Brand Strategy: Page 79
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Courtesy of Kraft Heinz Company
Kraft Mac & Cheese teams with Netflix for star-studded film deal
Ryan Reynolds' "The Adam Project" will feature the brand, further integrating the food marketer into pop culture.
By Sara Karlovitch • March 7, 2022 -
Retrieved from Epic Games on July 02, 2018
Can marketers crack the code on gaming as audiences diversify?
The IAB's upcoming PlayFronts — the first upfront event of its kind — speaks to new levels of maturity in media buying for a category whose player base is now 45% women.
By Peter Adams • March 7, 2022 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Courtesy of PepsiCo
Pepsi scouts next pop star in new show spanning TikTok, TV
"Becoming a Popstar" airs on MTV and features eight TikTok stars competing to create original songs and music videos that play on the app's features.
By Sara Karlovitch • March 7, 2022 -
Courtesy of Anheuser-Busch
AB InBev's Estrella Jalisco will pay someone to quit their job
In a nod to the "Great Resignation," a new campaign urges young people to live life authentically by pursuing their passion.
By Sara Karlovitch • March 7, 2022 -
Kenny Holston via Getty Images
Ukraine war tests whether marketers can address crisis meaningfully
Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low.
By Peter Adams • Updated March 4, 2022 -
Courtesy of Frito-Lay North America
Cheetos goes touchless in hands-free pop-up at SXSW
A "Hands-Free House" will be available as both an in-person and digital experience centered around Cheeto dust.
By Sara Karlovitch • March 4, 2022 -
Courtesy of Crypto.com
Crypto.com transports Snapchat users to LeBron James' childhood bedroom
Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal.
By Sara Karlovitch • March 3, 2022 -
Courtesy of American Eagle
American Eagle debuts on Roblox with inclusive club showcasing spring apparel
Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.
By Peter Adams • March 3, 2022 -
Courtesy of Jack in the Box
Jack in the Box trolls McDonald's over broken ice cream machines
The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture.
By Chris Kelly • March 3, 2022 -
Daphne Howland/Marketing Dive
Nordstrom plots ad expansion as retail media network generates $40M
Marketers like L'Oréal's Luxe group are working closely with the Nordstrom Media Network, which plans to soon add native display pages.
By Peter Adams • March 2, 2022 -
Courtesy of Molson Coors
Coors Light opens sustainable Future Mart to promote removal of plastic rings
A retro-styled pop-up tees up larger changes that will see parent Molson Coors shift its North American portfolio to more recyclable packaging.
By Peter Adams • March 1, 2022 -
Drew Angerer via Getty Images
Macy's to invest $5B in social responsibility efforts
The retailer's Mission Every One, an effort to "create a more equitable and sustainable future," includes boosting wages and diversifying leadership.
By Kaarin Moore • March 1, 2022 -
Anthony Kwan via Getty Images
Deep DiveCan brands stay safe in the metaverse?
As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.
By Sara Karlovitch • March 1, 2022 -
Courtesy of Merrell
Merrell favors fresh air over gimmicky self-care gadgets in new ad
Ahead of International Women's Day, "More Less" emphasizes simplicity and points out how unrealistic the wellness world has become.
By Natalie Black (Koltun) • March 1, 2022 -
ViewApart via Getty Images
Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says
Nearly half of surveyed students are more willing to buy from a brand that has better gender representation and inclusivity in its marketing and advertising.
By Chris Kelly • March 1, 2022 -
Courtesy of 7-Eleven
7-Eleven deepens Rocket League partnership with in-game customization
As video games and esports become increasingly popular, the deal lets the chain connect with a younger generation on a more personal level.
By Sara Karlovitch • Feb. 28, 2022 -
YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence
The video platform will still appear at the NewFronts with a different slate of programming focused on topics like creators.
By Peter Adams • Feb. 28, 2022 -
Anthony Kwan via Getty Images
Agencies' metaverse practices ramp up in preparation for new digital age
The Metaverse Foundry from WPP's Hogarth is the latest example of how agencies of all sizes are orienting teams around the buzzy technology.
By Chris Kelly • Feb. 28, 2022 -
Denny's refreshes 24/7 heritage with help of diverse TikTok stars
A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.
By Peter Adams • Feb. 28, 2022 -
Retrieved from Old Spice on February 24, 2022
ColumnCampaign Trail: Old Spice spoofs '80s action movies with deepfake ad
Dolph Lundgren races around in sweat-inducing scenarios in several spots showcasing the Procter & Gamble brand's new antiperspirant.
By Natalie Black (Koltun) • Feb. 25, 2022 -
Courtesy of Kraft Heinz
Kraft Singles squares up with Kelis on culture play
The first cheese-inspired "Singles Single" follows buzzy Kraft Heinz campaigns like the Oscar Mayer bologna face mask.
By Chris Kelly • Feb. 25, 2022 -
martin-dm via Getty Images
Examining the potholes and potential of branded grocery delivery
Grocers need to consider labor, speed and marketing when determining what route to take with their own service, experts say.
By Catherine Douglas Moran • Feb. 24, 2022 -
Retrieved from Innovid on February 24, 2022
Mondelez personalization tie-up with Innovid prioritizes CTV
A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%.
By Chris Kelly • Feb. 24, 2022 -
Retrieved from Walmart on February 23, 2022
Walmart launches beauty accelerator, Walmart Start
To discover "the next big names in beauty," the company will provide up-and-coming brands with access to a brand management consultant and training on its ad platform.
By Cara Salpini • Feb. 24, 2022 -
Courtesy of TX Whiskey
TX Whiskey serves Texas cool on ice with new ad campaign
As the American whiskey industry grows, the Pernod Ricard brand reaches for the millennial market.
By Sara Karlovitch • Feb. 24, 2022
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