Pizza Hut rides 'struggle bus' with experiential push

After a stop at the Final Four, the bus will support college students during exams and host a special episode of Betches dating podcast "U UP?"

By Chris Kelly • March 30, 2022

Yuengling hopes light beer takes flight with Imagine Dragons tie-in

The brewery aims to raise awareness of Yuengling Flight via in-person and digital activations by sponsoring the rock band's summer tour.

By Sara Karlovitch • March 30, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Jose Cuervo distills its first metaverse activation

The tequila brand plans to open what it says is the first metaverse distillery this summer, offering visitors education, virtual products and entertainment.

By Sara Karlovitch • March 29, 2022

Brick by brick: How Lego continues to build a toy empire

The retailer celebrates its 90th anniversary this year. With over $8 billion in sales and IP deals that tap into pop culture, it shows no signs of slowing down.

By Kaarin Moore • March 29, 2022

Tostitos turns sounds of chips and jars into audio logo

Consumers are spending more time on audio platforms, leading the Frito-Lay brand to create a sonic logo that had higher appeal and recall than the norm.

By Sara Karlovitch • March 29, 2022

McDonald's Norway displays 'iconic trash' in bid to reduce littering

Developed with NORD DDB, WergelandApenes and OMD, warts-and-all ads depict the chain's packaging as street rubbish.

By Peter Adams • March 29, 2022

Good-Loop ties purpose to ad views for a better internet

Expanding in the U.S. could help broaden the company's mission to address the disconnect between brands wanting to be purposeful and intrusive ads.

By Aaron Baar • March 28, 2022

Johnnie Walker mixes anthem for US women's soccer team

Created with musicians Brittany Howard and Tia P., "Running with the Angels" is an ode to Angel City Football Club's pioneering spirit.

By Sara Karlovitch • March 28, 2022

Dunkin' CMO departs after 9 months

While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

By Peter Adams • March 28, 2022

Coke sets sights on mobile gaming with League of Legends developer deal

Custom experiences and rewards like a weekly content series carry themes from the soft drink brand's larger "Real Magic" platform.

By Peter Adams • March 25, 2022

Campaign Trail: Lululemon's poetic ode to women's feet

A new ad celebrates the nuances of designing a shoe specifically for female runners, depicting the imperfect and "messy" experience of running.

By Natalie Black (Koltun) • March 25, 2022

AB InBev brews up NFL offseason marketing strategy

Bud Light will have a significant offseason presence this year, including as official sponsor of the NFL draft and for league celebrations.

By Sara Karlovitch • March 25, 2022

Skittles apologizes to sour lime fans with Twitch press conference

Livestreams, billboards and NASCAR tie-ins act as a mea culpa to the more than 130,000 people who have complained about the lack of lime since 2013.

By Peter Adams • Updated March 24, 2022

Burger King serves up poop emoji ice cream to highlight clean ingredients

From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.

By Chris Kelly • March 23, 2022

Oscar Mayer takes Oscars to task for awards gender disparity

Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge.

By Peter Adams • March 23, 2022

Louis XIII Cognac celebrates the Earth with Solange Knowles

The luxury liquor brand leans heavily into creative imagery in a new short film that subtly nods to Women's History Month.

By Sara Karlovitch • March 23, 2022

Sailor Jerry inks up tattoo grant for Women's History Month

The rum brand draws on the legacy of its tattoo artist namesake for a new social media contest.

By Sara Karlovitch • March 22, 2022

Ad industry's response to Russia: The story so far

All six major ad holding groups have started winding down operations, while consumer brands are grappling with tough questions around ethics as they weigh similar options.

By Peter Adams • March 21, 2022

Inside Macy's plan to scale its budding retail media business

Enriching formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.

By Peter Adams • March 21, 2022

Instacart's rebrand reflects speedy evolution of grocery delivery

Alongside a modernized look, Instacart is placing a greater emphasis on retail partnerships, with fresh creative calling attention to brands like CVS and Publix.

By Sara Karlovitch • March 21, 2022

Coors Light calms March Madness stress with beer-flavored lollipop

As the annual basketball tournament heats up, the Molson Coors brew wants to help ease fan tensions with nonalcoholic candies.

By Sara Karlovitch • March 21, 2022

The year of media mix diversification is here

If 2020 marked unprecedented change and 2021 pushed brands to become more agile to survive, 2022 is the year of turning that resilience into undeniable strength, writes January Digital's Tierney Wilson.

By Tierney Wilson • March 21, 2022

What brands can do as inflation adds to consumer woes

For brands looking to engage consumers amid another disruption, the key will be reducing risks, not just increasing value, according to Kantar.

By Chris Kelly • March 21, 2022

How brands succeed in a Zero Horizon world

What is a Zero Horizon world? How does it impact the future of business and drive consumer behavior?

By Bill Chidley, Executive Director of Strategy at ChangeUp • March 21, 2022

Honda tunes up Twitch strategy beyond gaming with DreamLab

The lifestyle-focused page hosts weekly content like DJ competitions and pop culture discussions in the race to win over younger drivers.

By Peter Adams • March 18, 2022