Brand Strategy: Page 92
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Permission granted by Jif
Jif bridges rap's different styles with 'epically absurd' ads featuring Ludacris
An original song and spots co-starring fellow rapper Gunna play off some fans' thinking that newer rappers sound like they have a mouthful of peanut butter.
By Peter Adams • Aug. 16, 2021 -
iStock / SolStock
Sponsored by UserTestingAn organization obsessed with customer empathy starts with these 5 steps
As the unprecedented availability of information shifts power from brands to buyers, we’ve entered a golden age of the customer. Across every industry, customer empathy is now the competitive differentiator.
By Andy MacMillan • Aug. 16, 2021 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Courtesy of PepsiCo Beverages North America
Pepsi's new docuseries spotlights Black cuisine in snackable episodes
The episodes are hosted by celebrity chef Marcus Samuelsson and build on the soft drink maker's "Dig In" initiative to support Black-owned restaurants.
By Asa Hiken • Aug. 13, 2021 -
Al Bello via Getty Images
Walmart hands US media duties to Publicis as it ramps up omnichannel focus
Estimated to be the top retail advertiser this year, the big-box store is looking to link ad planning and buying closer to creative with a longtime agency partner.
By Peter Adams • Aug. 13, 2021 -
Courtesy of Dropbox
ColumnCampaign Trail: Dropbox injects humanity into file storage with revamped brand platform
Along with a simplified visual identity, "For All Things Worth Saving" zeroes in on how Dropbox powers people's passion projects, creative ventures, work tasks and personal archives.
By Natalie Black (Koltun) • Aug. 13, 2021 -
Courtesy of Kellogg Company
Pop-Tarts pairs with Gen Z brand Lyrical Lemonade for back-to-school
A pop-up experience will help guests deck out backpacks and more as marketers try to stoke excitement for an uncertain return to classes.
By Peter Adams • Aug. 12, 2021 -
Courtesy of Nike
Nike doubles down on localization with Nike Rise concept
The concept store is part of the retailer's efforts to make its app significantly more useful to customers, thereby giving it more access to customer data.
By Cara Salpini • Aug. 11, 2021 -
Courtesy of Molson Coors
Miller Lite depicts reggaeton star J Balvin relaxing with 'Es José Time'
Developed with creative agency Alma, a partnership focused on what the global artist does in his downtime includes limited-edition cans and bodega takeovers.
By Peter Adams • Updated Aug. 11, 2021 -
Permission granted by Subway
Q&ASubway's CMO on why the brand's transformation is just beginning
Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes.
By Chris Kelly • Aug. 11, 2021 -
Courtesy of Kellogg Company
Cheez-It celebrates 100 years with DTC site offering fanny packs, exclusive snacks
The commerce play aims to help the Kellogg brand introduce new product concepts and receive customer feedback faster.
By Peter Adams • Aug. 10, 2021 -
Courtesy of PepsiCo
PepsiCo and Boston Beer partner to make Hard Mtn Dew
The maker of Sam Adams will develop and produce the alcoholic beverage while the soda and snack giant plans to sell, deliver and merchandise it.
By Christopher Doering • Aug. 10, 2021 -
Courtesy of Reese's Puffs
Reese's Puffs turns cereal boxes into AR synthesizers
A collaboration with creative agency Anomaly, the effort follows previous music-related tie-ups with rappers Travis Scott and Lil Yachty.
By Chris Kelly • Aug. 10, 2021 -
Courtesy of Neiman Marcus
Neiman Marcus reintroduces itself post-bankruptcy with fall push
Along with print, digital, native content and social elements, the campaign features the return of "The Book," available last year only in digital form.
By Daphne Howland • Aug. 9, 2021 -
Courtesy of Taco Bell
Taco Bell taps Cashmere as first culture agency of record
The appointment comes as social and technological changes, plus younger consumers' growing impact on culture, have made fluency in "social nuance" a must-have for brands.
By Chris Kelly • Aug. 9, 2021 -
Courtesy of Coca-Cola
Coca-Cola asks if new Zero Sugar is 'Best Coke Ever?' in multichannel push
Timed to the refreshed product's U.S. launch, the effort includes Snapchat filters, an AR lens and sampling fridges that can be unlocked via QR code.
By Chris Kelly • Aug. 9, 2021 -
Milkos / Bigstock
Sponsored by UserTestingDon't mistake your digital transformation with your customer experience
Many organizations seem to think that if they invest enough in their digital transformations–customer loyalty and dollars will follow. But this approach misses a key point: Digital transformations shouldn't be just about the digital.
By Janelle Estes • Aug. 9, 2021 -
Courtesy of Procter & Gamble
Tide confronts homelessness with free laundry room, docuseries on IMDb TV
As part of P&G's purpose-driven efforts, the detergent brand is expanding its Loads of Hope program to help people experiencing homelessness.
By Chris Kelly • Aug. 6, 2021 -
Retrieved from IHOP on March 09, 2020
IHOP explores virtual brands, new loyalty program
A delivery-only model could leverage the breakfast chain's current infrastructure, which includes two full kitchens in about 70% of its restaurants.
By Alicia Kelso • Aug. 6, 2021 -
Dia Dipasupil / Staff via Getty Images
Marketers remain committed to NFTs through buzzy tech's booms and busts
Burgeoning interest in the "metaverse" is the latest boost to the role of NFTs in marketing as brands like Coca-Cola and Campbell's soup jump on the trend.
Aug. 5, 2021 -
Courtesy of Hotels.com
KFC lets guests 'chick-in' to themed London hotel
Crafted with agency Freuds, the House of Harland provides a staycation option for U.K. consumers unable to travel abroad due to the pandemic.
By Chris Kelly • Aug. 5, 2021 -
Retrieved from FaZe Clan on August 04, 2021
McDonald's links with esports giant FaZe Clan to spotlight diversity in gaming
Billed as "one of gaming's biggest QSR partnerships to date," the tie-up includes content focused on how the sport is evolving to be more inclusive.
By Peter Adams • Aug. 5, 2021 -
Permission granted by Instacart
Instacart hires ex-Facebook ad chief as new president
Carolyn Everson brings extensive experience with building advertising relationships as the e-commerce platform ramps up its digital ads division.
By Catherine Douglas Moran • Aug. 4, 2021 -
Courtesy of Mercedes-Benz USA
Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment
As part of the collaboration, the automaker will put on a livestreaming fashion show hosted by Billy Porter, who plays the Fabulous Godmother in the film.
By Peter Adams • Aug. 4, 2021 -
Courtesy of Blue Moon LightSky
Why Molson Coors is betting on special occasions as drinking habits evolve
After cutting 11 brands from its economy portfolio, the beverage giant is focusing its marketing on relevant moments to drive its more premium products.
By Asa Hiken • Aug. 4, 2021 -
Retrieved from Jack in the Box on August 03, 2021
Why Jack in the Box hosted a Comic-Con afterparty on Discord
As part of the activation, an NFT auction gave the fast-food chain an opportunity to enter a new digital space and extend the value of existing products, said CMO Ryan Ostrom.
By Chris Kelly • Aug. 3, 2021
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