Campaign Trail

Campaign Trail is Marketing Dive's look at some of the best new creative efforts from the marketing world.

  • Coca-Cola's World Cup campaign
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    Courtesy of Coca-Cola
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    Campaign Trail: Coca-Cola rides a roller coaster of World Cup emotions

    Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” campaign.

    By • June 5, 2026
  • Mangaroo ad for Skittles Gummies
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    Courtesy of Skittles
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    Campaign Trail: Skittles stays surreal for ā€˜uncomfortably softā€™ gummies

    TBWA\Chiat\Day updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow” creative, choosing to shoot without CGI or AI.

    By • May 22, 2026
  • Tecate campaign still
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    Courtesy of Tecate
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    Campaign Trail: Tecate empowers repatriated Mexicans

    Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from purpose to action.

    By • May 8, 2026
  • Robert Pattinson appears in a 1664 campaign
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    Courtesy of 1664
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    Campaign Trail: 1664 taps multiple Robert Pattinsons to examine good taste

    The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question of Good Taste.”

    By • April 24, 2026
  • Megan Thee Stallion and Nickleback for Cheetos
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    Courtesy of PepsiCo
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    Campaign Trail: Cheetos soundtracks a heist with Megan Thee Stallion, Nickelback

    Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand and Gut Miami went big on the relaunch of Flamin’ Hot Dill Pickle snacks.

    By • April 10, 2026
  • Billie Lab campaign
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    Courtesy of Billie
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    Campaign Trail: Billie designed a surreal world with women in mind

    The Edgewell personal care brand’s in-house team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of shaving foam.

    By • March 27, 2026
  • Benjamin Moore
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    Courtesy of Benjamin Moore
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    Campaign Trail: Benjamin Moore paints a timeless picture of growing up

    The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

    By • March 13, 2026
  • Bosch robot
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    Courtesy of Bosch
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    Campaign Trail: Bosch builds cute robots to push windshield wiper innovation

    Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.

    By • Feb. 27, 2026
  • Emma Stone in a Squarespace ad
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    Courtesy of Squarespace
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    Campaign Trail: Squarespace turns domain names into a noir nightmare

    The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.

    By • Feb. 13, 2026
  • Dove and Bridgerton collaboration
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    Courtesy of Dove
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    Campaign Trail: Dove finds real beauty in ā€˜Bridgertonā€™

    The Unilever brand and agency Mythology used a masquerade ball in the style of the Netflix hit to boost long-running work around self-confidence.

    By • Jan. 30, 2026
  • Equinox ad
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    Courtesy of Equinox
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    Campaign Trail: Equinox uses AI to contrast fitness with digital fakery

    Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by the meteoric rise of AI.

    By • Jan. 16, 2026
  • Anya Taylor-Joy in a Tiffany ad
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    Courtesy of Tiffany & Co.
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    Campaign Trail: Tiffanyā€™s blue boxes become portals for the holidays

    Created by Anomaly, “Love is a Gift” stars Anya Taylor-Joy and builds on a 2024 holiday effort that generated 57 million organic views.

    By • Dec. 19, 2025
  • Iliza Shlesinger for Jeep Wagoneer
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    Courtesy of Jeep
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    Campaign Trail: Jeep pitches Grand Wagoneer as best car to have sex in

    Comedian Iliza Shlesinger takes brand marketing for a spin in a self-referential video by agency Highdive.

    By • Dec. 5, 2025
  • A Liquid Death ad in The Running Man
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    Retrieved from Liquid Death on November 13, 2025
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    Campaign Trail: Liquid Death lands a commercial inside ā€˜The Running Manā€™

    The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman Domingo’s character.

    By • Nov. 14, 2025
  • Hatch campaign still
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    Courtesy of Hatch
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    Campaign Trail: Hatch turns doomscrolling into horror film trailer

    The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around the dangers of in-bed phone use.

    By • Oct. 31, 2025
  • LeBron James for Hennessy
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    Courtesy of Hennessy
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    Campaign Trail: Hennessy stirs up social with LeBronā€™s latest decision

    Wieden + Kennedy Amsterdam remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking some eggs.”

    By • Oct. 17, 2025
  • A person holding a gift box and smiling
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    Getty Images

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    Sponsored by Rakuten Advertising

    Beyond Black Friday: Maximizing holiday performance through affiliate marketing

    Holiday 2025 has new rules. See what will really move the needle this peak season.

    By Rakuten Advertising • Oct. 6, 2025
  • Alan Ritchson in an ad for Dr. Squatch
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    Courtesy of Dr. Squatch
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    Campaign Trail: Dr. Squatch makes masculinity fun again in ā€˜Manlandiaā€™

    The Unilever-owned men’s grooming brand tapped hunky “Reacher” star Alan Ritchson to address male malaise.

    By • Oct. 3, 2025
  • Tom Holland in a Lego ad
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    Courtesy of Lego
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    Campaign Trail: Lego transforms Tom Holland to celebrate creativity

    The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.

    By • Sept. 19, 2025
  • An image from 8x8's AI-generated ad
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    Courtesy of 8x8
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    Campaign Trail: How a SaaS firm used AI to turn clients into ad stars

    Customer experience firm 8x8 transformed real-life clients into action heroes in ads created entirely with generative artificial intelligence tools.

    By • Sept. 5, 2025
  • Nike SB Nyjah 4 campaign
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    Courtesy of Nike SB
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    Campaign Trail: Nike shows the life of the mind with skater Nyjah Huston

    Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.

    By • Aug. 15, 2025
  • Miracle-Gro's Full Bush Summer campaign
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    Courtesy of Miracle-Gro
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    Campaign Trail: Miracle-Gro invites gardeners to have a ā€˜Full Bush Summerā€™

    Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin Agency.

    By • Aug. 1, 2025
  • Man holds Dude Wipes in a space-themed museum exhibit
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    Courtesy of Dude Wipes
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    Campaign Trail: Dude Wipes clears up the evolution of wiping

    CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads. 

    By • July 18, 2025
  • Neutrogena
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    Courtesy of Neutrogena
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    Campaign Trail: Neutrogenaā€™s ā€˜90s nostalgia pulls the rug on aging consumers

    The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than 4 billion posts,

    By • June 27, 2025
  • An Oura out-of-home ad in a subway
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    Courtesy of Oura
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    Campaign Trail: Oura asks consumers to give them the finger

    The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.

    By • June 13, 2025