Campaign Trail: Page 9
Campaign Trail is Marketing Dive's look at some of the best new creative efforts from the marketing world.
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Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell
How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 22, 2017 -
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Campaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food
On deck this week are two different approaches to finding a new voice and an addictive OOH push.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 15, 2017 -
Column
Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'
Brands try to help stressed-out consumers relax with flashy food, campy spectacles and sensory support.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 11, 2017 -
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Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video
Two brands with different approaches to video and another's well-timed social moment are under the microscope this week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 4, 2017 -
Column
Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock
One marketer misses the mark while dramatically different sentiments from two others hit the right chords.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • July 28, 2017
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