Brand Strategy: Page 88

  • Large desktop computer stands on a desk with a computer monitor. The monitor shows a video game with soldiers attacking. There is a keyboard, mouse and headphones on the desk as well.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Unfazed by gaming’s slowdown, marketers await more robust tools

    At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse.

    By • Aug. 18, 2022
  • A Hot Pocket ad marketing its One20 gaming contest.
    Image attribution tooltip
    Courtesy of Hot Pocket
    Image attribution tooltip

    Hot Pockets leans into gaming community with creator contest

    To integrate itself into gaming culture, the brand has promised more than $100,000 worth of prizes to support winners of its One20 Contest.

    By • Aug. 17, 2022
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • A TV remote points up at a blurred-out screen.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Walmart picks Paramount as streaming partner for membership plan

    Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

    By • Aug. 16, 2022
  • Miller High Life bottles next to ice cream bars on sticks.
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Miller High Life serves up dive bar-inspired ice cream

    The latest in a string of Molson Coors novelty products is a beer-infused ice cream bar created with Tipsy Scoop.

    By • Aug. 16, 2022
  • Frosted Flakes mascot Tony the Tiger rendered as a Vtuber on Twitch
    Image attribution tooltip
    Courtesy of Kellogg Company
    Image attribution tooltip

    Tony the Tiger transforms into gr-r-eat Twitch streamer

    The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.

    By • Aug. 15, 2022
  • Logo for Omnicom's LevelUp OAC practice
    Image attribution tooltip
    Courtesy of Omnicom
    Image attribution tooltip

    Omnicom launches gaming solution for brands

    LevelUp OAC combines the expertise of agencies TMA and GSD&M around brand strategy, influencer engagement, in-game advertising and more.

    By • Updated Aug. 15, 2022
  • A virtual influencer appears before a Pacsun store
    Image attribution tooltip
    Courtesy of Pacsun
    Image attribution tooltip

    Pacsun collaborates with virtual influencer Miquela for back-to-school ads

    After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.

    By • Aug. 15, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
    Image attribution tooltip
    Retrieved from Hilton on July 25, 2022
    Image attribution tooltip

    Hospitality brands reclaim lost mojo with ambitious ad campaigns

    The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.

    By • Aug. 15, 2022
  • An image displaying Denny's and Complexity Esports' lineup.
    Image attribution tooltip
    Courtesy of Denny's
    Image attribution tooltip

    Denny’s boosts esports equity with ‘pancake drops’ on Twitch

    The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams.

    By • Aug. 12, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Wish rebrands in attempt to stay afloat against competition

    The e-commerce platform debuted a new global brand campaign with a 30-second ad that highlights its short-form shoppable video feature.

    By • Updated Aug. 15, 2022
  • A group of people look on as one adds Liquid I.D
    Image attribution tooltip
    Courtesy of Liquid I.V.
    Image attribution tooltip
    Column

    Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes

    The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.

    By • Aug. 12, 2022
  • A view of the venue as Pacsun Debuts Eloite Monogram Print At SoHo Flagship on May 03, 2022 in New York City.
    Image attribution tooltip
    Dave Kotinsky / Stringer via Getty Images
    Image attribution tooltip

    Pacsun hits 2M TikTok followers in brand identity push

    The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.

    By • Aug. 11, 2022
  • A PBR-themed motel room.
    Image attribution tooltip
    Courtesy of Pabst Blue Ribbon
    Image attribution tooltip

    Pabst Blue Ribbon takes vacations back in time with ‘80s motel

    Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.

    By • Aug. 11, 2022
  • Surreal, dream-like promo art for Coca-Cola Creations Dreamworld
    Image attribution tooltip
    Courtesy of The Coca-Cola Company
    Image attribution tooltip

    Coke bottles taste of dreams for latest experimental flavor

    To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.

    By • Aug. 10, 2022
  • A drone shot of Corona Island
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    Corona highlights sustainability with eco-tourism island

    Registration is now open for a branded resort off the coast of Colombia that is free of single-use plastics and starts welcoming guests next year. 

    By • Aug. 10, 2022
  • A row of desks sit empty in a classroom with the desk in the forefront having a notebook and pencil sitting on top.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Deep Dive

    Back-to-school challenges marketers as shoppers focus on savings

    Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.

    By • Aug. 10, 2022
  • Image attribution tooltip
    Justin Sullivan/Getty Images via Getty Images
    Image attribution tooltip

    Lyft rides into media network race as ride-hailing rebounds

    Lyft Media streamlines offerings across the company’s vehicles, bikeshare network, mobile app and in-car tablets.

    By • Aug. 9, 2022
  • A person uses a tripod and phone to make a video
    Image attribution tooltip

    Photo by cottonbro from Pexels

    Image attribution tooltip

    Sweetarts encourages amateur filmmakers on TikTok

    The film fest is the latest in the brand’s “Be Both” platform, which frequently uses social media to appeal to younger audiences.

    By • Aug. 8, 2022
  • A series of grills with Miller Lite branding
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Miller Lite rents out grills in latest summer stunt

    The Molson Coors brand is targeting the 30% of U.S. households that don't have a grill with a sharing program that includes rentals and giveaways.

    By • Aug. 8, 2022
  • Bumble's cover image for its "Luv2SeeIt" campaign that reads "Bumble presents 'Luv2SeeIt' with Teyana Taylor"
    Image attribution tooltip
    Courtesy of Bumble
    Image attribution tooltip

    Bumble celebrates Black dating experiences in YouTube series

    The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented.

    By • Aug. 8, 2022
  • A visitor to an IHG hotel has a smattering of sweets and pastries while laying down in bed.
    Image attribution tooltip
    Permission granted by IHG Hotels & Resorts
    Image attribution tooltip

    IHG books priciest campaign in a decade to promote loyalty revamp

    Created with ad agency Grey New York, “Guest How You Guest” depicts hotel guests enjoying a pampered lifestyle, signaling the return to travel.

    By • Aug. 4, 2022
  • Several firefighters appear in a Coors Banquet ad as part of its Protect the Protectors campaign
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Coors Banquet supports firefighters with special packaging, capsule collection

    In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.

    By • Updated Aug. 5, 2022
  • A guitar made out of cans of Busch Light.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    Busch Light turns 30-pack into DIY acoustic guitar

    The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite.

    By • Aug. 4, 2022
  • A pink bar in Decentraland displays virtual Patron bottles and branding, along with signage reading "PERFECT Paloma."
    Image attribution tooltip
    Retrieved from PRNewsfoto/PATRÓN Tequila on August 03, 2022
    Image attribution tooltip

    Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse

    Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico.

    By • Aug. 3, 2022
  • A Nature Valley promotion that reads "Nature Valley, The ReTok Shop"
    Image attribution tooltip
    Courtesy of Nature Valley
    Image attribution tooltip

    Nature Valley brings rewards to TikTok for sustainable back-to-school push

    App users can use the hashtag #ReTokForNature for the chance to win free merchandise from brands including L.L. Bean and Stasher.

    By • Aug. 3, 2022