General Mills CMO departs and company will not seek a replacement

Ivan Pollard recently told Marketing Dive that the pandemic has put marketing "more squarely back in the middle of a company's operations."

By Peter Adams • May 7, 2021

Almost half of CMOs are women, but role slips on other diversity fronts, study finds

Last year's incoming class of CMOs saw a "steep dropoff" in racial and ethnic diversity despite a deluge of brands pledging to improve hiring practices.

By Peter Adams • April 30, 2021

7-Eleven's CMO plans to meet evolving consumers by doubling marketing spend

Marissa Jarratt details a new campaign positioning the brand as an "ingenious accomplice" and how she's approaching digital and experiential channels.

By Chris Kelly • April 28, 2021

Vans names Dollar Shave Club veteran as CMO

Kristin Harrer's appointment comes as brands seek to engage consumers through digital and direct-to-consumer marketing channels.

By Robert Williams • April 22, 2021

KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs

The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month.

By Peter Adams • April 16, 2021

As CMO appointments rose in 2020, women lost ground, study says

Marketing leadership boasts greater gender diversity than other departments while facing a persistent succession crisis, with 84% of chief marketers being hired externally.

By Robert Williams • April 9, 2021

Pizza Hut CMO exits amid larger overhaul to marketing operations

George Felix has joined Tinder as chief marketing officer and said, "The possibilities for Tinder as a global brand are endless."

By Peter Adams • Updated April 13, 2021

Brand marketer Fernando Machado departs Burger King parent for Activision

Past campaigns at the restaurant group signal the marketing executive's connection with the growing gamer audience.

By Robert Williams • April 5, 2021

Tommy Hilfiger hires former Gap exec as CMO

Alegra O'Hare will be responsible for the brand's global marketing strategy, engaging with existing consumers and acquiring new ones.  

By Tatiana Walk-Morris • March 26, 2021

Ikea assembles chief creative officer role as marketing, product development needs converge

Agency vet Linus Karlsson steps into the newly created position as the home goods retailer tries to keep pace with fast-moving consumer trends.  

By Peter Adams • March 25, 2021

CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done differently

As the U.S. rounds a key milestone, industry leaders dish on switching up strategy during the crisis and getting sick of words like "unprecedented."

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 8, 2021

CMOs say companies are more prepared to pivot than before pandemic, study finds

Nearly half of CMOs think changing economic conditions will spur a positive impact on performance, while nearly two-thirds say it's unlikely they'll bring more agency work in-house in 2021.

By Chris Kelly • Feb. 24, 2021

General Mills CMO shares outlook on purpose, e-commerce and data as pandemic boosts sales

Speaking to Marketing Dive, Ivan Pollard said he believes agencies can't go back to the old AOR model and dished on how the company is working with partners like Walmart and Amazon.

By Peter Adams • Feb. 22, 2021

CMOs see influence climb in crisis, but action is needed to preserve gains

The position has a branding problem of its own, as fewer than 20% of surveyed senior marketers aspire to take on the mantle, according to Clear research.

By Peter Adams • Feb. 16, 2021

CMO, heal thyself!

Chief marketers must standardize the role in order to align their skills with growth strategy and measure success, writes MMA Global CEO Greg Stuart.

By Greg Stuart • Jan. 26, 2021

P&G’s Pritchard shares playbook for managing ongoing disruption

Speaking at CES, the executive detailed how P&G is asserting greater control over its business, including a media planning strategy that is now handled 80% in-house.

By Peter Adams • Jan. 13, 2021

Checkers & Rally's CMO on 'crunching' 2020 and being nimble in the new year

QSR veteran Dwayne Chambers explained how an in-house marketing team and the restaurant's drive-thru concept helped the chain score a record year.

By Chris Kelly • Jan. 12, 2021

CVS Health names Michelle Peluso as first chief customer officer

An executive with a strong digital track record at IBM, Citigroup, Gilt Groupe and Travelocity, Peluso arrives during a period of transformation for the health services company.

By Robert Williams • Jan. 7, 2021

Coca-Cola kicks off massive agency review to 'fundamentally transform' its marketing

Promising a "complete redesign" of its agency models, the beverage giant is looking to optimize investments that totaled more than $4 billion in 2019.

By Chris Kelly • Dec. 10, 2020

Lowe's CMO on how a chaotic year strengthened the brand's purpose — and her resolve

The gauntlet of 2020 has only affirmed the executive's belief in the leadership role CMOs can play.

By Peter Adams • Updated Dec. 8, 2020

Bed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive

Cindy Davis detailed how the retailer is transforming digital capabilities for customers seeking inspiration as the pandemic keeps them at home.

By Chris Kelly • Nov. 3, 2020

Levi's promotes CMO to brand president amid leadership shuffle

As the COVID-19 pandemic shifts spending online, the brand will focus on DTC and the digitization of its operations. 

By Tatiana Walk-Morris • Oct. 29, 2020

Truist's new CMO looks to 'meet the moment where it is'

A big challenge is ensuring the bank's tone and narrative "fits where all of us are as a community," said Vinoo Vijay, who joined the bank last week.

By Anna Hrushka • Oct. 27, 2020

Forrester: CMOs will need to reinvent roles as pandemic's impact endures

Economic challenges going into 2021 will expose the deficiencies of some marketing technologies, systems and processes that were able to survive under stronger growth.

By Robert Williams • Oct. 19, 2020

CMOs must decipher pandemic-related consumer behavior changes, Dentsu survey finds

While more than half of chief marketers have been affected by the health crisis, there are stark differences between how prepared and unprepared executives are handling the challenges.

By Chris Kelly • Oct. 15, 2020