Brand Strategy: Page 75

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    AB InBev brews up NFL offseason marketing strategy

    Bud Light will have a significant offseason presence this year, including as official sponsor of the NFL draft and for league celebrations.

    By • March 25, 2022
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    Courtesy of Skittles
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    Skittles apologizes to sour lime fans with Twitch press conference

    Livestreams, billboards and NASCAR tie-ins act as a mea culpa to the more than 130,000 people who have complained about the lack of lime since 2013.

    By • Updated March 24, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
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    Courtesy of Burger King
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    Burger King serves up poop emoji ice cream to highlight clean ingredients

    From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.

    By • March 23, 2022
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    Courtesy of Oscar Mayer
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    Oscar Mayer takes Oscars to task for awards gender disparity

    Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge.

    By • March 23, 2022
  • Louis XIII Cognac celebrates the Earth with new campaign
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    Courtesy of Remy Martin
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    Louis XIII Cognac celebrates the Earth with Solange Knowles

    The luxury liquor brand leans heavily into creative imagery in a new short film that subtly nods to Women's History Month.

    By • March 23, 2022
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    John Parra/Getty Image via Getty Images
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    Sailor Jerry inks up tattoo grant for Women's History Month

    The rum brand draws on the legacy of its tattoo artist namesake for a new social media contest.

    By • March 22, 2022
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    Hannibal Hanschke / Stringer via Getty Images
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    Ad industry's response to Russia: The story so far

    All six major ad holding groups have started winding down operations, while consumer brands are grappling with tough questions around ethics as they weigh similar options.

    By • March 21, 2022
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    Daphne Howland/Marketing Dive
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    Inside Macy's plan to scale its budding retail media business

    Enriching formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.

    By • March 21, 2022
  • Instacart reaches out to retail partners in fresh rebrand
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    Courtesy of Instacart
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    Instacart's rebrand reflects speedy evolution of grocery delivery

    Alongside a modernized look, Instacart is placing a greater emphasis on retail partnerships, with fresh creative calling attention to brands like CVS and Publix.

    By • March 21, 2022
  • Coors Light March Madness lollipops
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    Courtesy of Coors Light
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    Coors Light calms March Madness stress with beer-flavored lollipop

    As the annual basketball tournament heats up, the Molson Coors brew wants to help ease fan tensions with nonalcoholic candies.

    By • March 21, 2022
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    Chouette, Laura. (2021). Retrieved from Unsplash.
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    Opinion

    The year of media mix diversification is here

    If 2020 marked unprecedented change and 2021 pushed brands to become more agile to survive, 2022 is the year of turning that resilience into undeniable strength, writes January Digital's Tierney Wilson.

    By Tierney Wilson • March 21, 2022
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    Permission granted by ADM
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    What brands can do as inflation adds to consumer woes

    For brands looking to engage consumers amid another disruption, the key will be reducing risks, not just increasing value, according to Kantar.

    By • March 21, 2022
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    Permission granted by ChangeUp
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    Sponsored by ChangeUp

    How brands succeed in a Zero Horizon world

    What is a Zero Horizon world? How does it impact the future of business and drive consumer behavior?

    By Bill Chidley, Executive Director of Strategy at ChangeUp • March 21, 2022
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    Courtesy of Honda
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    Honda tunes up Twitch strategy beyond gaming with DreamLab

    The lifestyle-focused page hosts weekly content like DJ competitions and pop culture discussions in the race to win over younger drivers.

    By • March 18, 2022
  • Heineken serves up virtual brew in new metaverse space
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    Courtesy of Heineken
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    Heineken parodies metaverse with virtual brew

    Developed with Publicis Italy and Le Pub, the activation leans into metaverse hype and boasts "no calories, no hidden ingredients, and no beer."

    By • March 18, 2022
  • Ally and DC team up to increase diverse storytelling in comic industry
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    Courtesy of DC Comics
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    Ally and DC leverage AR at SXSW to boost diverse storytelling in comics

    As comic books see a resurgence, the financial services company seeks to ingrain itself into pop culture with a tech-driven activation and broader effort.

    By • March 17, 2022
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    Courtesy of Macy's
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    To further its turnaround, Macy's unveils new Own Your Style brand platform

    The online platform will feature a curated fashion hub while associates will serve as microinfluencers, advising customers via social media.

    By Daphne Howland • March 17, 2022
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    Courtesy of NBCUniversal
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    M&M's, T-Mobile, Wells Fargo integrate with NBC's 'American Song Contest'

    The partnerships are NBCU's latest attempt to flex its suite of ad offerings following last month's simultaneous Super Bowl-Winter Olympics push.

    By • March 17, 2022
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    Courtesy of Tanqueray
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    Tanqueray serves up 'T-time' partnership with Netflix hit 'Bridgerton'

    The deal between the Diageo gin brand and streaming giant aims to connect with millennial women ahead of the series' second season.

    By • March 17, 2022
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    Anastasia Vlasova via Getty Images
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    Publicis joins agency exit from Russia, passing control to local management

    The change in ownership includes a "clear contractual condition" to try and ensure employees in the region have a future with the group.

    By • March 16, 2022
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    Courtesy of Discovery, Inc.
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    How a combined HBO Max and Discovery+ will change the AVOD landscape

    As Disney+ prepares to open its platform to ads, Warner Bros. Discovery's new offering will become one of the bigger players in the growing OTT market.

    By • March 16, 2022
  • Patagonia and Dogfish Head cracks open environmentally charged partnership
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    Courtesy of Dogfish Head Brewery
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    Patagonia, Dogfish Head crack open environmentally minded brew

    The brands introduced a new pilsner made out of sustainable grain to target millennial sensibilities.

    By • March 16, 2022
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    Leon Neal / Staff via Getty Images
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    Deep Dive

    Brands face another test as emotions run high around Ukraine war

    There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products.

    By • March 16, 2022
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    Andreas Rentz via Getty Images
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    IPG pulls out of Russia after weighing 'moral dilemma' around staff

    In a note, CEO Philippe Krakowsky said abandoning its 200 employees in the region was a route the group hoped to avoid. 

    By • March 15, 2022
  • As Peroni looks for foothold in America, the brand targets the millennial consumer
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    Courtesy of Molson Coors
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    Peroni appeals to millennials' wanderlust as it looks for US foothold

    As the imported beer market grows, the Italian brand is betting on millennials to help it build on recent momentum.

    By • March 15, 2022