Brand Strategy: Page 91
-
McDonald's creates team to elevate diner experiences
The effort will combine data analytics, digital customer engagement, global marketing and restaurant development and solutions to improve engagement both on-premise and digitally.
By Emma Liem Beckett • July 26, 2021 -
Courtesy of Frito-Lay North America
Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration
An e-commerce experience asked fans to post photos of their fingers covered in Cheeto dust, or "Cheetle," to access a limited leisurewear collection.
By Peter Adams • July 26, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Truly Hard Seltzer
Boston Beer overestimated demand for hard seltzer as once-hot category shows signs of slowing
CEO Dave Burwick told analysts there are too many similar brands and not enough shelf space, leading to the prediction that some will be discontinued.
By Christopher Doering • July 26, 2021 -
Milkos. Retrieved from Bigstock.
Sponsored by UserTestingHow to win over consumers in today's digital economy
Four steps for businesses to thrive in the new app-driven digital world
By Andy MacMillan, CEO, UserTesting • July 26, 2021 -
Permission granted by Zappar
Sponsored by ZapparGood things come to those who wait in augmented reality
In five years time, there will be no such thing as 'unconnected packaging' - find out why.
July 26, 2021 -
Daphne Howland/Marketing Dive
Gap Inc. further streamlines loyalty across brands
The tiered revamp merges cardholders with non-cardholders, makes free shipping fairly easy and includes opportunities to donate to charity.
By Daphne Howland • July 23, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle, Ally jump in as Twitch expands sponsorship opportunities
Twitch continues to mature as a marketing platform, with partnerships showing how ongoing campaigns can spur deeper engagement than one-off efforts.
By Robert Williams • July 22, 2021 -
Courtesy of Coca-Cola
Coca-Cola spurs 42% revenue growth after returning to pre-pandemic marketing spend
Executives attributed the focus on marketing innovation, effectiveness and efficiency to helping deliver revenue that surpassed Q2 2019 levels.
By Chris Kelly • July 22, 2021 -
Retrieved from Chipotle/PR Newswire on March 09, 2021
Chipotle's digital sales rose 10.5% during Q2
The chain's digital presence will likely remain strong as it experiments with online-only product launches and grows its already robust loyalty program.
By Alicia Kelso , Julie Littman • July 21, 2021 -
4 trends impacting retail marketing strategies
Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise.
By Caroline Jansen • July 21, 2021 -
Ben & Jerry's butts heads with Unilever over brand's presence in Israel
The clash speaks to the potential limits of marketing consumer brands around divisive social causes, particularly at a time when such issues are in the international spotlight.
By Peter Adams • July 20, 2021 -
Courtesy of Domino's Pizza
NFTs remain technology in search of clear brand strategy. Can agencies bridge the gap?
Bespoke new services from shops like Vaynermedia represent big rolls of the dice on a space that's already seeing some of its initial media fervor cool.
By Peter Adams • July 19, 2021 -
Courtesy of Vimeo
TikTok integrates Vimeo's video-creation tools to attract more small business marketers
Courting small- and medium-sized businesses by making it easier to produce high-quality videos is another sign of the app's maturity.
By Peter Adams • July 19, 2021 -
Courtesy of I Can't Believe It's Not Butter!
ColumnCampaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad
A spot parodies luxury fragrance ads in a social-first effort that plays up the brand's unique spritz packaging and marks a return to its comedic roots.
By Natalie Black (Koltun) • July 16, 2021 -
Courtesy of Absolut
Absolut helps drinkers express social boundaries with cheeky merch
The #MixResponsibly campaign hinges on research that found 56% of U.S. adults have not expressed to friends their social distance expectations.
By Asa Hiken • July 16, 2021 -
Stock Photo via Getty Images
Data privacy evolved at a dizzying pace in H1, with more still to come
Google delayed the death of third-party cookies, but brands, agencies and other partners can't be complacent in finding long-term alternatives and working toward a privacy-friendly future.
By Chris Kelly • July 13, 2021 -
Courtesy of Mtn Dew
Deep Dive9 campaigns that showed marketers staying nimble despite haze of H1 2021
As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs.
By Peter Adams , Asa Hiken • July 13, 2021 -
Julia Himmel/Marketing Dive
Marketing in a recovery: H1 2021 by the numbers
With data, privacy and shifting consumer preferences top of mind during the first six months of the year, U.S. digital ad spending is on pace to grow at its fastest rate since 2018.
By Natalie Black (Koltun) • July 13, 2021 -
Retrieved from Asics on July 12, 2021
Asics invests proceeds from NFT shoe drop back into digital arts community
The activewear company is encouraging creators in its Digital Goods Artist-In-Residence Program to make new work inspired by the brand's philosophy.
By Peter Adams • July 13, 2021 -
Courtesy of Estrella Jalisco
Estrella Jalisco celebrates micheladas with first-to-market Tastemade partnership
With its new Classic Michelada, the AB InBev brand becomes the first CPG product to feature the Tastemade name in the U.S.
By Chris Kelly • July 12, 2021 -
Retrieved from Molson Coors.
Molson Coors ending production of Coors Seltzer, Brewbound reports
The discontinuation of the product allows the beverage giant to focus its efforts in the category on more promising brands such as Topo Chico Hard Seltzer and Vizzy.
By Christopher Doering • July 9, 2021 -
Courtesy of Gap Inc.
Is Yeezy Gap a billion-dollar brand?
The retailer that once defined American casual fashion is trying to regain attention by collaborating with one of the world's most idiosyncratic artists.
By Daphne Howland • July 8, 2021 -
Courtesy of Cutwater Spirits
Deep DiveAs canned cocktails boom, marketers eyeing longevity face new challenges
The explosive category is nearing an inflection point that will force marketers to focus on deepening brand identity and targeting millennial drinkers.
By Asa Hiken • July 7, 2021 -
Retrieved from What's Cooking? on July 06, 2021
Kraft Heinz partners with 'Top Chef' alum to launch food-focused platform
As part of the CPG giant's digital push, What's Cooking will first showcase content from Chef Edward Lee before adding other food creators.
By Chris Kelly • July 7, 2021 -
Courtesy of Kraft Heinz
Heinz calls on hot dog and bun companies to sell equal packs
After its petition received more than 28,000 signatures and was featured on "The Late Show," Oscar Mayer announced plans to release a two-bun pack.
By Chris Kelly • Updated July 16, 2021
Previous
