Brand Strategy: Page 86
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NBCUniversal teams with messaging platform Holler, deepening social monetization offerings
As part of the deal, the two created shareable stickers on Venmo that analyze context to serve up a relevant flair for users making payments.
By Peter Adams • Nov. 11, 2021 -
Photo by RODNAE Productions from Pexels
Opinion3 tips on building an in-house agency — from a company that's been at it for years
It's important to create a practical framework and let the creativity flow from that, writes Chris Tobey, GoDaddy's vice president of creative and design.
By Chris Tobey • Nov. 11, 2021 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Courtesy of Nike
Deep DiveThese traditional brands are shifting to a DTC model. Here's how.
Athletics retailers are in some ways leading this shift, but brands across the industry are doubling down on the model to grow margins.
By Cara Salpini • Nov. 11, 2021 -
Retrieved from McDonald's USA on November 10, 2021
McDonald's duets with Mariah Carey to celebrate the holidays
In advance of The Mariah Menu launch on Dec. 13, the chain debuted a 30-second TV spot during primetime and added free merchandise to the offering.
By Chris Kelly • Updated Dec. 6, 2021 -
Courtesy of Inspire Brands
Arby's cracks into spirits with vodka flavors inspired by its fries
To hype the rollout, the chain teamed with chef Justin Sutherland on Bloody Mary recipes that pair the drinks with other menu offerings.
By Peter Adams • Nov. 10, 2021 -
Courtesy of Tim Hortons
Tim Hortons jumps on celeb-menu trend with Justin Bieber
Inspired by the singer's "fanatical" love of the brand, the QSR chain partnered on menu innovations and co-branded merchandise.
By Chris Kelly • Nov. 10, 2021 -
Courtesy of The Coca-Cola Company
Coke partners with Cameo to gift personalized videos from Santa
The first holiday ad under the brand's new "Real Magic" platform was developed by agency dentsuMB UK.
By Peter Adams • Nov. 9, 2021 -
Courtesy of Hyundai
Deep DiveHow Disney balances entertainment and ad sales in the streaming age
The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.
By Chris Kelly • Nov. 9, 2021 -
George Frey via Getty Images
Coca-Cola names WPP global marketing partner
In a deal the partners call "unprecedented" in scope, WPP will execute Coke's new integrated agency model while Dentsu and others will provide complementary work.
By Chris Kelly • Nov. 8, 2021 -
Retrieved from General Mills on November 08, 2021
Reese's Puffs puts Kaws art at center of new packaging, AR game
As part of the collaboration, the General Mills brand is selling $50 boxes of its cereal, marking the first time its packaging has come in blue.
By Peter Adams • Nov. 8, 2021 -
stock.adobe.com/Prashant
Sponsored by imreBuild deeper connections with consumers through radical relevancy
Join us as we dive deeper into four impactful and creative ways brands can unlock value through customer-centric marketing.
By Andrew Brown, Vice President, Strategy • Nov. 8, 2021 -
Thai Phi Le/Marketing Dive
Chipotle strikes multiyear NHL sponsorship in biggest bet yet on sports
After airing its first national TV spot starring an athlete earlier this year, the chain is deepening its hockey ties, including through a new "Unwrapped" ad.
By Peter Adams • Nov. 5, 2021 -
Courtesy of Burger King
Burger King's Ellie Doty is latest marketer to leave brand
The exit of the chain's first North American CMO comes as its parent company's growth lags behind that of competitors.
By Chris Kelly • Nov. 5, 2021 -
Permission granted by Ikea
ColumnCampaign Trail: Ikea's buff teddy bears safeguard holiday celebrations
Extending the retailer's message around home as a sanctuary, a new ad shows a set of colorful bears helping a family bond without outside stressors.
By Natalie Black (Koltun) • Nov. 5, 2021 -
Courtesy of KFC Canada
KFC reportedly will drop longtime agency Wieden + Kennedy as marketing shakeup continues
After putting its creative and media business up for review in September, the QSR chain — and incoming CMO Nick Chavez — will look for new partners.
By Chris Kelly • Nov. 4, 2021 -
Crypto.com becomes first global marketing partner for Twitch Rivals
The partnership comes on the heels of the cryptocurrency platform's launch of a $100 million global ad campaign that stars Matt Damon.
By Chris Kelly • Nov. 4, 2021 -
Courtesy of Dick's Sporting Goods
Nike and Dick's tie loyalty programs together
The combined offering demonstrates how Nike is trying to deepen its relationships with key wholesale partners.
By Cara Salpini • Nov. 3, 2021 -
Courtesy of Absolut
Absolut rents out cocktail-inspired tablescapes to celebrate holiday gatherings
New decorative kits available through Social Studies follow an Etsy report that found searches for place settings are up 72% and table decor up 27%.
By Asa Hiken • Nov. 3, 2021 -
Courtesy of Target
Target unwraps its holiday marketing campaign
In partnership with Mother, the retailer's in-house shop tapped women-owned production companies to create its largest campaign of the year.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Courtesy of McDonald's
McDonald's powers up 'Friendsgaming' livestream with FaZe Clan to unite gamers
As part of the event riffing on the Friendsgiving concept, the duo created a merchandise pack of co-branded gaming gear and DoorDash delivery codes.
By Peter Adams • Nov. 2, 2021 -
Courtesy of Bombay Sapphire
Deep DiveSpirit brands concoct multisensory shindigs for next-gen experiential marketing
Bombay Sapphire, Johnnie Walker and Grey Goose are some of the marketers using the tactic to explore innovation in ways that are specific to their products.
By Asa Hiken • Nov. 2, 2021 -
Retrieved from Burger King on November 01, 2021
Burger King doles out crypto on Robinhood to boost loyalty program
Royal Perks members could win Bitcoin, Ethereum and Dogecoin in a stunt that builds on the QSR's previous brand-building efforts.
By Chris Kelly • Nov. 1, 2021 -
Permission granted by UserTesting
Sponsored by UserTestingHow top retail companies are thriving in a post-pandemic world
Despite the challenges that the pandemic created for retail companies, many have been able to adjust accordingly and thrive. As buyers' expectations and needs continue to evolve, retail companies can consider the points above as they create their winning strategies.
By Janelle Estes • Nov. 1, 2021 -
Courtesy of Meta
Facebook readies bigger VR future with Meta rebrand
The decision to rebrand reflects the company's current weaknesses, including in its ad business, and signals broader changes across the tech world.
By Natalie Black (Koltun) , Asa Hiken • Oct. 29, 2021 -
Courtesy of Wunderman Thompson
OpinionCan Facebook align with the values of the metaverse?
The social behemoth's history of buying up other apps like Instagram and WhatsApp suggests motives of monopolizing the market — the antithesis of the metaverse's community pillar.
By Adam Jeffries • Oct. 29, 2021
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