McDonald's strengthens gaming creator ties with OfflineTV sponsorship

This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.

By Peter Adams • July 6, 2022

Amazon's new analytics tool gives brands a front-row seat to in-store shopping

Using the Store Analytics tool, companies can optimize in-store marketing with insights about Amazon Go and Amazon Fresh shoppers. 

By Jessica Hammers • July 6, 2022

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Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

50% of marketers impede ROI by underinvesting in media, Nielsen finds

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.

By Chris Kelly • July 6, 2022

Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'

The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.

By Peter Adams • July 5, 2022

Diageo buys flavor tech company to streamline drink exploration, path to purchase

The world’s second largest distiller is hoping to match consumers — especially young ones — with a whiskey, eliminating the costly experimentation process.

By Sara Karlovitch • July 5, 2022

Coke, Lacoste see significant value for 'Stranger Things' product placements

Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.

By Sara Karlovitch • July 1, 2022

Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia

The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.

By Peter Adams • July 1, 2022

Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills

Agency Odysseus Arms used a creative and strategic method called Third3ye to better integrate consumer insights into the campaign to ensure authenticity.

By Chris Kelly • July 1, 2022

Chipotle rolls up texting, sports and loyalty to drive results

Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer.

By Robert Williams • June 30, 2022

Coke celebrates summer with AR music experience on Snapchat

The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.

By Robert Williams • June 30, 2022

Nike attributes digital revenue growth to demand across mobile apps

The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.

By Robert Williams • June 30, 2022

McDonald's stakes out virtual summer camp in mobile app

Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z.

By Peter Adams • June 30, 2022

Coke teams up with Marshmello for limited-edition flavor

The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.

By Sara Karlovitch • June 30, 2022

Honda invites gamers to Hondaverse in Fortnite on Twitch

Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.

By Chris Kelly • June 30, 2022

CMO of Amazon Prime Video, Studios exits at transitional moment for streaming

Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more.

By Peter Adams • June 29, 2022

Old Spice teams with Arby's to tackle 'meat sweats'

Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant.

By Chris Kelly • Updated June 29, 2022

Save A Lot puts private brands front and center in new ad campaign

The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.

By Catherine Douglas Moran • June 29, 2022

Alka-Seltzer drops new hangover-relief product with help from T-Pain

A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.

By Peter Adams • June 28, 2022

Sweetgreen launches digital feature to reward customers for meeting goals

The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.

By Julie Littman • June 28, 2022

Program cutting carbon emissions from ads goes global with agency backing

An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.

By Peter Adams • June 27, 2022

Cannes Lions returns energized but in tension with real-world problems

Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab.

By Peter Adams • June 27, 2022

American Eagle Outfitters launches NFT Apparel Shop

While it isn’t a sale of NFTs, the launch is a way to bring physical items to customers who might be fans of NFT designers.

By Dani James • June 24, 2022

Bacardi unveils line of wearable QR codes to promote up-and-coming artists

The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.

By Sara Karlovitch • June 24, 2022

Metaverse madness: What brands are doing to cut through the noise

As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge.

June 24, 2022

Kraft rebrands macaroni and cheese to promote comfort food positioning

Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.

By Peter Adams • June 23, 2022