Examining the potholes and potential of branded grocery delivery

Grocers need to consider labor, speed and marketing when determining what route to take with their own service, experts say.

By Catherine Douglas Moran • Feb. 24, 2022

Mondelez personalization tie-up with Innovid prioritizes CTV

A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%.

By Chris Kelly • Feb. 24, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Walmart launches beauty accelerator, Walmart Start

To discover "the next big names in beauty," the company will provide up-and-coming brands with access to a brand management consultant and training on its ad platform.

By Cara Salpini • Feb. 24, 2022

TX Whiskey serves Texas cool on ice with new ad campaign

As the American whiskey industry grows, the Pernod Ricard brand reaches for the millennial market.

By Sara Karlovitch • Feb. 24, 2022

Wrangler enters Wild West of NFTs with Leon Bridges

The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.  

By Peter Adams • Feb. 23, 2022

Taco Bell's subscription service boosted rewards members 20%

Taco Lover's Pass subscribers visit three times more often than non-members, and close to half of transactions included more than one taco.

By Alicia Kelso • Feb. 23, 2022

Kind spotlights whole foods by refusing to sell its snack bars

To promote the new Kind Whole Fruit and Nut Box, consumers will be unable to purchase the brand's bars through its website on March 1 and 2.

By Sara Karlovitch • Feb. 23, 2022

Peloton ads track journey of converted skeptics as business challenges mount

A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty. 

By Peter Adams • Updated Feb. 22, 2022

Once an afterthought, brand licensing reaps billions for CPGs hungry for growth

Hershey, Conagra and Post are a few companies using the strategy to expand their business, build equity and keep products relevant.

By Christopher Doering • Feb. 22, 2022

Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star

Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.

By Daphne Howland • Feb. 18, 2022

Kraft Heinz teams with Google to accelerate digital transformation

The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale.

By Chris Kelly • Feb. 18, 2022

Coke lifts off new innovation platform with 'space-flavored' Starlight cola

Coca-Cola Creations acts as a launchpad for a series of limited-edition products accompanied by custom digital and physical experiences, including ones in the metaverse.

By Peter Adams • Feb. 17, 2022

Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star

Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."

By Peter Adams • Feb. 17, 2022

Should more retailers be on Roblox?

The platform is used by millions of tweens daily, and ignoring it may cost brands loyalty, revenue and a future audience. 

By Kaarin Moore • Feb. 17, 2022

Michelob Ultra gets in on ‘90s nostalgia with NBA Jam team-up

During NBA All-Star weekend, the AB InBev brand turned a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase.

By Chris Kelly • Feb. 16, 2022

Busch Light's new ad touts growing investment in female NASCAR drivers

During this weekend's Daytona 500 race, the beer brand's ad will introduce a program funding every female NASCAR driver 21 and older.

By Sara Karlovitch • Feb. 15, 2022

Super Bowl LVI ads stick to old scripts as digital innovations prove divisive

Celebrities and nostalgia tactics only succeeded when in line with brand identity, while marketers mostly missed an opportunity around purpose.

By Peter Adams , Chris Kelly • Feb. 14, 2022

KFC selects MullenLowe as AOR to complete marketing makeover

Wieden + Kennedy had handled the QSR's creative account since 2015.

By Chris Kelly • Feb. 14, 2022

Kia puts 10K Robo Dog NFTs up for adoption

The character, who appeared in the brand's Super Bowl ad for its all-electric EV6, also has an NBA All-Star weekend tie-in.

By Sara Karlovitch • Feb. 14, 2022

Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz

Joel Yashinsky details how authenticity is at the heart of a new campaign that was created with Grey and is set to the theme from "Cheers."

By Chris Kelly • Feb. 14, 2022

Why actions and behaviors — not platforms — are the metaverse's real value for brands

For brands to find their niche early on, they should look to how consumers will use the metaverse to connect, explore, create and seek entertainment.

By Matt Maher • Feb. 14, 2022

NFL opens Snapchat playbook for Super Bowl Sunday

Along with the league's activations, brands including Verizon, Frito-Lay and Uber are using the app's AR functionality on gameday.

By Chris Kelly • Feb. 10, 2022

Walmart, NYX partner with Triller to boost Black creators

The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.

By Chris Kelly • Feb. 10, 2022

'We're back': Humor, optimism make a big return in Super Bowl LVI ads

Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom.

By Peter Adams • Feb. 10, 2022

Stella Artois emphasizes hope for the future in Super Bowl spot

With nearly 40% of the beer brand's business occurring on-premise, a new campaign urges diners to return to restaurants.

By Sara Karlovitch • Feb. 9, 2022