Brand Strategy: Page 78

  • Two bags of Ruffles Ridge Twists, Double Cheddar and Smoky BBQ
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    Courtesy of Frito-Lay North America
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    Ruffles signs first female athlete to ‘Chip Deal’ roster

    In its latest basketball partnership, the Frito-Lay brand has teamed with WNBA All-Star A’ja Wilson to promote its new Ruffles Ridge Twists product. 

    By • Aug. 18, 2022
  • Pepsi's Gametime TV Fridge
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    Courtesy of Pepsi
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    Pepsi prepares for NFL season with fridge-TV combo, new commercials

    To promote its Zero Sugar beverage, the brand is giving away a novelty product that pokes fun at the dilemma fans face when leaving the couch for a drink.

    By • Aug. 18, 2022
  • Explore the Trendline➔
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

    By Marketing Dive staff
  • Large desktop computer stands on a desk with a computer monitor. The monitor shows a video game with soldiers attacking. There is a keyboard, mouse and headphones on the desk as well.
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    Getty Images
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    Unfazed by gaming’s slowdown, marketers await more robust tools

    At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse.

    By • Aug. 18, 2022
  • A Hot Pocket ad marketing its One20 gaming contest.
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    Courtesy of Hot Pocket
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    Hot Pockets leans into gaming community with creator contest

    To integrate itself into gaming culture, the brand has promised more than $100,000 worth of prizes to support winners of its One20 Contest.

    By • Aug. 17, 2022
  • A TV remote points up at a blurred-out screen.
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    Getty Images
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    Walmart picks Paramount as streaming partner for membership plan

    Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

    By • Aug. 16, 2022
  • Miller High Life bottles next to ice cream bars on sticks.
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    Courtesy of Molson Coors
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    Miller High Life serves up dive bar-inspired ice cream

    The latest in a string of Molson Coors novelty products is a beer-infused ice cream bar created with Tipsy Scoop.

    By • Aug. 16, 2022
  • Frosted Flakes mascot Tony the Tiger rendered as a Vtuber on Twitch
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    Courtesy of Kellogg Company
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    Tony the Tiger transforms into gr-r-eat Twitch streamer

    The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.

    By • Aug. 15, 2022
  • Logo for Omnicom's LevelUp OAC practice
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    Courtesy of Omnicom
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    Omnicom launches gaming solution for brands

    LevelUp OAC combines the expertise of agencies TMA and GSD&M around brand strategy, influencer engagement, in-game advertising and more.

    By • Updated Aug. 15, 2022
  • A virtual influencer appears before a Pacsun store
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    Courtesy of Pacsun
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    Pacsun collaborates with virtual influencer Miquela for back-to-school ads

    After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.

    By • Aug. 15, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
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    Retrieved from Hilton on July 25, 2022
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    Hospitality brands reclaim lost mojo with ambitious ad campaigns

    The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.

    By • Aug. 15, 2022
  • An image displaying Denny's and Complexity Esports' lineup.
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    Courtesy of Denny's
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    Denny’s boosts esports equity with ‘pancake drops’ on Twitch

    The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams.

    By • Aug. 12, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet
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    Getty Images
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    Wish rebrands in attempt to stay afloat against competition

    The e-commerce platform debuted a new global brand campaign with a 30-second ad that highlights its short-form shoppable video feature.

    By • Updated Aug. 15, 2022
  • A group of people look on as one adds Liquid I.D
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    Courtesy of Liquid I.V.
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    Column

    Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes

    The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.

    By • Aug. 12, 2022
  • A view of the venue as Pacsun Debuts Eloite Monogram Print At SoHo Flagship on May 03, 2022 in New York City.
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    Dave Kotinsky / Stringer via Getty Images
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    Pacsun hits 2M TikTok followers in brand identity push

    The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.

    By • Aug. 11, 2022
  • A PBR-themed motel room.
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    Courtesy of Pabst Blue Ribbon
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    Pabst Blue Ribbon takes vacations back in time with ‘80s motel

    Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.

    By • Aug. 11, 2022
  • Surreal, dream-like promo art for Coca-Cola Creations Dreamworld
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    Courtesy of The Coca-Cola Company
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    Coke bottles taste of dreams for latest experimental flavor

    To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.

    By • Aug. 10, 2022
  • A drone shot of Corona Island
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    Courtesy of Anheuser-Busch InBev
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    Corona highlights sustainability with eco-tourism island

    Registration is now open for a branded resort off the coast of Colombia that is free of single-use plastics and starts welcoming guests next year. 

    By • Aug. 10, 2022
  • A row of desks sit empty in a classroom with the desk in the forefront having a notebook and pencil sitting on top.
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    Getty Images
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    Deep Dive

    Back-to-school challenges marketers as shoppers focus on savings

    Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.

    By • Aug. 10, 2022
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    Justin Sullivan/Getty Images via Getty Images
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    Lyft rides into media network race as ride-hailing rebounds

    Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.

    By • Aug. 9, 2022
  • A person uses a tripod and phone to make a video
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    Photo by cottonbro from Pexels

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    Sweetarts encourages amateur filmmakers on TikTok

    The film fest is the latest in the brand’s “Be Both” platform, which frequently uses social media to appeal to younger audiences.

    By • Aug. 8, 2022
  • A series of grills with Miller Lite branding
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    Courtesy of Molson Coors
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    Miller Lite rents out grills in latest summer stunt

    The Molson Coors brand is targeting the 30% of U.S. households that don't have a grill with a sharing program that includes rentals and giveaways.

    By • Aug. 8, 2022
  • Bumble's cover image for its "Luv2SeeIt" campaign that reads "Bumble presents 'Luv2SeeIt' with Teyana Taylor"
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    Courtesy of Bumble
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    Bumble celebrates Black dating experiences in YouTube series

    The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented.

    By • Aug. 8, 2022
  • A visitor to an IHG hotel has a smattering of sweets and pastries while laying down in bed.
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    Permission granted by IHG Hotels & Resorts
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    IHG books priciest campaign in a decade to promote loyalty revamp

    Created with ad agency Grey New York, “Guest How You Guest” depicts hotel guests enjoying a pampered lifestyle, signaling the return to travel.

    By • Aug. 4, 2022
  • Several firefighters appear in a Coors Banquet ad as part of its Protect the Protectors campaign
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    Courtesy of Molson Coors
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    Coors Banquet supports firefighters with special packaging, capsule collection

    In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.

    By • Updated Aug. 5, 2022
  • A guitar made out of cans of Busch Light.
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    Courtesy of Anheuser-Busch InBev
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    Busch Light turns 30-pack into DIY acoustic guitar

    The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite.

    By • Aug. 4, 2022