Fresh off Super Bowl victory, LA Rams open virtual fan house

The Virtual Rams House, which operates year-round, was developed with sponsor 6Connex and will carry unique opportunities for corporate brand partners.

By Peter Adams • April 14, 2022

Betches parlays social media acumen into canned cocktail line

As the ready-to-drink cocktail space continues to boom, companies of all stripes are vying for a slice of the market.

By Sara Karlovitch • April 13, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Irish Spring looks to wash away 'gamer funk' with shower pod

The soap brand teamed with a FaZe Clan member to show off an elaborate device that allows gamers to bathe without breaking a play session. 

By Peter Adams • April 13, 2022

Anheuser-Busch loops in MLB, NFL for in-stadium recycling push

The multi-league coalition will see some teams deploy "recycling hawkers" at games to collect bottles and cans from fans in the stands.

By Sara Karlovitch • April 12, 2022

Omnicom integrates LG's CTV inventory into Omni ecosystem

A new pact provides OMG shops and their clients access to advanced targeting segments across more than 20 million households.

By Peter Adams • April 11, 2022

IHOP opens International Bank of Pancakes with sunny influencer push

The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.

By Peter Adams • April 11, 2022

Baskin-Robbins scoops up brand refresh

The 77-year-old chain encourages people to appreciate life's moments through the new tagline "Seize the Yay," an ad campaign, special flavors and merch.

By Natalie Black (Koltun) • April 11, 2022

Absolut bolsters Coachella sponsorship with metaverse pop-up

An array of activities across three floors of Absolut.Land are designed to reflect the brand's history while driving hype in the real world and the metaverse.

By Sara Karlovitch • April 11, 2022

Campaign Trail: Logitech for Creators fosters community in debut brand platform

"Together We Create" conveys how the brand envisions the future of online content creation and how it's attempting to nurture a niche community.

By Natalie Black (Koltun) • April 8, 2022

Lego and Epic Games team up to build child-friendly metaverse space

The marketers are seeking to expand their digital footprints in a way that is safe both for their brands and for children.

By Sara Karlovitch • April 7, 2022

Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M

A MediaRadar analysis found strong advertiser retention from the holidays into January, priming another big year for the retail media category.

By Peter Adams • April 7, 2022

Lululemon taps Nike vet, Adidas exec for senior leadership roles

Phil Dickinson and Simon Atkins both bring deep experience from Lululemon's rivals as the brand expands into more categories.

By Cara Salpini • April 7, 2022

Brands ramp up gaming marketing but still lag consumers

At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.

By Peter Adams • April 6, 2022

How ethnic e-grocers are turning up the heat on shoppable recipes

Companies like Weee, Umamicart and Quicklly are promoting user-generated recipes, holding contests and even paying people for the dishes they develop.

By Catherine Douglas Moran • April 6, 2022

Cracker Jack ushers in a new ballgame with Cracker Jill packaging

The 126-year-old brand tapped a musician to remix the classic tune, "Take Me Out to The Ballgame," in a way that celebrates inspirational women.

By Sara Karlovitch • April 6, 2022

Chipotle lets Roblox players roll virtual burritos into real food

The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items.

By Chris Kelly • April 5, 2022

Podcast advertising prospers but needs solutions to reach full potential

To fully unlock the digital audio ad market, the podcast industry will need to streamline its tech infrastructure and fully embrace programmatic.

By Chris Kelly • April 4, 2022

80% of CMOs turn to agencies for TV strategies amid streaming shift

While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan.

By Chris Kelly • April 4, 2022

Miller Lite emphasizes taste with beer flavor drops

Beer-enhancing drops and a supporting ad campaign take a jab at competitors like Bud Light and Michelob Ultra, both owned by Anheuser-Busch InBev.

By Sara Karlovitch • April 4, 2022

Coke promotes new pixel-flavored cola with Fortnite island

Zero Sugar Byte is the second offering out of the brand's Creations innovation platform that previously tried to capture the taste of space.

By Peter Adams • April 4, 2022

With a portfolio of iconic snacks, Hostess Brands sweetens its business for another century

Just a decade after bankruptcy, the Twinkies maker is thriving under CEO Andy Callahan, who has prioritized innovation and moving its iconic offerings into faster-growing occasions.

By Christopher Doering • April 1, 2022

Google releases Retail Search tool to improve shopper discovery

The tech giant pitched the feature as a solution to search-based cart abandonment on e-commerce sites.

By Tatiana Walk-Morris • March 31, 2022

Lay's serves 4-course tasting meal on Coachella grounds

A seated dining experience is just one of several activations from Lay's at the festival, which is returning after a two-year hiatus. 

By Peter Adams • March 31, 2022

Wendy's opens metaverse restaurant in Horizon Worlds

Teaming with the QSR chain is a major play by Meta to achieve its vision for connecting brands and consumers on a platform it sees as a top priority.

By Chris Kelly • March 31, 2022

Walmart plots roadmap for media business with focus on premium ads

Plans for the Connect ad platform include tests of on-site units like video starting this year, as well as expansion of self-service options and the Walmart DSP.

By Peter Adams • March 30, 2022