Brand Strategy: Page 76

  • Anheuser-Busch sports recycling program
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    Courtesy of Anheuser-Busch
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    Anheuser-Busch loops in MLB, NFL for in-stadium recycling push

    The multi-league coalition will see some teams deploy "recycling hawkers" at games to collect bottles and cans from fans in the stands.

    By • April 12, 2022
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    David Ramos via Getty Images
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    Omnicom integrates LG's CTV inventory into Omni ecosystem

    A new pact provides OMG shops and their clients access to advanced targeting segments across more than 20 million households.

    By • April 11, 2022
  • A data center server room. Explore the Trendline➔
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • IHOP loyalty program
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    Courtesy of IHOP
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    IHOP opens International Bank of Pancakes with sunny influencer push

    The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.

    By • April 11, 2022
  • Baskin Robbins rebranding
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    Courtesy of Baskin-Robbins
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    Baskin-Robbins scoops up brand refresh

    The 77-year-old chain encourages people to appreciate life's moments through the new tagline "Seize the Yay," an ad campaign, special flavors and merch.

    By • April 11, 2022
  • Absolut shakes up metaverse partnership with Swedish House Mafia
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    Courtesy of Absolut
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    Absolut bolsters Coachella sponsorship with metaverse pop-up

    An array of activities across three floors of Absolut.Land are designed to reflect the brand's history while driving hype in the real world and the metaverse.

    By • April 11, 2022
  • Logitech for Creators brand platform
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    Courtesy of Logitech for Creators
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    Column

    Campaign Trail: Logitech for Creators fosters community in debut brand platform

    "Together We Create" conveys how the brand envisions the future of online content creation and how it's attempting to nurture a niche community.

    By • April 8, 2022
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    Dan Kitwood/Getty Image via Getty Images
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    Lego and Epic Games team up to build child-friendly metaverse space

    The marketers are seeking to expand their digital footprints in a way that is safe both for their brands and for children.

    By • April 7, 2022
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    Al Bello via Getty Images
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    Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M

    A MediaRadar analysis found strong advertiser retention from the holidays into January, priming another big year for the retail media category.

    By • April 7, 2022
  • Phil Dickinson, Lululemon global creative director
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    Courtesy of Lululemon
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    Lululemon taps Nike vet, Adidas exec for senior leadership roles

    Phil Dickinson and Simon Atkins both bring deep experience from Lululemon's rivals as the brand expands into more categories.

    By Cara Salpini • April 7, 2022
  • 'Fortnite' sees record 12.3M attendees for virtual rap concert
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    Retrieved from Travis Scott on April 27, 2020
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    Brands ramp up gaming marketing but still lag consumers

    At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.

    By • April 6, 2022
  • Shoppable recipes on Quicklly
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    Retrieved from Quicklly on March 29, 2022
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    How ethnic e-grocers are turning up the heat on shoppable recipes

    Companies like Weee, Umamicart and Quicklly are promoting user-generated recipes, holding contests and even paying people for the dishes they develop.

    By Catherine Douglas Moran • April 6, 2022
  • Cracker Jack ushers in a new ballgame with Cracker Jill packaging
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    Courtesy of Cracker Jack
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    Cracker Jack ushers in a new ballgame with Cracker Jill packaging

    The 126-year-old brand tapped a musician to remix the classic tune, "Take Me Out to The Ballgame," in a way that celebrates inspirational women.

    By • April 6, 2022
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    Courtesy of Chipotle Mexican Grill
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    Chipotle lets Roblox players roll virtual burritos into real food

    The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items.

    By • April 5, 2022
  • Microphone, headphones and mixer
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    Ahlers, Marvin. Retrieved from Pixabay.
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    Podcast advertising prospers but needs solutions to reach full potential

    To fully unlock the digital audio ad market, the podcast industry will need to streamline its tech infrastructure and fully embrace programmatic.

    By • April 4, 2022
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    Courtesy of Roku
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    80% of CMOs turn to agencies for TV strategies amid streaming shift

    While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan.

    By • April 4, 2022
  • Miller Lite drops the competition with new beer flavoring
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    Courtesy of Molson Coors
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    Miller Lite emphasizes taste with beer flavor drops

    Beer-enhancing drops and a supporting ad campaign take a jab at competitors like Bud Light and Michelob Ultra, both owned by Anheuser-Busch InBev.

    By • April 4, 2022
  • Coca-Cola's new Byte flavor on Fortnite
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    Retrieved from Coca-Cola on April 04, 2022
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    Coke promotes new pixel-flavored cola with Fortnite island

    Zero Sugar Byte is the second offering out of the brand's Creations innovation platform that previously tried to capture the taste of space.

    By • April 4, 2022
  • Hostess Brands, Donettes, Twinkies
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    Permission granted by Hostess Brands
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    Deep Dive

    With a portfolio of iconic snacks, Hostess Brands sweetens its business for another century

    Just a decade after bankruptcy, the Twinkies maker is thriving under CEO Andy Callahan, who has prioritized innovation and moving its iconic offerings into faster-growing occasions.

    By Christopher Doering • April 1, 2022
  • Google logo displayed outside the company's New York City office.
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    Drew Angerer via Getty Images
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    Google releases Retail Search tool to improve shopper discovery

    The tech giant pitched the feature as a solution to search-based cart abandonment on e-commerce sites.

    By Tatiana Walk-Morris • March 31, 2022
  • Lay's Potadomes at the 2022 Coachella music festival. Retrieved by Marketing Dive on March 31, 2022
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    Retrieved from Frito-Lay North America on March 31, 2022
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    Lay's serves 4-course tasting meal on Coachella grounds

    A seated dining experience is just one of several activations from Lay's at the festival, which is returning after a two-year hiatus. 

    By • March 31, 2022
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    Courtesy of Meta
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    Wendy's opens metaverse restaurant in Horizon Worlds

    Teaming with the QSR chain is a major play by Meta to achieve its vision for connecting brands and consumers on a platform it sees as a top priority.

    By • March 31, 2022
  • Walmart Connect app
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    Courtesy of Walmart
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    Walmart plots roadmap for media business with focus on premium ads

    Plans for the Connect ad platform include tests of on-site units like video starting this year, as well as expansion of self-service options and the Walmart DSP.

    By • March 30, 2022
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    Courtesy of Pizza Hut
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    Pizza Hut rides 'struggle bus' with experiential push

    After a stop at the Final Four, the bus will support college students during exams and host a special episode of Betches dating podcast "U UP?"

    By • March 30, 2022
  • Yuengling mixes up radioactive partnership with Imagine Dragons
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    Courtesy of Yuengling
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    Yuengling hopes light beer takes flight with Imagine Dragons tie-in

    The brewery aims to raise awareness of Yuengling Flight via in-person and digital activations by sponsoring the rock band's summer tour.

    By • March 30, 2022
  • Jose Cuervo distills metaverse activation
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    Courtesy of Jose Cuervo
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    Jose Cuervo distills its first metaverse activation

    The tequila brand plans to open what it says is the first metaverse distillery this summer, offering visitors education, virtual products and entertainment.

    By • March 29, 2022