Brand Strategy: Page 84

  • Jack in the Box mascot Jack Box is accompanied by actor Mark Hamill on the set of a commercial
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    Courtesy of Jack in the Box
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    Jack in the Box welcomes back most famous employee Mark Hamill

    Created in collaboration with TBWA\Chiat\Day Los Angeles, the campaign revisits the playful antics that once got the Star Wars icon fired from the chain.

    By • Aug. 1, 2022
  • Screenshot of a Frida Baby ad that features an upset baby with green mucus coming out of its nose
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    Retrieved from Frida Baby on July 28, 2022
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    Column

    Campaign Trail: Frida Baby animates user reviews of messy parenthood realities

    For its first TV spots, the baby brand partnered with World Famous to create a campaign reflective of the same colorful, no-nonsense approach of its products.

    By • July 29, 2022
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • The Coors Light "Thirst Trap," which is a red cone on top of a silver can.
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    Courtesy of Molson Coors
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    Coors Light turns cans into ‘thirst traps’ for mosquitos

    The brewer wants to make outside relaxation a little more comfortable with a 3D-printed bug trap.

    By • July 29, 2022
  • Four lip glosses that correspond to matching Applebee's chicken wing flavors
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    Courtesy of Applebee's
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    Applebee’s spices up date night with lip gloss, ‘dateable’ music video

    To promote the collaboration with makeup brand Winky Lux, the restaurant chain released an original song and music video titled "Taste My Face."

    By • July 29, 2022
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    Leon Neal / Staff via Getty Images
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    The dissolution of third-party cookies

    Google again delays third-party cookie deprecation. Now what?

    Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.

    By • July 28, 2022
  • A child in a blue dress stands at the end of a driveway waiting for the bus to arrive while wearing a blue L.L.Bean backpack.
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    Courtesy of L.L.Bean
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    L.L. Bean flexes durability in consumer-led campaign

    A 30-second national spot is inspired by a letter received in 2007 inquiring how to wear down the retailer’s treasured Book Pack bag.

    By • July 28, 2022
  • A Roblox avatar bounces a basketball in a basketball court with the text "School of Sport" on the right.
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    Courtesy of Dick's Sporting Goods
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    Dick’s Sporting Goods heads back to school on Roblox

    “School of Sport” takes users through a virtual high school where they can rack up currency to purchase back-to-school gear for their avatars. 

    By • July 28, 2022
  • The musician Usher stands with his arms outstretched in front of a screen bearing the words, "A Taste of Passion."
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    Courtesy of Remy Martin
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    Rémy Martin, Usher mark Vegas residency with immersive experience

    Accompanied by an NFT, a limited-edition bottle was created using technology meant to capture the smell of Rémy Martin 1738 Accord Royal.

    By • July 27, 2022
  • Image promoting SoulCycle's latest program that reads, "F*** it, Let's Ride Together," with a backdrop of people working out.
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    Courtesy of SoulCycle
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    SoulCycle exchanges used Peloton bikes for in-person classes

    A new campaign says “F*** It, Let’s Ride Together,” as the brand attempts to lure consumers away from at-home workouts and into its studios.

    By • July 27, 2022
  • Row of coke bottles
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    Scott Olson via Getty Images
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    Coca-Cola increased marketing spend to create brand value amid price hikes

    Despite pressures on consumer spending, the company saw net revenues grow in Q2 due in part to the recovery of away-from-home channels.

    By • July 27, 2022
  • Three children pose together in GapKid's Fall 2022 back-to-school campaign.
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    Courtesy of Gap
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    Gap reaffirms inclusivity theme in back-to-school campaign

    “Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.

    By • July 27, 2022
  • Shot of a young couple using a smartphone and earphones in the city
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    Getty Images
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    Maybelline pairs with Time Out to encourage IRL dating

    The L'Oréal brand’s campaign includes digital and in-person elements as consumers continue to return to pre-pandemic activities like dating.

    By • July 26, 2022
  • hard mountain dew, mtn dew, PepsiCo
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    Courtesy of PepsiCo
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    Hard Mtn Dew, Twisted Tea hold promise for Boston Beer as hard seltzer dips

    Despite a slower-than-expected rollout this year, Hard Mtn Dew has proven so far to be successful for the company.

    By • July 25, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
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    Retrieved from Hilton on July 25, 2022
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    Hilton ribs romantic streak in travel ads with focus on perks

    A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches. 

    By • July 25, 2022
  • A Chipotle Mexican Grill advertisement promoting its "Buy the Dip" web-based stock market simulator game.
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    Courtesy of Chipotle
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    Chipotle's Buy the Dip game will give away $200K in crypto

    The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes.

    By • July 25, 2022
  • Woman picks up mail from automated self-service post terminal machine
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    M-Production/stock.adobe.com

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    Sponsored by Vericast

    5 ways brands can thrive despite the increasing cost of marketing

    Everything costs more these days. Get five recommendations to adapt to a world where it just costs more to do business.

    July 25, 2022
  • A group of people converse in barber chairs.
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    Courtesy of Grey Goose
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    Grey Goose, Uninterrupted get chatty in "The Shop" spinoff

    The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.

    By • July 21, 2022
  • The Netflix logo on a black background beside a similar logo for YouTube
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    Pascal Le Segretain via Getty Images
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    What to expect from Netflix's ad-supported tier

    Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog. 

    By • July 20, 2022
  • A person with blond hair and braids in a blue sweater colors with a red crayon at a restaurant table, a menu on their left.
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    Jesse Grant/Getty Images via Getty Images
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    Chili's names George Felix as new CMO

    The executive previously held leadership roles at Pizza Hut, KFC and Tinder, with his latest appointment arriving at a time of rebuilding for Chili’s. 

    By • July 20, 2022
  • A billboard above a door displaying High Valryian text against a black background.
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    Courtesy of Duolingo
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    HBO expands partnership with Duolingo for GOT spinoff

    The language learning app is launching a number of initiatives to grow its user base with “House of the Dragon” themed content.

    By • July 19, 2022
  • A group of businesspeople sit in a conference room gathered around an ostrich wearing an imaginary device that translates animal speech.
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    Courtesy of Amazon
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    Amazon Business debuts first major campaign in grab at office supplies category

    A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes. 

    By • July 19, 2022
  • A single opened padlock glows red among rows of closed blue padlocks.
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    Getty Images
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    Opinion

    What the American Data and Privacy Protection Act means for marketers

    The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know. 

    By Hugo Loriot • July 19, 2022
  • A bartender adds an orange peel to a whiskey drink with ice.
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    Getty Images
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    Deep Dive

    On ice: How whiskey brands are marketing to a new crowd

    The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.

    By • July 19, 2022
  • Love Island USA's season four contestants standing together
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    Courtesy of NBCUniversal
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    NBCU, Peacock bring ShoppableTV to 'Love Island USA'

    Viewers can shop featured products in every episode using scannable QR codes as the media behemoth furthers its CTV ambitions.

    By • July 18, 2022
  • A person walks by a Peloton store while wheeling a stroller.
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    Joe Raedle via Getty Images
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    Peloton's new ad stars nude Chris Meloni promoting its app

    Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.

    By • July 15, 2022