Brand Strategy: Page 77
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Joe Scarnici/Getty via Getty Images
Tostitos turns sounds of chips and jars into audio logo
Consumers are spending more time on audio platforms, leading the Frito-Lay brand to create a sonic logo that had higher appeal and recall than the norm.
By Sara Karlovitch • March 29, 2022 -
Courtesy of McDonald's
McDonald's Norway displays 'iconic trash' in bid to reduce littering
Developed with NORD DDB, WergelandApenes and OMD, warts-and-all ads depict the chain's packaging as street rubbish.
By Peter Adams • March 29, 2022 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Retrieved from Good-Loop on March 28, 2022
Good-Loop ties purpose to ad views for a better internet
Expanding in the U.S. could help broaden the company's mission to address the disconnect between brands wanting to be purposeful and intrusive ads.
By Aaron Baar • March 28, 2022 -
Courtesy of Johnnie Walker
Johnnie Walker mixes anthem for US women's soccer team
Created with musicians Brittany Howard and Tia P., "Running with the Angels" is an ode to Angel City Football Club's pioneering spirit.
By Sara Karlovitch • March 28, 2022 -
Permission granted by Dunkin'
Dunkin' CMO departs after 9 months
While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.
By Peter Adams • March 28, 2022 -
Courtesy of Wild Rift
Coke sets sights on mobile gaming with League of Legends developer deal
Custom experiences and rewards like a weekly content series carry themes from the soft drink brand's larger "Real Magic" platform.
By Peter Adams • March 25, 2022 -
Lululemon released a video as part of its campaign that features women running. The image was retrieved from the video on March 23, 2022.
ColumnCampaign Trail: Lululemon's poetic ode to women's feet
A new ad celebrates the nuances of designing a shoe specifically for female runners, depicting the imperfect and "messy" experience of running.
By Natalie Black (Koltun) • March 25, 2022 -
Duane Prokop/Getty Images via Getty Images
AB InBev brews up NFL offseason marketing strategy
Bud Light will have a significant offseason presence this year, including as official sponsor of the NFL draft and for league celebrations.
By Sara Karlovitch • March 25, 2022 -
Courtesy of Skittles
Skittles apologizes to sour lime fans with Twitch press conference
Livestreams, billboards and NASCAR tie-ins act as a mea culpa to the more than 130,000 people who have complained about the lack of lime since 2013.
By Peter Adams • Updated March 24, 2022 -
Courtesy of Burger King
Burger King serves up poop emoji ice cream to highlight clean ingredients
From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.
By Chris Kelly • March 23, 2022 -
Courtesy of Oscar Mayer
Oscar Mayer takes Oscars to task for awards gender disparity
Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge.
By Peter Adams • March 23, 2022 -
Courtesy of Remy Martin
Louis XIII Cognac celebrates the Earth with Solange Knowles
The luxury liquor brand leans heavily into creative imagery in a new short film that subtly nods to Women's History Month.
By Sara Karlovitch • March 23, 2022 -
John Parra/Getty Image via Getty Images
Sailor Jerry inks up tattoo grant for Women's History Month
The rum brand draws on the legacy of its tattoo artist namesake for a new social media contest.
By Sara Karlovitch • March 22, 2022 -
Hannibal Hanschke / Stringer via Getty Images
Ad industry's response to Russia: The story so far
All six major ad holding groups have started winding down operations, while consumer brands are grappling with tough questions around ethics as they weigh similar options.
By Peter Adams • March 21, 2022 -
Daphne Howland/Marketing Dive
Inside Macy's plan to scale its budding retail media business
Enriching formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.
By Peter Adams • March 21, 2022 -
Courtesy of Instacart
Instacart's rebrand reflects speedy evolution of grocery delivery
Alongside a modernized look, Instacart is placing a greater emphasis on retail partnerships, with fresh creative calling attention to brands like CVS and Publix.
By Sara Karlovitch • March 21, 2022 -
Courtesy of Coors Light
Coors Light calms March Madness stress with beer-flavored lollipop
As the annual basketball tournament heats up, the Molson Coors brew wants to help ease fan tensions with nonalcoholic candies.
By Sara Karlovitch • March 21, 2022 -
Chouette, Laura. (2021). Retrieved from Unsplash.
OpinionThe year of media mix diversification is here
If 2020 marked unprecedented change and 2021 pushed brands to become more agile to survive, 2022 is the year of turning that resilience into undeniable strength, writes January Digital's Tierney Wilson.
By Tierney Wilson • March 21, 2022 -
Permission granted by ADM
What brands can do as inflation adds to consumer woes
For brands looking to engage consumers amid another disruption, the key will be reducing risks, not just increasing value, according to Kantar.
By Chris Kelly • March 21, 2022 -
Permission granted by ChangeUp
Sponsored by ChangeUpHow brands succeed in a Zero Horizon world
What is a Zero Horizon world? How does it impact the future of business and drive consumer behavior?
By Bill Chidley, Executive Director of Strategy at ChangeUp • March 21, 2022 -
Courtesy of Honda
Honda tunes up Twitch strategy beyond gaming with DreamLab
The lifestyle-focused page hosts weekly content like DJ competitions and pop culture discussions in the race to win over younger drivers.
By Peter Adams • March 18, 2022 -
Courtesy of Heineken
Heineken parodies metaverse with virtual brew
Developed with Publicis Italy and Le Pub, the activation leans into metaverse hype and boasts "no calories, no hidden ingredients, and no beer."
By Sara Karlovitch • March 18, 2022 -
Courtesy of DC Comics
Ally and DC leverage AR at SXSW to boost diverse storytelling in comics
As comic books see a resurgence, the financial services company seeks to ingrain itself into pop culture with a tech-driven activation and broader effort.
By Sara Karlovitch • March 17, 2022 -
Courtesy of Macy's
To further its turnaround, Macy's unveils new Own Your Style brand platform
The online platform will feature a curated fashion hub while associates will serve as microinfluencers, advising customers via social media.
By Daphne Howland • March 17, 2022 -
Courtesy of NBCUniversal
M&M's, T-Mobile, Wells Fargo integrate with NBC's 'American Song Contest'
The partnerships are NBCU's latest attempt to flex its suite of ad offerings following last month's simultaneous Super Bowl-Winter Olympics push.
By Chris Kelly • March 17, 2022
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