Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle

Brands get it right with DIY tips and royally-themed products, but mostly miss the mark with viewing parties. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 18, 2018

Campaign Trail: SpikedSeltzer, JetBlue nurture niche audiences with food and drink

Flying NYC pizza to Los Angeles and serving alcoholic sparkling water to brides on the day of the British royal wedding could create loyal fans for the brands.

By Chantal Tode , Natalie Black (Koltun) • May 11, 2018

Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody

A social platform's apology tour manifests in syrupy marketing while two other brands shoot for humor, with mixed results, in this week's roundup.  

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 27, 2018

Campaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights

Quality truly runs the gamut this week with epically tone-deaf sleepwear, a meme-heavy ice cream campaign and a powerful push raising awareness about discrimination.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 20, 2018

Campaign Trail: Deadpool sells out; Nike holds sneaker therapy; Del Monte reaches millennials

 A flimsy movie tie-up, Boston Marathon marketing and smart use of Oracle data define this week's most notable efforts. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 13, 2018

Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body

Dual-purpose products make a splash with a drink that also predicts the future and apparel that's part educational toy. 

By Peter Adams , Chantal Tode • March 23, 2018

Campaign Trail: Who will score a digital marketing touchdown at Super Bowl LII?

With in-game, 30-second spots now costing an average of more than $5 million, brands are getting smarter with mobile, social and creative to wring the most bang out of their buck. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 1, 2018

Campaign Trail: Ikea's pee ad; Diet Coke courts millennials; Adidas's kicks access public transit

The Swedish retailer's pregnancy test stunt takes the ad world by storm, while new sneakers come embedded with an annual subway pass and a refreshed soda brand still feels flat. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Jan. 12, 2018

Campaign Trail: Brands say happy holidays with nostalgia, airline Santa and boozy caroling

Captain Morgan and EasyJet deploy costumed ambassadors to spread good cheer, while Toys R Us hearkens back to the golden days before its bankruptcy.  

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 21, 2017

Campaign Trail: How Yoplait boosts brand interest; Samsung's artsy feature film; Jim Beam opens voice-ready decanter

One brand's mission to defend moms delivers results, while two others take decidedly non-traditional approaches with an experimental movie and connected hardware.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 1, 2017

Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey

A poultry-themed Snapchat filter, stuffing-patterned pants and a celeb-centered giveaway provide a little warmth — and a side of laughs — for the Thanksgiving holiday.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 21, 2017

Campaign Trail: Grubhub's scrambled Snapchat game; will Casper's print mag be a sleeper hit?

Two digital disruptors this week lean into old-school cool, albeit in very different ways. 

By Peter Adams , Natalie Black (Koltun) • Nov. 10, 2017

Campaign Trail: Maroon 5 tunes in UGC; Febreze sniffs out Bad Moms; Ben & Jerry's tasty take on AR

The brands focus on audience participation by encouraging consumers to appear in a music video, be naughty during the holidays and catch virtual marshmallows.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 3, 2017

Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds

To get readers in the right mood for some Halloween fun, Marketing Dive rounds up a few of the best brand tricks and treats, including creepy clowns, Iron Maiden and a 4-D elevator ride.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 27, 2017

Campaign Trail: M&M's tells interactive ghost story; Snapchat brings Dancing Hot Dog to life; Bud Light parodies hipsters

The brands take messaging in new directions by telling a story over several weeks, bringing a digital character to life and using mockery.  

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 20, 2017

Campaign Trail: Gillette's 'Justice League' push; Pedigree adopts Facebook masks; Toyota zigs and zags

Brands featured this week use a variety of approaches to make a connection with specific demographic segments. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 13, 2017

Campaign Trail: The best — and geekiest — marketing plays from New York Comic-Con

A Fandom Food Truck caters to busy attendees' hunger pangs, while Campbell's Soup installs a Star Wars-inspired "canstallation" and PepsiCo promotes Xbox through AR.  

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 6, 2017

Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell

How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 22, 2017

Campaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food

On deck this week are two different approaches to finding a new voice and an addictive OOH push. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 15, 2017

Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'

Brands try to help stressed-out consumers relax with flashy food, campy spectacles and sensory support. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 11, 2017

Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video

Two brands with different approaches to video and another's well-timed social moment are under the microscope this week. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 4, 2017

Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock

One marketer misses the mark while dramatically different sentiments from two others hit the right chords. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • July 28, 2017