Brand Strategy: Page 91
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Sponsored by Inmar IntelligenceThe pandemic isn't slowing down back-to-school spending
This year, back-to-school spending is expected to grow 16% year-over-year up to $32.5 billion dollars.
Aug. 30, 2021 -
Daphne Howland/Marketing Dive
Gap keeps mum about its Yeezy collection as Old Navy, Athleta dominate Q2
CEO Sonia Syngal said stepped-up marketing investments, improved brand management and technology enhancements are paying off.
By Daphne Howland • Aug. 27, 2021 -
Explore the Trendline➔
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TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Courtesy of Michelob Ultra
Michelob Ultra supports gender equality in sports with $100M pledge
The initiative and a new ad seek to help female athletes achieve the same level of coverage in media as part of the push for equal pay.
By Chris Kelly • Aug. 27, 2021 -
Courtesy of McDonald's
How McDonald's boosts mobile growth with Famous Orders platform
The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.
By Robert Williams • Aug. 26, 2021 -
Courtesy of Sephora
Sephora plans first campaign highlighting Black-owned brands
In its journey toward supporting BIPOC customers, the beauty retailer is also revamping its ColorIQ foundation matching technology.
By Cara Salpini • Aug. 26, 2021 -
Courtesy of Walmart
Walmart unveils cross-channel ad exchange built on first-party shopper data
Rolling out ahead of the holidays and leveraging The Trade Desk's expertise, the DSP serves as a major test of whether the retailer can scale in ad tech.
By Peter Adams • Aug. 25, 2021 -
Courtesy of Coca-Cola
Coca-Cola serves free Lime rides to encourage recycling plastic bottles
A new partnership expands the beverage giant's World Without Waste initiative to recycle 100% of its packaging by 2030.
By Asa Hiken • Aug. 25, 2021 -
Courtesy of Starbucks/Potbelly/McDonald's
How QSR loyalty programs stack up in 2021
Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against rivals' long-standing programs.
By Julie Littman • Aug. 24, 2021 -
Accenture Interactive names Droga CEO at inflection point for marrying creativity, tech
In the two years since Accenture acquired Droga5, agency rivals focused more on consultative services that have served them well during the pandemic.
By Peter Adams • Aug. 23, 2021 -
Courtesy of Taco Bell Corp.
Taco Bell names Lil Nas X 'chief impact officer' in latest pop culture activation
The partnership, which begins with a new breakfast campaign, comes weeks after the QSR announced Cashmere as its culture agency of record.
By Asa Hiken • Aug. 23, 2021 -
Courtesy of LG Electronics
Q&ALG finds new recipe for kitchen experiences with media channels like Twitch
Head of Marketing Peggy Ang explains how the brand is trying to "rewrite the playbook" on marketing home appliances and electronics.
By Asa Hiken • Aug. 23, 2021 -
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Sponsored by UserTestingWhy your customers' emotions, feelings and attitudes could be more valuable than your big data
According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one's customers is essential to building this connection.
By Paige Musto • Aug. 23, 2021 -
Courtesy of WWE
WWE expands digital footprint with John Cena-inspired NFT, Spotify partnership
Ahead of its "SummerSlam" pay-per-view event, the wrestling organization is leveraging Spotify's Clubhouse clone to offer live conversations.
By Asa Hiken • Aug. 19, 2021 -
Retrieved from Jack in the Box on August 03, 2021
How Discord aids brands' quest to engage fans around 'emergent culture'
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established a foothold on the group chat platform.
By Robert Williams • Aug. 19, 2021 -
Al Bello via Getty Images
Walmart nearly doubles ad sales after major investments in Connect platform
The retailer remains bullish on its ad business, even as e-commerce growth slowed compared to last year, when the pandemic shifted shopping online.
By Chris Kelly • Aug. 19, 2021 -
Courtesy of Keurig Dr Pepper
Keurig Dr Pepper launches Pepper Perks loyalty program
The soda giant is aiming to secure brand loyalty among its core consumers by rewarding them with a limited-edition chocolate flavor.
By Chris Casey • Aug. 18, 2021 -
Courtesy of Old Navy
Old Navy shifts to inclusive sizing in all stores and online
A new campaign developed with The Martin Agency features Aidy Bryant and includes a TV spot, OOH placements and content on TikTok and Instagram.
By Daphne Howland • Aug. 18, 2021 -
Monica Schipper/Getty Images Entertainment via Getty Images
MLB taps former Marriott exec as CMO to bolster digital efforts
Karin Timpone brings a background in digital marketing that could help the league explore areas like loyalty and blockchain.
By Asa Hiken • Aug. 18, 2021 -
Courtesy of Pepsi
Pepsi urges consumers to 'break up' with Coke Zero Sugar in latest challenger move
Responding to backlash to its rival's latest beverage reformulation, Pepsi is giving frustrated fans the chance to win free drinks via social media.
By Peter Adams • Aug. 18, 2021 -
Rich Polk for Getty Images Entertainment via Getty Images
45% of consumers say Subway should drop embattled Megan Rapinoe, survey finds
The U.S. soccer star, who appears in the chain's latest ad campaign, is facing backlash after kneeling at the Tokyo Olympics to protest racism.
By Chris Kelly • Aug. 18, 2021 -
Wingstop shakes up marketing structure as it eyes 100% digital transactions
Inspired by tech companies, the realignment comes as the wing chain places bigger bets on emerging formats like ghost kitchens.
By Peter Adams • Aug. 17, 2021 -
Courtesy of General Mills
General Mills serves up nostalgia with 'Monster Mash' remake, mockumentary
The marketer is utilizing a variety of tactics that could appeal to Gen X and millennial parents in order to launch a new seasonal cereal.
By Chris Kelly • Aug. 17, 2021 -
Retrieved from Pixabay on July 18, 2021
Zelle owner doubles down on marketing, targets older group
The digital payment network's owner is trying to break through post-COVID-19 competition for consumers' attention by demonstrating new use cases.
By Lynne Marek • Aug. 16, 2021 -
Permission granted by Taco Bell
Why winning brands like Taco Bell still look to agencies for help on culture
Mature companies face steeper challenges to growth and could need third-party expertise to connect with new audiences and pop on emerging platforms.
By Peter Adams • Aug. 16, 2021 -
Courtesy of Mars Food
Ben's Original spotlights diverse families in first campaign since rebrand
Doubling down on inclusion, the brand formerly known as Uncle Ben's gave each group the same rice to see the various dishes they would make.
By Peter Adams • Aug. 16, 2021
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