Brand Strategy: Page 90

  • Taco Bell began testing a Taco Lover's Pass in Tuscon, Arizona, in September 2021.
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    Permission granted by Taco Bell
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    Taco Bell tests Taco Lover's Pass 1 year after rewards program launch

    After buying the 30-day pass through its app, guests at select locations can redeem one taco a day, a move that could drive repeat visits.

    By Julie Littman • Sept. 13, 2021
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    Pexel.com/Pixabay

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    Sponsored by imre

    E-commerce everywhere: How to find a winning strategy for the new consumer experience

    Instead of jumping on every new commerce-enabled digital feature, brands would be well served to slow down and identify where best they can activate to drive the most value.

    By Matthew Lang, Strategy Director • Sept. 13, 2021
  • A data center server room. Explore the Trendline➔
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
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    Courtesy of Burger King
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    Burger King introduces Keep It Real Meals after banning 120 artificial ingredients

    Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas.

    By • Sept. 9, 2021
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    Courtesy of PepsiCo
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    Pepsi blends NFL, New York Fashion Week kickoffs in capsule collection

    Fans can score luxury lounge apparel by designer Dapper Dan as part of the soda brand's "Made for Football Watching" campaign.

    By • Sept. 9, 2021
  • A diverse group of four people, wearing boots and khakis, sits on vintage suitcases in the desert.
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    Courtesy of Banana Republic
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    Banana Republic goes back to its roots with new brand identity

    A historical underperformer at parent company Gap, the brand is realigning around more casual offerings that speak to its origins.

    By Tatiana Walk-Morris • Sept. 8, 2021
  • Snickers Rookie Mistake ad retrieved from Twitter on Sept. 8 2021
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    Retrieved from Snickers on September 08, 2021
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    Snickers wants NFL fans to get candid for campaign celebrating 'rookie mistakes'

    Photos, videos and written accounts of past errors will serve as a way for the Mars Wrigley brand to engage people throughout the regular season.

    By • Sept. 8, 2021
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    Joe Raedle via Getty Images
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    Anheuser-Busch taps new CMO, adds marketing role in C-suite shuffle

    The shakeup sees the brewing company making significant moves toward advancing its consumer-first media strategy.

    By Asa Hiken • Sept. 8, 2021
  • Two blue bags with groceries on a doorstep.
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    Courtesy of Walmart corporate blog
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    Walmart teams with Meredith to help drive grocery push

    The cross-platform partnership features AI-powered meal planning, shoppable recipes, visual search, chatbots and more to help people plan and make meals.

    By Catherine Douglas Moran • Sept. 8, 2021
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    Kroger
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    What do Macy's and the Toys R Us brand have to offer each other?

    The retailers are teaming up for a shop-in-shop rollout, but branding alone won't make their partnership work.

    By Ben Unglesbee • Sept. 7, 2021
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    Source: Bigstock (https://www.bigstockphoto.com/)
    Copyright: nd3000
    More info: webpage

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    Sponsored by UserTesting

    Hey marketing execs: People are human, not data points

    Has it all gone too far? Are we losing the human connection? Consumers and brands are still figuring it all out, but when it comes to how businesses approach their relationships with customers, Houston, we have a problem. 

    By Andy MacMillan, CEO of UserTesting • Sept. 7, 2021
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    Unsplash - Hanson

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    Sponsored by Inmar, Inc.

    The impact of in-store signage on consumer purchase decisions

    As in-store foot traffic increases, marketers need to reach audiences based on store behaviors. Here are three shopping behaviors to consider when creating your in-store marketing strategy.

    Sept. 7, 2021
  • People of color work together in an office
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    Photo by Fauxels (Studio) from Pexels

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    Opinion

    Three ways to create DE&I initiatives that actually work

    Creating real change requires brands to focus inward instead of concentrating efforts on external messaging and branding, writes Full Circle Insights CEO Bonnie Crater.

    By Bonnie Crater • Sept. 6, 2021
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    Retrieved from Denny's on September 03, 2021
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    Denny's celebrates college football offensive linemen with All-Pancaker Team

    The restaurant chain signed Name, Image and Likeness deals with four players known for making pancake blocks on the field.

    By • Sept. 3, 2021
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    Courtesy of Hyundai Motor Company
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    Hyundai, Vans design Roblox experiences to connect through the metaverse

    The "Hyundai Mobility Adventure" is the first such activation from a global automaker and serves to familiarize players with forward-looking products.

    By • Sept. 2, 2021
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    Courtesy of Buffalo Wild Wings
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    Buffalo Wild Wings gauges crowd noise with AI for sports bar competitions

    This is the first time IBM Watson has been used as part of head-to-head challenges between two different locations.

    By • Sept. 2, 2021
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    Courtesy of Chipotle
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    Chipotle gamifies loyalty program with extra perks

    The chain's new Extras feature allows members to access additional points and receive free items faster, personalized challenges and achievement badges.

    By Emma Liem Beckett • Sept. 1, 2021
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    Courtesy of General Mills
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    Lucky Charms drops album as General Mills embraces digital channels

    Available on music streaming platforms, "Magically Delicious" features eight songs in different genres dedicated to the cereal's marshmallow charms.

    By • Sept. 1, 2021
  • Skittles factory shared by Mars to Marketing Dive for ACE tool story on Aug. 31, 2021
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    Permission granted by Mars, Incorporated
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    How Mars measures the emotional impact of video ads using AI tech

    A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether a campaign is resonating or needs to be tweaked.

    By • Sept. 1, 2021
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    Courtesy of Bed Bath & Beyond
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    Bed Bath & Beyond brand chief departs after little over a year

    Chief Digital Officer Rafeh Masood on Monday took over Cindy Davis' duties on an interim basis, amid the retailer's private label push.

    By Daphne Howland • Aug. 31, 2021
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    Courtesy of Ferrara
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    Nerds packaging unlocks candy-themed Dungeons & Dragons adventure

    A partnership with the role-playing tabletop game, which saw its best sales ever in 2020, looks to provide a family friendly story focused on teamwork.

    By • Aug. 31, 2021
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    Courtesy of Tide
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    Tide extends #TurnToCold campaign with NFL partnership

    The P&G brand's latest environmental push features a talking washing machine and TV spots with Atlanta Falcons quarterback Matt Ryan.

    By • Aug. 31, 2021
  • Natty Light, vodka
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    Courtesy of AB InBev
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    AB InBev's Natural Light enters vodka category

    The brand has recently expanded into other segments, including hard seltzers and frozen flavored icicles, in a bid to capture more young drinkers.

    By Christopher Doering • Aug. 30, 2021
  • Slinky looks for new jungle for 75th anniversary
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    Courtesy of Just Play
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    Slinky makes social media debut with search for new jingle

    The effort from the 75-year-old toy brand focuses on TikTok and Instagram and directs fans to SoundCloud where they can create their own take on the tune.

    By • Aug. 30, 2021
  • FanDuel's first national campaign
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    Courtesy of FanDuel
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    FanDuel bets on mainstream audiences with first national campaign

    A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more."

    By Asa Hiken • Aug. 30, 2021
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    Courtesy of Sweetgreen
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    Sweetgreen celebrates Naomi Osaka partnership with US Open campaign

    The fast-casual salad chain brings an out-of-home campaign to New York City, where it will also be giving away merchandise signed by the tennis star.

    By • Aug. 30, 2021