Brand Strategy: Page 87

  • Phil Dickinson, Lululemon global creative director
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    Courtesy of Lululemon
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    Lululemon taps Nike vet, Adidas exec for senior leadership roles

    Phil Dickinson and Simon Atkins both bring deep experience from Lululemon's rivals as the brand expands into more categories.

    By Cara Salpini • April 7, 2022
  • 'Fortnite' sees record 12.3M attendees for virtual rap concert
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    Retrieved from Travis Scott on April 27, 2020
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    Brands ramp up gaming marketing but still lag consumers

    At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.

    By • April 6, 2022
  • Explore the Trendline➔
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

    By Marketing Dive staff
  • Shoppable recipes on Quicklly
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    Retrieved from Quicklly on March 29, 2022
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    How ethnic e-grocers are turning up the heat on shoppable recipes

    Companies like Weee, Umamicart and Quicklly are promoting user-generated recipes, holding contests and even paying people for the dishes they develop.

    By Catherine Douglas Moran • April 6, 2022
  • Cracker Jack ushers in a new ballgame with Cracker Jill packaging
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    Courtesy of Cracker Jack
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    Cracker Jack ushers in a new ballgame with Cracker Jill packaging

    The 126-year-old brand tapped a musician to remix the classic tune, "Take Me Out to The Ballgame," in a way that celebrates inspirational women.

    By • April 6, 2022
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    Courtesy of Chipotle Mexican Grill
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    Chipotle lets Roblox players roll virtual burritos into real food

    The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items.

    By • April 5, 2022
  • Microphone, headphones and mixer
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    Ahlers, Marvin. Retrieved from Pixabay.
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    Podcast advertising prospers but needs solutions to reach full potential

    To fully unlock the digital audio ad market, the podcast industry will need to streamline its tech infrastructure and fully embrace programmatic.

    By • April 4, 2022
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    Courtesy of Roku
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    80% of CMOs turn to agencies for TV strategies amid streaming shift

    While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan.

    By • April 4, 2022
  • Miller Lite drops the competition with new beer flavoring
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    Courtesy of Molson Coors
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    Miller Lite emphasizes taste with beer flavor drops

    Beer-enhancing drops and a supporting ad campaign take a jab at competitors like Bud Light and Michelob Ultra, both owned by Anheuser-Busch InBev.

    By • April 4, 2022
  • Coca-Cola's new Byte flavor on Fortnite
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    Retrieved from Coca-Cola on April 04, 2022
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    Coke promotes new pixel-flavored cola with Fortnite island

    Zero Sugar Byte is the second offering out of the brand's Creations innovation platform that previously tried to capture the taste of space.

    By • April 4, 2022
  • Hostess Brands, Donettes, Twinkies
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    Permission granted by Hostess Brands
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    Deep Dive

    With a portfolio of iconic snacks, Hostess Brands sweetens its business for another century

    Just a decade after bankruptcy, the Twinkies maker is thriving under CEO Andy Callahan, who has prioritized innovation and moving its iconic offerings into faster-growing occasions.

    By Christopher Doering • April 1, 2022
  • Google logo displayed outside the company's New York City office.
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    Drew Angerer via Getty Images
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    Google releases Retail Search tool to improve shopper discovery

    The tech giant pitched the feature as a solution to search-based cart abandonment on e-commerce sites.

    By Tatiana Walk-Morris • March 31, 2022
  • Lay's Potadomes at the 2022 Coachella music festival. Retrieved by Marketing Dive on March 31, 2022
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    Retrieved from Frito-Lay North America on March 31, 2022
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    Lay's serves 4-course tasting meal on Coachella grounds

    A seated dining experience is just one of several activations from Lay's at the festival, which is returning after a two-year hiatus. 

    By • March 31, 2022
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    Courtesy of Meta
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    Wendy's opens metaverse restaurant in Horizon Worlds

    Teaming with the QSR chain is a major play by Meta to achieve its vision for connecting brands and consumers on a platform it sees as a top priority.

    By • March 31, 2022
  • Walmart Connect app
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    Courtesy of Walmart
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    Walmart plots roadmap for media business with focus on premium ads

    Plans for the Connect ad platform include tests of on-site units like video starting this year, as well as expansion of self-service options and the Walmart DSP.

    By • March 30, 2022
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    Courtesy of Pizza Hut
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    Pizza Hut rides 'struggle bus' with experiential push

    After a stop at the Final Four, the bus will support college students during exams and host a special episode of Betches dating podcast "U UP?"

    By • March 30, 2022
  • Yuengling mixes up radioactive partnership with Imagine Dragons
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    Courtesy of Yuengling
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    Yuengling hopes light beer takes flight with Imagine Dragons tie-in

    The brewery aims to raise awareness of Yuengling Flight via in-person and digital activations by sponsoring the rock band's summer tour.

    By • March 30, 2022
  • Jose Cuervo distills metaverse activation
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    Courtesy of Jose Cuervo
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    Jose Cuervo distills its first metaverse activation

    The tequila brand plans to open what it says is the first metaverse distillery this summer, offering visitors education, virtual products and entertainment.

    By • March 29, 2022
  • Interior of Lego store.
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    Courtesy of Lego
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    Deep Dive

    Brick by brick: How Lego continues to build a toy empire

    The retailer celebrates its 90th anniversary this year. With over $8 billion in sales and IP deals that tap into pop culture, it shows no signs of slowing down.

    By Kaarin Moore • March 29, 2022
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    Joe Scarnici/Getty via Getty Images
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    Tostitos turns sounds of chips and jars into audio logo

    Consumers are spending more time on audio platforms, leading the Frito-Lay brand to create a sonic logo that had higher appeal and recall than the norm.

    By • March 29, 2022
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    Courtesy of McDonald's
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    McDonald's Norway displays 'iconic trash' in bid to reduce littering

    Developed with NORD DDB, WergelandApenes and OMD, warts-and-all ads depict the chain's packaging as street rubbish.

    By • March 29, 2022
  • Good-Loop ties purpose to ad views for a better internet
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    Retrieved from Good-Loop on March 28, 2022
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    Good-Loop ties purpose to ad views for a better internet

    Expanding in the U.S. could help broaden the company's mission to address the disconnect between brands wanting to be purposeful and intrusive ads.

    By Aaron Baar • March 28, 2022
  • Johnnie Walker pours out new anthem for Angel City FC
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    Courtesy of Johnnie Walker
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    Johnnie Walker mixes anthem for US women's soccer team

    Created with musicians Brittany Howard and Tia P., "Running with the Angels" is an ode to Angel City Football Club's pioneering spirit.

    By • March 28, 2022
  • Dunkin' Digital storefront
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    Permission granted by Dunkin'
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    Dunkin' CMO departs after 9 months

    While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

    By • March 28, 2022
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    Courtesy of Wild Rift
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    Coke sets sights on mobile gaming with League of Legends developer deal

    Custom experiences and rewards like a weekly content series carry themes from the soft drink brand's larger "Real Magic" platform.

    By • March 25, 2022
  • Lululemon's March 2022 ad for first shoe line
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    Lululemon released a video as part of its campaign that features women running. The image was retrieved from the video on March 23, 2022.

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    Column

    Campaign Trail: Lululemon's poetic ode to women's feet

    A new ad celebrates the nuances of designing a shoe specifically for female runners, depicting the imperfect and "messy" experience of running.

    By • March 25, 2022