CMO Corner: Page 13

Coverage of industry leaders from our journalists

  • 1-800-Flowers CMO on how to fertilize connections as consumer needs change
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    Courtesy of 1800Flowers
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    1-800-Flowers CMO on how to fertilize connections as consumer needs change

    Bringing people together around flowers and digital content is a blooming opportunity, says the e-commerce retailer's Amit Shah.

    By Dianna Christie • June 2, 2020
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    "Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
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    CMOs face pay cuts as economy slows during pandemic

    Despite the challenging outlook, last year female CMOs out-earned their male counterparts as big advertisers expanded their diversity efforts.

    By • June 1, 2020
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    CC0 Public Domain Free for commercial use. No attribution required. Pixabay
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    CMOs became a more diverse group in 2019, study says

    Gains made by women and minorities last year are noteworthy given the continued focus on the marketing industry's lack of diversity. 

    By Dianna Christie • May 28, 2020
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    Gunnar Rathbun/AP Images for Walmart
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    Walmart taps Target exec for chief marketer

    William White is stepping in as CMO to replace Barbara Messing, who resigned last August after less than a year in the role. 

    By Ben Unglesbee • April 23, 2020
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    Pexels
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    Gartner: CMOs must shift strategies amid coronavirus threat

    The uncertain and rapidly evolving situation brings greater risks, but also creates opportunities to build customer loyalty.

    By • March 19, 2020
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    Starbucks
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    Starbucks names new CMO focused on bridging physical, digital experience

    In his prior roles at the company, 18-year veteran Brady Brewer helped guide areas like delivery and mobile app offerings.

    By • Feb. 14, 2020
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    Lowe's
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    Ex-Taco Bell brand chief Marisa Thalberg lands at Lowe's

    In a statement, the retailer's CEO Marvin Ellison called out Thalberg's expertise in building "culturally resonant brands."

    By • Jan. 8, 2020
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    Multa Media / Unsplash
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    Coke reinstates global CMO role in bid to unify marketing, operations

    The role was scrapped just two years ago, with duties shifting to Chief Growth Officer Francisco Crespo, who will retire next year.

    By • Dec. 16, 2019
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    Unsplash
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    CMOs are in a 'desperate fight for survival,' Forrester says

    Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.

    By Barry Levine • Oct. 29, 2019