Brand Strategy: Page 93

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    Courtesy of Sour Patch Kids
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    Sour Patch Kids taps Twitch streamers for flavor competition

    Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.

    By • June 13, 2022
  • Mother and three kids hiking in forest. Family is walking on a dirt path in the forest.
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    Getty Images
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    Sponsored by Niantic

    As consumers head back outdoors, brands embrace AR and immersive experiences

    A trend is emerging among consumers: a renewed appreciation for being outside.

    June 13, 2022
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Bourbon planters
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    Courtesy of Diageo
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    Diageo's Bulleit plants environmental change at Tribeca Festival

    Hand-painted bourbon barrel planters, along with a limited-run vinyl of music performances, will be available for sale after the festival.

    By • June 10, 2022
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    Courtesy of Timberland
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    Timberland brings boot innovation to the metaverse with Fortnite island

    The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.”

    By • June 10, 2022
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    Courtesy of Twitter
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    Twitter tests product drop alerts with Home Depot, Dior and others

    The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push. 

    By • June 9, 2022
  • A Budweiser Pass NFT
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    Courtesy of Anheuser-Busch InBev
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    Budweiser, Zed Run race into new partnership with Clydesdale NFTs

    The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments. 

    By • June 9, 2022
  • Forever 21 x Barbie launches in-store, online and in the metaverse.
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    Courtesy of Forever 21
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    Forever 21, Barbie launch summer collection available in the metaverse

    The limited-edition Barbie Summer 2022 Collection will be available online, in stores and at the Forever 21 Shop City on Roblox.

    By Tatiana Walk-Morris • June 9, 2022
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    Courtesy of Catalina
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    Catalina, Volta energize DOOH partnership around EV charging stations

    Leveraging Catalina’s measurement capabilities, a campaign with Dole Fresh Foods delivered an 8% sales lift and an 8.5% increase in category share.

    By • June 8, 2022
  • Dollar General truck from private fleet
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    Permission granted by Dollar General
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    Dollar General upgrades retail media network, emphasizing rural customers

    The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.

    By • June 8, 2022
  • Still from Bubly's short film Coming Home
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    Courtesy of PepsiCo
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    PepsiCo's Bubly illustrates importance of LGBTQ chosen families for Pride

    A video short calls attention to how safe spaces form bonds in the community, while the brand is issuing financial grants to struggling venues.

    By • June 7, 2022
  • McDonald's works to diversify marketing pipeline with non-profit partnership
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    Courtesy of McDonald's
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    McDonald's hosts marketing boot camp with nonprofit to diversify talent pipeline

    Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group.

    By • June 7, 2022
  • Wonderful Pistachios with Marvel's Groot
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    Courtesy of Wonderful Pistachios
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    Wonderful Pistachios deploys baby Groot for plant-based protein push

    A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.

    By • June 6, 2022
  • Absolute Born to Mix OOH collage
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    Courtesy of Absolut
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    Column

    Absolut mixes cocktail personalities in biggest campaign in over a decade

    Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment.

    By • June 6, 2022
  • Rockstar Energy and esports organization NRG have struck a new multiyear agreement
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    Retrieved from PepsiCo on June 02, 2022
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    Q&A

    PepsiCo's head of esports on leveling up an 'always-on' strategy

    A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity.

    By • June 6, 2022
  • Quontic Bank outpost Decentraland
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    Permission granted by Quontic Bank
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    Deep Dive

    Banks eye first-mover advantage to embracing the metaverse

    Banks are carving out their own spaces in the metaverse, a virtual world estimated to represent a $1 trillion market opportunity.

    By Anna Hrushka • June 3, 2022
  • Tampax and Always are teaming with Gen.G and Galorants to launch the Astral Clash tournament
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    Courtesy of Procter & Gamble
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    P&G's Always, Tampax sponsor esports tournament to break down gender barriers

    A new Astral Clash event is billed as one of the few pro opportunities for female-identifying players of the popular shooter game Valorant.

    By • June 3, 2022
  • Ja Morant and Lil Baby in a Beats by Dre spot
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    Courtesy of Beats by Dre
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    Column

    Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads

    Translation tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old Reebok spots masterminded by agency founder Steve Stoute.

    By • June 3, 2022
  • KitKat launches world’s first AI-powered staring contest
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    Courtesy of KitKat
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    KitKat challenges mobile users to AI-powered staring contest

    The game urges players to compete against other Instagram users and share their results using the #blinkchallenge hashtag.

    By • June 2, 2022
  • Tostitos No Mo FOMO kit
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    Courtesy of Tostitos
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    Tostitos teams with Dan Levy to help people avoid summer FOMO

    The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.

    By • June 2, 2022
  • Heineken's Closer bottle opener
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    Courtesy of Heineken
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    Heineken devises bottle opener that shuts down work apps

    A bid at addressing the pandemic's work-life imbalance, the functional gizmo complements a new brand platform tackling tired cliches.

    By • June 1, 2022
  • Prada NFT shirt capsule
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    Permission granted by Prada
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    Prada plans monthly product, NFT drops

    Along with launching a Discord server, the brand will host online events where shoppers can buy limited-edition items and receive accompanying NFTs.

    By Tatiana Walk-Morris • June 1, 2022
  • Sprite taps international musicians to support first-ever global brand platform
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    Courtesy of The Coca-Cola Company
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    Sprite taps international musicians for first global brand platform

    Rising artists will interpret music by James Blake in support of "Heat Happens," the first output from the bespoke team created by WPP for Coca-Cola.

    By • June 1, 2022
  • BLM, Black Lives Matter, I can't breathe, march
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    Retrieved from Ace Metrix on July 15, 2020
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    Opinion

    Why many brands failed on their antiracist promises — and it didn't matter

    Two years after George Floyd was murdered, the brands that have created new playbooks for building better antiracist businesses matter most.

    By Ryan Pintado-Vertner • June 1, 2022
  • NYX Professional Makeup celebrates Pride Month with parade in metaverse
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    Courtesy of NYX Professional Makeup
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    NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community

    A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles.

    By • May 31, 2022
  • Gucci opens persistent digital space on Roblox
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    Courtesy of Gucci
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    Gucci opens persistent digital space on Roblox

    With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

    By • May 31, 2022