Neiman Marcus reintroduces itself post-bankruptcy with fall push

Along with print, digital, native content and social elements, the campaign features the return of "The Book," available last year only in digital form.

By Daphne Howland • Aug. 9, 2021

Taco Bell taps Cashmere as first culture agency of record

The appointment comes as social and technological changes, plus younger consumers' growing impact on culture, have made fluency in "social nuance" a must-have for brands.

By Chris Kelly • Aug. 9, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Coca-Cola asks if new Zero Sugar is 'Best Coke Ever?' in multichannel push

Timed to the refreshed product's U.S. launch, the effort includes Snapchat filters, an AR lens and sampling fridges that can be unlocked via QR code.

By Chris Kelly • Aug. 9, 2021

Don't mistake your digital transformation with your customer experience

Many organizations seem to think that if they invest enough in their digital transformations–customer loyalty and dollars will follow. But this approach misses a key point: Digital transformations shouldn't be just about the digital.

By Janelle Estes • Aug. 9, 2021

Tide confronts homelessness with free laundry room, docuseries on IMDb TV

As part of P&G's purpose-driven efforts, the detergent brand is expanding its Loads of Hope program to help people experiencing homelessness.

By Chris Kelly • Aug. 6, 2021

IHOP explores virtual brands, new loyalty program

A delivery-only model could leverage the breakfast chain's current infrastructure, which includes two full kitchens in about 70% of its restaurants.

By Alicia Kelso • Aug. 6, 2021

Marketers remain committed to NFTs through buzzy tech's booms and busts

Burgeoning interest in the "metaverse" is the latest boost to the role of NFTs in marketing as brands like Coca-Cola and Campbell's soup jump on the trend.

Aug. 5, 2021

KFC lets guests 'chick-in' to themed London hotel

Crafted with agency Freuds, the House of Harland provides a staycation option for U.K. consumers unable to travel abroad due to the pandemic.

By Chris Kelly • Aug. 5, 2021

McDonald's links with esports giant FaZe Clan to spotlight diversity in gaming

Billed as "one of gaming's biggest QSR partnerships to date," the tie-up includes content focused on how the sport is evolving to be more inclusive.

By Peter Adams • Aug. 5, 2021

Instacart hires ex-Facebook ad chief as new president

Carolyn Everson brings extensive experience with building advertising relationships as the e-commerce platform ramps up its digital ads division.

By Catherine Douglas Moran • Aug. 4, 2021

Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment

As part of the collaboration, the automaker will put on a livestreaming fashion show hosted by Billy Porter, who plays the Fabulous Godmother in the film.

By Peter Adams • Aug. 4, 2021

Why Molson Coors is betting on special occasions as drinking habits evolve

After cutting 11 brands from its economy portfolio, the beverage giant is focusing its marketing on relevant moments to drive its more premium products.

By Asa Hiken • Aug. 4, 2021

Why Jack in the Box hosted a Comic-Con afterparty on Discord

As part of the activation, an NFT auction gave the fast-food chain an opportunity to enter a new digital space and extend the value of existing products, said CMO Ryan Ostrom.

By Chris Kelly • Aug. 3, 2021

When brands should skip the NFT trend

Although the tech is new and barriers to entry are high, brands that overcome these hurdles can capture consumer attention, writes MullenLowe Group's Rachel Kronberg.

By Rachel Kronberg • Aug. 3, 2021

Amid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand

Where people are buying is changing dramatically, extending well beyond the usual suspects such as Amazon to social media platforms that are expanding their commerce capabilities.

By Peter Adams • Aug. 2, 2021

Molson Coors to sunset 11 economy brands

CEO Gavin Hattersley said the company plans to invest more into its global hard seltzer portfolio and streamline a smaller portfolio of legacy brands.

By Megan Poinski • Aug. 2, 2021

Campaign Trail: GapKids meets anticipated back-to-school season with ad on individualism

Spotlighting a Tennessee class and its teacher who went viral for his personalized handshakes, the spot builds on the company's philosophy of "modern American optimism."

By Natalie Black (Koltun) • July 30, 2021

Pepsi activates experiential dance pods at Hersheypark

Created with design agency Jam3, the 2,500-square-foot space is stationed within the park and links several pre-pandemic tactics while expanding the soda brand's musical ties.

By Asa Hiken • July 30, 2021

Corona teams with Duolingo to teach Spanish pronunciation of 'limonada'

Made in collaboration with MullenLowe, the tie-up also featured a voice-activated vending machine that asked fans to order a hard seltzer in Spanish.

By Asa Hiken • July 29, 2021

Coca-Cola auctions its first NFTs as interest in metaverse grows

The four-piece collection includes a jacket that can be "worn" in the 3D virtual reality platform Decentraland.

By Chris Kelly • July 29, 2021

Athleta launches digital wellness platform 'AthletaWell'

Gap Inc.'s activewear retailer partnered with at-home workout company Obé Fitness as part of its transformation into a lifestyle brand.

By Daphne Howland • July 28, 2021

Campbell's commemorates updated soup can labels with NFT collection

Proceeds will benefit Feeding America, and the brand will work with Ntwrk and Aerial to offset the carbon footprint of the NFT.

By Chris Kelly • July 28, 2021

Pizza Hut spins brand elements into 'Tastewear' capsule collection

In its latest "Newstalgia" activation, the restaurant chain is making clothes that appeared in TV spots available for fans.

By Chris Kelly • July 27, 2021

Unusual Olympics put digital, mobile marketing tactics to the test

Dwindling viewer interest and the absence of live spectators this year mean brands must get more innovative to stand out.

By Asa Hiken • July 27, 2021

Popeyes calls truce to chicken sandwich wars with nugget launch campaign

After instigating a frenzy with its chicken sandwich launch, the chain will donate 1 million nuggets — including those from rivals — to promote its new offering.

By Chris Kelly • July 27, 2021