Gartner: CMOs must shift strategies amid coronavirus threat

The uncertain and rapidly evolving situation brings greater risks, but also creates opportunities to build customer loyalty.

By Robert Williams • March 19, 2020

Starbucks names new CMO focused on bridging physical, digital experience

In his prior roles at the company, 18-year veteran Brady Brewer helped guide areas like delivery and mobile app offerings.

By Peter Adams • Feb. 14, 2020

Ex-Taco Bell brand chief Marisa Thalberg lands at Lowe's

In a statement, the retailer's CEO Marvin Ellison called out Thalberg's expertise in building "culturally resonant brands."

By Peter Adams • Jan. 8, 2020

Coke reinstates global CMO role in bid to unify marketing, operations

The role was scrapped just two years ago, with duties shifting to Chief Growth Officer Francisco Crespo, who will retire next year.

By Peter Adams • Dec. 16, 2019

CMOs are in a 'desperate fight for survival,' Forrester says

Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.

By Barry Levine • Oct. 29, 2019