Brand Strategy: Page 83
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Courtesy of Lexus
Lexus offers spin on hustle culture with digital-heavy campaign
Promoting its NX line, the automaker is emphasizing channels like esports and streaming that cater to a busy, more diverse audience.
By Peter Adams • Jan. 4, 2022 -
Retrieved from Ford on December 22, 2021
Deep DiveThe road ahead: How legacy auto brands will level the EV playing field in 2022
After setting the stage with lofty product announcements, carmakers will focus on value, range and brand heritage to close the gap with disrupters like Tesla.
By Peter Adams • Jan. 4, 2022 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Courtesy of Walmart
Retailers tailor holiday paid social to Gen Z, with YouTube grabbing biggest spend
The findings show Gen Z wields growing purchasing power and is more comfortable buying through apps like YouTube and Instagram as social commerce booms.
By Peter Adams • Dec. 23, 2021 -
Retrieved from Under Armour on December 22, 2021
Under Armour's 'wearable' NFTs honor Steph Curry shattering 3-point record
A collection dedicated to the NBA star and brand ambassador integrates across multiple platforms, including VR space Decentraland.
By Peter Adams • Dec. 22, 2021 -
Courtesy of Warner Bros.
Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign
By bringing local tweets to digital billboards in real time, Warner Bros. hopes to engage fans around the excitement for the first "Matrix" film in nearly 20 years.
By Nina Lentini • Dec. 22, 2021 -
McDonald's sells AI tech firm Dynamic Yield to Mastercard
Franchisees complained Dynamic Yield hadn't delivered the sales boosts they expected at the drive-thru. The deal reflects McDonald's pivot toward outsourcing its technology.
By Emma Liem Beckett • Dec. 21, 2021 -
Adeline Kon/Marketing Dive
Super Bowl LVI: Tracking every ad
Here are details on every spot from the big game, from Chevrolet's surprise reunion to Coinbase's divisive QR code play.
By Annie Fu • Updated Feb. 14, 2022 -
Courtesy of Frito-Lay North America
LeBron James reps a second PepsiCo brand with Ruffles effort
In his latest PepsiCo campaign since making the jump from long-time partner Coca-Cola, the NBA superstar highlights a Frito-Lay snack staple.
By Chris Kelly • Dec. 21, 2021 -
Delmaine Donson via Getty Images
UTA buys MediaLink as marketing, entertainment convergence persists
By acquiring a strategic advisory firm whose focus includes marketing transformation, the talent agency also beefs up its own entertainment marketing consultancy.
By Chris Kelly • Dec. 20, 2021 -
Courtesy of Pepsi
Q&APepsiCo's in-house content studio head on preserving brand trust as demand soars
Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening.
By Peter Adams • Dec. 20, 2021 -
Retrieved from KFC on December 20, 2021
KFC previews new marketing approach with year-long Jack Harlow partnership
Reflecting the celebrity collaboration craze, the work with multicultural shop Nimbus arrives as KFC is expected to switch up agencies.
By Peter Adams • Dec. 20, 2021 -
Courtesy of Virtual Brand Group
Forever 21's metaverse venture lets Roblox users customize virtual fashion stores
Players and fashion influencers can design, own and manage stores as they try to become the "top shop."
By Nina Lentini • Dec. 20, 2021 -
monkeybusinessimages via Getty Images
Sponsored by SailthruThe new non-negotiables for reader monetization in 2022 and beyond
Following two years of uncertainty in everything from public health to politics to the economy, consumers are craving trust and transparency.
Dec. 20, 2021 -
Courtesy of General Mills
General Mills names chief brand and disruptive growth officer after sunsetting CMO role
A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations.
By Peter Adams • Dec. 17, 2021 -
Courtesy of Doodle Labs Corp
White Castle cooks up 'Sliderverse' NFT collection celebrating chain's centennial
A move into the crypto format follows rivals like McDonald's, but also comes as risks related to the technology are made more clear.
By Peter Adams • Dec. 17, 2021 -
Courtesy of LinkedIn
LinkedIn spices up out-of-office messages with Cameo carolers
The activation is informed by LinkedIn research that found some workers feel anxious about turning on their out-of-office message over the holidays.
By Chris Kelly • Dec. 16, 2021 -
Courtesy of Old Spice
Old Spice, Netflix immerse 'The Witcher' fans in stink of show's dark fantasy universe
A partnership for season two features deliberately bad-smelling deodorants and the CPG category's first custom promoted Reddit chatbot.
By Peter Adams • Dec. 16, 2021 -
Courtesy of Target
Target co-creates pitch competition for Black-owned startups with Revolt
"Bet on Black" showcases 12 Black entrepreneurs and will premiere on the multimedia platform founded by Sean "Diddy" Combs.
By Aaron Baar • Dec. 16, 2021 -
Courtesy of E.l.f. Cosmetics
E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok
Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.
By Peter Adams • Dec. 15, 2021 -
Courtesy of Heinz
Heinz, Activision help gamers take a snack break
Working with Gut Agency, Heinz mapped out hidden spots where gamers can take a break to eat and drink while playing multiplayer games like Call of Duty.
By Nina Lentini • Dec. 15, 2021 -
Courtesy of Casper
These 10 DTC darlings helped pave the way for digitally native brands. Where are they now?
While several brands have experienced success through acquisitions, public listings or investments from larger retailers, others haven't been as fortunate.
By Caroline Jansen • Dec. 15, 2021 -
Courtesy of Pepsi
Pepsi boosts hip-hop artists with music academy, virtual summit
Three musicians will win an opportunity to attend a three-day session where they'll each create an original track with hip-hop star Pi'erre Bourne.
By Chris Kelly • Dec. 14, 2021 -
Courtesy of Nike
Nike acquires studio known for digital sneaker drops in latest metaverse bet
A collection RTFKT produced earlier this year appeared to take inspiration from the Air Force One and sold out within seven minutes.
By Peter Adams • Dec. 14, 2021 -
Courtesy of L'Oréal Paris USA
L'Oréal calls out lack of female representation in NFT space
With women representing just 16% of NFT artists, the growing digital collectibles space may be poised to repeat past mistakes in gender parity.
By Aaron Baar • Dec. 14, 2021 -
Retrieved from Ryan Reynolds on December 13, 2021
Peloton pulls buzzy 'He's Alive' ad following sexual assault allegations against star
The ad, which responded to a twist on the "Sex and the City" revival, disappeared online after a Hollywood Reporter article detailed allegations against Mr. Big actor Chris Noth.
By Peter Adams • Updated Dec. 16, 2021
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