Campaign Trail: Honey Bunches of Oats emphasizes self-care to fuel mornings

In the Post brand's first national effort in three years, "Make a Bunch Happen" includes happiness "hacks" on social and tie-ups with radio show hosts.

By Natalie Black (Koltun) • Oct. 22, 2021

How Mondelez deploys empathy to sidestep personalized marketing's 'creepy chasm'

At Advertising Week, Global Vice President of Consumer Experience Jon Halvorson emphasized that efficiency is driven by smarter creative and a simpler media plan.

By Peter Adams • Oct. 22, 2021

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

How Unilever and other marketers work to avoid greenwashing

The CPG giant's chief digital and marketing officer said a gap exists between consumer attitudes and actions around sustainability because of complexity.

By Chris Kelly • Oct. 21, 2021

Kroger's new private programmatic marketplace courts CPGs with 'pre-optimized audiences'

Cara Pratt, of Kroger Precision Marketing at 84.51°, tells Marketing Dive about why the platform enables brands to use their DSP of choice.

By Peter Adams • Oct. 21, 2021

NIL offers fertile ground for brands, but it needs 'turnkey' solutions to grow

Sports marketers at Advertising Week detailed how platforms, such as group licensing programs, could streamline how brands partner with college athletes.

By Asa Hiken • Oct. 21, 2021

How Mars approaches contextual advertising as a cookieless future looms

There is no one-size-fits-all solution for agencies looking across categories and brands, said the head of investment and activation at GroupM's Wavemaker.

By Chris Kelly • Oct. 20, 2021

For Jose Cuervo, marketing success means engaging consumers more directly

The marketer's strategy has shifted away from a heavy reliance on brand awareness, the CMO of parent Proximo Spirits said during Advertising Week.

By Asa Hiken • Oct. 20, 2021

P&G: Marketing efficiency breeds effectiveness, leading to more investment

As consumers seek out trusted brands, the CPG marketer's quarterly results show it reaping the benefits of investments in digital marketing, supply chain and data analysis.

By Chantal Tode • Oct. 20, 2021

Diageo's Pronghorn eyes cross-industry impact via a diversity 'blueprint'

The spirits marketer is angling for long-term impact by demonstrating how to best enact tangible change, according to executives at Advertising Week.

By Asa Hiken • Oct. 19, 2021

How product shortages and an extended shopping season are upending holiday marketing

Preparing contingencies for different holiday scenarios puts additional pressure on brands and agencies working to keep up amid their own staffing challenges.

By Natalie Black (Koltun) • Oct. 19, 2021

Cadillac's CMO on shifting brand strategy to address supply chain, cookie challenges

Melissa Grady said holiday ads would focus more on brand-building for the Lyriq, Cadillac's first EV, versus typical deals-oriented messaging.

By Peter Adams • Oct. 19, 2021

Stellantis taps Black-owned agency to shore up multicultural marketing

Detroit-based Ignition Media Group will serve as a "sounding board" on DEI efforts for the automaker behind brands including Chrysler, Dodge and Jeep.

By Chris Kelly • Oct. 18, 2021

Advertising Week reflects on adland's many changes during tumultuous period

Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time.

By Aaron Baar • Oct. 18, 2021

Campbell's brand modernization continues with musical QR codes on cans

Along with a partnership with Universal Music Group, the CPG brand will let customers submit cooking-inspired songs for a chance to win $20,000.

By Chris Kelly • Oct. 18, 2021

Under Armour names first chief consumer officer as marketing chief plans exit

Massimo Baratto will take over the functions of the CMO in the new position, overseeing global marketing, e-commerce and retail.

By Cara Salpini • Oct. 18, 2021

Tackling post-pandemic CX challenges with a focus on empathy

How leading customer experience (CX) teams are using empathy to mitigate post-pandemic challenges and meet the needs of customers.

By Janelle Estes • Oct. 18, 2021

Hollister unveils gamer apparel from new 'chief gaming scout'

Kyle "Bugha" Giersdorf, who has 4.8 million Twitch followers, will also help to lead the brand's gamer training program.

By Asa Hiken • Oct. 15, 2021

Crockpot fires up NFT to target next generation of at-home cooks

Moving its slow cooker from the cupboard to the blockchain, the brand wanted to avoid an overt nostalgia play as it celebrates 50 years.

By Peter Adams • Oct. 15, 2021

Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich

A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video.

By Peter Adams • Oct. 14, 2021

What's next for sustainability in marketing following a year of surprising resilience?

Corporate pledges are increasingly being complemented by more direct ad campaigns as companies like P&G and PepsiCo prioritize the issue.

By Peter Adams • Oct. 14, 2021

The North Face marks 55 years with crowdsourced archive of exploration

"It's More Than A Jacket" will include programs at the San Francisco Museum of Modern Art and leads the outdoor apparel brand's holiday efforts.

By Natalie Black (Koltun) • Oct. 13, 2021

Starbucks, Netflix partner on book club-inspired content series

Both brands are looking to engage people around the film and TV adaptations that have surged in popularity as viewing continues to shift to streaming.

By Chris Kelly • Oct. 13, 2021

Bacardi pairs purpose with NFTs to empower fan investment in music diversity

The rum brand tapped upstart marketplace Sturdy Exchange to help shine a light on the underrepresentation of female producers.

By Asa Hiken • Oct. 13, 2021

Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits

The push, which includes a pop-up and e-commerce site, recognizes that DIY costumes may be more common as retailers deal with supply chain shortages.

By Peter Adams • Oct. 12, 2021

Can QSRs meet marketing's new imperatives without alienating franchisees?

National brand building is often in conflict with the needs of local operators — a dichotomy that has only become more apparent in the past 18 months.

By Chris Kelly • Oct. 12, 2021