How Hershey found success with in-game advertising

The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.

By Sara Karlovitch • Nov. 15, 2022

Frito-Lay deepens World Cup strategy with age-old naming debate

“Soccer or Football” sees NFL icon Peyton Manning and three-time FIFA World Cup player David Beckham go to extreme lengths to make their cases.

By Jessica Hammers • Nov. 15, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Horizon Media weds sports and experience expertise under new practice

HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.”

By Peter Adams • Nov. 14, 2022

GroupM founds decarbonization coalition in latest sustainability play

The initiative brings together nearly 20 leading advertisers that represent a collective $10 billion in advertising spend.

By Aaron Baar • Nov. 14, 2022

Gatorade enlists Messi to design limited-edition bottle

A new global World Cup campaign stars the athlete and showcases how he mentally and physically prepares for games. 

By Sara Karlovitch • Nov. 14, 2022

McDonald’s draws on ‘Ted Lasso,’ silent TikTok star for World Cup push

The franchise’s largest global campaign to date asks the question “Wanna go to McDonald’s?” in multiple languages. 

By Aaron Baar • Nov. 14, 2022

Gift giving meets revenge living: Why experiences are so important this holiday season

Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.

By Jessica Hammers • Nov. 14, 2022

With inflation and recession fears looming over the holidays, are retailers still able to market joy?

Brands need to be strategic with their advertising this season as consumers tighten their wallets and seek out deals.

By Caroline Jansen • Nov. 14, 2022

Reese’s Puffs envisions futuristic ‘Breakfastverse’ with high-end designer

Along with the brand’s first metaverse activation, a new Ambush collaboration includes a “breakfast bowl-turned-purse” accessory retailing for $150.

By Peter Adams • Nov. 11, 2022

Timex challenges players to race against the clock in Fortnite

The metaverse experience includes six obstacle-filled mini-games and marks what the brand says is its most interactive virtual effort to date. 

By Sara Karlovitch • Nov. 11, 2022

Pop-Tarts lists gingerbread house on Zillow

Those in the market to buy or sell — or just dreaming of moving — can enter their gingerbread creations for a chance to win money toward their mortgage.

By Aaron Baar • Nov. 11, 2022

The value of blending: Inside E.l.f’s post-cookie mobile strategy

As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

By Jessica Hammers • Nov. 10, 2022

Apple’s Major League Soccer streams may come with ads

The move follows a 10-year deal with the league and aligns with the tech company’s advertising aspirations.

By Aaron Baar • Nov. 10, 2022

Daniel Craig cuts loose in Paris for dancy new Belvedere ads

Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond. 

By Peter Adams • Nov. 10, 2022

Coors Banquet named official partner of Paramount series ‘Yellowstone’

The partnership between the hit show and the beer brand signifies growing value in product placement.

By Sara Karlovitch • Nov. 10, 2022

How brands can turn corporate social action into real action

Marketers face heavy pressure for their brands to be engaged in social justice issues but must be cautious in how they approach their strategy.

By Augie Ray and Chris Ross • Nov. 10, 2022

Amazon expands wellness biz with Planet Fitness tie-up

The Gen Z-heavy promotion includes a TikTok challenge and offers new Black Card members a free Amazon Halo View fitness tracker.

By Jessica Hammers • Nov. 9, 2022

Anheuser-Busch buys Major League Pickleball team as sport booms

The brewer becomes a founding partner of the league, granting it control over one of the league’s expansion teams.

By Sara Karlovitch • Nov. 9, 2022

Southern Comfort creates shot glass pants for Thanksgiving

The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey.

By Sara Karlovitch • Nov. 8, 2022

As retailers sell more ads, marketers’ frustrations and fears grow

Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

By Peter Adams • Nov. 8, 2022

Peloton goes beyond the workout for holiday push

New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.

By Jessica Hammers • Nov. 8, 2022

As nearly half of US marketers cut spending, how is the rest of the world faring?

A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.

By Peter Adams • Nov. 7, 2022

Miller Lite taps into the holidays with Tree Keg Stand

The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products.

By Sara Karlovitch • Nov. 7, 2022

Asics latest Web3 play features tie-up with Solana Pay

The Web3 commerce push includes a partnership with the app Stepn, which enables users to earn tokens for their physical activity. 

By Aaron Baar • Nov. 7, 2022

Pacsun expands metaverse presence for the holidays

The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

By Jessica Hammers • Nov. 7, 2022