Brand Strategy: Page 85
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Schick maker acquires Billie for $310M
The deal comes less than a year after P&G's proposed acquisition of the DTC razor brand fell apart following FTC action.
By Caroline Jansen • Nov. 30, 2021 -
Courtesy of Corona
Corona uncaps branded island experience that puts nature first
Opening in 2022 and located in the Caribbean Sea, the getaway is themed around sustainability while mirroring the brew's beach-going ads.
By Peter Adams • Nov. 30, 2021 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Courtesy of Together Labs
Deep DiveWhy the metaverse could be a breakthrough in privacy-compliant digital marketing
Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.
By Asa Hiken • Nov. 30, 2021 -
Courtesy of Volkswagen
Volkswagen embeds AR driving experience on Amazon boxes
By scanning QR codes on the retailer's ubiquitous boxes, users can take a virtual drive and unlock three months of Amazon Music Unlimited.
By Chris Kelly • Nov. 30, 2021 -
Noam Galai/Getty Images Entertainment via Getty Images
Grey Goose ties with Grammys as official spirit partner in multiyear pact
The deal follows a slew of recent efforts by the vodka brand to tie itself more closely to themes of style, music and culture.
By Asa Hiken • Nov. 29, 2021 -
Brandon Bell via Getty Images
Winners and losers of Black Friday 2021
Vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated.
By Daphne Howland • Nov. 27, 2021 -
Courtesy of White Castle
White Castle signs up for OnlyFans to share spicy Thanksgiving content
A safe-for-work video riffs on the subscription-based platform's association with explicit material, but the burger chain may have miscalculated user interest.
By Peter Adams • Nov. 24, 2021 -
Courtesy of Snap
Coca-Cola, Walmart open AR holiday stores in Snapchat
The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media.
By Chris Kelly • Nov. 24, 2021 -
Courtesy of Walmart
Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce
A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.
By Peter Adams • Nov. 23, 2021 -
Courtesy of Cheetos
Cheetos turns iconic orange dust into art exhibit with latest musical tie-up
For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle."
By Chris Kelly • Nov. 23, 2021 -
Retrieved from Target on November 23, 2021
Deep DiveHow brands are turning inclusive holiday campaigns into more than 'inspiration porn'
Target and Starbucks lead the way for marketers trying to authentically embrace diversity and inclusion during a busy yet reflective season.
By Chris Kelly • Nov. 23, 2021 -
Courtesy of Dunkin'
Dunkin' chooses Anomaly as AOR to modernize brand ethos
U.S. CMO Rafael Acevedo noted the agency's connection with culture — a growing priority across the QSR landscape.
By Chris Kelly • Nov. 22, 2021 -
Wang He via Getty Images
How advertisers can adapt to sidestep supply chain challenges
Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report.
By Chris Kelly • Nov. 22, 2021 -
Courtesy of Hyundai Motor America
Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5
Spots tied to sequel "No Way Home" depict the on-the-lam hero cut off from web-swinging as the automaker ramps up its EV marketing.
By Peter Adams • Nov. 22, 2021 -
RobertPetrovic via Getty Images
'You can almost taste the hot chocolate': Why catalogs are still winning holiday marketing
As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season.
By Caroline Jansen • Nov. 22, 2021 -
Courtesy of Nike
Nike courts next generation of athletes with new Roblox platform 'Nikeland'
A bigger bet on the metaverse, the free-to-access virtual space offers activities like dodgeball and a digital showroom for trying on Nike gear.
By Peter Adams • Nov. 19, 2021 -
Courtesy of Diageo
Diageo, Budweiser pitch moderation as holiday revelers make up for last year
The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study.
By Asa Hiken • Nov. 18, 2021 -
Mark Wilson via Getty Images
OpinionDon't make these marketing budget mistakes in 2022
Next year is shaping up to be another tumultuous time for CMOs who must predict what channels will be most successful, writes Bandwidth Strategy CEO Aimee Schuster.
By Aimee Schuster • Nov. 18, 2021 -
Amy Sussman via Getty Images
Staples Center will rebrand as Crypto.com Arena in latest sign of tech's takeover
The 20-year naming rights deal makes the platform an official partner of the Lakers and Kings and builds on a recent ad campaign starring Matt Damon.
By Peter Adams • Nov. 17, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle supports young farmers with Kacey Musgraves, Carhartt collaborations
As part of a campaign that includes a short film, the chain is teaming with a nonprofit to advocate for changes to the 2023 Farm Bill.
By Chris Kelly • Nov. 17, 2021 -
Courtesy of Papa Johns
Papa Johns fires up brand overhaul, drops apostrophe from logo
As the chain continues to set a direction apart from its founder, a refreshed visual identity and restaurant design reflect new digital mandates and a fun and hand-crafted ethos.
By Peter Adams • Nov. 16, 2021 -
Permission granted by McDonald's
Deep DiveHow intense interest in NFTs and other collectibles is shaping marketing
Consumer appetites for NFTs remain niche, but the format could serve as an important experiment if the metaverse ever takes off.
By Peter Adams • Nov. 16, 2021 -
Courtesy of Instacart
Instacart cooks up mealtime family bonding in first brand campaign
All dishes shown in the "How Homemade is Made" ad are available through QR codes that link to shoppable recipes on the app.
By Natalie Black (Koltun) • Nov. 15, 2021 -
Justin Sullivan via Getty Images
Albertsons launches its own retail media network
The grocer cut ties with its third-party provider and turned to the former head of Target's Roundel network to manage its own shop, which will launch its first brand campaigns in February.
By Jeff Wells • Nov. 15, 2021 -
Courtesy of Nike
How Nike execs think through its digital ecosystem
Recent collaborations with Megan Thee Stallion and Dick's Sporting Goods have built on the brand's efforts to craft a connected shopping experience across its channels.
By Cara Salpini • Nov. 11, 2021
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