn, which enables users to earn tokens for their physical activity. 

By Aaron Baar • Nov. 7, 2022

Pacsun expands metaverse presence for the holidays

The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

By Jessica Deyo • Nov. 7, 2022

The growing role of digital-out-of-home in a dynamic ad landscape

Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.

By Christian Dion, Marketing Director - Programmatic Solutions, Broadsign • Nov. 7, 2022

Drizly rebrands to focus on gift-giving and e-commerce

A new campaign highlights the alcohol delivery service as a “now or later” destination as Drizly rethinks its brand purpose. 

By Sara Karlovitch • Nov. 4, 2022

Real estate marketer Rent. creates TikTok solutions platform

The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

By Aaron Baar • Nov. 3, 2022

How brands can leverage Apple’s Live Activities feature

With the iOS 16.1 update, consumers can pin a third-party app on their iPhone lock screens for up to 12 hours at a time, but such a spot must be earned.

By Jessica Deyo • Nov. 3, 2022

High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

By Peter Adams • Nov. 3, 2022

Forrester: Sustainability presents new opportunities for marketers

The global economy is fundamentally changing as the demand for environmentally friendly practices grows louder.

By Aaron Baar • Nov. 3, 2022

Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign

The effort is timed to this year’s New York City Marathon and features Kathrine Switzer, who faced significant pushback against her ground-breaking run.

By Jessica Deyo • Nov. 2, 2022

Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.

By Tatiana Walk-Morris • Nov. 2, 2022

Walmart invokes ‘Office Space’ to promote holiday deals on Mondays

The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy. 

By Sara Karlovitch • Nov. 2, 2022

Kohl’s deals-focused holiday blitz features bevy of mobile tactics

The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

By Peter Adams • Nov. 1, 2022

Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up

The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.”

By Sara Karlovitch • Nov. 1, 2022

Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

By Peter Adams • Oct. 31, 2022

Little Caesars promotes digital trailblazer to CMO

Greg Hamilton takes the reins for marketing as the chain ramps up digital transformation and its relationship with the NFL.

By Sara Karlovitch • Oct. 31, 2022

McCain Foods envisions the future of farming on Roblox

To support its new Regen Fries and a commitment to regenerative agriculture, the brand is also partnering with a real-world NFT-themed restaurant.

By Aaron Baar • Oct. 31, 2022

Inside American Eagle’s holiday social media strategy

The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.” 

By Jessica Deyo • Oct. 31, 2022