Brands running out of time to act on climate change, report warns

Concern over climate change is broadening, and some consumers have taken action against brands whose ads have a negative environmental impact.

By Nina Lentini • Dec. 8, 2021

Mtn Dew seeks park ranger to oversee outdoor enthusiast 'playground'

As part of a focus on outdoor activities, the PepsiCo brand will support the local community around a recreation area in the beverage's home state.

By Chris Kelly • Dec. 8, 2021

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

KFC amps up scented holiday log return with cabin getaway

Back for a third year, the gag gift now includes an experiential component featuring gourmet meals at a secluded luxury abode themed around the chain.

By Peter Adams • Dec. 7, 2021

Marriott reveals NFTs as brand readies extended stay in metaverse

The digital art tokens are early travel-related examples of NFTs and arrive as Marriott plans to expand its presence in the metaverse in 2022.

By Aaron Baar • Dec. 7, 2021

9 campaigns that struck a chord in 2021

Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) , Asa Hiken • Dec. 7, 2021

Can in-house agencies sustain their productivity boom?

Even as project volumes jumped for half of in-house teams due to the pandemic's premium on digital, hybrid collaboration still faces challenges.

By Peter Adams • Dec. 6, 2021

Accenture Interactive names first global creative chief to sharpen brand-building offer

A Droga5 vet, Neil Heymann returns to the agency network just months after David Droga's appointment as CEO and creative chairman.

By Peter Adams • Dec. 6, 2021

Amazon's holiday window showcases Alexa-enabled experiences

The century-old tradition of holiday window displays gets an update via smart technology as shoppers return to stores. 

By Nina Lentini • Dec. 6, 2021

6 ways AR can level up your marketing strategy in 2022

Taking your marketing strategy to the next level with Augmented Reality - find out how.  

Dec. 6, 2021

Airbnb, Vacasa list holiday getaways inspired by pop culture classics

Rentals themed around "Home Alone" and the Grinch take distinct approaches, with one promoting remoteness and another recreating iconic film scenes.

By Peter Adams • Dec. 3, 2021

Taco Bell appoints Jordan Brand CMO as global chief brand officer

Sean Tresvant will lead the chain's efforts to drive culture and create impact with a focus on omnichannel initiatives and digital customer touchpoints.

By Chris Kelly • Dec. 3, 2021

Spotify places listeners in '2021: The Movie' for data-driven Wrapped campaign

Focusing on individuality, the annual effort weaves in a tighter narrative that references trends like NFTs and the "Good Soup" meme.

By Peter Adams • Dec. 2, 2021

A&W pokes fun at fellow QSRs with 'Anti-Celeb Meals'

Created with agency Coomer, the cheeky effort spotlights employees as "locally sourced celebrities" and doubles as a recruiting strategy amid a labor shortage.

By Asa Hiken • Updated Dec. 6, 2021

Chipotle turns cilantro-soap meme into stocking stuffer

The fast casual chain also teamed with video game Halo Infinite Multiplayer as it looks to engage with consumers around culture.

By Chris Kelly • Dec. 2, 2021

Mr. Peanut doles out 'nutstalgia' for holidays with music video, gift boxes

The '80s-inspired "A Nutty Holiday" features "Die Hard" actor Reginald VelJohnson and nods to debate over whether the film is a Christmas movie.

By Chris Kelly • Dec. 1, 2021

Schick maker acquires Billie for $310M

The deal comes less than a year after P&G's proposed acquisition of the DTC razor brand fell apart following FTC action.

By Caroline Jansen • Nov. 30, 2021

Corona uncaps branded island experience that puts nature first

Opening in 2022 and located in the Caribbean Sea, the getaway is themed around sustainability while mirroring the brew's beach-going ads.

By Peter Adams • Nov. 30, 2021

Why the metaverse could be a breakthrough in privacy-compliant digital marketing

Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.

By Asa Hiken • Nov. 30, 2021

Volkswagen embeds AR driving experience on Amazon boxes

By scanning QR codes on the retailer's ubiquitous boxes, users can take a virtual drive and unlock three months of Amazon Music Unlimited.

By Chris Kelly • Nov. 30, 2021

Grey Goose ties with Grammys as official spirit partner in multiyear pact

The deal follows a slew of recent efforts by the vodka brand to tie itself more closely to themes of style, music and culture.

By Asa Hiken • Nov. 29, 2021

Winners and losers of Black Friday 2021

Vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated.

By Daphne Howland • Nov. 27, 2021

White Castle signs up for OnlyFans to share spicy Thanksgiving content

A safe-for-work video riffs on the subscription-based platform's association with explicit material, but the burger chain may have miscalculated user interest.

By Peter Adams • Nov. 24, 2021

Coca-Cola, Walmart open AR holiday stores in Snapchat

The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media.

By Chris Kelly • Nov. 24, 2021

Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.

By Peter Adams • Nov. 23, 2021

Cheetos turns iconic orange dust into art exhibit with latest musical tie-up

For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle."

By Chris Kelly • Nov. 23, 2021