Casey’s to enter the retail media game in early 2023

The Ankeny, Iowa-based company follows 7-Eleven as the next major c-store chain to launch its own retail media network.

By Brett Dworski • Dec. 13, 2022

Downy Unstopables recruits masked celebrity for build up to Super Bowl

The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations.

By Jessica Hammers • Dec. 13, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Starbucks ties NFTs to loyalty program in beta launch

Starbucks Odyssey allows users to complete interactive challenges in exchange for NFTs and rewards points that unlock exclusive experiences.

By Jessica Hammers • Dec. 12, 2022

9 campaigns that boosted the mood in 2022

Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

By Peter Adams , Jessica Hammers , Sara Karlovitch • Dec. 12, 2022

Doritos launches #NameThatTriangle social media contest

Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.

By Aaron Baar • Dec. 12, 2022

An open road for marketers: How to reach connected drivers in 2023

Waze data shows a 9% increase in user navigations since 2019 and more than 150 million people using the app each month.

Dec. 12, 2022

Tone is business-critical in 2023: Why static brand guidelines won’t work

AI-powered communication assistance is one way brands can meet evolving customer expectations with authentic communication and scalable solutions.

Dec. 12, 2022

Captain Morgan creates larger-than-life statues of NFL superfans

The brand also partnered with Sports Illustrated to include all 32 nominees of The NFL Fan of The Year Contest in its February print issue. 

By Sara Karlovitch • Dec. 9, 2022

Avocados from Mexico returns to Super Bowl with ‘good times and good taste’

A 30-second ad will tie into a larger campaign and new shopper marketing program featuring real-life couple Deion Sanders and Tracey Edmonds.

By Peter Adams • Dec. 9, 2022

Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.

By Peter Adams • Dec. 9, 2022

Chevron integrates its US fueling applications to Apple CarPlay

The first-of-its-kind tie-up allows drivers to purchase fuel from their car dashboard, with the purchase tied to the energy company’s rewards program. 

By Aaron Baar • Dec. 8, 2022

E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter. 

By Jessica Hammers • Dec. 8, 2022

McCormick spices up the metaverse with Decentraland experience

Users can interact with the chefs who inspired the brand’s inaugural flavor of the year, Vietnamese x Cajun Style Seasoning, and earn a virtual wearable. 

By Sara Karlovitch • Dec. 8, 2022

Coke’s holiday strategy leans into streaming with Prime Video anthology

A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.

By Peter Adams • Dec. 8, 2022

Lord & Taylor is latest to set up retail media network

The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.

By Aaron Baar • Dec. 8, 2022

Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

By Jessica Hammers • Dec. 7, 2022

Heineken tests attention-based metrics to track sponsorship success

Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.

By Peter Adams • Updated Dec. 8, 2022

GE is sole sponsor of NY Times print edition for a day

The conglomerate also leveraged desktop, mobile and audio activations across the newspaper’s properties to showcase three new companies. 

By Sara Karlovitch • Dec. 7, 2022

Gartner: Uncertainty clouds CMO prospects for 2023

Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.

By Peter Adams • Dec. 6, 2022

Miller High Life unveils leg lamp beer tower inspired by ‘A Christmas Story’

The nostalgic novelty product retails for $120 and, unlike in the movie, features a vessel that doubles as a beer dispenser.

By Sara Karlovitch • Dec. 6, 2022

Los Angeles Rams kicks off live in-venue AR app sponsored by SoFi

The ARound Stadium app, developed by Stagwell, includes a broadcast integration and at-home 3D activations.

By Jessica Hammers • Dec. 5, 2022

Hotel brands boost revenue after harnessing first-party data, report finds

With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.

By Aaron Baar • Dec. 5, 2022

The new B2B landscape: A guide to connecting with B2B buyers

Shopping habits have changed across both the B2B and B2C landscape. Learn the three key themes to drive consideration, foster engagement and deliver business results in this new shopping landscape.

By Doug Novack • Dec. 5, 2022

Reading between the lines of YouTube’s best-performing ads for 2022

An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year.

By Peter Adams • Dec. 2, 2022

NFL expands Fortnite presence with sponsor Visa

The NFL Zone will be a persistent presence featuring mini-games, virtual tailgating experiences and content from creators. 

By Aaron Baar • Dec. 1, 2022