Brand Strategy: Page 77
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Courtesy of Adidas Originals
WPP partners with Epic Games to boost metaverse offering
A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.
By Chris Kelly • May 5, 2022 -
Vuk Saric via Getty Images
Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match
The match highlights the career of John McEnroe as he plays against virtual versions of himself and finds joy in the journey.
By Sara Karlovitch • May 4, 2022 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Courtesy of Taco Bell
Taco Bell teams with Lil Nas X to help solve global challenges
Young consumers can submit ideas for how to tackle society's most pressing issues for a chance to receive mentorship, funding and a trip to the chain's headquarters.
By Chris Kelly • May 4, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveHow Coke and Pepsi's rivalry shaped marketing — and where it goes next
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.
By Peter Adams • May 3, 2022 -
John Lamparski via Getty Images
Accenture rebrands marketing services group to focus on unity
Almost all of the 40-plus agencies the division has acquired will operate under the Accenture Song banner as services expand into areas like the metaverse.
By Peter Adams • May 2, 2022 -
Courtesy of Sweetgreen
Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot
A celebrity-backed "Create Your Own" campaign looks to boost the chain's digital orders, which made up 65% of sales last quarter.
By Chris Kelly • May 2, 2022 -
Courtesy of Burger King
Burger King taps new agencies after year of marketing tumult
Among other appointments, independent shop OKRP replaces WPP's David as the burger chain's creative agency in a bid for greater cultural relevancy.
By Chris Kelly • April 29, 2022 -
Courtesy of Panera
Panera partners with T-Pain and Ntwrk to promote chicken sandwich
The rapper will host a day of merchandise drops on the shopping app, including a line of items branded with Panera’s logo and images of its chicken sandwich.
By Sara Karlovitch • April 28, 2022 -
Thai Phi Le/Marketing Dive
Budweiser seeks millennial attention with new creator-focused campaign
As the brewer seeks to gain younger drinkers, it enlists the help of Grammy award-winning rapper Anderson.Paak.
By Sara Karlovitch • April 28, 2022 -
Courtesy of McDonald’s USA
McDonald's spotlights Latino film talent to boost industry representation
In partnership with "Encanto" star Stephanie Beatriz, the chain will give the winner of a short film contest a chance to work on initiatives and campaigns.
By Chris Kelly • April 28, 2022 -
Courtesy of Anheuser-Busch
AB InBev generates donations for Ukraine with limited-release beer
The brewing giant is releasing Chernigivske, based on a Ukrainian beer, in New York, Los Angeles, Chicago and elsewhere starting next month.
By Sara Karlovitch • April 27, 2022 -
Courtesy of Kentucky Fried Chicken
KFC preps chicken bouquets alongside new 'Finger Lickin' Good' creative
Eyeing younger audiences, the Mother's Day promotion follows its first campaign under new AOR MullenLowe.
By Chris Kelly • April 27, 2022 -
Courtesy of Pernod Ricard
Malibu calls for eternal summer with new campaign
The social-heavy push attempts to extend the drink's popularity beyond the summer months and build on recent growth.
By Sara Karlovitch • April 26, 2022 -
Courtesy of Nike
Q&AWhat marketers should consider when it comes to metaverse brand safety
As the metaverse becomes a bigger part of strategy, marketers should be aware of the risks of emerging platforms, according to the Oasis Consortium's Tiffany Xingyu Wang.
By Sara Karlovitch • April 26, 2022 -
Courtesy of Taco Bell
Taco Bell takes drag brunch on tour at Cantina locations
The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand's most loyal rewards members.
By Peter Adams • April 25, 2022 -
Mario Tama via Getty Images
Unilever tightens restrictions on food marketing targeted at kids
A more stringent policy recognizes the power of social media and influencers, with the Ben & Jerry's marketer pledging it won't message to those under 16.
By Peter Adams • April 21, 2022 -
Courtesy of PepsiCo
Mtn Dew goes to Hell to promote Flamin' Hot flavor
The PepsiCo marketer will celebrate the return of the spicy-sweet soda at a free event in Hell, Michigan, that features DJ Pauly D and Action Bronson.
By Chris Kelly • April 21, 2022 -
Hispanolistic via Getty Images
OpinionHow narratives will help reshape modern brand marketing
A narrative-driven brand positioning is one reason for Tesla's success and can be used by other marketers to better connect to a company's strategy, writes Boathouse's John Connors.
By John Connors • April 21, 2022 -
Ore Huiying via Getty Images
Netflix is finally open to ads. What's next?
Ads could reportedly be coming to Netflix before the end of the year — sooner than the timeline that co-CEO Reed Hastings previously suggested.
By Chris Kelly • Updated May 10, 2022 -
Daphne Howland/Marketing Dive
Victoria's Secret Pink reveals first male celebrity brand ambassador
Darren Barnet will promote Pink's gender-free collection as the company pushes forward its message of inclusivity.
By Kaarin Moore • April 20, 2022 -
Courtesy of Molson Coors
Miller High Life dresses for expected wedding boom with Tie Bar deal
The "Champagne of Beers" and DTC menswear company launched a limited-edition line of formal wear as wedding season picks up.
By Sara Karlovitch • April 20, 2022 -
Courtesy of Nike
What Gen Z wants to see from brands as metaverse attachments grow
A new study finds a third of the group desires branded stores, while receptivity to in-game advertising ranked low.
By Peter Adams • April 19, 2022 -
Courtesy of Anheuser-Busch
Bud Light Next goes green for League of Legends championship
To celebrate its climate neutral status, the new beer will purchase all the electricity used at the spring finals from wind power.
By Sara Karlovitch • April 18, 2022 -
Permission granted by Jack in the Box
Restaurants leverage delivery boom to reach 4/20 enthusiasts
Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance.
By Peter Adams • April 18, 2022 -
Courtesy of Pabst Blue Ribbon
Pabst Blue Ribbon hides beer kegs to bring Easter fun to adults
Residents of several major cities can participate in an Easter "kegg" hunt and search for pastel painted beer kegs.
By Sara Karlovitch • April 14, 2022
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