Brand Strategy: Page 89
-
Courtesy of Nutrabolt
C4 Energy drink celebrates Starburst fusion with pop-up truck, digital content
In addition to influencer partnerships and in-person activations, the drink brand will digitally release pop art-inspired visuals and anime-inspired content.
By Chris Kelly • Sept. 29, 2021 -
Courtesy of Warner Music Group Corp.
Twitch enters first record label partnership with Warner Music Group
With their own platform channels, select label artists can take advantage of additional income opportunities that could include brand sponsorships.
By Chris Kelly • Sept. 28, 2021 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Ocean Spray released a video as part of its Cranberry Chef Collective campaign. The image was retrieved from its video on Sept. 27, 2021.
Deep DiveFor influencer marketing to drive sales, trust must translate to real strategies
As the holiday shopping season approaches, boosting confidence in the space could push it toward lower-funnel productivity.
By Asa Hiken • Sept. 28, 2021 -
Daphne Howland/Marketing Dive
Analysts throw cold water on the great DTC pivot
A new report from BMO Capital Markets finds that direct sales by brands come with lower margins than through wholesale channels.
By Ben Unglesbee • Sept. 27, 2021 -
Courtesy of Crown Royal
Crown Royal 3D-prints immersive world for canned cocktails
The cast, including a hip-hop artist and pro gamer, was scanned at different locations to create a virtual block party celebrating the product launch.
By Peter Adams • Sept. 27, 2021 -
Pexels - Artem Podrez
Sponsored by Inmar IntelligenceTransform your digital strategy with first-party data on social media
Many marketers consider social media to be little more than an "awareness driver," but this misconception might be limiting your digital success.
By Brooke Pianalto • Sept. 27, 2021 -
bigstockphoto.com/redpixel.pl
Sponsored by UserTestingA company-wide customer-first obsession: a must-have, not an option
Today's companies need fast answers on whether their product or service is delivering what people want, in the ways they want.
By Janelle Estes • Sept. 27, 2021 -
Courtesy of American Express
ColumnCampaign Trail: AmEx eyes small-business owners in whimsical new push
Pop-up workstations — billboards that flip into desks with charging ports — are designed for people on the go and manifest how the brand's cards are "built for business."
By Natalie Black (Koltun) • Sept. 24, 2021 -
matkub2499 / Shutterstock
Sponsored by MarketplacerFrom good to great: How to use third-party marketplaces to enhance your online customer experience
As global e-commerce sales continue to skyrocket, brands are adding new technology and features that draw customers into a world of their passions and desires, and in the process, drive loyalty and revenue.
By Jim Stirewalt, US President, Marketplacer • Sept. 24, 2021 -
Courtesy of Mars Wrigley Confectionery
Starburst promotes self-care with All Pink 30-day challenge calendar
The Mars Wrigley candy is again deepening associations between themes of self-compassion and its fan-favorite pink flavor.
By Asa Hiken • Sept. 22, 2021 -
P&G's Pritchard calls out Sisyphean challenges around improving measurement
Amid a flurry of controversy surrounding firms like Nielsen, the CPG executive outlined his hopes for a cross-industry solution.
By Peter Adams • Updated Sept. 23, 2021 -
Courtesy of Busch Light
Busch takes remote work outdoors with TreeWork space
A pun on co-working provider WeWork, the space offers Wi-Fi, happy hours, grilling, bonfires and the opportunity to camp outside.
By Chris Kelly • Sept. 22, 2021 -
Permission granted by Subway
Subway records strongest August sales in 8 years on tails of brand refresh
The overhaul, which includes a retooled menu and "never-ending" creative campaign, led to a 33% August sales lift at top-performing restaurants.
By Peter Adams • Sept. 21, 2021 -
Courtesy of Sweet
Burger King's NFT strategy matures beyond stunts toward real engagement
As part of the celeb-backed Keep It Real Meals, customers can scan QR codes and receive collectible game pieces that go toward other rewards.
By Chris Kelly • Sept. 21, 2021 -
Permission granted by Cvent
Sponsored by CventDiscovering and seizing the new event marketing opportunity
The event marketing channel as we know it has changed. See how marketers are navigating this complex landscape of virtual, hybrid, and in-person events by rebuilding agile event programs that align strategy, teams, and tech.
Sept. 20, 2021 -
Daisy Daisy / BigStock
Sponsored by UserTestingThe customer touchpoints you may be forgetting
How should brands manage their customer interactions when, so often, someone else is doing the actual interacting?
By Andy MacMillan, CEO of UserTesting • Sept. 20, 2021 -
Courtesy of The Honest Company
Honest Co. taps Amazon veteran as new digital chief
The former head of Amazon's Key service will lead the brand's omnichannel and online operations after years of rapid growth and accumulated losses.
By Ben Unglesbee • Sept. 16, 2021 -
Courtesy of Hyundai Motor Company
Just 38% of consumers familiar with 'metaverse' despite growing tech dependence, report finds
Marketers still need to familiarize themselves with the concept, as two-thirds of people now prefer to engage with brands digitally.
By Peter Adams • Sept. 16, 2021 -
Courtesy of PepsiCo
Pepsi breaks down recycling 101 with NFL stars amid sustainable transformation
A "Trash Talk" platform featuring player-led PSAs and an interactive game is part of a new initiative that spans the PepsiCo portfolio.
By Peter Adams • Sept. 15, 2021 -
Courtesy of State Farm
State Farm's mascot debuts as first branded character in NBA 2K22
Along with a Twitch livestream, the integration includes a digital storefront where players can buy in-game apparel inspired by Jake from State Farm.
By Chris Kelly • Sept. 15, 2021 -
Deep Dive
As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism
Even as concerns persist around the delta variant, brands feel more confident about their strategies, including the return of experiential tactics and expansion into sports betting.
By Peter Adams • Sept. 15, 2021 -
Megan Poinski/Marketing Dive
Brand loyalty is eroding under supply chain and price pressures, survey finds
More than eight in 10 consumers bought a different brand from the one they normally purchase in the past three months.
By Jessi Devenyns • Sept. 14, 2021 -
Retrieved from Apple on September 09, 2021
'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches
Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging.
By Maria Monteros • Sept. 14, 2021 -
Courtesy of Stacy's Pita Chips
Stacy's taps Reese Witherspoon's Hello Sunshine to share stories of female founders
The Frito-Lay brand is enlisting the buzzy media company to amplify winners of a Rise Project that provides grants and mentorship opportunities.
By Peter Adams • Sept. 14, 2021 -
Courtesy of Olay
Olay takes on computer algorithms to fight biased beauty standards
Along with a new ad and national print effort, the P&G brand is teaming with Black Girls Code to send at least 1,000 girls of color to coding camp.
By Asa Hiken • Sept. 14, 2021
Previous
