CMO Corner: Page 16
Coverage of industry leaders from our journalists
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Christopher Doering/Marketing Dive
Coca-Cola kicks off massive agency review to 'fundamentally transform' its marketing
Promising a "complete redesign" of its agency models, the beverage giant is looking to optimize investments that totaled more than $4 billion in 2019.
By Chris Kelly • Dec. 10, 2020 -
Retrieved from Lowe's Newsroom on December 02, 2020
Q&ALowe's CMO on how a chaotic year strengthened the brand's purpose — and her resolve
The gauntlet of 2020 has only affirmed the executive's belief in the leadership role CMOs can play.
By Peter Adams • Updated Dec. 8, 2020 -
Courtesy of Bed Bath & Beyond
Q&ABed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive
Cindy Davis detailed how the retailer is transforming digital capabilities for customers seeking inspiration as the pandemic keeps them at home.
By Chris Kelly • Nov. 3, 2020 -
Daphne Howland/Marketing Dive
Levi's promotes CMO to brand president amid leadership shuffle
As the COVID-19 pandemic shifts spending online, the brand will focus on DTC and the digitization of its operations.
By Tatiana Walk-Morris • Oct. 29, 2020 -
Truist's new CMO looks to 'meet the moment where it is'
A big challenge is ensuring the bank's tone and narrative "fits where all of us are as a community," said Vinoo Vijay, who joined the bank last week.
By Anna Hrushka • Oct. 27, 2020 -
Forrester: CMOs will need to reinvent roles as pandemic's impact endures
Economic challenges going into 2021 will expose the deficiencies of some marketing technologies, systems and processes that were able to survive under stronger growth.
By Robert Williams • Oct. 19, 2020 -
CMOs must decipher pandemic-related consumer behavior changes, Dentsu survey finds
While more than half of chief marketers have been affected by the health crisis, there are stark differences between how prepared and unprepared executives are handling the challenges.
By Chris Kelly • Oct. 15, 2020 -
Facebook names new CMO as it looks to meld trust-building with tech focus
Hiring from within will do little to quell concerns that Facebook is growing resistant to outside influence at a time when public opinion of its brand is low.
By Peter Adams • Sept. 30, 2020 -
Pritchard: P&G is taking control in the media supply chain — and so can other marketers
During a speech this week, the chief brand officer shared his clearest vision yet of what a new media supply chain should look like and what steps are needed to get there.
By Aaron Baar • Sept. 25, 2020 -
Citi elevates brand officer to marketing chief as it looks to unify operations
Carla Hassan will oversee a new group streamlining Citi's marketing functions — a move that's grown increasingly common at large companies.
By Peter Adams • Sept. 10, 2020 -
Buffalo Wild Wings names Target brand manager as new marketing chief
Rita Patel steps into the role as the largest sports bar brand in the U.S. faces uncertainty around restaurant reopenings and the fall sports season.
By Peter Adams • Aug. 11, 2020 -
Courtesy of Fresh Del Monte Produce
Q&AHow Del Monte's Elana Gold handled being named CMO during the pandemic
The first CMO for Fresh Del Monte Produce explains how the role is evolving and details the brand's first campaign under her leadership.
By Chris Kelly • July 30, 2020 -
Courtesy of Krispy Kreme
Q&AKrispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic
Dave Skena detailed a national partnership and how the company's launch of delivery in February proved fortuitous.
By Chris Kelly • July 6, 2020 -
Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Fifty-nine percent of CMOs predict their marketing budgets will lift in 2021, an outlook Gartner warns may be too optimistic during the pandemic.
By Robert Williams • July 1, 2020 -
Netflix strengthens C-suite with Bozoma Saint John as new CMO
Saint John joins as the video streaming platform has gained viewers during the pandemic but expects an uncertain future.
By Dianna Christie • July 1, 2020 -
Burger King hires Ellie Doty as first-ever North American CMO
Formerly CMO of Chili's, her new job comes as the CMO role returns to prominence as brands look to navigate the next stage of the COVID-19 economy.
By Dianna Christie • June 29, 2020 -
Hilton CMO departs as hospitality giant cuts 22% of corporate workforce
Previously from Uber, Kellyn Smith Kenny is credited with helping grow Hilton's loyalty program to 100 million members.
By Peter Adams • June 18, 2020 -
Buffalo Wild Wings CMO who led creative revival departs after less than 2 years
Seth Freeman spearheaded innovative creative concepts, including rebranding Bone Thugs-N-Harmony, that supported a turnaround for the brand.
By Peter Adams • June 17, 2020 -
Pernod Ricard names Pam Forbus as CMO for North America
The appointment comes as Pernod has canceled some of its advertising spend during the last quarter to cut costs after the pandemic impacted sales.
By Robert Williams • June 16, 2020 -
McDonald's names global CMO after 11-month vacancy
Alistair Macrow, a 15-year veteran of the chain, will work to accelerate its pandemic recovery and build customer trust as dining areas begin to reopen.
By Dianna Christie • June 10, 2020 -
Forrester: CMOs must adjust as agencies shed more than 50K jobs
The cuts are expected over the next two years, sapping a source of expertise and accelerating trends like in-house agencies and gig economy options.
By Robert Williams • June 3, 2020 -
Courtesy of 1800Flowers
1-800-Flowers CMO on how to fertilize connections as consumer needs change
Bringing people together around flowers and digital content is a blooming opportunity, says the e-commerce retailer's Amit Shah.
By Dianna Christie • June 2, 2020 -
"Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
CMOs face pay cuts as economy slows during pandemic
Despite the challenging outlook, last year female CMOs out-earned their male counterparts as big advertisers expanded their diversity efforts.
By Robert Williams • June 1, 2020 -
CMOs became a more diverse group in 2019, study says
Gains made by women and minorities last year are noteworthy given the continued focus on the marketing industry's lack of diversity.
By Dianna Christie • May 28, 2020 -
Walmart taps Target exec for chief marketer
William White is stepping in as CMO to replace Barbara Messing, who resigned last August after less than a year in the role.
By Ben Unglesbee • April 23, 2020
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