Brand Strategy: Page 80

  • Woman picks up mail from automated self-service post terminal machine
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    M-Production/stock.adobe.com

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    Sponsored by Vericast

    5 ways brands can thrive despite the increasing cost of marketing

    Everything costs more these days. Get five recommendations to adapt to a world where it just costs more to do business.

    July 25, 2022
  • A group of people converse in barber chairs.
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    Courtesy of Grey Goose
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    Grey Goose, Uninterrupted get chatty in "The Shop" spinoff

    The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.

    By • July 21, 2022
  • Explore the Trendline➔
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

    By Marketing Dive staff
  • The Netflix logo on a black background beside a similar logo for YouTube
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    Pascal Le Segretain via Getty Images
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    What to expect from Netflix's ad-supported tier

    Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog. 

    By • July 20, 2022
  • A person with blond hair and braids in a blue sweater colors with a red crayon at a restaurant table, a menu on their left.
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    Jesse Grant/Getty Images via Getty Images
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    Chili's names George Felix as new CMO

    The executive previously held leadership roles at Pizza Hut, KFC and Tinder, with his latest appointment arriving at a time of rebuilding for Chili’s. 

    By • July 20, 2022
  • A billboard above a door displaying High Valryian text against a black background.
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    Courtesy of Duolingo
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    HBO expands partnership with Duolingo for GOT spinoff

    The language learning app is launching a number of initiatives to grow its user base with “House of the Dragon” themed content.

    By • July 19, 2022
  • A group of businesspeople sit in a conference room gathered around an ostrich wearing an imaginary device that translates animal speech.
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    Courtesy of Amazon
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    Amazon Business debuts first major campaign in grab at office supplies category

    A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes. 

    By • July 19, 2022
  • A single opened padlock glows red among rows of closed blue padlocks.
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    Getty Images
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    Opinion

    What the American Data and Privacy Protection Act means for marketers

    The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know. 

    By Hugo Loriot • July 19, 2022
  • A bartender adds an orange peel to a whiskey drink with ice.
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    Getty Images
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    Deep Dive

    On ice: How whiskey brands are marketing to a new crowd

    The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.

    By • July 19, 2022
  • Love Island USA's season four contestants standing together
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    Courtesy of NBCUniversal
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    NBCU, Peacock bring ShoppableTV to 'Love Island USA'

    Viewers can shop featured products in every episode using scannable QR codes as the media behemoth furthers its CTV ambitions.

    By • July 18, 2022
  • A person walks by a Peloton store while wheeling a stroller.
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    Joe Raedle via Getty Images
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    Peloton's new ad stars nude Chris Meloni promoting its app

    Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.

    By • July 15, 2022
  • Two white Miller Lite draft handles with the JETS team logo on display at a tailgate party.
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    Theo Wargo/Getty Images for NYCWFF via Getty Images
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    Molson Coors returns to the Super Bowl after 33 Years

    With Anheuser-Busch recently ending its alcohol advertisement monopoly, rivals have a chance to sweep in for the first time in decades.

    By • July 14, 2022
  • A billboard containing an advertisement for Simply Spiked Seltzer.
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    Courtesy of Molson Coors
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    Simply Spiked Lemonade builds on word-of-mouth buzz with paid marketing push

    After generating 2 billion impressions since its June launch, the brand is running a campaign that plays on Simply’s 21st anniversary.

    By • July 14, 2022
  • A person holding a shopping cart stands in front of a row of refrigerators stocked with food at a grocery store.
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    Michael M. Santiago via Getty Images
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    CTV, digital video fall victim to inflation's toll on marketing budgets

    Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up.

    By • July 13, 2022
  • A group of people sit in front of computer monitors at an esports event.
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    Getty Images
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    Brands drive significant chatter, impressions with sponsored esports streams

    Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability.

    By • July 13, 2022
  • Actress Kathryn Hahn sits in a cafeteria with a student
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    Courtesy of Amazon
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    Amazon destigmatizes spending less on kids in back-to-school ads

    Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation.

    By • July 13, 2022
  • Shot of a young businesswoman looking stressed while using a laptop during a late night at work.
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    Getty Images
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    Deep Dive

    Marketers lost their creative verve amid deluge of challenges

    Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.  

    By • July 12, 2022
  • Two characters from Stranger Things as part of a Domino's partnership
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    Courtesy of Domino's
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    Deep Dive

    7 campaigns that transcended the turmoil of H1 2022

    Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.

    By , , • July 12, 2022
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    Courtesy of Skyy Vodka
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    Skyy Vodka and Jordan Peele encourage consumers to look to the sky

    In-theater activations such as themed cocktails promote the director’s new film, “Nope,” which depicts strange events in the sky. 

    By • July 12, 2022
  • Members of epsorts brand Dignitas' Fortnite collective appear in a promotional image around a sponsorship with Mike and Ike.
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    Retrieved from Dignitas on July 12, 2022
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    Mike and Ike sweetens esports brand's bid at winning over Fortnite fans

    The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.

    By • July 12, 2022
  • Kroger Ocado
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    Courtesy of Kroger
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    Kroger expands programmatic capabilities for advertisers with Pacvue partnership

    Brands accessing Kroger’s first-party data can improve ad effectiveness with a dashboard of tools, including AI optimization.

    By • July 12, 2022
  • Chefs Jeremiah Stone and Fabián Von Hauske Valtierra stand in a kitchen in front of a table full of food
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    Courtesy of The Kraft Heinz Company
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    Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant

    The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic.

    By • July 11, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
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    Retrieved from Willie Petersen on July 11, 2022
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    Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal

    The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.

    By • July 11, 2022
  • A blue case of University of Texas co-branded Bud Light against a white backdrop
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    Courtesy of Anheuser-Busch InBev
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    Anheuser-Busch partners with University of Texas as college athletics rebound

    As the brewer shifts its relationship with the NFL, it enters into a five-year deal with a college sports powerhouse.

    By • July 11, 2022
  • Metaverse and Blockchain Technology Concepts. Person with Glasses try to Touching Object for Experiences of Metaverse Virtual World. Futuristic Tone
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    Getty Images
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    Sponsored by Niantic

    Creating the future of AR with Niantic and 8th Wall

    Niantic is taking things a giant leap further: leading the world in augmented reality development.

    By Leanna Lee • July 11, 2022
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    Courtesy of Recur
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    Care Bears showcases brand's caring heritage in metaverse

    To celebrate its 40th anniversary, the brand is releasing NFTs that serve as entry to its digital realm, but to go any further, users will need to work together.

    By • July 8, 2022