Brand Strategy: Page 78

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    Courtesy of Tanqueray
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    Tanqueray serves up 'T-time' partnership with Netflix hit 'Bridgerton'

    The deal between the Diageo gin brand and streaming giant aims to connect with millennial women ahead of the series' second season.

    By • March 17, 2022
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    Anastasia Vlasova via Getty Images
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    Publicis joins agency exit from Russia, passing control to local management

    The change in ownership includes a "clear contractual condition" to try and ensure employees in the region have a future with the group.

    By • March 16, 2022
  • A data center server room. Explore the Trendline➔
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
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    Courtesy of Discovery, Inc.
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    How a combined HBO Max and Discovery+ will change the AVOD landscape

    As Disney+ prepares to open its platform to ads, Warner Bros. Discovery's new offering will become one of the bigger players in the growing OTT market.

    By • March 16, 2022
  • Patagonia and Dogfish Head cracks open environmentally charged partnership
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    Courtesy of Dogfish Head Brewery
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    Patagonia, Dogfish Head crack open environmentally minded brew

    The brands introduced a new pilsner made out of sustainable grain to target millennial sensibilities.

    By • March 16, 2022
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    Leon Neal / Staff via Getty Images
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    Deep Dive

    Brands face another test as emotions run high around Ukraine war

    There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products.

    By • March 16, 2022
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    Andreas Rentz via Getty Images
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    IPG pulls out of Russia after weighing 'moral dilemma' around staff

    In a note, CEO Philippe Krakowsky said abandoning its 200 employees in the region was a route the group hoped to avoid. 

    By • March 15, 2022
  • As Peroni looks for foothold in America, the brand targets the millennial consumer
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    Courtesy of Molson Coors
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    Peroni appeals to millennials' wanderlust as it looks for US foothold

    As the imported beer market grows, the Italian brand is betting on millennials to help it build on recent momentum.

    By • March 15, 2022
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    Courtesy of Walmart
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    IPG's Momentum to track environmental impact as experiential bounces back

    Implementing a new tool called Trace with industry action group Isla, the agency hopes to halve its carbon footprint by 2030.

    By • March 14, 2022
  • Spotify photo of person dancing to music in headphones
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    Courtesy of Spotify Media Kit
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    How podcasts are helping brands meet DEI commitments

    Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media.

    By • March 14, 2022
  • Father and daughter shopping at grocery store.
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    Portra via Getty Images
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    Opinion

    4 ways CPG marketers can move from 'liquid in a bottle' to service-led approach

    Understanding how marketing is shifting will help brands stay relevant in an evolving world, writes James Lancaster of Reckitt.

    By James Lancaster • March 14, 2022
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    Courtesy of General Mills
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    General Mills suspends marketing in Russia, a small piece of its business

    The company doesn't wholly own any operations in the region, but marketers viewed as dragging their feet in response to the crisis have faced intense consumer pressure.

    By • March 14, 2022
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    Courtesy of Edgewell Personal Care
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    Schick ditches the script for rebrand targeted at everyday men

    Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.

    By • March 11, 2022
  • Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership
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    Courtesy of Miller Lite
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    Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership

    As the esports industry grows, the beer brand deepens its partnership with an established esports team.

    By • March 11, 2022
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    Courtesy of Chili's
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    Chili's opens e-commerce shop to celebrate 47th birthday

    The chain is beefing up a channel overlooked by full-service restaurants to engage fans who follow the brand on Instagram and have its rewards app.

    By • March 11, 2022
  • Ruggable's "Take the Floor" marketing campaign
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    Courtesy of Ruggable
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    Column

    Campaign Trail: Ruggable rejects restrictions in debut brand effort

    "Take the Floor" marks the DTC brand's first national campaign and emphasizes the freedom of being at home.

    By • March 11, 2022
  • Waze and Infiniti team up to direct traffic to women-owned businesses
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    Courtesy of Infiniti
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    Waze and Infiniti direct traffic to women-owned businesses

    Debuting around Women's History Month, "Pave it Forward" also highlights historical landmarks on drivers' routes.

    By • March 10, 2022
  • Acura Integra car
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    Courtesy of Acura
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    Acura rolls into metaverse with NFT, first virtual showroom

    Fans can explore the Integra's features in Acura of Decentraland, play a racing game and browse a new wearable collection designed by an NFT artist.

    By • March 10, 2022
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    Courtesy of Dollar Shave Club
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    Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness

    The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

    By • March 10, 2022
  • Bushmills promotion with Peaky Blinders retrieved by Marketing Dive on March 10, 2022
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    Retrieved from Bushmills Irish Whiskey on March 10, 2022
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    Bushmills picks up the tab for 'Peaky Blinders' fans for St. Patrick's Day

    A tie-up with the gritty period drama, now in its final season, includes redemption offers at local bars when visitors order a "Shelby Sour" cocktail. 

    By • March 10, 2022
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    Courtesy of Degree
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    Degree looks to close gender 'bracket gap' during March Madness

    The Unilever brand's purpose-driven effort is informed by research that found only 12% of people filled out an NCAA Women's tournament bracket last year.

    By • March 9, 2022
  • Tullamore Irish whiskey aims to correct common misspelling of St. Paddy’s day
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    Courtesy of William Grant & Sons
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    Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day

    A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day.

    By • March 9, 2022
  • Rows of Tide detergent bottles on a store shelf
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    Mario Tama via Getty Images
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    P&G stops marketing in Russia as pressure on consumer brands intensifies

    The CPG giant is also culling its product offerings in the country, while still providing basic health, hygiene and personal care items.

    By • March 8, 2022
  • Gap's "All American" spring ad campaign
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    Courtesy of Gap Inc.
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    Gap champions individuality, self-expression for spring push

    Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s.

    By • March 8, 2022
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    Courtesy of Burger King
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    Deep Dive

    How QSR marketers are riding the plant-based food wave

    Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.

    By • March 8, 2022
  • Mother helping son with homework at home
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    Stock Photo via Getty Images
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    Opinion

    Generation Alpha: Who are they?

    Investing early in understanding and building loyalty within the cohort will pay off for brands as this predicted "wealthiest generation" grows up, writes Merkle's Jennifer Mandeville.

    By Jennifer Mandeville • March 8, 2022