Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal

The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.

By Peter Adams • July 11, 2022

Anheuser-Busch partners with University of Texas as college athletics rebound

As the brewer shifts its relationship with the NFL, it enters into a five-year deal with a college sports powerhouse.

By Sara Karlovitch • July 11, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Creating the future of AR with Niantic and 8th Wall

Niantic is taking things a giant leap further: leading the world in augmented reality development.

By Leanna Lee • July 11, 2022

Care Bears showcases brand's caring heritage in metaverse

To celebrate its 40th anniversary, the brand is releasing NFTs that serve as entry to its digital realm, but to go any further, users will need to work together.

By Jessica Hammers • July 8, 2022

E.l.f. appeals to gamers with themed line of beauty, skincare products

A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.’s official Twitch channel.

By Peter Adams • July 7, 2022

Virtual world shopping is not the metaverse: report

Forrester’s latest report predicts how virtual shopping will be highly immersive 10 years from now.

By Dani James • July 7, 2022

Unilever's Magnum explores sustainable fashion, digital realm with cocoa dress

The ice cream brand hits on several marketing trends through its partnership with luxury fashion designer Iris van Herpen.

By Jessica Hammers • July 7, 2022

Modelo, Takis dare consumers to keep their hands off a co-branded vending machine

The brands have teamed for a limited-edition, temperature-controlled vending machine that contestants can win at a sponsored block party.

By Chris Kelly • July 7, 2022

McDonald's strengthens gaming creator ties with OfflineTV sponsorship

This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.

By Peter Adams • July 6, 2022

Amazon's new analytics tool gives brands a front-row seat to in-store shopping

Using the Store Analytics tool, companies can optimize in-store marketing with insights about Amazon Go and Amazon Fresh shoppers. 

By Jessica Hammers • July 6, 2022

50% of marketers impede ROI by underinvesting in media, Nielsen finds

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.

By Chris Kelly • July 6, 2022

Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'

The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.

By Peter Adams • July 5, 2022

Diageo buys flavor tech company to streamline drink exploration, path to purchase

The world’s second largest distiller is hoping to match consumers — especially young ones — with a whiskey, eliminating the costly experimentation process.

By Sara Karlovitch • July 5, 2022

Coke, Lacoste see significant value for 'Stranger Things' product placements

Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.

By Sara Karlovitch • July 1, 2022

Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia

The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.

By Peter Adams • July 1, 2022

Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills

Agency Odysseus Arms used a creative and strategic method called Third3ye to better integrate consumer insights into the campaign to ensure authenticity.

By Chris Kelly • July 1, 2022

Chipotle rolls up texting, sports and loyalty to drive results

Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer.

By Robert Williams • June 30, 2022

Coke celebrates summer with AR music experience on Snapchat

The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.

By Robert Williams • June 30, 2022

Nike attributes digital revenue growth to demand across mobile apps

The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.

By Robert Williams • June 30, 2022

McDonald's stakes out virtual summer camp in mobile app

Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z.

By Peter Adams • June 30, 2022

Coke teams up with Marshmello for limited-edition flavor

The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.

By Sara Karlovitch • June 30, 2022

Honda invites gamers to Hondaverse in Fortnite on Twitch

Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.

By Chris Kelly • June 30, 2022

CMO of Amazon Prime Video, Studios exits at transitional moment for streaming

Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more.

By Peter Adams • June 29, 2022

Old Spice teams with Arby's to tackle 'meat sweats'

Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant.

By Chris Kelly • Updated June 29, 2022

Save A Lot puts private brands front and center in new ad campaign

The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.

By Catherine Douglas Moran • June 29, 2022