Brand Strategy: Page 80

  • Wrangler NFT
    Image attribution tooltip
    Courtesy of Wrangler
    Image attribution tooltip

    Wrangler enters Wild West of NFTs with Leon Bridges

    The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.  

    By • Feb. 23, 2022
  • Taco Bell began testing a Taco Lover's Pass in Tuscon, Arizona, in September 2021.
    Image attribution tooltip
    Permission granted by Taco Bell
    Image attribution tooltip

    Taco Bell's subscription service boosted rewards members 20%

    Taco Lover's Pass subscribers visit three times more often than non-members, and close to half of transactions included more than one taco.

    By Alicia Kelso • Feb. 23, 2022
  • A data center server room. Explore the Trendline➔
    Image attribution tooltip
    sefa ozel via Getty Images
    Image attribution tooltip
    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Kind Snacks puts whole foods center stage- by refusing to sell its snack bars
    Image attribution tooltip
    Courtesy of Kind Snacks
    Image attribution tooltip

    Kind spotlights whole foods by refusing to sell its snack bars

    To promote the new Kind Whole Fruit and Nut Box, consumers will be unable to purchase the brand's bars through its website on March 1 and 2.

    By • Feb. 23, 2022
  • Peloton ads from "Love Every Journey" campaign retrieved by Marketing Dive on Feb. 22, 2022
    Image attribution tooltip
    Permission granted by Peloton
    Image attribution tooltip

    Peloton ads track journey of converted skeptics as business challenges mount

    A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty. 

    By • Updated Feb. 22, 2022
  • Hershey, a2, milk
    Image attribution tooltip
    Christopher doering/Marketing Dive
    Image attribution tooltip
    Deep Dive

    Once an afterthought, brand licensing reaps billions for CPGs hungry for growth

    Hershey, Conagra and Post are a few companies using the strategy to expand their business, build equity and keep products relevant.

    By Christopher Doering • Feb. 22, 2022
  • Image attribution tooltip
    Courtesy of Victoria's Secret, Photo credit Jasper Soloff
    Image attribution tooltip

    Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star

    Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.

    By Daphne Howland • Feb. 18, 2022
  • A still frame from a video of manufacturing Kraft Heinz ketchup.
    Image attribution tooltip
    Courtesy of Kraft Heinz
    Image attribution tooltip

    Kraft Heinz teams with Google to accelerate digital transformation

    The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale.

    By • Feb. 18, 2022
  • Promotional image for Coke's new Starlight product retrieved by Marketing Dive on 02/17/22
    Image attribution tooltip
    Permission granted by The Coca-Cola Company
    Image attribution tooltip

    Coke lifts off new innovation platform with 'space-flavored' Starlight cola

    Coca-Cola Creations acts as a launchpad for a series of limited-edition products accompanied by custom digital and physical experiences, including ones in the metaverse.

    By • Feb. 17, 2022
  • Image attribution tooltip
    Retrieved from PepsiCo on February 17, 2022
    Image attribution tooltip

    Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star

    Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."

    By • Feb. 17, 2022
  • Forever 21's metaverse venture lets Roblox players customize virtual fashion stores
    Image attribution tooltip
    Courtesy of Virtual Brand Group
    Image attribution tooltip
    Deep Dive

    Should more retailers be on Roblox?

    The platform is used by millions of tweens daily, and ignoring it may cost brands loyalty, revenue and a future audience. 

    By Kaarin Moore • Feb. 17, 2022
  • Image attribution tooltip
    Courtesy of Michelob Ultra
    Image attribution tooltip

    Michelob Ultra gets in on ‘90s nostalgia with NBA Jam team-up

    During NBA All-Star weekend, the AB InBev brand turned a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase.

    By • Feb. 16, 2022
  • Busch Light's new ad showcases growing investment in female NASCAR drivers
    Image attribution tooltip
    Courtesy of Anheuser-Busch
    Image attribution tooltip

    Busch Light's new ad touts growing investment in female NASCAR drivers

    During this weekend's Daytona 500 race, the beer brand's ad will introduce a program funding every female NASCAR driver 21 and older.

