Brand Strategy: Page 83
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Retrieved from Target on November 23, 2021
Deep DiveHow brands are turning inclusive holiday campaigns into more than 'inspiration porn'
Target and Starbucks lead the way for marketers trying to authentically embrace diversity and inclusion during a busy yet reflective season.
By Chris Kelly • Nov. 23, 2021 -
Courtesy of Dunkin'
Dunkin' chooses Anomaly as AOR to modernize brand ethos
U.S. CMO Rafael Acevedo noted the agency's connection with culture — a growing priority across the QSR landscape.
By Chris Kelly • Nov. 22, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Wang He via Getty Images
How advertisers can adapt to sidestep supply chain challenges
Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report.
By Chris Kelly • Nov. 22, 2021 -
Courtesy of Hyundai Motor America
Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5
Spots tied to sequel "No Way Home" depict the on-the-lam hero cut off from web-swinging as the automaker ramps up its EV marketing.
By Peter Adams • Nov. 22, 2021 -
RobertPetrovic via Getty Images
'You can almost taste the hot chocolate': Why catalogs are still winning holiday marketing
As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season.
By Caroline Jansen • Nov. 22, 2021 -
Courtesy of Nike
Nike courts next generation of athletes with new Roblox platform 'Nikeland'
A bigger bet on the metaverse, the free-to-access virtual space offers activities like dodgeball and a digital showroom for trying on Nike gear.
By Peter Adams • Nov. 19, 2021 -
Courtesy of Diageo
Diageo, Budweiser pitch moderation as holiday revelers make up for last year
The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study.
By Asa Hiken • Nov. 18, 2021 -
Mark Wilson via Getty Images
OpinionDon't make these marketing budget mistakes in 2022
Next year is shaping up to be another tumultuous time for CMOs who must predict what channels will be most successful, writes Bandwidth Strategy CEO Aimee Schuster.
By Aimee Schuster • Nov. 18, 2021 -
Amy Sussman via Getty Images
Staples Center will rebrand as Crypto.com Arena in latest sign of tech's takeover
The 20-year naming rights deal makes the platform an official partner of the Lakers and Kings and builds on a recent ad campaign starring Matt Damon.
By Peter Adams • Nov. 17, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle supports young farmers with Kacey Musgraves, Carhartt collaborations
As part of a campaign that includes a short film, the chain is teaming with a nonprofit to advocate for changes to the 2023 Farm Bill.
By Chris Kelly • Nov. 17, 2021 -
Courtesy of Papa Johns
Papa Johns fires up brand overhaul, drops apostrophe from logo
As the chain continues to set a direction apart from its founder, a refreshed visual identity and restaurant design reflect new digital mandates and a fun and hand-crafted ethos.
By Peter Adams • Nov. 16, 2021 -
Permission granted by McDonald's
Deep DiveHow intense interest in NFTs and other collectibles is shaping marketing
Consumer appetites for NFTs remain niche, but the format could serve as an important experiment if the metaverse ever takes off.
By Peter Adams • Nov. 16, 2021 -
Courtesy of Instacart
Instacart cooks up mealtime family bonding in first brand campaign
All dishes shown in the "How Homemade is Made" ad are available through QR codes that link to shoppable recipes on the app.
By Natalie Black (Koltun) • Nov. 15, 2021 -
Justin Sullivan via Getty Images
Albertsons launches its own retail media network
The grocer cut ties with its third-party provider and turned to the former head of Target's Roundel network to manage its own shop, which will launch its first brand campaigns in February.
By Jeff Wells • Nov. 15, 2021 -
Courtesy of Nike
How Nike execs think through its digital ecosystem
Recent collaborations with Megan Thee Stallion and Dick's Sporting Goods have built on the brand's efforts to craft a connected shopping experience across its channels.
By Cara Salpini • Nov. 11, 2021 -
NBCUniversal teams with messaging platform Holler, deepening social monetization offerings
As part of the deal, the two created shareable stickers on Venmo that analyze context to serve up a relevant flair for users making payments.
By Peter Adams • Nov. 11, 2021 -
Photo by RODNAE Productions from Pexels
Opinion3 tips on building an in-house agency — from a company that's been at it for years
It's important to create a practical framework and let the creativity flow from that, writes Chris Tobey, GoDaddy's vice president of creative and design.
By Chris Tobey • Nov. 11, 2021 -
Courtesy of Nike
Deep DiveThese traditional brands are shifting to a DTC model. Here's how.
Athletics retailers are in some ways leading this shift, but brands across the industry are doubling down on the model to grow margins.
By Cara Salpini • Nov. 11, 2021 -
Retrieved from McDonald's USA on November 10, 2021
McDonald's duets with Mariah Carey to celebrate the holidays
In advance of The Mariah Menu launch on Dec. 13, the chain debuted a 30-second TV spot during primetime and added free merchandise to the offering.
By Chris Kelly • Updated Dec. 6, 2021 -
Courtesy of Inspire Brands
Arby's cracks into spirits with vodka flavors inspired by its fries
To hype the rollout, the chain teamed with chef Justin Sutherland on Bloody Mary recipes that pair the drinks with other menu offerings.
By Peter Adams • Nov. 10, 2021 -
Courtesy of Tim Hortons
Tim Hortons jumps on celeb-menu trend with Justin Bieber
Inspired by the singer's "fanatical" love of the brand, the QSR chain partnered on menu innovations and co-branded merchandise.
By Chris Kelly • Nov. 10, 2021 -
Courtesy of The Coca-Cola Company
Coke partners with Cameo to gift personalized videos from Santa
The first holiday ad under the brand's new "Real Magic" platform was developed by agency dentsuMB UK.
By Peter Adams • Nov. 9, 2021 -
Courtesy of Hyundai
Deep DiveHow Disney balances entertainment and ad sales in the streaming age
The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.
By Chris Kelly • Nov. 9, 2021 -
George Frey via Getty Images
Coca-Cola names WPP global marketing partner
In a deal the partners call "unprecedented" in scope, WPP will execute Coke's new integrated agency model while Dentsu and others will provide complementary work.
By Chris Kelly • Nov. 8, 2021 -
Retrieved from General Mills on November 08, 2021
Reese's Puffs puts Kaws art at center of new packaging, AR game
As part of the collaboration, the General Mills brand is selling $50 boxes of its cereal, marking the first time its packaging has come in blue.
By Peter Adams • Nov. 8, 2021
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