CMOs see influence climb in crisis, but action is needed to preserve gains

The position has a branding problem of its own, as fewer than 20% of surveyed senior marketers aspire to take on the mantle, according to Clear research.

By Peter Adams • Feb. 16, 2021

CMO, heal thyself!

Chief marketers must standardize the role in order to align their skills with growth strategy and measure success, writes MMA Global CEO Greg Stuart.

By Greg Stuart • Jan. 26, 2021

P&G’s Pritchard shares playbook for managing ongoing disruption

Speaking at CES, the executive detailed how P&G is asserting greater control over its business, including a media planning strategy that is now handled 80% in-house.

By Peter Adams • Jan. 13, 2021

Checkers & Rally's CMO on 'crunching' 2020 and being nimble in the new year

QSR veteran Dwayne Chambers explained how an in-house marketing team and the restaurant's drive-thru concept helped the chain score a record year.

By Chris Kelly • Jan. 12, 2021

CVS Health names Michelle Peluso as first chief customer officer

An executive with a strong digital track record at IBM, Citigroup, Gilt Groupe and Travelocity, Peluso arrives during a period of transformation for the health services company.

By Robert Williams • Jan. 7, 2021

Coca-Cola kicks off massive agency review to 'fundamentally transform' its marketing

Promising a "complete redesign" of its agency models, the beverage giant is looking to optimize investments that totaled more than $4 billion in 2019.

By Chris Kelly • Dec. 10, 2020

Lowe's CMO on how a chaotic year strengthened the brand's purpose — and her resolve

The gauntlet of 2020 has only affirmed the executive's belief in the leadership role CMOs can play.

By Peter Adams • Updated Dec. 8, 2020

Bed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive

Cindy Davis detailed how the retailer is transforming digital capabilities for customers seeking inspiration as the pandemic keeps them at home.

By Chris Kelly • Nov. 3, 2020

Levi's promotes CMO to brand president amid leadership shuffle

As the COVID-19 pandemic shifts spending online, the brand will focus on DTC and the digitization of its operations. 

By Tatiana Walk-Morris • Oct. 29, 2020

Truist's new CMO looks to 'meet the moment where it is'

A big challenge is ensuring the bank's tone and narrative "fits where all of us are as a community," said Vinoo Vijay, who joined the bank last week.

By Anna Hrushka • Oct. 27, 2020

Forrester: CMOs will need to reinvent roles as pandemic's impact endures

Economic challenges going into 2021 will expose the deficiencies of some marketing technologies, systems and processes that were able to survive under stronger growth.

By Robert Williams • Oct. 19, 2020

CMOs must decipher pandemic-related consumer behavior changes, Dentsu survey finds

While more than half of chief marketers have been affected by the health crisis, there are stark differences between how prepared and unprepared executives are handling the challenges.

By Chris Kelly • Oct. 15, 2020

Facebook names new CMO as it looks to meld trust-building with tech focus

Hiring from within will do little to quell concerns that Facebook is growing resistant to outside influence at a time when public opinion of its brand is low.

By Peter Adams • Sept. 30, 2020

Pritchard: P&G is taking control in the media supply chain — and so can other marketers

During a speech this week, the chief brand officer shared his clearest vision yet of what a new media supply chain should look like and what steps are needed to get there.

By Aaron Baar • Sept. 25, 2020

Citi elevates brand officer to marketing chief as it looks to unify operations

Carla Hassan will oversee a new group streamlining Citi's marketing functions — a move that's grown increasingly common at large companies.

By Peter Adams • Sept. 10, 2020

Buffalo Wild Wings names Target brand manager as new marketing chief

Rita Patel steps into the role as the largest sports bar brand in the U.S. faces uncertainty around restaurant reopenings and the fall sports season.

By Peter Adams • Aug. 11, 2020

How Del Monte's Elana Gold handled being named CMO during the pandemic

The first CMO for Fresh Del Monte Produce explains how the role is evolving and details the brand's first campaign under her leadership.

By Chris Kelly • July 30, 2020

Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic

Dave Skena detailed a national partnership and how the company's launch of delivery in February proved fortuitous.

By Chris Kelly • July 6, 2020

Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts

Fifty-nine percent of CMOs predict their marketing budgets will lift in 2021, an outlook Gartner warns may be too optimistic during the pandemic.

By Robert Williams • July 1, 2020

Netflix strengthens C-suite with Bozoma Saint John as new CMO

Saint John joins as the video streaming platform has gained viewers during the pandemic but expects an uncertain future.

By Dianna Christie • July 1, 2020

Burger King hires Ellie Doty as first-ever North American CMO

Formerly CMO of Chili's, her new job comes as the CMO role returns to prominence as brands look to navigate the next stage of the COVID-19 economy.

By Dianna Christie • June 29, 2020

Hilton CMO departs as hospitality giant cuts 22% of corporate workforce

Previously from Uber, Kellyn Smith Kenny is credited with helping grow Hilton's loyalty program to 100 million members.

By Peter Adams • June 18, 2020

Buffalo Wild Wings CMO who led creative revival departs after less than 2 years

Seth Freeman spearheaded innovative creative concepts, including rebranding Bone Thugs-N-Harmony, that supported a turnaround for the brand.

By Peter Adams • June 17, 2020

Pernod Ricard names Pam Forbus as CMO for North America

The appointment comes as Pernod has canceled some of its advertising spend during the last quarter to cut costs after the pandemic impacted sales.

By Robert Williams • June 16, 2020

McDonald's names global CMO after 11-month vacancy

Alistair Macrow, a 15-year veteran of the chain, will work to accelerate its pandemic recovery and build customer trust as dining areas begin to reopen.

By Dianna Christie • June 10, 2020