Brand Strategy: Page 81
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Courtesy of Warner Bros.
Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign
By bringing local tweets to digital billboards in real time, Warner Bros. hopes to engage fans around the excitement for the first "Matrix" film in nearly 20 years.
By Nina Lentini • Dec. 22, 2021 -
McDonald's sells AI tech firm Dynamic Yield to Mastercard
Franchisees complained Dynamic Yield hadn't delivered the sales boosts they expected at the drive-thru. The deal reflects McDonald's pivot toward outsourcing its technology.
By Emma Liem Beckett • Dec. 21, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Adeline Kon/Marketing Dive
Super Bowl LVI: Tracking every ad
Here are details on every spot from the big game, from Chevrolet's surprise reunion to Coinbase's divisive QR code play.
By Annie Fu • Updated Feb. 14, 2022 -
Courtesy of Frito-Lay North America
LeBron James reps a second PepsiCo brand with Ruffles effort
In his latest PepsiCo campaign since making the jump from long-time partner Coca-Cola, the NBA superstar highlights a Frito-Lay snack staple.
By Chris Kelly • Dec. 21, 2021 -
Delmaine Donson via Getty Images
UTA buys MediaLink as marketing, entertainment convergence persists
By acquiring a strategic advisory firm whose focus includes marketing transformation, the talent agency also beefs up its own entertainment marketing consultancy.
By Chris Kelly • Dec. 20, 2021 -
Courtesy of Pepsi
Q&APepsiCo's in-house content studio head on preserving brand trust as demand soars
Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening.
By Peter Adams • Dec. 20, 2021 -
Retrieved from KFC on December 20, 2021
KFC previews new marketing approach with year-long Jack Harlow partnership
Reflecting the celebrity collaboration craze, the work with multicultural shop Nimbus arrives as KFC is expected to switch up agencies.
By Peter Adams • Dec. 20, 2021 -
Courtesy of Virtual Brand Group
Forever 21's metaverse venture lets Roblox users customize virtual fashion stores
Players and fashion influencers can design, own and manage stores as they try to become the "top shop."
By Nina Lentini • Dec. 20, 2021 -
monkeybusinessimages via Getty Images
Sponsored by SailthruThe new non-negotiables for reader monetization in 2022 and beyond
Following two years of uncertainty in everything from public health to politics to the economy, consumers are craving trust and transparency.
Dec. 20, 2021 -
Courtesy of General Mills
General Mills names chief brand and disruptive growth officer after sunsetting CMO role
A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations.
By Peter Adams • Dec. 17, 2021 -
Courtesy of Doodle Labs Corp
White Castle cooks up 'Sliderverse' NFT collection celebrating chain's centennial
A move into the crypto format follows rivals like McDonald's, but also comes as risks related to the technology are made more clear.
By Peter Adams • Dec. 17, 2021 -
Courtesy of LinkedIn
LinkedIn spices up out-of-office messages with Cameo carolers
The activation is informed by LinkedIn research that found some workers feel anxious about turning on their out-of-office message over the holidays.
By Chris Kelly • Dec. 16, 2021 -
Courtesy of Old Spice
Old Spice, Netflix immerse 'The Witcher' fans in stink of show's dark fantasy universe
A partnership for season two features deliberately bad-smelling deodorants and the CPG category's first custom promoted Reddit chatbot.
By Peter Adams • Dec. 16, 2021 -
Courtesy of Target
Target co-creates pitch competition for Black-owned startups with Revolt
"Bet on Black" showcases 12 Black entrepreneurs and will premiere on the multimedia platform founded by Sean "Diddy" Combs.
By Aaron Baar • Dec. 16, 2021 -
Courtesy of E.l.f. Cosmetics
E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok
Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.
By Peter Adams • Dec. 15, 2021 -
Courtesy of Heinz
Heinz, Activision help gamers take a snack break
Working with Gut Agency, Heinz mapped out hidden spots where gamers can take a break to eat and drink while playing multiplayer games like Call of Duty.
By Nina Lentini • Dec. 15, 2021 -
Courtesy of Casper
These 10 DTC darlings helped pave the way for digitally native brands. Where are they now?
While several brands have experienced success through acquisitions, public listings or investments from larger retailers, others haven't been as fortunate.
By Caroline Jansen • Dec. 15, 2021 -
Courtesy of Pepsi
Pepsi boosts hip-hop artists with music academy, virtual summit
Three musicians will win an opportunity to attend a three-day session where they'll each create an original track with hip-hop star Pi'erre Bourne.
By Chris Kelly • Dec. 14, 2021 -
Courtesy of Nike
Nike acquires studio known for digital sneaker drops in latest metaverse bet
A collection RTFKT produced earlier this year appeared to take inspiration from the Air Force One and sold out within seven minutes.
By Peter Adams • Dec. 14, 2021 -
Courtesy of L'Oréal Paris USA
L'Oréal calls out lack of female representation in NFT space
With women representing just 16% of NFT artists, the growing digital collectibles space may be poised to repeat past mistakes in gender parity.
By Aaron Baar • Dec. 14, 2021 -
Retrieved from Ryan Reynolds on December 13, 2021
Peloton pulls buzzy 'He's Alive' ad following sexual assault allegations against star
The ad, which responded to a twist on the "Sex and the City" revival, disappeared online after a Hollywood Reporter article detailed allegations against Mr. Big actor Chris Noth.
By Peter Adams • Updated Dec. 16, 2021 -
Courtesy of Bombay Sapphire
Bombay Sapphire holiday windows bolster downtown NY
To drive foot traffic to local businesses, the brand worked with creatives on window displays, packaging and cocktails celebrating the area.
By Nina Lentini • Dec. 13, 2021 -
Courtesy of Starbucks/Potbelly/McDonald's
OpinionIs your loyalty ecosystem out of whack?
Evaluating your loyalty program is vital to ensure you're not limiting your brand's bottom line and diminishing its opportunities, writes Dan Jurek of The Lacek Group.
By Dan Jurek • Dec. 13, 2021 -
Sean Gallup via Getty Images
81% of marketers see brand values gain influence over ad buying, study finds
Companies put a larger premium on causes like anti-racism in their media partnerships, but still come under fire for choosy brand safety practices.
By Peter Adams • Dec. 10, 2021 -
Courtesy of General Mills
5 campaigns that leveled up mobile tech in 2021
With interest in the metaverse growing, brands from Reebok to Reese's Puffs ventured into virtual worlds.
By Robert Williams • Dec. 9, 2021
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