Brand Strategy: Page 80
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Courtesy of Heineken
Heineken parodies metaverse with virtual brew
Developed with Publicis Italy and Le Pub, the activation leans into metaverse hype and boasts "no calories, no hidden ingredients, and no beer."
By Sara Karlovitch • March 18, 2022 -
Courtesy of DC Comics
Ally and DC leverage AR at SXSW to boost diverse storytelling in comics
As comic books see a resurgence, the financial services company seeks to ingrain itself into pop culture with a tech-driven activation and broader effort.
By Sara Karlovitch • March 17, 2022 -
Explore the Trendlineâž”
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Courtesy of Macy's
To further its turnaround, Macy's unveils new Own Your Style brand platform
The online platform will feature a curated fashion hub while associates will serve as microinfluencers, advising customers via social media.
By Daphne Howland • March 17, 2022 -
Courtesy of NBCUniversal
M&M's, T-Mobile, Wells Fargo integrate with NBC's 'American Song Contest'
The partnerships are NBCU's latest attempt to flex its suite of ad offerings following last month's simultaneous Super Bowl-Winter Olympics push.
By Chris Kelly • March 17, 2022 -
Courtesy of Tanqueray
Tanqueray serves up 'T-time' partnership with Netflix hit 'Bridgerton'
The deal between the Diageo gin brand and streaming giant aims to connect with millennial women ahead of the series' second season.
By Sara Karlovitch • March 17, 2022 -
Anastasia Vlasova via Getty Images
Publicis joins agency exit from Russia, passing control to local management
The change in ownership includes a "clear contractual condition" to try and ensure employees in the region have a future with the group.
By Peter Adams • March 16, 2022 -
Courtesy of Discovery, Inc.
How a combined HBO Max and Discovery+ will change the AVOD landscape
As Disney+ prepares to open its platform to ads, Warner Bros. Discovery's new offering will become one of the bigger players in the growing OTT market.
By Chris Kelly • March 16, 2022 -
Courtesy of Dogfish Head Brewery
Patagonia, Dogfish Head crack open environmentally minded brew
The brands introduced a new pilsner made out of sustainable grain to target millennial sensibilities.
By Sara Karlovitch • March 16, 2022 -
Leon Neal / Staff via Getty Images
Deep DiveBrands face another test as emotions run high around Ukraine war
There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products.
By Peter Adams • March 16, 2022 -
Andreas Rentz via Getty Images
IPG pulls out of Russia after weighing 'moral dilemma' around staff
In a note, CEO Philippe Krakowsky said abandoning its 200 employees in the region was a route the group hoped to avoid.
By Peter Adams • March 15, 2022 -
Courtesy of Molson Coors
Peroni appeals to millennials' wanderlust as it looks for US foothold
As the imported beer market grows, the Italian brand is betting on millennials to help it build on recent momentum.
By Sara Karlovitch • March 15, 2022 -
Courtesy of Walmart
IPG's Momentum to track environmental impact as experiential bounces back
Implementing a new tool called Trace with industry action group Isla, the agency hopes to halve its carbon footprint by 2030.
By Peter Adams • March 14, 2022 -
Courtesy of Spotify Media Kit
How podcasts are helping brands meet DEI commitments
Multicultural podcast agency Pod Digital Media recently inked an eight-figure deal with McDonald's as the brand invests in diverse media.
By Chris Kelly • March 14, 2022 -
Portra via Getty Images
Opinion4 ways CPG marketers can move from 'liquid in a bottle' to service-led approach
Understanding how marketing is shifting will help brands stay relevant in an evolving world, writes James Lancaster of Reckitt.
By James Lancaster • March 14, 2022 -
Courtesy of General Mills
General Mills suspends marketing in Russia, a small piece of its business
The company doesn't wholly own any operations in the region, but marketers viewed as dragging their feet in response to the crisis have faced intense consumer pressure.
By Peter Adams • March 14, 2022 -
Courtesy of Edgewell Personal Care
Schick ditches the script for rebrand targeted at everyday men
Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.
By Peter Adams • March 11, 2022 -
Courtesy of Miller Lite
Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership
As the esports industry grows, the beer brand deepens its partnership with an established esports team.
By Sara Karlovitch • March 11, 2022 -
Courtesy of Chili's
Chili's opens e-commerce shop to celebrate 47th birthday
The chain is beefing up a channel overlooked by full-service restaurants to engage fans who follow the brand on Instagram and have its rewards app.
By Chris Kelly • March 11, 2022 -
Courtesy of Ruggable
ColumnCampaign Trail: Ruggable rejects restrictions in debut brand effort
"Take the Floor" marks the DTC brand's first national campaign and emphasizes the freedom of being at home.
By Natalie Black (Koltun) • March 11, 2022 -
Courtesy of Infiniti
Waze and Infiniti direct traffic to women-owned businesses
Debuting around Women's History Month, "Pave it Forward" also highlights historical landmarks on drivers' routes.
By Sara Karlovitch • March 10, 2022 -
Courtesy of Acura
Acura rolls into metaverse with NFT, first virtual showroom
Fans can explore the Integra's features in Acura of Decentraland, play a racing game and browse a new wearable collection designed by an NFT artist.
By Natalie Black (Koltun) • March 10, 2022 -
Courtesy of Dollar Shave Club
Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness
The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.
By Chris Kelly • March 10, 2022 -
Retrieved from Bushmills Irish Whiskey on March 10, 2022
Bushmills picks up the tab for 'Peaky Blinders' fans for St. Patrick's Day
A tie-up with the gritty period drama, now in its final season, includes redemption offers at local bars when visitors order a "Shelby Sour" cocktail.
By Peter Adams • March 10, 2022 -
Courtesy of Degree
Degree looks to close gender 'bracket gap' during March Madness
The Unilever brand's purpose-driven effort is informed by research that found only 12% of people filled out an NCAA Women's tournament bracket last year.
By Chris Kelly • March 9, 2022 -
Courtesy of William Grant & Sons
Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day
A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day.
By Sara Karlovitch • March 9, 2022
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