Brand Strategy: Page 85

  • Two white Miller Lite draft handles with the JETS team logo on display at a tailgate party.
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    Theo Wargo/Getty Images for NYCWFF via Getty Images
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    Molson Coors returns to the Super Bowl after 33 Years

    With Anheuser-Busch recently ending its alcohol advertisement monopoly, rivals have a chance to sweep in for the first time in decades.

    By • July 14, 2022
  • A billboard containing an advertisement for Simply Spiked Seltzer.
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    Courtesy of Molson Coors
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    Simply Spiked Lemonade builds on word-of-mouth buzz with paid marketing push

    After generating 2 billion impressions since its June launch, the brand is running a campaign that plays on Simply’s 21st anniversary.

    By • July 14, 2022
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • A person holding a shopping cart stands in front of a row of refrigerators stocked with food at a grocery store.
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    Michael M. Santiago via Getty Images
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    CTV, digital video fall victim to inflation's toll on marketing budgets

    Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up.

    By • July 13, 2022
  • A group of people sit in front of computer monitors at an esports event.
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    Getty Images
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    Brands drive significant chatter, impressions with sponsored esports streams

    Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability.

    By • July 13, 2022
  • Actress Kathryn Hahn sits in a cafeteria with a student
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    Courtesy of Amazon
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    Amazon destigmatizes spending less on kids in back-to-school ads

    Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation.

    By • July 13, 2022
  • Shot of a young businesswoman looking stressed while using a laptop during a late night at work.
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    Getty Images
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    Deep Dive

    Marketers lost their creative verve amid deluge of challenges

    Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.  

    By • July 12, 2022
  • Two characters from Stranger Things as part of a Domino's partnership
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    Courtesy of Domino's
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    Deep Dive

    7 campaigns that transcended the turmoil of H1 2022

    Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.

    By , , • July 12, 2022
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    Courtesy of Skyy Vodka
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    Skyy Vodka and Jordan Peele encourage consumers to look to the sky

    In-theater activations such as themed cocktails promote the director’s new film, “Nope,” which depicts strange events in the sky. 

    By • July 12, 2022
  • Members of epsorts brand Dignitas' Fortnite collective appear in a promotional image around a sponsorship with Mike and Ike.
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    Retrieved from Dignitas on July 12, 2022
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    Mike and Ike sweetens esports brand's bid at winning over Fortnite fans

    The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.

    By • July 12, 2022
  • Kroger Ocado
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    Courtesy of Kroger
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    Kroger expands programmatic capabilities for advertisers with Pacvue partnership

    Brands accessing Kroger’s first-party data can improve ad effectiveness with a dashboard of tools, including AI optimization.

    By • July 12, 2022
  • Chefs Jeremiah Stone and Fabián Von Hauske Valtierra stand in a kitchen in front of a table full of food
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    Courtesy of The Kraft Heinz Company
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    Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant

    The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic.

    By • July 11, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
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    Retrieved from Willie Petersen on July 11, 2022
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    Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal

    The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.

    By • July 11, 2022
  • A blue case of University of Texas co-branded Bud Light against a white backdrop
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    Courtesy of Anheuser-Busch InBev
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    Anheuser-Busch partners with University of Texas as college athletics rebound

    As the brewer shifts its relationship with the NFL, it enters into a five-year deal with a college sports powerhouse.

    By • July 11, 2022
  • Metaverse and Blockchain Technology Concepts. Person with Glasses try to Touching Object for Experiences of Metaverse Virtual World. Futuristic Tone
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    Getty Images
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    Sponsored by Niantic

    Creating the future of AR with Niantic and 8th Wall

    Niantic is taking things a giant leap further: leading the world in augmented reality development.

    By Leanna Lee • July 11, 2022
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    Courtesy of Recur
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    Care Bears showcases brand's caring heritage in metaverse

    To celebrate its 40th anniversary, the brand is releasing NFTs that serve as entry to its digital realm, but to go any further, users will need to work together.

    By • July 8, 2022
  • E.l.f. Cosmetics' Game Up collection of eight beauty and skincare products targeted at a gaming audience.
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    Retrieved from E.l.f. Cosmetics on July 07, 2022
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    E.l.f. appeals to gamers with themed line of beauty, skincare products

    A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.’s official Twitch channel.

    By • July 7, 2022
  • Absolut shakes up metaverse partnership with Swedish House Mafia
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    Courtesy of Absolut
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    Virtual world shopping is not the metaverse: report

    Forrester’s latest report predicts how virtual shopping will be highly immersive 10 years from now.

    By Dani James • July 7, 2022
  • A model wears a dress made out of cocoa beans
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    Courtesy of Magnum Ice Cream
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    Unilever's Magnum explores sustainable fashion, digital realm with cocoa dress

    The ice cream brand hits on several marketing trends through its partnership with luxury fashion designer Iris van Herpen.

    By • July 7, 2022
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    Courtesy of Modelo
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    Modelo, Takis dare consumers to keep their hands off a co-branded vending machine

    The brands have teamed for a limited-edition, temperature-controlled vending machine that contestants can win at a sponsored block party.

    By • July 7, 2022
  • McDonald's announced it is the first major sponsor of OfflineTV, a diverse collective of gaming content creators.
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    Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022
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    McDonald's strengthens gaming creator ties with OfflineTV sponsorship

    This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.

    By • July 6, 2022
  • Rendering of Amazon Go store in Mill Creek, Washington
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    Courtesy of Amazon
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    Amazon's new analytics tool gives brands a front-row seat to in-store shopping

    Using the Store Analytics tool, companies can optimize in-store marketing with insights about Amazon Go and Amazon Fresh shoppers. 

    By • July 6, 2022
  • Faucet pouring coins into piggy bank
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    Getty Images
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    50% of marketers impede ROI by underinvesting in media, Nielsen finds

    Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.

    By • July 6, 2022
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    Retrieved from Birkenstock on July 05, 2022
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    Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'

    The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.

    By • July 5, 2022
  • A person holds up a glass of aged spirits near a wall of barrels.
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    Jeff J Mitchell/Getty Images via Getty Images
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    Diageo buys flavor tech company to streamline drink exploration, path to purchase

    The world’s second largest distiller is hoping to match consumers — especially young ones — with a whiskey, eliminating the costly experimentation process.

    By • July 5, 2022
  • An actor in a red dress stands in front of the "Stranger Things" logo.
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    Alberto E. Rodriguez/Getty Images via Getty Images
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    Coke, Lacoste see significant value for 'Stranger Things' product placements

    Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.

    By • July 1, 2022