Brand Strategy: Page 86

  • Bumble's cover image for its "Luv2SeeIt" campaign that reads "Bumble presents 'Luv2SeeIt' with Teyana Taylor"
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    Courtesy of Bumble
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    Bumble celebrates Black dating experiences in YouTube series

    The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented.

    By • Aug. 8, 2022
  • A visitor to an IHG hotel has a smattering of sweets and pastries while laying down in bed.
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    Permission granted by IHG Hotels & Resorts
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    IHG books priciest campaign in a decade to promote loyalty revamp

    Created with ad agency Grey New York, “Guest How You Guest” depicts hotel guests enjoying a pampered lifestyle, signaling the return to travel.

    By • Aug. 4, 2022
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Several firefighters appear in a Coors Banquet ad as part of its Protect the Protectors campaign
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    Courtesy of Molson Coors
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    Coors Banquet supports firefighters with special packaging, capsule collection

    In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.

    By • Updated Aug. 5, 2022
  • A guitar made out of cans of Busch Light.
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    Courtesy of Anheuser-Busch InBev
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    Busch Light turns 30-pack into DIY acoustic guitar

    The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite.

    By • Aug. 4, 2022
  • A pink bar in Decentraland displays virtual Patron bottles and branding, along with signage reading "PERFECT Paloma."
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    Retrieved from PRNewsfoto/PATRÓN Tequila on August 03, 2022
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    Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse

    Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico.

    By • Aug. 3, 2022
  • An American flag is unfurled over a football field as fireworks go off.
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    Brian Bahr/Getty Images via Getty Images
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    Deep Dive

    Why NFL sponsors are reevaluating their relationship with the league

    This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.

    By • Aug. 3, 2022
  • A Nature Valley promotion that reads "Nature Valley, The ReTok Shop"
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    Courtesy of Nature Valley
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    Nature Valley brings rewards to TikTok for sustainable back-to-school push

    App users can use the hashtag #ReTokForNature for the chance to win free merchandise from brands including L.L. Bean and Stasher.

    By • Aug. 3, 2022
  • The Fresh Market shoppable videos
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    Retrieved from The Fresh Market.
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    The Fresh Market sees shoppable video, livestreaming zing

    The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content.

    By Catherine Douglas Moran • Aug. 2, 2022
  • Actress-singer Coco Jones wears a headset behind a laptop in front of a neon sign that reads "Subtly Sweet Hotline"
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    Courtesy of Pure Lea Iced Tea
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    Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

    “Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

    By • Aug. 2, 2022
  • Three of French's yellow mustard-flavored donuts are stacked vertically on a stick, promoting the release of the themed donuts.
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    Courtesy of French's
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    French’s slings mustard-flavored donuts in experiential push

    The well-known mustard brand brings a tangy twist to a beloved breakfast treat in honor of National Mustard Day.

    By • Aug. 2, 2022
  • Technologist shows two customers how to use enterprise software at desktop computer
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    Getty Images
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    Marketers gain ROI during recession by increasing media spend, study says

    Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.

    By • Aug. 2, 2022
  • A person pours a cocktail from a glass into the new Tito's in a Can product
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    Courtesy of Tito's Handmade Vodka
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    Tito’s vodka spoofs hard seltzer craze by selling empty can

    Rather than enter a crowded market, the Tito’s in a Can novelty product lets consumers make canned cocktails with the brand’s “vodka-flavored vodka.”

    By • Aug. 2, 2022
  • Computer on a table with Walmart's website open.
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    Courtesy of Walmart
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    Walmart boosts ad network with new partnerships

    As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

    By • Aug. 1, 2022
  • Nike store at a shopping area in Beijing, China
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    Kevin Frayer via Getty Images
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    Nike hands media duties to PMG, IPG’s Initiative amid digital shift

    A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.

    By • Aug. 1, 2022
  • Jack in the Box mascot Jack Box is accompanied by actor Mark Hamill on the set of a commercial
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    Courtesy of Jack in the Box
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    Jack in the Box welcomes back most famous employee Mark Hamill

    Created in collaboration with TBWA\Chiat\Day Los Angeles, the campaign revisits the playful antics that once got the Star Wars icon fired from the chain.

    By • Aug. 1, 2022
  • Screenshot of a Frida Baby ad that features an upset baby with green mucus coming out of its nose
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    Retrieved from Frida Baby on July 28, 2022
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    Column

    Campaign Trail: Frida Baby animates user reviews of messy parenthood realities

    For its first TV spots, the baby brand partnered with World Famous to create a campaign reflective of the same colorful, no-nonsense approach of its products.

    By • July 29, 2022
  • The Coors Light "Thirst Trap," which is a red cone on top of a silver can.
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    Courtesy of Molson Coors
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    Coors Light turns cans into ‘thirst traps’ for mosquitos

    The brewer wants to make outside relaxation a little more comfortable with a 3D-printed bug trap.

    By • July 29, 2022
  • Four lip glosses that correspond to matching Applebee's chicken wing flavors
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    Courtesy of Applebee's
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    Applebee’s spices up date night with lip gloss, ‘dateable’ music video

    To promote the collaboration with makeup brand Winky Lux, the restaurant chain released an original song and music video titled "Taste My Face."

    By • July 29, 2022
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    Leon Neal / Staff via Getty Images
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    The dissolution of third-party cookies

    Google again delays third-party cookie deprecation. Now what?

    Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.

    By • July 28, 2022
  • A child in a blue dress stands at the end of a driveway waiting for the bus to arrive while wearing a blue L.L.Bean backpack.
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    Courtesy of L.L.Bean
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    L.L. Bean flexes durability in consumer-led campaign

    A 30-second national spot is inspired by a letter received in 2007 inquiring how to wear down the retailer’s treasured Book Pack bag.

    By • July 28, 2022
  • A Roblox avatar bounces a basketball in a basketball court with the text "School of Sport" on the right.
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    Courtesy of Dick's Sporting Goods
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    Dick’s Sporting Goods heads back to school on Roblox

    “School of Sport” takes users through a virtual high school where they can rack up currency to purchase back-to-school gear for their avatars. 

    By • July 28, 2022
  • The musician Usher stands with his arms outstretched in front of a screen bearing the words, "A Taste of Passion."
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    Courtesy of Remy Martin
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    Rémy Martin, Usher mark Vegas residency with immersive experience

    Accompanied by an NFT, a limited-edition bottle was created using technology meant to capture the smell of Rémy Martin 1738 Accord Royal.

    By • July 27, 2022
  • Image promoting SoulCycle's latest program that reads, "F*** it, Let's Ride Together," with a backdrop of people working out.
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    Courtesy of SoulCycle
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    SoulCycle exchanges used Peloton bikes for in-person classes

    A new campaign says “F*** It, Let’s Ride Together,” as the brand attempts to lure consumers away from at-home workouts and into its studios.

    By • July 27, 2022
  • Row of coke bottles
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    Scott Olson via Getty Images
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    Coca-Cola increased marketing spend to create brand value amid price hikes

    Despite pressures on consumer spending, the company saw net revenues grow in Q2 due in part to the recovery of away-from-home channels.

    By • July 27, 2022
  • Three children pose together in GapKid's Fall 2022 back-to-school campaign.
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    Courtesy of Gap
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    Gap reaffirms inclusivity theme in back-to-school campaign

    “Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.

    By • July 27, 2022