    By • Feb. 15, 2022
  • Image attribution tooltip
    Courtesy of Rocket Mortgage
    Image attribution tooltip
    Deep Dive

    Super Bowl LVI ads stick to old scripts as digital innovations prove divisive

    Celebrities and nostalgia tactics only succeeded when in line with brand identity, while marketers mostly missed an opportunity around purpose.

    By , • Feb. 14, 2022
  • Image attribution tooltip
    Courtesy of KFC
    Image attribution tooltip

    KFC selects MullenLowe as AOR to complete marketing makeover

    Wieden + Kennedy had handled the QSR's creative account since 2015.

    By • Feb. 14, 2022
  • Kia puts 10k Robo Dog NFT tie-ins up for adoption
    Image attribution tooltip
    Courtesy of Kia
    Image attribution tooltip

    Kia puts 10K Robo Dog NFTs up for adoption

    The character, who appeared in the brand's Super Bowl ad for its all-electric EV6, also has an NBA All-Star weekend tie-in.

    By • Feb. 14, 2022
  • Image attribution tooltip
    Retrieved from Applebee's on February 08, 2022
    Image attribution tooltip
    Q&A

    Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz

    Joel Yashinsky details how authenticity is at the heart of a new campaign that was created with Grey and is set to the theme from "Cheers."

    By • Feb. 14, 2022
  • IMVU's metaverse platform
    Image attribution tooltip
    Courtesy of Together Labs
    Image attribution tooltip
    Opinion

    Why actions and behaviors — not platforms — are the metaverse's real value for brands

    For brands to find their niche early on, they should look to how consumers will use the metaverse to connect, explore, create and seek entertainment.

    By Matt Maher • Feb. 14, 2022
  • Image attribution tooltip
    Courtesy of Snapchat
    Image attribution tooltip

    NFL opens Snapchat playbook for Super Bowl Sunday

    Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.

    By • Feb. 10, 2022
  • Image attribution tooltip
    Retrieved from Triller on February 10, 2022
    Image attribution tooltip

    Walmart, NYX partner with Triller to boost Black creators

    The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.

    By • Feb. 10, 2022
  • Media still from BMW's Super Bowl LVI spot retrieved by Marketing Dive on Feb. 9, 2022
    Image attribution tooltip
    Retrieved from BMW on February 09, 2022
    Image attribution tooltip
    Deep Dive

    'We're back': Humor, optimism make a big return in Super Bowl LVI ads

    Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom.

    By • Feb. 10, 2022
  • Stella Artois emphasizes hope for the future in Super Bowl spot
    Image attribution tooltip
    Courtesy of Stella Artois
    Image attribution tooltip

    Stella Artois emphasizes hope for the future in Super Bowl spot

    With nearly 40% of the beer brand's business occurring on-premise, a new campaign urges diners to return to restaurants.

    By • Feb. 9, 2022
  • Image attribution tooltip
    Courtesy of Michelob Ultra
    Image attribution tooltip

    Michelob Ultra's 'Superior Bowl' ad promotes gender equality in sports

    Developed with Wieden + Kennedy, the Anheuser-Busch brand's big game spots were set in a fictional bowling alley that attracts a diverse cast of stars.

    By • Feb. 8, 2022
  • Miller64 counts on light beer fans to solve math problem
    Image attribution tooltip
    Courtesy of Miller64
    Image attribution tooltip

    Miller spars with Bud Light over low calorie counts

    As competitor Bud Light Next hits shelves, Miller64 taps a real-life mathematician to highlight the brand's low calorie count and encourage trial.

    By • Feb. 8, 2022
  • Weee
    Image attribution tooltip
    Courtesy of Weee
    Image attribution tooltip

    Weee taps filmmaker to amplify storytelling, social commerce

    The ethnic e-grocer has named Jon M. Chu, director of movies including "Crazy Rich Asians" and "In the Heights," as its chief creative officer.

    By Catherine Douglas Moran • Feb. 8, 2022
  • Folgers tunes in classic rock to try to perk up brand
    Image attribution tooltip
    Courtesy of J.M. Smucker Co.
    Image attribution tooltip

    Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness

    PSOne, the bespoke Publicis unit serving J.M. Smucker, is drawing out Folgers' unsung New Orleans roots and focusing on a craft story millennials care about.

    By • Feb. 7, 2022