Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star

Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.

By Daphne Howland • Feb. 18, 2022

Kraft Heinz teams with Google to accelerate digital transformation

The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale.

By Chris Kelly • Feb. 18, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Coke lifts off new innovation platform with 'space-flavored' Starlight cola

Coca-Cola Creations acts as a launchpad for a series of limited-edition products accompanied by custom digital and physical experiences, including ones in the metaverse.

By Peter Adams • Feb. 17, 2022

Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star

Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."

By Peter Adams • Feb. 17, 2022

Should more retailers be on Roblox?

The platform is used by millions of tweens daily, and ignoring it may cost brands loyalty, revenue and a future audience. 

By Kaarin Moore • Feb. 17, 2022

Michelob Ultra gets in on ‘90s nostalgia with NBA Jam team-up

During NBA All-Star weekend, the AB InBev brand turned a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase.

By Chris Kelly • Feb. 16, 2022

Busch Light's new ad touts growing investment in female NASCAR drivers

During this weekend's Daytona 500 race, the beer brand's ad will introduce a program funding every female NASCAR driver 21 and older.

By Sara Karlovitch • Feb. 15, 2022

Super Bowl LVI ads stick to old scripts as digital innovations prove divisive

Celebrities and nostalgia tactics only succeeded when in line with brand identity, while marketers mostly missed an opportunity around purpose.

By Peter Adams , Chris Kelly • Feb. 14, 2022

KFC selects MullenLowe as AOR to complete marketing makeover

Wieden + Kennedy had handled the QSR's creative account since 2015.

By Chris Kelly • Feb. 14, 2022

Kia puts 10K Robo Dog NFTs up for adoption

The character, who appeared in the brand's Super Bowl ad for its all-electric EV6, also has an NBA All-Star weekend tie-in.

By Sara Karlovitch • Feb. 14, 2022

Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz

Joel Yashinsky details how authenticity is at the heart of a new campaign that was created with Grey and is set to the theme from "Cheers."

By Chris Kelly • Feb. 14, 2022

Why actions and behaviors — not platforms — are the metaverse's real value for brands

For brands to find their niche early on, they should look to how consumers will use the metaverse to connect, explore, create and seek entertainment.

By Matt Maher • Feb. 14, 2022

NFL opens Snapchat playbook for Super Bowl Sunday

Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.

By Chris Kelly • Feb. 10, 2022

Walmart, NYX partner with Triller to boost Black creators

The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.

By Chris Kelly • Feb. 10, 2022

'We're back': Humor, optimism make a big return in Super Bowl LVI ads

Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom.

By Peter Adams • Feb. 10, 2022

Stella Artois emphasizes hope for the future in Super Bowl spot

With nearly 40% of the beer brand's business occurring on-premise, a new campaign urges diners to return to restaurants.

By Sara Karlovitch • Feb. 9, 2022

Michelob Ultra's 'Superior Bowl' ad promotes gender equality in sports

Developed with Wieden + Kennedy, the Anheuser-Busch brand's big game spots were set in a fictional bowling alley that attracts a diverse cast of stars.

By Peter Adams • Feb. 8, 2022

Miller spars with Bud Light over low calorie counts

As competitor Bud Light Next hits shelves, Miller64 taps a real-life mathematician to highlight the brand's low calorie count and encourage trial.

By Sara Karlovitch • Feb. 8, 2022

Weee taps filmmaker to amplify storytelling, social commerce

The ethnic e-grocer has named Jon M. Chu, director of movies including "Crazy Rich Asians" and "In the Heights," as its chief creative officer.

By Catherine Douglas Moran • Feb. 8, 2022

Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness

PSOne, the bespoke Publicis unit serving J.M. Smucker, is drawing out Folgers' unsung New Orleans roots and focusing on a craft story millennials care about.

By Peter Adams • Feb. 7, 2022

Burger King puts creative, media accounts into review as RBI reshape continues

Sister brands Popeyes and Tim Hortons are also looking for a new media agency in the U.S.

By Chris Kelly • Feb. 7, 2022

Pringles pops open refresh with new campaign

The chip brand is the latest legacy CPG marketer to spruce itself up as a post-pandemic market starts to emerge.

By Sara Karlovitch • Feb. 7, 2022

Truly cracks open love with contest to encourage Valentine's Day first dates

Based on consumer research that found 70% of people would go on a first date on Valentine's Day, the hard seltzer brand is using Twitter to reward risk-takers.

By Sara Karlovitch • Feb. 4, 2022

GameStop plots NFT marketplace with Immutable X partnership

The retailer is trying to get a jump-start on the next technological iteration of gaming. 

By Ben Unglesbee • Feb. 4, 2022

Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'

Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.

By Chris Kelly • Feb. 3, 2022